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PPA Today: Imaging USA Classes: October 2016 Archives

Imaging USA Classes: October 2016 Archives

By Tristin Vaccaro

As a photographer, you are probably familiar with Adobe's family of editing software, including Lightroom and Photoshop. But are you leveraging them for an efficient workflow? Or if you only use the same few functions, how about delving in to take your editing to the next level? At Imaging USA 2017, there are five Adobe-sponsored classes, designed for beginners and masters in mind.

In this Adobe Photography Solutions track, renowned photographers and Adobe experts will teach you tips that make retouching your photos fast and fun!  And best of all, these courses are FREE with your Imaging USA All-Access pass. So make sure you add some of the Adobe-track classes to your program at Imaging USA this January!

Jared Platt
January 9, 8am-9:30am
Whether you are shooting portraits, editorial or weddings, you spend a lot of time behind the camera, only to be followed by even more time behind the computer. It's time to reverse that equation and spend your time doing what you love and where you make your money. Join wedding and portrait photographer Jared Platt as he shares tips that accelerate your speed and increase the quality of your work. A better workflow doesn't just affect your photography; it improves your life.

Bry Cox, M.Photog.Cr., CPP
January 9, 10am-11:30am
Most photographers waste long hours fixing images. Bry Cox will show you how to rise above the crowd, giving you the gift of time every day by learning some simple techniques (like his one-minute system for retouching), and how to use the latest features in Lightroom and Photoshop to solve common challenges quickly. He'll share how these features are perfect for fashion-type images, but also great for solving issues with real people, like flyaway hairs, wrinkles, blemishes, skin tone, and more - fast. Plus he'll show you how to create and apply your own creative styles and looks to make your images stand out and wow your clients.

Jared Platt
January 9, 5pm-6:15pm
Learn about the changing landscape of the stock photo industry and how you can showcase your work to millions of potential buyers through Adobe Stock. Join photographer and Adobe Stock contributor Jared Platt to discover how to kickstart your career in stock photography with existing images from your portfolio and generate meaningful revenue with stock. Jared will teach you how to streamline your workflow and share practical tips for succeeding in the industry.

Dave Cross
January 10, 8am-9:30am
Join Photoshop and Lightroom expert Dave Cross as he demonstrates his proven techniques for solving common photography problems like sensor dust, warped buildings, distracting objects, harsh light or shadows, haze, backlit images, and more. You'll see how to fix most of these issues in Lightroom, and when a quick trip to Photoshop can help. You'll also learn some key strategies when working with crooked images, dealing with lens distortion, and how creating presets can save you time for commonly used fixes such as white balance, color adjustments, and more.

Julieanne Kost
January 10, 10am-11:30am
If you're tired of weeding through hours of tutorials trying to find practical Photoshop techniques, little-known features, and hidden gems that are relevant in your work, then this class is for you. Geared towards intermediate to advanced Photoshop users, Adobe Digital Imaging Evangelist Julieanne Kost will demonstrate a combination of new features as well as time-tested techniques to help you gain efficiency and reach your creative vision. If you're looking to deepen your Photoshop skills and unlock the power of image editing to take your Photography to the next level, then this master class is for you.

Read more about the Adobe Photography Solutions classes and their knowledgeable instructors on the Imaging USA website, where you can sort Imaging USA classes by track or by speaker. And if you haven't already done so, hurry and register for the full Imaging USA experience. Early bird savings will end on December 8, so don't let the holiday seasons make you miss this great opportunity to save $50! We're expecting over 10,000 people this year... don't be left out and signup today:

By Autumn Rice

Although there will be loads of partying and fun at Imaging USA 2017, there is a way you can give back with your work during the convention. There will be specific charity events and initiatives for attendees to participate in. In this blog, the focus is on Now I Lay Me Down To Sleep.

Now I Lay Me Down to Sleep is a 501(c)(3) non-profit organization centered around training and educating professional photographers to produce high quality remembrance portraits for families facing the untimely death of an infant. In order to help families heal, the association provides parents with heirloom photographs and DVDs of their infants free of charge. More than 1,700 photographers have already touched the lives of families in 40 countries through this initiative. Now I Lay Me Down To Sleep welcomes any Imaging USA attendee to join the organization and make a lasting impact and contribution to such a personal and sensible cause.

As a photographer you have a skill to capture intimate moments and create life-long memories that only our profession can deliver to these families. You would be bringing so much more than 'just' photographs to these moms and dads in despair. You'd be giving tangible memories that provide a sense of closure to the families of these precious infants. 
You will have two opportunities to learn more about Now I Lay Me Down To Sleep and how to get involved while at Imaging USA:

Photographers Giving Back: Remembrance Photography On Becoming a "Now I Lay Me Down to Sleep" Affiliated Photographer
Saturday, Jan. 7, 6pm-7:30pm  |  Marriott Rivercenter, Salon G, 3rd Floor
Imagine a photo session where each moment truly is a last moment, where there will be no second takes, no do-overs, and where your photography becomes a family's most prized possession. Are you looking for a way to share your craft with your community? We invite you to learn more about becoming an affiliated photographer with Now I Lay Me Down to Sleep. In this session, staff and volunteers will share more about the organization and the details of how you can get involved, and hopefully, inspire you to volunteer and help heal some families around you.

Maximize Your Photography and Strengthen Your Local "Now I Lay Me Down to Sleep" Volunteer Team
Monday, Jan. 9, 8 -9:30am  |  Convention Center, 007D, River Level  
Interested photographers and current Now I Lay Me Down to Sleep volunteers are invited to attend this session dedicated to growing and strengthening our outreach network across the country.

Remember, the best gift you can give is one that can't be repaid. Be sure to take some time out of your fun-filled Imaging USA experience to hear about how you can help others by using your gift. 

Stay up-to-date with this charity event and more at!

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By James Yates

PPA's Business Challenge was born nearly one year ago, at Imaging USA 2016 in Atlanta. It was during the Studio Makeover class, dedicated to unveiling the results two studio owners had by implementing PPA's business advice, when Education Director Angela Kurkian began to realize the program could be scaled up. By adding the Challenge as a group on theLoop, all PPA members would have the chance to join and begin their 12-month, step-by-step program to profitability and sustainability for their photography businesses. 

It's been a huge success. There are now nine different Challenge Groups on theLoop, with over 900 members taking advice, implementing changes, sharing wisdom and holding each other accountable as they make the steps toward their studios becoming more financially sound! 

Two new announcements have been made in preparation for the program's anniversary: 1) a class at Imaging USA 2017, and 2) a new join-schedule for upcoming Challenge Groups.

First, instead of offering the challenge each and every month, the groups will be starting during the months of February, March, April, May, August, September, October and November. This means there won't be any new groups forming in December, January, June or July. This will allow more time to dig even deeper in the groups that are currently running and no one has to worry about signing up during the holidays or summer vacation!

Second, Business Challenge mentors Gregory Daniel, M.Photog.Cr., CPP, F-ASP, Mary Fisk-Taylor, M.Photog.Cr., CPP, ABI, API and Angela Kurkian, M.Photog.Cr., CPP will be presenting the platform program "4 Things You Need to Know to be Successful"  at Imaging USA 2017 in San Antonio, TX. 

The class will be held on January 8 and  asks the question,  "iI you could make four changes to your business and your way of thinking that would help you be more profitable, add time to your day and move your life in the direction you dream of, would you do it?"  Full of great takeaways and business strategies you can start implementing right away, this class is the perfect introduction to the Business Challenge program, which can help you build your business on a strong foundation in 2017.

If you're not already using the Business Challenge to own your place in the photography industry and be more profitable, what are you waiting for?! Sign up now at

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James Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL.

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By Tristin Vaccaro

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After attending Imaging USA 2017, you're sure to go back home a stronger photographer than  when you arrived. How can you not, when over 100 specialized courses are offered to you throughout the week, all aimed at teaching you the skills you're interested in? So below, you'll find a brief overview of all the school, sport, and event track classes provided at Imaging USA 2017.

Are you hesitant about taking photos of large groups? Looking to fine-tune your high volume photography business? Or maybe you don't know a thing about photographing events, but you've always wanted to?  Whether you want to learn something new, or simply sharpen your skills, there's a class here for you. While the Pre-Con sessions are available at an extra fee, you won't want to miss these valuable information sessions jam-packed with need-to-know information about group and event photography.

Without further ado, here are the upcoming event track courses:

(Pre-Con) Post Capture Production for High Volume Photographers

Bill Champion

January 7, 9am-12pm

(Pre-Con) Group Photography Can Be Easy and Profitable! (Hands-on Class)

Andy Gould

January 7, 9am-11am  |  1pm-3pm  |  4pm-6pm

(Pre-Con) Want LOTS More Family Portrait Business? Go to CHURCH!

Chris Wunder, Cr.Photog.

January 7, 9am-12pm

(Pre-Con) EXTREME Volume

Melanie Anderson, Cr.Photog., CPP

January 7, 1pm-5pm

(Pre-Con) Photographing High Volume High School Seniors

Dann Kasallis, M.Photog., CPP

January 7, 1pm-5pm

Incorporating Volume Work Into Your Portrait Studio

Colleen Gonsar

January 8, 8am-9:30am

Get, Grow and Dare to be Different in the Volume Business

Brandi Morgan, CPP

January 8, 5pm-6:15pm

I Want it Now: Onsite Printing and Event Photography

Bill Vahrenkamp, Cr.Photog. & David Stana, Cr.Photog., CPP

January 8, 6:45pm-8pm

Youth Sports: How to Stand out and be Competitive

Leigh LaForest & Jeff Gump, Cr.Photog.

January 9, 8am-9:30am

Get Motivated To Grow Your Business

Wayne Barksdale

January 9, 10am-11:30am

The Art of Posing Dancers & Dance Studios: An Insider's Viewpoint

Daniel Fermaint, CPP & Jennifer Fermaint, CPP

January 9, 5pm-6:15pm

Weddings and School Portraits- A Match Made in Heaven

Linda Russell

January 10, 8am-9:30am

School Photography That's Wow! Photography

Neal Freed

January 10, 8am-9:30am

How to Double Your Income with Publishing

Roch Eshleman, Cr.Photog., CPP

January 10, 10am-11:30am

Big Groups Don't Have to be a Big Challenge

Dave Stock , Cr.Photog., CPP & Jamie House, CPP

January 10, 3:30pm-4:45pm

Event Photography: The Whole Package

Marion Hughes & Jenny Rhea

January 10, 5:15pm-6:30pm

Your Imaging USA experience should be as fun and educational as possible, so keep these classes in mind as you begin to craft your schedule of classes. To see all the courses programs offered, as well as other important information about Imaging USA 2017, visit  

We can't wait to see you there!

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By James Yates

Imaging USA 2017 in San Antonio is all set to provide three days of workshops, classes and opportunities on the trade show floor to kick off a new year of profitability for you. But, did you know that you can take advantage of more intimate, hands-on classes the day before? 

The Hands-On track at Imaging USA is part of the Pre-Convention schedule and takes place Saturday, January 7th. These classes require an additional registration and fee, but offer you a chance to dig deeper and make even more out of your time at the world's oldest and strongest photography convention. During the class, students have the opportunity to get advice and lessons from instructors thanks to more one-on-one time. You will go out on an actual photo shoot and practice with your own camera (which means that bringing your equipment is a must)! Since the classes are hands-on, you will be expected to do more and be an active participant in the workshop. These classes are for those with the strongest desire to get up and learn!

Hands-on classes are shorter, so you can attend multiple sessions during the day and get all the practice you want. There are three different sessions for each Hands-on program held on Saturday, January 7, 2017, so you can sign up for up to three classes for the day! There are also special pricing offers available for participation in Hands-on sessions. Attend one Hands-on Class for $79, two for $129 or three for $159. Space is limited (max. of 35 participants in each class) for the benefit of students, so classes sell out fast.

Check out this list of Hands-on classes to see which fits you best, and then head over to to sign up now! 

Bree Adams, M.Photog.Cr., CPP

Tomayia Colvin

Daniel K. Davis, M.Photog.

Kay Eskridge, M.Photog.Cr., CPP

Mike Fulton, Cr.Photog.

Joseph Glyda, M.Photog.M.Artist.Cr., CPP

Andy Gould

Ted Linczak, M.Photog.Cr.

Michael G. Taylor, M.Photog.Hon.M.Photog.Cr., API, F-ASP

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James Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL.

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By Tristin Vaccaro

At Imaging USA 2017 in San Antonio, there will be a whole class track dedicated to commercial photography to help you improve your talents and learn something new. These sessions are taught by experienced photographers who want to share their knowledge with you. While the Pre-Con courses are offered at an extra fee, attending one (or a few) is a great way to sharpen your skills, practice different techniques, and make the most of your time in San Antonio!

Here's a list of the commercial track sessions that you can join: 

Joseph Glyda, M.Photog.M.Artist.Cr., CPP

January 5-6, 9am-11am | 1pm-3pm | 4pm-6pm

Joe will demonstrate lighting techniques for difficult surfaces such as metal and glass and you'll learn proper angles for product shots. Joe will discuss photographing multiple items and combining them in post-production. This class will be packed with tips and techniques that Joe has been using in the commercial field of photography for years. You will have the opportunity to get hands on in this learning process, working directly with the products. This class will inspire your creativity and provide you with a new set of tools to approach your everyday challenges and goals in this industry.

To reap even fuller benefits this class at Imaging USA, consider watching Joe Glyda's programs on PPAedu: 6 online programs are ready for you to enjoy and best of all, they are free to PPA members. Get you even more bang for your buck at Imaging USA and get a sharp learning edge!

(Pre-Con) San Antonio Architectural Photo Safari

Randy Van Duinen, M.Photog.M.Artist.Cr., CPP

January 7, 9am-5pm

Delve into the incredible world of architectural photography! Begin in the classroom where you'll discuss technique, lighting and the elements of a great image as well as the camera and computer gear you'll need to capture the right photos. Then, head out on location to put it all to work as you spend some time in beautiful San Antonio. Return to the classroom for post-production and workflow as Randy shows you how to polish and refine your images so they're client-ready. You'll discuss the business ins and outs of architectural photography, including how to gain more assignments. No one knows architectural photography quite like Randy Van Duinen so take advantage as you learn from the best!

If you belong to PPA, you can also get ready to get the most out of Randy Van Duinen's class by watching his PPAedu programs ahead of Imaging USA (you'll find six of them on PPAedu!) and take in even more learning from this master architecture photographer. 

Russ Harrington

January 9, 5pm-6:15pm

For over 25 years, Russ Harrington has been THE photographer for country music's biggest stars in the U.S. In an everyday session, he has a very narrow timeframe to photograph a world-famous personality, including sets, makeup, wardrobe and location. Yet, every shot is unique, dramatic and powerful. Spend some time with Russ at Imaging USA and discover how he does what he does - and how you can too! Learn how your choice and use of lighting sources can define your distinct style. Delve into and really understand the nuances of strobes, ambient light, softboxes and more. During this once-in-a-lifetime opportunity, Russ shares his secrets, lighting techniques and tips. You'll witness the impact that various sources can have and, best of all, how to do it yourself. Enjoy Russ' expertise, his lighthearted style and his experience as he teaches you to do what he does - in your own way.


Ian Spanier

January 10, 8am-9:30am

Photography isn't just about taking pictures, it's about telling a story - and to tell a great story, you must understand the principles of light. As important as the backdrop, setting or the subjects themselves, great lighting makes for great stories. In this course, you'll explore images that exemplify this idea and learn how to capture photos that tell the story you want to share. The class is meant for Ian to walk you through some of photographs, explain why and how he chose to light his subjects and explore the effects of each decision. The group will discuss the important aspects of good lighting including equipment, budgets and even time constraints. Go beyond good photos - tell a great story! This class will help you do just that.

Randy Van Duinen, M.Photog.M.Artist.Cr., CPP

January 10, 10am-11:30am

Architectural photography isn't like everything else. It takes a different perspective and vision to capture stunning images and breath-taking buildings. In this class, Randy Duinen shows you how to bring your architectural skills to a completely new level. Explore the differences in lighting residential and commercial buildings, and discuss the equipment you need to do both. Discuss how to shoot both interiors and exteriors, and the aspects that make the shot. Take advantage of Randy's insight and expertise as you discuss working with and marketing to this client base and discover how to earn more and more assignments. From the basics of lighting to Lightroom and Photoshop post-processing, it's all in here. Learn from one of the world's best!'

If you've planned to take Randy's Pre-Con class, you know that you are in it for a treat. If you can't make it to his Pre-Con program, THIS is a must-attend session for any architecture-inclined photographer. To get a better idea of what you'll be in for OR to get more learning from this master photographers, watch Randy Van Duinen's class on PPAedu programs ahead of Imaging USA; you'll find six online classes, free to PPA members!

So as you begin to create your Imaging USA 2017 schedule, be sure to pencil in some of these great sessions. They're just one of the bajillion reasons to attend Imaging USA this January!

Check out to register for these commercial photography classes and explore more available tracks at Imaging USA 2017!

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About this Archive

This page is a archive of entries in the Imaging USA Classes category from October 2016.

Imaging USA Classes: September 2016 is the previous archive.

Imaging USA Classes: November 2016 is the next archive.

Find recent content on the main index or look in the archives to find all content.

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