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Imaging USA Speaker Spotlight On... Julieanne Kost - PPA Today

Imaging USA Speaker Spotlight On... Julieanne Kost


Imaging USA 2018 will be here before you know it...three-to-six days of everything photography, including learning, networking, shopping, and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13).


Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every photographic and business topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is highlighting our 2018 Imaging USA speakers.


Let's Meet...


Julieanne Kost


Facebook: @julieannekost


Named one of Fast Company's "100 Most Creative People in Business," Julieanne Kost is a Principal Evangelist at Adobe Systems, responsible for fostering relationships with customers through meaningful and inspirational Photoshop and Lightroom instruction. As a highly sought-after speaker for the industry-standard Digital Imaging franchise, she devises and presents motivating and educational training sessions, sharing original techniques and tutorials worldwide -- via live events,, her own website ( and blog (


In addition to authoring the books "Passenger Seat--Creating a photographic project from conception through execution in Adobe Photoshop Lightroom" and "Window Seat -- The Art of Digital Photography and Creative Thinking", she is also an accomplished photographer and fine artist, and creator and host of the popular Photoshop CC Essential Training "Adobe Camera Raw Essential Training" and "The Art of Photoshop Compositing" for


Speaker Sessions:

Tue, Jan. 16

8:00am- 9:30am- Advanced Photoshop CC Tips and Techniques for Photographers

Mon, Jan. 15

10:00am- 11:30am- What's New in the Lightroom Ecosystem



What is your life motto? Well, I'm not sure if I have a life motto, but I do have a personal mission statement and I would suggest that everyone goes through the process of creating one. Early in my career, I was worried that I was going to wake up in the future and not recognize who I had become (most of us change so slowly that we aren't even aware of it). A mission statement (and reference it often can be a very useful tool when confronted with the overwhelming number of decisions that we're faced with on a daily basis. Here are four of the highlights from my mission statement:

• To live my life on my own terms, making the right personal choices to build the life that I want to live -without fear of judgement from others.

• To prioritize spending time alone in order to reenergize, foster creativity, and gain personal insights in order to be able to make the changes needed to fulfill my dreams and ambitions.

• To be fair, honest, supportive, nurturing, kind, and respectful to family and friends. To be confident in my own beliefs and tolerant of others.

• To make a difference in the world by helping others take control of their lives and realize their full potential through education, self-awareness, organization and goal-setting, so that they are able to reach their own, personal definition of success.


Why do you love photography? Time, trial and error, taking risks and believing in myself - finding a balance between what feeds your bank account as well as your soul.


What was one of the defining moments in your career? One of the defining moments of my career was more of a 'creatively defining moment'. When I was in college I was taking a class on studio photography and I took the very first image in my style. The image was a bold, colorful and graphic beauty shot. When I created this image I felt like I had creatively found my home-- I had discovered my unique vision and the figurative lens that I would interpret the world through. Before creating this image I really didn't feel like I had part of my images that were unique to me or that would stand out from the crowd. After shooting this image I began to cultivate a portfolio that reflected my clean, bold and graphic style that would later become the hallmark of my work.


What would be your advice for photographers who are just starting their career? As artists, our work is a reflection of ourselves. We put pieces (or all) of ourselves into our work. That is why rejection becomes so difficult. When we hear critique, criticism or rejection, all we feel is complete and utter rejection of ourselves as people. At least that is how many of us feel. When we hear negative words, our minds often turn into a haze or we melt into despair. The most important advice I would give photographers just starting their career is that rejection isn't rejection of YOU.  Perhaps your work didn't fit with that particular client or maybe it just wasn't the 'right time.' It could also be that you work was weak but you have a great deal of room for improvement.

Negative feedback shouldn't destroy you or tear you down, but instead help you find ways to build up and be stronger. Also, pay attention to where the criticism or rejection is coming from. Sometimes it is by the cruel of heart, knowing it will hurt you. Other times, the criticism is from experts simply trying to help you grow. Learn that rejection is just part of being an artist and a professional, and don't let it cloud your mind. Even the most successful artists in history have been rejected, often. Their resilience is why we know them today.


Julieanne Kost is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Register online today !



About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on December 18, 2017 1:32 PM.

Imaging USA Speaker Spotlight On... Joe Craig! was the previous entry in this blog.

Win a Massage at Opryland's Relache Spa with This Week's Imaging USA Giveaway! is the next entry in this blog.

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