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PPA Today: Imaging USA Classes: September 2016 Archives

Imaging USA Classes: September 2016 Archives

By Autumn Rice

Are you looking to better your business with advice from your peers at Imaging USA 2017 in San Antonio, Texas? Look no further because the business track courses are sure to give you great perspective to improve your business. These courses are taught by experienced PPA photographers that have been exactly where you are, and they want to help. Although the Pre-Con sessions are offered at an extra fee, they will provide you with invaluable insights to help your business be more efficient, more knowledgeable, and more profitable.

Here are the business sessions that you can join:

Ann Monteith, M.Photog.Hon.M.Photog.Cr., CPP, ABI,API,A-ASP 
January 5-6
9am-5pm
In this intimate setting (exclusive to PPA members!), you'll assess the competitive portrait landscape and acquire those necessary, but too often avoided, business skills. You'll learn the financial, tax and legal requirements of running your business, so that you are confident and legally compliant. This is not your cookie-cutter course: it's a program that was specifically developed for photographers. And it has been proven to make significant and positive impact in the participants' bottom line!

Steve Kozak, M.Photog.Cr., CPP
Doug Box, M. Photog., Cr., CPP
January 5-6
9am-5pm
Owning a camera doesn't make one a photographer any more than owning a pencil makes one a poet. Rather, a successful career in professional photography is built upon a strong foundation - lighting, posing and good business practices. Listen and learn from Steve and Doug's wealth of knowledge as you cover a myriad of topics. Gain the knowledge, gain the expertise and gain a unique insight on how to go from hobbyist to professional. No professional photographer should be without this opportunity!

Lori Unruh
Jeff Poole
January 7
9am-5pm
Time and again, experienced photographers say that if they had it to do all over again, they would learn the business of photography first. Why? Because as much as we all love the art of photography, it's learning the business of photography that will keep us doing what we love for years to come! Join us as we cover what every photographer needs to know to run their business. We'll help you put all the new knowledge together into a big-picture annual plan!

Allison Tyler Jones, CPP
January 8
8am-9:30am
Do you really need more clients or do you just need to take exceptional care of your best clients? Perhaps your business is focused on the wrong type of client. You hear about photographers with "high-end clients" but does it seem like there is no such thing for your business or in your town? Allison will inspire you to build a sustainable business around your unique strengths, with fewer clients than you ever thought possible.

Ben Shirk, M.Photog.M.Artist.Cr.
January 8
8am-9:30am
Why do some studios thrive while others struggle? What makes your business sustainable, despite every-changing trends and styles? How can you be a great artist and a great business person? Instructor Ben Shirk is here to answer these questions and more. Discover the key elements that ensure client satisfaction, and explore the tricks and tips that have given Ben's studio one of the highest sales averages in the country. This is one adventure you literally can't afford to miss!

Bradford Rowley
January 9
10am-11:30am
This is a high-paced, energetic program that will give you ten specific, actionable strategies to help you double your sales in 2017. Learn how to maximize your sales skills and sell portraits at the highest level.  Instructor Bradford Rowley has made a career - and a fortune - doing just this, and he is here to share his expertise and experience with you.

Blair Phillips, Cr.Photog.
January 9
10am-11:30am
In years past, being really good at only one genre of photography was perfect. With today's ever changing society, you can still find great success with photography, but it may require a little more diversity than in years past. In this program, Blair will turn his business inside out and get right to the point of helping you make money. Blair will share a ton of marketing, ideas, and programs that are proven to work, and help Blair grow his volume business to photographing over 30,000 children per year. 

Jeffrey Shaw , Cr.Photog.
January 10
3:30pm-4:45pm
Building a successful photography business takes hard work and all too often, you feel like the proverbial hamster on a wheel. Maybe your business isn't doing as well as you expected, or maybe you've met your expectations but feel you could do more. Jeffrey Shaw, with over 33 years' experience in the industry, gives you the practical, specific action steps you can apply to your business and your life. So step beyond your limits, beyond your expectations and discover what you can really do!

Megan DiPiero
January 10
5:15pm-6:30pm
In this memorable and inspiring talk, Megan shares the life lessons that have shaped her business and created the success she has today. From her modest home studio, Megan comfortably charges 10 times the market rate for her sought-after headshots, resulting in sales that range from $1700-$6500. Learn how she does it and why pricing limitations are truly just in your imagination. Discover what it takes to build and deliver the kind of value your client desires. 

These sessions are perfect for photographers who are missing critical practices in their business.  As you prepare for the world's largest pro-photography convention, keep these Business Track classes in mind to catapult your business!

Head over to ImagingUSA.org/Programs to register for these Business Track classes and more available sessions at Imaging USA 2017!

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Are you looking to take in some live demonstrations at Imaging USA? The Demo Class Track is guaranteed to give you a jolt of inspiration as you witness live demonstrations by top instructors. 

As you prepare for the world's largest pro-photography convention, keep these Demo Track classes in mind to catapult your business!


Take a behind-the-scenes look at the creation process from legend Tim Kelly. Experience a live demo as you discuss compositional dynamics and explore the challenges of posing techniques. Tim teaches you how to flatter a face, light your subject and create the right composition for amazing images. Composition, posing, lighting - it's all in here! Learn from the best!

Lighting With Conviction
Scott Detweiler
January 8
5:00 PM - 6:15 PM

Known as the only lighting course you will ever need, this class teaches how to create the look you envision and see in your mind. Stop worrying about what modifier you need and how many lights are required. Don't stress about how far away the subject is from the light and what you need to adjust. The answers to these and many more questions are at your fingertips. Learn how to think with light and capture the results you want. Scott Detweiler delivers an info-packed yet easily understood workshop that makes this one of his most popular subjects. This is a crowd you'll definitely want to join!

The Fine Art Composite Portrait
Mark Bryant, M.Photog., M.Artist.Cr.
January 8
6:45 PM - 8:00 PM

This class is about more than just taking good pictures. It's about the art, science and skill behind composite portraiture. You'll study the elements of lighting and discover how to use, manipulate and apply principles to achieve expert lighting. Discuss perspective and learn how to use your talent and your equipment for great shots. Then, delve into details like posing and props so that you bring detail and emotion into your portraits. Lastly, Instructor Mark Bryant walks you through the all-important postproduction processes. Explore color harmony, masking, sharpening and more as you learn how to bring all your hard work together for a fine art masterpiece!

Seniors... Think Differently...
Dan Rowe
January 8
6:45 PM - 8:00 PM

It seems every studio in town does senior portraits. This is your opportunity to learn how to do them better! Learn these simple, but effective ways to change it up as you explore lighting and posing techniques that are NOT what everyone else is doing. You'll even delve into some marketing techniques that will attract and keep new customers. Dan and Adrienne Rowe know senior photography and have built a career on not only doing it differently but doing it better. Learn how they do it and how you can too!


Boudoir photography isn't just about pictures. It's about finding your own confidence and courage and instilling the same in your clients. In this class, you'll delve into the power of this genre and how you can help change the lives of your clients as they discover their own power and beauty. Jen Rozenbaum finds inspiration from other powerful women, and uses this to help you grow your skills and your courage. As a photographer, you have the power to not only create an image of your client but to help define how they see themselves!

Lightapalooza!
John Hartman, M.Photog.Cr., CPP, A-ASP,EA-ASP
January 9
10:00 AM - 11:30 AM

Discover what these cutting edge lighting techniques can do for your creativity, your talent and your business! John Hartman teaches you how to not only enhance your style but also how to separate yourself from your competitors. Cover topics like multiple-flash burst imagery for fast moving subjects, overpowering ambient light to create subject separation, and how to use light painting to create stunning images - and that's not all! Not only will you learn the concepts but explore how to add and incorporate them into your own distinctive style. Techniques, toolsets and implementation - it's all here, delivered in Hartman's unique, expert and engaging style.

Maternity Inspiration and Beyond
Dani Miller
January 9
10:00 AM - 11:30 AM

This class isn't just about taking maternity photos; it's about creating timeless classics that mothers will treasure for years to come. Dani Miller shares her innovative, creative ideas for setups that will make memories, not just photos. You'll explore both natural light and studio lighting in action and learn posing techniques that inspire awesome images. Delve into how to build that bond between you and your client and how to cultivate that relationship for future sessions. It's not just about one client session, it's not just about a photograph - it's a complete artistic experience that Dani creates and delivers for her clients! Listen, learn and then do it yourself!

Beyond The Speed Light...New Sources, New Look, New Light
Russ Harrington
January 9
5:00 PM - 6:15 PM

For over 25 years, Russ Harrington has been THE Photographer for Country Music's biggest stars. In an everyday session, he has a very narrow timeframe to photograph a world-famous personality, including sets, makeup, wardrobe and location. Yet every shot is unique, dramatic and powerful. Spend some time with Russ and discover how he does what he does - and how you can too! Learn how your choice and use of lighting sources can define your distinct style. Delve into and really understand the nuances of strobes, ambient light, softboxes and more. During this once-in-a-lifetime opportunity, Russ shares his secrets, lighting techniques and tips. You'll witness the impact that various sources can have and best of all, how to do it yourself. Enjoy Russ' expertise, his lighthearted style and his experience as he teaches you to do what he does - in your own way.

Simple Techniques for Posing People in Groups of 2 to 100...
Michele Celentano , Cr.Photog., CPP
January 9
5:00 PM - 6:15 PM

Whether you're working with a group of 2 or 100, posing is a key to any portrait's success. And while posing a group of people puts fear in most photographers, Michele is here to show you how it's done! If you work with weddings, families, corporate events, teams or schools, this class will give you the insight and the ability to pose all groups of all sizes, easily and efficiently for amazing images! Stop stressing as Michele demonstrates her techniques, live on stage. Learn how to make people look younger, thinner and other characteristics that will wow your clients. You'll discover how to identify various body shapes and sizes and put them together for poses that work. Your best images start with you and what you create in the camera - walk away with new ideas you can use immediately!

Note: If you want to be included in the live demonstration, wear a black shirt.

Stylized Family and Children Photography
Kia Bondurant, M.Photog.Cr.
January 10
10:00 AM - 11:30 AM

Come and experience the style and skills that Kia Bondurant brings to her family and children portraiture. From providing creative sets and concepts, wardrobe ideas and innovative products, Kia does it like no other, and her clients love her for it! Take a glimpse into what you can really do for your business as Kia shares her style, her concepts, her innovation and yes, her competitive advantage.

Photographing Architecture - Taking Your Images to the Next Level!
Randy Van Duinen, M.Photog., M.Artist.Cr., CPP
January 10
10:00 AM - 11:30 AM

Architectural photography isn't like everything else. It takes a different perspective and vision to capture stunning images and breath-taking buildings. In this class, Randy Duinen shows you how to bring your architectural skills to a completely new level. Explore the differences in lighting residential and commercial buildings, and discuss the equipment you need to do both. Discuss how to shoot both interiors and exteriors, and the aspects that make the shot. Take advantage of Randy's insight and expertise as you discuss working with and marketing to this client base and discover how to earn more and more assignments. From the basics of lighting to Lightroom and Photoshop post-processing, it's all in here. Learn from one of the world's best!

Simple and Creative Ways to Work with Children
Alicia Adamopoulos
January 10
3:30 PM - 4:45 PM

Little humans, aka children, can often present more challenges than any other subject! They say big things come in small packages and children's portraiture is no different! In this course, learn from photographer Alicia Adamopoulos, who not only knows photography but she knows kids! Throughout her career, she's learned many easy methods for engaging her younger clients - as well as their parents - to present award-winning, creative images. She'll share how she prepares for a session, the tools she uses and the little tweaks and tips that can be the difference between a delight and a disaster!

Headshots 360
Jim Ferrara, M.Photog., CPP
January 10
3:30 PM - 4:45 PM

For this class at Imaging USA, Jim developed a whole new platform for shooting headshots from the ground up! Shooting within a rather small space, Jim will demonstrate how you can get multiple looks with a three-light set up moving just one light- keeping the model within his or her footprint. The 360 is derived from the camera revolving 360 degrees around the person, while your main lights remain static. With adjusting the output power on each light, and other slight variations, the differences between each look can be as dramatic as you like. This class will be all demonstrated via live demo, and it will be Jim's debut with Headshots 360!

On-The-Go Lighting
Daniel Doke, M.Photog.Cr., CPP
January 10
5:15 PM - 6:30 PM

Learn the lighting technique that Wedding Photographer Extraordinaire, Dan Doke, uses in his portraits and events. Dan's expertise lies not just in his photography but in his desire to take his work to the next level. He's always thinking five steps ahead and in this class, he shares that process and his techniques with you! He'll demonstrate his lighting techniques for on-the-go weddings and portraits; he'll share his tool kit of lighting sources as you discover how he creates the dramatic, one-of-a-kind images his clients crave. In a live demonstration, see how he quickly poses and lights a couple under any time constraint. Discover how to be three dimensional and incorporate texture, drama and contrast. Learn how to make your images come alive - and all this can happen through easy light setups, both in the studio and on location. Create images that make you stand out from your competition!

Getting, Creating and Selling Families
Gary Box, M.Photog.Cr., CPP
Pam Box, M.Photog.Cr.
January 10
5:15 PM - 6:30 PM

Family photography can be one of your most sustainable and profitable segments - easier and more profitable than even senior portraits! Discover what Gary and Pamela Box do to create amazing shoots - everything from their lighting and shooting techniques to how to convert it all into incredible sales. Learn how to capitalize on senior shoots and turn them into family orders. Discuss marketing techniques that get more families through your door. You'll even explore techniques for selling wall portraits that your clients will love. Capture the image, wow the customer, increase your sales - this is the way!

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Thumbnail image for Thumbnail image for Why-IUSA-IG_079 smaller.jpgAre you looking forward to attending the Business Track classes at Imaging USA? You should be! We've got several classes that are bound to improve your business acumen for 2017 - and your profitability

As you prepare for the world's largest pro-photography convention, keep these Business Track classes in mind to catapult your business!
 
Cultivating and Caring For a High-End Clientele
Allison Tyler Jones, CPP
Sunday, January 8
8:00 AM - 9:30 AM

Do you really need more clients, or do you just need to take exceptional care of your best clients? Perhaps your business is focused on the wrong type of client. You hear about photographers with "high-end clients" but does it seem like there is no such thing for your business or in your town? A High-End Client is nothing more or less than a client who values what you do and is willing to pay you what you're worth to do it. Which is awesome, but how do you cultivate those types of clients and once you get them, how do you take care of them so they keep coming back? Allison will inspire you to build a sustainable business around your unique strengths, with fewer clients than you ever thought possible.

The Great Sales Adventure
Ben Shirk, M.Photog.M.Artist.Cr.
Sunday, January 8
8:00 AM - 9:30 AM

Why do some studios thrive while others struggle? What makes your business sustainable, despite ever-changing trends and styles? How can you be a great artist and a great business person? Instructor Ben Shirk is here to answer these questions and more. You'll learn an entire sales process that will make your numbers go through the roof. Discover the key elements that ensure client satisfaction, and explore the tricks and tips that have given Ben's studio one of the highest sales averages in the country. This is one adventure you literally can't afford to miss!

10 Strategies to Double Your Portrait Sales in 2017
Bradford Rowley 
Monday, January 9
10:00 AM - 11:30 AM

This is a high-paced, energetic program that will give you 10 specific, actionable strategies to help you double your sales in 2017. Learn how to maximize your sales skills and sell portraits at the highest level.  Instructor Bradford Rowley has made a career - and a fortune - doing just this, and he is here to share his expertise and experience with you. 

Survival of the Fittest
Blair Phillips, Cr.Photog.
Monday, January 9
10:00 AM - 11:30 AM

We have all been told to not put all of our eggs in one basket at some point in our lives. This could not be a more meaningful statement for a photographer. Clients' wants and needs have been rapidly changing the scope of success in the photography industry. In years past, being really good at only one genre of photography was perfect. With today's ever changing society, you can still find great success with photography, but it may require a little more diversity than in years past. Blair Phillips has two very successful sides of his business that continue to grow each year. Blair has an upscale studio business, and operates a large volume business from there as well. In this program, Blair will turn his business inside out and get right to the point of helping you make money. Blair will share a ton of marketing ideas and programs that are proven to work. Blair will also share some of the things that have helped him grow his volume business to photographing over 30,000 children per year. This program will for sure be one that you will be so glad you sat in for. No fluff, no fillers, just straight to the point as soon as the program begins!

Beyond Expectation: Leave Limitations Behind and Live Your Full Potential
Jeffrey Shaw, Cr.Photog.
Tuesday, January 10
3:30 PM - 4:45 PM

Building a successful photography business takes hard work and all too often, you feel like the proverbial hamster on a wheel. Maybe your business isn't doing as well as you expected, or maybe you've met your expectations but feel you could do more. In this class, you'll burst out of the Zone of Expectations and move into the Zone of Possibilities! No, this isn't an inspirational, motivational presentation but a way to get you where you need - and WANT - to go! Jeffrey Shaw, with over 33 years' experience in the industry, gives you the practical, specific action steps you can apply to your business and your life. You'll discover what to do in your own studio so you can realize the freedom and financial results that you've been wanting. So step beyond your limits, beyond your expectations, and discover what you can really do!

The $3000 Headshot
Megan DiPiero
Tuesday, January 10
5:15 PM - 6:30 PM

In this memorable and inspiring talk, Megan shares the life lessons that have shaped her business and created the success she has today. From her modest home studio, Megan comfortably charges 10 times the market rate for her sought-after headshots, resulting in sales that range from $1700-$6500. Learn how she does it and why pricing limitations are truly just in your imagination. Discover what it takes to build and deliver the kind of value your clients desire. Whether you do portraits or weddings, whether you're a novice or seasoned veteran, this is the jumpstart you need to catapult your brand - and your prices - to new heights. Passion, profit, pricing - it's all here!



There you have it! Just some of the Business Track classes that will be at Imaging USA 2017. If any of these classes interest you, register now

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About this Archive

This page is a archive of entries in the Imaging USA Classes category from September 2016.

Imaging USA Classes: August 2016 is the previous archive.

Imaging USA Classes: October 2016 is the next archive.

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