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Imaging USA Instructor: Staying Interested & Ahead of the Curve - PPA Today

Imaging USA Instructor: Staying Interested & Ahead of the Curve

coates_bobhead.jpgAlways interested in art, Bob Coates, M.Photog.Cr., CPP, of Bob Coates Photography in Sedona, Ariz., had never before been able to get what he saw in his head on paper. Then, he began taking photographs in 1983 with an SLR camera that he borrowed from a friend.

"Things started to change as I experimented with photography over a number of years," Coates says.

In 1995, Coates took his interest in photography to the professional level. After selling his share in a restaurant he had helped run, he opened up Bob Coates Photography and has been in business ever since.

"Photography is only the second job I've had that did not bore me after a year or two," adds Coates. Perhaps that is due to his "specialty in not specializing," for he does everything from weddings to product photography. "Cross-pollinating the different types of photography has kept things interesting," he explains. "When I start to feel that something is getting repetitious, I push a little harder into the next genre."

Coates knows from his 15-year experience in running a photography business that thecoates1.jpg photography field is highly competitive. You must have great images as well as great marketing and business practices in order to stay ahead of the curve.

"Nowadays, it's about keeping ahead of all the 'faux-tographers' who haven't learned their craft and are giving the work away!" he says.

Coates will show you how he stays ahead of the competition in his "Get Your Name Out There Without Spending (Much) Money" Imaging USA class on Tuesday, January 18. Proper design and use of business cards, press releases, print displays, website optimization and partnership marketing are just some of the ideas he will share in this fast-paced, information-packed class.

"It takes personality, perseverance and planning to get your name in front of your perspective clients," Coates adds. He has first hand experience with all three, and he's ready to share!

Read more about Coates here.

Read more about Imaging USA here.

coates3.jpgBob Coates is the author of "Photographer's Guide to Wedding Album Design" and "Sales and Strategies and Techniques for Digital Photographers." His work has been featured in many magazines, including National Geographic, Professional Photographer, Rangefinder, Shutterbug and many more.


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This page contains a single entry by Professional Photographers of America (PPA) published on November 30, 2010 2:13 PM.

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