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Improve Your Business at Imaging USA - PPA Today

Improve Your Business at Imaging USA

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By Chris Homer

Imaging USA 2016 in Atlanta is right around the corner, January 10 - 12. Some of the major highlights of Imaging USA are the great classes that cover nearly every photographic specialty. Take a look at some of the classes in Imaging USA's Business track below. From growing a school photography business to booking more sessions, you'll find a ton of great tips for your photography business in this track!

Michael Christman
January 10
8:00 AM - 9:30 AM

Yes, school photography is a saturated market and every studio seems to have a piece of it. Yes, the photos are often more about the vendor and less about the customer experience. So, why would you do it? Michael Christman is here to share his expertise and experience on why this is a market you want to want!

Kristin Privette
January 10
8:00 AM - 9:30 AM

All too often, great photographers are not great business people, leaving hundreds and even thousands of dollars on the table. In this course, former sales representative and business-savvy photographer Kristin Privette pairs up with her husband to teach you simple sales techniques that can generate significant results!

Jessica Vogel, M. Photog.Cr., CPP
January 10
8:00 AM - 9:30 AM

Styles may change and eventechnology will change but the one thing that doesn't change? The demand for families to suspend their memories in time with beautiful portraiture! In this class, instructor Jessica Vogel walks you through how to build a successful, sustainable business capturing the images of children.

John David Pittman
January 10
8:00 AM - 9:30 AM

Take a moment and step away from workshops about lighting, posing, business plans and sales strategies. John David Pittman (JDP) spends this class discussing the concept of truly being "tuned in." In an upfront, honest conversation, JDP explores what it really means to tune-in to your own creativity, what it can mean for your work and what it can do for your career.

Shawn Lee
January 10
5:00 PM - 6:15 PM

Shawn Lee will talk about some tested techniques, from initial phone consultation to final products, that will absolutely WOW senior portrait clientele. You'll see some of his award winning photographs and experience how he "thinks outside the box" to capture High School Senior portraiture that cuts the edge and serves the individual exceptionally well.
Ashley Brooke
Gregory Daniel, M.Photog.Cr., CPP, F-ASP
Dave Doeppel, CPP
Mary Fisk-Taylor, M.Photog.Cr., CPP, ABI, API
Kristin Privette
January 10
5:00 PM - 6:15 PM
   
For the past year, PPA Mentors have been working with two studio owners to make significant changes in their businesses. Working from the foundation up, these studios have integrated new pricing, sales, marketing, workflow and financial practices to create more profitable and sustainable businesses. On Sunday, these five mentors and two studio owners will share with you the changes that were made, the challenges of making those changes and the way those changes have made a huge impact on their business.

Sam Abell
January 10
5:00 PM - 6:15 PM

Drawing on thirty years as a staff photographer for National Geographic, Sam presents the idea that your photographs can be made better through simplified technique and clearer vision. In picture by picture sequences, Abell illustrates the process behind many of his renowned photographs.

Kevin Jordan
January 10
6:45 PM - 8:00 PM

How do you make more money with fewer clients, stand out from competitors, balance family life, and have fun doing it? Kevin and Dixie Jordan will take you step by step through the process used to transform their photography business into a profitable, designer-art company. These guys went from low averages to a new model that can create several thousand per client with much less effort. And if they can do it, you can too!

Allison Tyler Jones, CPP
January 11
8:00 AM - 9:30 AM

Allison Tyler Jones shares her tips on creating products and using in-person sales strategies that have helped her build a successful and sustainable business. This interactive class will be guided by the questions YOU ask. So join Allison to learn the answers to some of your biggest business and sales questions.

Dean Bradshaw
January 11
10:00 AM - 11:30 AM

As director, advertising photographer and instructor, Dean Bradshaw will tell you the most important aspect in photography is still the story. Lighting is important, composition is key, the setting makes an impact - but if you don't have the story, what do you have? In this class, learn as Dean shares his perspective on image making and how he creates his photos with a sense of story.

Ashley Brooke
January 12
8:00 AM - 9:30 AM

Your brand should truly identify you and your business - not just reflect what sells or is trendy or popular. Too often, studios combine so many ideas and products into the mix that they lose their identity and personality along the way. Ashley Brooke is here to show you how to take your ideas - the big dreams and the little details - and combine them  all into one cohesive brand that reflects you and your business.

Elizabeth Homan, M.Photog.Cr., API, CPP
January 12
8:00 AM - 9:30 AM

Learn how to maximize profits, minimize headaches and help charitable organizations in the process of growing your business through Mini Sessions.

Kim Hartz, M.Photog., CPP 
January 12
10:00 AM - 11:30 AM

Pet photography is not just a snapshot of your client's dog. As in any genre, you want to bring your own distinct style and vision to your work. That is the calling card that will bring clients in, gain referrals and keep your business booming! In this workshop, pet photographer extraordinaire, Kim Hartz, discusses how you can develop your artistic style and keep it fresh.

Alisha Todd
Brook Todd
January 12
3:30 PM - 4:45 PM

Do you think your business is going to sprout feet on its own, and take off on the road to success? Or does business require intelligence and design for success? Success is no accident; it's by design. A great business is not a sprint, it's an endurance race. Alisha and Brook will discuss how they created their successful wedding business, which led to them photographing a wedding for the Oprah Show, and even being interviewed for a photo special on CNN International.

Mark Brandes, M.Photog.Cr.
January 12
5:15 PM - 6:30 PM

Would you like to see your business calendar filled with more portrait sittings this year? Are you looking for better, more exciting ways to market to clients? If you answered "Yes" to either or both of these questions, this is the workshop for you! Come and learn how Mark Brandes' creative yet simple coffee table book has resulted in hundreds of sittings and hundreds-of-thousands in revenue!

Sarah Petty, M.Photog.Cr., CPP
January 12
5:15 PM - 6:30 PM

Marketing whiz Sarah Petty is here to give you her three marketing ideas to help you attract more of the RIGHT clients.

There you have it - Imaging USA's Business track. We hope one of these courses grabs your interest. Don't forget to visit ImagingUSA.org for a full list of classes and to register. Be sure to register by December 8th for the lowest prices!

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About the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on November 25, 2015 6:19 PM.

Imaging USA 2016: The Parties was the previous entry in this blog.

Last Call for Imaging USA 2016 Early Bird Discount is the next entry in this blog.

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