By Autumn Rice
Are you looking to better your business with advice from your peers at Imaging USA 2017 in San Antonio, Texas? Look no further because the business track courses are sure to give you great perspective to improve your business. These courses are taught by experienced PPA photographers that have been exactly where you are, and they want to help. Although the Pre-Con sessions are offered at an extra fee, they will provide you with invaluable insights to help your business be more efficient, more knowledgeable, and more profitable.
Here are the business sessions that you can join:
Ann Monteith, M.Photog.Hon.M.Photog.Cr., CPP, ABI,API,A-ASP
In this intimate setting (exclusive to PPA members!), you'll assess the competitive portrait landscape and acquire those necessary, but too often avoided, business skills. You'll learn the financial, tax and legal requirements of running your business, so that you are confident and legally compliant. This is not your cookie-cutter course: it's a program that was specifically developed for photographers. And it has been proven to make significant and positive impact in the participants' bottom line!
Steve Kozak, M.Photog.Cr., CPP
Doug Box, M. Photog., Cr., CPP
Owning a camera doesn't make one a photographer any more than owning a pencil makes one a poet. Rather, a successful career in professional photography is built upon a strong foundation - lighting, posing and good business practices. Listen and learn from Steve and Doug's wealth of knowledge as you cover a myriad of topics. Gain the knowledge, gain the expertise and gain a unique insight on how to go from hobbyist to professional. No professional photographer should be without this opportunity!
Time and again, experienced photographers say that if they had it to do all over again, they would learn the business of photography first. Why? Because as much as we all love the art of photography, it's learning the business of photography that will keep us doing what we love for years to come! Join us as we cover what every photographer needs to know to run their business. We'll help you put all the new knowledge together into a big-picture annual plan!
Allison Tyler Jones, CPP
Do you really need more clients or do you just need to take exceptional care of your best clients? Perhaps your business is focused on the wrong type of client. You hear about photographers with "high-end clients" but does it seem like there is no such thing for your business or in your town? Allison will inspire you to build a sustainable business around your unique strengths, with fewer clients than you ever thought possible.
Ben Shirk, M.Photog.M.Artist.Cr.
Why do some studios thrive while others struggle? What makes your business sustainable, despite every-changing trends and styles? How can you be a great artist and a great business person? Instructor Ben Shirk is here to answer these questions and more. Discover the key elements that ensure client satisfaction, and explore the tricks and tips that have given Ben's studio one of the highest sales averages in the country. This is one adventure you literally can't afford to miss!
This is a high-paced, energetic program that will give you ten specific, actionable strategies to help you double your sales in 2017. Learn how to maximize your sales skills and sell portraits at the highest level. Instructor Bradford Rowley has made a career - and a fortune - doing just this, and he is here to share his expertise and experience with you.
Blair Phillips, Cr.Photog.
In years past, being really good at only one genre of photography was perfect. With today's ever changing society, you can still find great success with photography, but it may require a little more diversity than in years past. In this program, Blair will turn his business inside out and get right to the point of helping you make money. Blair will share a ton of marketing, ideas, and programs that are proven to work, and help Blair grow his volume business to photographing over 30,000 children per year.
Jeffrey Shaw , Cr.Photog.
Building a successful photography business takes hard work and all too often, you feel like the proverbial hamster on a wheel. Maybe your business isn't doing as well as you expected, or maybe you've met your expectations but feel you could do more. Jeffrey Shaw, with over 33 years' experience in the industry, gives you the practical, specific action steps you can apply to your business and your life. So step beyond your limits, beyond your expectations and discover what you can really do!
In this memorable and inspiring talk, Megan shares the life lessons that have shaped her business and created the success she has today. From her modest home studio, Megan comfortably charges 10 times the market rate for her sought-after headshots, resulting in sales that range from $1700-$6500. Learn how she does it and why pricing limitations are truly just in your imagination. Discover what it takes to build and deliver the kind of value your client desires.
These sessions are perfect for photographers who are missing critical practices in their business. As you prepare for the world's largest pro-photography convention, keep these Business Track classes in mind to catapult your business!
Head over to ImagingUSA.org/Programs
to register for these Business Track classes and more available sessions at Imaging USA 2017!