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Imaging USA Instructor: Beth Forester: Keep Moving Forward - PPA Today

Imaging USA Instructor: Beth Forester: Keep Moving Forward

forester_headshot.jpg"I was always creative, and it just took me a while to find something that I could really become passionate about," remembers Beth Forester, M.Photog.Cr., CPP, of Beth Forester Photography in Madison, W.V. That something was (obviously) photography, and she feels lucky that it found her.

Owner of a portrait studio for about 15 years, she believes that her photography makes her a type of historian. "If you think about it, I capture the history in people's lives each and every day," explains Forester, who was a history major in college. "I am lucky to have a profession that is so meaningful and rewarding."

In fact, Forester specializes in "capturing the history" in teen's lives--she's a senior portrait photographer. She loves immortalizing those special moments for her seniors, and senior portraits form the perfect product line in her economically depressed town. It's a win-win!

"I found that people in my area would spend more on portraits when they knew it was aforester1.jpg 'one-time' thing," adds Forester. "Kids only graduate from high school once. Plus, parents always want to get their children the things that weren't available to them when they were children. So I found that most people would spend over their budget to make their teens happy."

Even after discovering the perfect product line for her area and spending years in the business, Forester says that you should approach every day as a challenge (as she does). It could be a challenge to do better work, a challenge to reach out to your next potential client, a challenge to increase your average sale, or a challenge to be more creative.

"I've seen so many photographers become complacent in their business. Then, a few years down the road, they lose a lot of their client base and have trouble getting new people in the door," Forester says. "My philosophy is 'if you're not moving forward, you're getting left behind.'  So every day I challenge myself to keep moving forward, to be a better photographer and to be a better businessperson."

forester2.jpgWant to learn how Forester has found success in the senior market year after year? Attend her "Seniors My Way!" Imaging USA pre-convention class on January 14 (for an additional $129 fee). She'll be teaching the course with fellow senior photographer Jim Lersch, M.Photog.Cr., API, F-PPO.

Forester says she'll share the "nitty-gritty details" on how to make money in the senior market. "I'll share everything I know about trying to get a higher average sale and marketing to next year's crop of senior clients."

After all, if you're ready to keep moving forward in your photography business, why not learn from someone who is doing just that?

Beth Forester has earned 13 Loan Collection images, 10 Kodak Gallery Awards as well as the prestigious PPA AN-NE Award for her marketing. She has been featured in various magazines, such as Rangefinder, Professional Photographer and WV Executive.

Read more about Beth here.

Read more about Imaging USA here.


About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on December 21, 2010 1:55 PM.

Imaging EXPO Passes & Trade Show Specials Await was the previous entry in this blog.

4 More Days to Save Double the Smiles! is the next entry in this blog.

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