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PPA Today: Imaging USA Classes Archives

Recently in Imaging USA Classes Category

As we continue counting down the days to Imaging USA 2014, we wanted to share more of the great educational opportunities available to photographers at the convention. 

We've already talked about the Wedding and School, Sport and Event educational tracks, so be sure to go and check those out if this is your photographic specialty, or if you want to enter these markets! Also, the Imaging USA schedule page is sortable by track, so go there to find all the classes you want to attend. 

Now, the next types of IUSA classes we wanted to share are the #Hash It Out sessions. These
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 sessions are different, in the sense that they are interactive and will need your active participation. 

These daily sessions are interactive smart talks that will explore new ideas, from pro photographer to pro photographer. It's a photography business Q & A with a group twist. Our moderators will propose discussion ideas that you'll talk over with a small group of photographers and then share with the session as a whole. 

The really cool part about the #Hash It Out sessions are that you'll be able to tweet or text questions and ideas to the moderators and your peers and get advice on the spot. 

#Hash It Out sessions will be held twice a day January 12-13 with an additional session on January 14. Check the schedule page for times, and be sure to bring your ideas and questions! 

So, now that we've talked about the #Hash It Out sessions, let's dive into another type of track you'll find at IUSA, the Adobe class track. 

Every year, PPA strives to bring education on the latest photography and business techniques to Imaging USA. We believe that there's great education for any type of photographer at Imaging USA--from wedding to commercial photography, the class tracks cover it all!

 

If you've got a certain photographic specialty you know you want to learn more in, you can easily sort the Imaging USA schedule by class track to be sure not to miss anything during the convention. It's a great way to plan your education schedule for Imaging USA 2014 in Phoenix. 

 

One such track is the aforementioned Wedding track. True to its name, this track is built specially for wedding photographers and will continue to advance your knowledge in these areas. 

 

The first available wedding class is the pre-convention Business Basics Workshop for Wedding Photographers. In this intimate, two-day setting, you'll assess the competitive wedding landscape and acquire those necessary, but too often avoided, business skills. Instructors , CPP, and , CPA, will walk you through the financial, tax and legal requirements of running your business, so that you are confident and legally compliant. It's a great way to kick-start the convention as well as your business in 2014.

 

Then, once the convention officially starts on Sunday, you can start your day by learning the art of capturing a moment from acclaimed wedding photographer, Ross Oscar Knight. In Moments Not Poses, Ross will teach you the three key components to document candid moments.

 

The rest of Sunday is open for you to explore other areas or the EXPO floor, but three wedding classes are on tap for Monday. Start your morning with a live demo class with . In Helping Others See, you'll learn the tried and true techniques from one of the world's top wedding photographers.

 

Next, you can learn tactics to establish a consistent workflow in Discovering Your Personal Vision with . Then finish-off your day with award-winning wedding photographer Roberto Valenzuela's Expand Your Vision by Gaining Control of Any Situation or Challenge.

 

On Tuesday, you'll be faced with the difficult decision of starting your day between two 8 a.m. wedding sessions.  will teach you how to Transform Your Studio and Unleash Your Greatest Potential while Carrie Wildes, CPP, offers the wide-spanning Build Relationships, Book Weddings, Get Published. Cap everything off with Photo Video Fusion from Vanessa Joy and Rob Adams.

 

Remember, these are just a few of the great classes you'll find at Imaging USA--there are so many more if you want to broaden your scope! Be sure to check the entire Imaging USA schedule and download the mobile app to customize your schedule. If you haven't registered yet, view all the Imaging USA registration options and pick the one that's right for you.

 

Read more about Imaging USA:

 

IUSA14 Class Track: School, Sports & Events

Your Tracks to Success at Imaging USA

#IUSA14 - 10 Things To Do in Phoenix

Someone Said Attending Imaging USA Is A No Brainer... Why? - Here are Ten Reasons to Attend

#IUSA14 - Hotels, Travel and Registration

Looking Ahead and Becoming Full-on Pro with Steve Kozak at Imaging USA

Be More Educated with #IUSA14 Pre-Con Classes

Pro Tips for Imaging USA

#IUSA14 Phoenix Overview Video

 

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Every year, PPA strives to bring education on the latest photography and business techniques to
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Imaging USA. We believe that there's great education for any type of photographer at Imaging USA--from wedding to commercial photography, the class tracks cover it all!

If you've got a certain photographic specialty you know you want to learn more in, you can easily sort the Imaging USA schedule by class track to be sure not to miss anything during the convention. It's a great way to plan your education schedule for Imaging USA 2014 in Phoenix. 

One such track is School, Sport & Events. True to its name, this track is built specially for photographers who work in the school, sport and event market and will continue to advance your knowledge in these areas. 

For instance, if you do youth sports photography you won't want to miss the "From the Ballfield to the Bank - Big Money in Youth Sports" session with John Pittman on Sunday. He'll share tips that can make this market very profitable. Plus, if you're thinking about entering the youth sports market, Pittman says that you'll walk away from the session with great ideas that can help you as you venture out into this market.

For those sports photographers looking to add a new product offering for their clients, Richard Sturdevant's "Take The Gloves Off! Delivering a Knock-Out Blow with Creativity is Sports Volume Photography" session will teach you how this Grand Imaging Award-winning photographer creates unique composite sports posters that his clients love!

If you specialize in school portraits, check out "The Artona Group Inc. - School Pictures and Seniors" session with Michael Rak. His presentation combines the collective knowledge of a family who has been shooting special moments for almost forty years! Sit back and soak it all in as Michael and company share their family history, as well as their transition from a mom-and-pop shop to a high-volume school picture, senior portrait, and wedding photography studio.

These are just a few of the great classes you'll find in Imaging USA's School, Sport & Event track. Be sure to check the Imaging USA schedule as we're still adding classes for all tracks! If you haven't registered yet, view all the Imaging USA registration options and pick the one that's right for you.

Read more about Imaging USA:


If you've had a chance to check out the Imaging USA 2014 class schedule (or attended Imaging USA in the past), you know that three days of intense education in ten different tracks are included with your registration fee. But you also probably noticed that classes have been scheduled before the conference kick starts, from January 9 - 11. So, what's the deal with these classes before the official dates of the conference? 

Up to three days of pre-convention classes are available for an additional fee for those who want to maximize the Imaging USA experience. Get to Phoenix a few days earlier and get hands-on and small group learning sessions. There's something to interest any type of photographer... and offsite / outdoors / on-location hands-on opportunities!

Workshops 

If you're a PPA member who's considering attending one of the Studio Management Services (SMS) workshops (Business Basics or Business Breakthroughs), both will be taking place during pre-convention in Phoenix. The Business Basics workshop has even been split into two separate focuses for wedding and portrait photographers. If you're just starting out in the photography business, this workshop will provide some vital information on setting up and managing your business so that you can stay profitable! 

Check back next month for information on scholarship options for the SMS Business Basics workshop.

For those of you further along in business, the Business Breakthroughs workshop provides a more in-depth look at business and financial management, the how-to's of effective branding and marketing for maximizing sales. Better yet, if you sign-up for the Business Breakthroughs workshop you'll get a full-access pass for Imaging USA... for free! Just call us at 888-851-0405 or send us an email, so that we can set you up.

There will be other workshops (other than SMS) geared toward photographers who have just recently turned pro. Including "The Secrets To Success When Turning Pro" with Steve Kozak, M.Photog.Cr., CPP, which you can read all about in this recent blog post

There are great opportunities for photographers that specialize in high school senior portraits as well, so be sure to check out the "Taking Your Senior Business to the Next Level" with Gary Box, Cr.Photog., and Pam Box, Cr.Photog., as well as the 'Building and Maintaining a Successful Senior Business" class with Larry Peters, M.Photog.MEI., CPP. 

Finally, if you've been thinking about earning your Certified Professional Photographer (CPP) designation, consider attending the Certification Preparation Class to prepare for the exam and image submission. After taking the workshop, there are three opportunities to take the exam during Imaging USA.  Read more about the Certification Preparation Class on PPA.com/cpp and read the thoughts of some past class attendees on the PPA Today blog

Single Day Pre-Convention Classes

All the workshops mentioned in the previous section of this post last for multiple days, but there are excellent one-day pre-convention classes as well! 

These programs are for photographers of various skill levels and cover many different specialties. For instance, if you're into landscape photography you can spend a day in the Arizona outdoors in an "Off to the Desert Photo Shoot" with Bob Coates, M.Photog.Cr., CPP. A real treat!

Other pre-con classes focus on topics such as school and senior photography, babies and children, Photoshop techniques and many others!

If you're having trouble picking just one pre-convention class, the "Hands On Photography" sessions may be a great option for you. You can choose to attend up to three sessions, and you can combine them to create your own unique plate of photographic education! And yes, as the name suggests you won't just be listening to a lecture, you'll actually get hands-on experience with live models, shooting with the techniques your instructors demonstrate. 

Focus on children's photography? Maybe you'll want to attend "The ABC's of Children's Photography" Hands On Photography class. You can follow that up by learning more about lighting in the "The Power Of Light" Hands On session with Tony Corbell, Cr.Photog.API, and conclude your day with Julia Kelleher, M.Photog.Cr, CPP, and the "Bijou Baby: The First Year Forever" session. 

There are many hands-on photography options, so you can create whatever combination will suit your fancy! But don't think too long: pre-con classes always sell out. Attendance is limited to ensure a higher learning experience. So don't delay, or simply sign up today!

You can view the up-to-date pre-convention (and regular convention) class schedule on imagingusa.org. (Classes are continually being added, so be sure to check back frequently!)

When you're registering for Imaging USA, you'll see the options to add pre-convention classes to your registration. Make sure to act soon as the class sizes are limited for pre-con. 

Want to read more about Imaging USA 2014? Check out these other #IUSA14 blog posts:

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Imaging USA might be 24 weeks away (yes, we are counting down), but we already have a stellar line up of industry professionals ready, willing and able to help you elevate the level of your photography. Steve Kozak,  M.Photog.Cr., CPP, of Steve Kozak, Photographic Artist, in the Dallas/Ft. Worth area will be back as one of our pre-convention speakers. 

Steve's class, "The Secrets to Success When Turning Pro" focuses on the transition to becoming a full-fledged professional starting a photography business. 

"I expect [attendees] to walk away with a clear understanding of their role in the craft of photography.  They will learn the pursuit of excellence is not optional and that the work we do has value--professional photographers can make a great living," said Steve. 

Like many of you, Steve doesn't take the term "professional photographer" lightly. 

"Being a professional photographer carries with it a responsibility to always deliver at the highest level of quality and service, and to never stop learning something new.  The rewards are greater than most can ever imagine and the personal satisfaction is over the top! I never take it for granted."

Some of that personal satisfaction comes from hearing about other photographer's successes. At Imaging USA, Steve's favorite interactions come from talking to former class attendees.

"I love those moments where I run into a former student who shares their success story and how far they have come after attending one of my classes." 

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Steve has plenty of opportunity to find those students; he has been a leader in the photographic industry for over a decade. 

"This will be my 11th year speaking at Imaging USA and it is one of my career highlights. I love watching photographers learn how to take their passion and turn it into a profession. It is very gratifying watching others succeed while following my path towards success. I have been inspired by so many others before me, it is quite an honor to follow in their footsteps and give back to others."

So what keeps him coming back alongside newcomers and experienced pros alike? It's because Imaging USA combines the education you need to get started and stay on top with the networking and collaboration that the industry thrives on. Some folks go because they are starting out and need all the help they can get. Others, already in business, need some strategic help and guidance. And most everyone thrives on a triple shot of inspiration, creativity and energy boost. There are nine tracks during the conference, and a wide variety of pre-convention courses. This is THE only convention for all photographers, regardless of your specialty, location, or size. 

Networking is a key at Imaging USA (or any conference!). This is where you connect with real people who will later be able to help you from afar. There are plenty of opportunities to spark these connections, even before the conference. Check out the Imaging USA Facebook or Twitter pages or head to the Imaging USA Community on theLoop and start hunting for a roommate or a dinner partner. 

With all of the wonderful memories from so many years of experience - one moment stands out for Steve. 

"I think [my most memorable moment] might be the first time I walked through the print exhibit and saw some of my prints hanging in the show.  I knew then that I had made it and that I belonged," Steve said. "Getting my Master's Degree was pretty cool, too!"


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Since you're making the trip to Imaging USA, why not take things a step further? Enhance your photography business and broaden your scope and take some classes outside of your focus to learn new techniques and be more. Each track comes complete with live hands-on and demo sessions to see the skills you'll be learning in action!

People often describe Imaging USA as the Mall of America for photographers. This great mix of attendees, exhibitors and connected (well-respected) speakers from around the country forms the backbone of an expanding and evolving photographic industry and we're proud to be a part of it with you!

Mixing and matching is a great way to find new approaches, uncover some easy solutions and get beyond inspired. Many people tend to stick to what's familiar when operating a business. The conference is your platform to safely learn and explore new opportunities, options, products and solutions to take your photography business (and your craft as a whole) to the next level.

Here are the nine distinct areas to explore while at Imaging USA:

Portrait: Tips to skillfully capture the essence of an individual, young and old, male or female. There are different strategies for everyone! Get tips on workflow, post production, editing, client management, posing, lighting and how small tweaks in your process can relate to a big bump in your bottom line.

Senior Portrait: Get the latest posing, marketing and sales techniques in this ever-changing specialty. Get creative tips on working with your clients (and their parents) to boost your buzz and increase sales.

Family/Children Portrait: If newborns, baby packages, children and family portraits are an area you'd like to discover, these courses are right up your alley! Finding quality maternity clients and working with them through the stages of newborns, baby packages, childhood milestones and then start the process all over again. You'll have clients for life!

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Wedding: What are the images, albums and products that today's brides are demanding? Learn how to make your brides feel beautiful, maximize your profits, streamline workflows and create the memories for a perfect day!

Business: Pricing, sales, brand and marketing are all essential to making your business soar. Engage with speakers to see how they took their studios to the next level and see how their successes (and failures) can help you up your studio.

Technique: Refresh your fundamentals and gain new skills that will take your images and business to the next level. Watch live shoots, get in depth knowledge about lighting and get the inside track on creating your most dynamic images yet.

Inspiration: Reinvigorate your passion for photography and find new direction for your art and business. It's always important to take time to fall (back) in love with your work--so take the opportunity to kick start your motivation, feed your creative soul and watch how the rest falls into place.

Schools, Sports & Events: See techniques for posing, lighting and workflow for teams and individuals, sports action, dances or events. These are all great opportunities to expand your business, create additional lines of revenue and make customers for life.

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Hash It Out: Share your questions, ideas and solutions during these daily, interactive smart talks via tweet, text or in person. Think of it as a group brainstorming where you can be a part of all of the solutions! Commiserate over problems all studios face, find creative solutions and make new friends in the process!

Become an expert in what you do best, but also treat yourself to the opportunity of exploring new terrains. This is the safest place to experiment; approach new techniques and test drive some new ideas! All of this (plus the networking, parties and awards) is only $129 for current PPA Members. Not a Member yet? You can "Join N' Go"- meaning you join PPA and get to attend Imaging USA your first year for free!

For more information on Imaging USA or to register, visit www.imagingusa.org! Early bird pricing is through December 4, 2013. 


Use the links below to read other #IUSA14 posts in this series:



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