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PPA Today: Imaging USA Classes Archives

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By Lisa Sharer

People came from far and wide to San Antonio for the annual professional photographers' conference, Imaging USA 2017, to hear amazing speakers, and absorb their wisdom. Of all the educational series featured at the event, the PRINT program talks emphasize print product sales as a core component of your photography business. Now, you can get an exclusive look at the live recording of this inspiring program. Watch Photographers and Print Artists Tim Walden, Allison Tyler Jones, and the world-renowned photographer, Sue Bryce, as they walk you through their processes. Each speaker has unique experiences that you can apply in your everyday business to help you sell more prints.



When you're done hanging on their every word, join the PRINT movement! Once you sign up, you'll get monthly tips, info, tools, videos, etc. to help you grow as a Print Artist and help you grow your photography business. (By the way, these resources will be completely FREE to you!)

Editor's Note: This post was originally published in April 2017. It has been updated for accuracy and comprehensiveness.

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by James Yates
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Are you looking to take in some live demonstrations at Imaging USA? The Demo classes are guaranteed to give you a jolt of inspiration as you witness top instructors working live, in front of you. 

As you prepare for the world's largest pro-photography convention, keep these Demo classes in mind to catapult your business!

Sunday, January 14th, 2018: 

8-9:30am: 5-minute Photography - Booray Perry Cr.Photog., CPP (sponsored by Miller's Professional Imaging)
In any circumstance, in any setting, a good photographer should be able to capture a great portrait. Yet on-location shoots can make even the most talented professionals panic. Never fear! Booray Perry provides you with a step-by-step system that will eliminate the stress and worry of on-location photo-shoots and give you the confidence you need. Learn how to assess your location and determine which path to follow to achieve great images. This class will help you explore what to do when using natural light, bounce flash, or off-camera light. Booray will also conduct a demo to show you what he does and how he reacts each time a new element changes his image. You'll discover how to work through them and produce a final, award-winning result. Whether you shoot weddings, Seniors, events, or portraits, you will learn how to work faster and smarter, on-location and under pressure, for results that will wow!    

5-6:15pm: Pro-tween-ographer: How to become 'THE' Photographer Tweens Choose - Kay Eskridge M.Photog.Cr., CPP (sponsored by Kodak Alaris) 
Do you want to plan, advertise, and implement portrait experiences that will bring in year-round cash flow? Do you want to feel good about what you do as a professional photographer? Do you want to give your clients something to rave about? If you answered "Yes" to any or all of these questions, this is the program for you! Today's social media has changed how young people deal with self-image, especially girls in their tweens (ages 9-12). During this program, you'll learn how to embrace this demographic and position yourself as the Tween Choice in your community. Kay will cover different types of marketing approaches, various portrait programs to offer for this specific niche, and the psychology needed to ensure a successful portrait experience. You will learn how to successfully manage a pre-portrait consultation and then get a live demo, showing the appropriate lighting and posing for this age range. Discover how to stay true to your craft and your clients. After this program, you'll be equipped to make your tweens and their parents happy, while producing portraits that everyone will love.  

6:45-8pm: The Painterly Photo - Thomas Dodd 
In this demonstration, acclaimed photographer and digital artist Thomas Dodd will show you the methods and techniques he uses to get his signature "painterly" look. Thomas will share his philosophy and how this artistic effect is not achieved solely in the editing process but rather how it begins even before the photograph is taken with important components like model and wardrobe selection, lighting techniques, and backdrop choices. Thomas has his own way to make you discover how intentional pre-shoot planning and a steady diet of classic art can contribute to the images you will create. Thomas will also show you how to manipulate color and light in a way that mimics painting of the Old Masters. In this program, you will learn Photoshop editing techniques and tips that will give your images that perfect embellishment, creating an artistic masterpiece. Thomas will even show you some of his finishing techniques, including how to add actual paint -and other materials- on top of the printed pixels. From initial planning to the actual painting and final touches, this class is a must as it will help you transform your photos from images to art!

Monday, January 15th, 2018: 

8-9:30am: Maternity Posing & Lighting - Alli Peck
Maximize the tools of your trade as you learn to create outstanding images. Using live models, Instructor Alli Peck will demonstrate maternity posing at its finest. Learn the poses that showcase your clients' beauty, grace and poise in your maternity sessions. You will also delve into lighting techniques and learn to use both one light and strip lighting to achieve optimum effects. This workshop gives you the skills, but also the confidence, to conduct successful maternity shoots with stunning results!


By Chris Homer

Imaging USA 2018 will be here before you know it...three-to-six days of everything
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 photography, including learning, networking, shopping, and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13). 

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every photographic and business topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers.

Let's Meet...
Carrie Wildes, Cr.Photog., CPP 
Facebook: carriewildes
Twitter: carriewildes

In 2008, Carrie stepped down off the corporate ladder and began building a business of her own. Her team of Tampa-based photographers quickly took the wedding market by storm, and Carrie has never looked back. She has created her success through consistent branding, building strong relationships and a talent for capturing her clients' stories. Carrie is as passionate about her industry as she is about business and is devoted to helping other photographers succeed. Since 2013, she's been a mentor and instructor with PPA, and has taught many workshops and PPAedu-video modules. Carrie is very involved in her community, continually cultivating relationships, and is a member of the National Association of Catering Executives as well as the Greater Tampa Chamber of Commerce. She has earned her Certification and Craftsman degrees. The opportunity to hear Carrie share her experience and knowledge is not one to miss.

Speaker Sessions:
Sat., Jan. 13

Q & A:
What did you want to be as a kid when you grew up? A bank teller LOL!
What is your most treasured possession? Hmmm if my house was on fire I would grab my grandmother's china, our wedding album and backup drives (this is 2nd to my family, of course!).
Which words or phrases do you most overuse? "I'm so sure" and "for the love"

Carrie Wildes is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.

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By Chris Homer

Imaging USA 2018 will be here before you know it...three-to-six days of the best in photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13). 

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers. 

Let's Meet...

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Eden Bao
Eden Bao Photography
Bothell, WA
Instagram: eden_bao

A Master Photographer, Eden Bao is an industry leader in maternity and newborn photography and owns Eden Bao Photography in the metro Seattle area. Eden is highly trained and educated in her industry and holds a Master Photographer in Portrait (MPP) designation with the Master Photographers International as well as a Bachelor of Business Administration. Eden is very involved in the industry and has received Advanced Communicator Bronze recognition at Toastmaster International, been active in PPA as well as Master Photographers International. She loves to work with other photographers and teaches workshops throughout Canada, the United States, and Brazil. Her background in photography, business, education and public speaking make her an outstanding mentor and teacher.

Speaker Sessions - January 13, 2018

9am - 11am How To Improve Your Maternity Photography Game (Hands On, Portrait Tracks)
1pm - 3pm How To Improve Your Maternity Photography Game (Hands On, Portrait Tracks)
4pm - 6pm How To Improve Your Maternity Photography Game (Hands On, Portrait Tracks)

Q&A 

What is your life mottto? "Believe you can and you're halfway there."--T. Roosevelt
What do you most value in your friends? Being present during the important times of my life.
What did you want to be as a kid when you grew up? When I was a kid, I wanted to be a Safeway cashier. I even practiced scanning my toys on a table.
What is your most treasured possession? My laptop!
What was your first concert? Metallica
Which words or phrases do you most overuse? NO! (I have two little girls)
What has been your proudest moment? That I end up in the company of you fine photographers at Imaging USA! Like seriously...so much in awe!

Eden is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel! 


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.

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Imaging USA 2018 will be here before you know it...three-to-six days of the best in photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13). 

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers. Learn more here about the people you'll be learning more from in January!

First up....
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Ryan Armbrust
Boudoir Louisville
Louisville, Kentucky
Twitter: boudoirlou
Instagram: ryanarmbrust

For the past 8 years, Ryan Armbrust has owned and operated a retro pinup and boudoir studio with amazing results and success. Based in Louisville, Kentucky, his studio has photographed thousands of clients of all shapes, sizes and ages, delivering an exemplary product and experience. For Ryan, his success is in producing an extremely repeatable product for his clients while maintaining creativity, complete with Ryan's own retro touch. However, Ryan doesn't stop there. He has built a combined social media following of over 250,000 followers, and in 2012 Ryan's first published book, Shoot Sexy - Pinup Photography in the Digital Age, was released worldwide in 4 languages.

In addition to Boudoir Louisville, Ryan owns and operates a commercial photography brand, Sniper Photo. Specializing in corporate advertising, commercial photography, and environmental portraiture, Ryan has helped many businesses thrive through creative photography. An exquisite artist and exceptional businessman, Ryan is coming will share his expertise and experience with others at Imaging USA.

Speaker Sessions

Sat. 1/13
11:00 am Hands On, Technique
1:00 pm Boudoir! Shoot Like A Capitalist, Not Just An Artist. 
3:00 pm Hands On, Technique
4:00 pm Boudoir! Shoot Like A Capitalist, Not Just An Artist.
6:00 pm Hands On, Technique

Q&A with Ryan Armbrust

What is your life motto?: 'Cause I get the job done. I work. I work. I work. I work. I work...baby!'--Big Daddy Kane
What do you value most in your friends? A quirky sense of humor is what I value most. I like to be entertained.
What did you want to be as a kid when you grew up? An Architect! Like Art Vandelay...
What is your most treasured possession? As far as material items go, my collection of Mid Century Modern furniture and kitschy stuff!
What was your first concert? Bon Jovi and Cinderella! Woot Woot!
Coke or Pepsi? Oh, I get angry when I'm traveling to a region that has Pepsi. A N G R Y !
Which words of phrases do you most overuse? "Sooooooooo" and "I'm gonna have you..."! I find myself saying those constantly during shoots.

Ryan is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so get on there and take advantage of the Early Bird rates for passes and your hotel. 









By Autumn Rice

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The wait is over, so let the Imaging USA festivities begin!

As you arrive at Imaging USA 2017, there will be loads of intriguing sights and sounds filling the air, but before you dive into the greatest pro-photography convention, there are a few important tasks that need to be completed. 

Be sure to mark the following items off of your arrival checklist.
 
 • Hotel Check-In. Before you head to the Henry B. Gonzalez convention center, you'll need to stop by your hotel room and check-in. You'll get the chance to drop off your luggage and gather all of your important items to attend classes and the convention. 

• Registration Check-In. You'll need to stop by the registration desk to receive your convention badge, lanyard, ribbons, bag and show guide. The badge is important, as it is required for attending the Imaging USA expo, classes, parties, and more. Hold on tight to your badge! If you lose it, there is a reprint fee of $25 for the first badge reprint and $50 for one additional reprint. Stop by the main registration area for assistance. Pre-Con registration will be located at the Marriott Rivercenter, 101 Bowie St, San Antonio, TX 78205, 3rd floor. Main Registration will be at the Henry B. Gonzalez Convention, Main Lobby, street level. There will be signage, so you won't miss it!

• Make a plan. Your show guide is a great way to get a complete list of the events hosted at Imaging USA. Use your show guide to schedule your days at Imaging USA, and stay on schedule using the official Imaging USA app! Be sure to attend the trade show, and as many classes and parties as you can pack into each day!

• Have the time of your life! Imaging USA is all about learning and connecting with your peers, while having the best fun of the year. So, shake off your nerves and dive into the greatest photographic convention around!

Imaging USA has begun, and your PPA Team is happy to answer any of your convention questions. You can also head over to ImagingUSA.org/About to get answers to any questions you may have!

Enjoy Imaging USA 2017, and stay tuned for daily convention recaps and updates!

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by James Yates
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PPA's Business Challenge was born nearly one year ago, at Imaging USA 2016 in Atlanta. It was during the Studio Makeover class, dedicated to unveiling the results two studio owners had by implementing PPA's business advice, when Education Director Angela Kurkian began to realize the program could be scaled up. By adding the Challenge as a group on theLoop, all PPA members would have the chance to join and begin their 12-month, step-by-step program to profitability and sustainability for their photography businesses. 

It's been a huge success. There are now nine different Challenge Groups on theLoop, with over 900 members taking advice, implementing changes, sharing wisdom and holding each other accountable as they make the steps toward their studios becoming more financially sound! 

YOU can get a taste of the Business Challenge LIVE and IN PERSON with a class at Imaging USA 2017

Business Challenge mentors Gregory Daniel, M.Photog.Cr., CPP, F-ASP, Mary Fisk-Taylor, M.Photog.Cr., CPP, ABI, API and Angela Kurkian, M.Photog.Cr., CPP will be presenting the platform program "4 Things You Need to Know to be Successful"  at Imaging USA 2017 in San Antonio, TX. 

The class will be held on January 8 and asks the question, "If you could make four changes to your business and your way of thinking that would help you be more profitable, add time to your day and move your life in the direction you dream of, would you do it?"  Full of great takeaways and business strategies you can start implementing right away, this class is the perfect introduction to the Business Challenge program, which can help you build your business on a strong foundation in 2017.

If you're not already using the Business Challenge to own your place in the photography industry and be more profitable, what are you waiting for?! Sign up now at PPA.com/Challenge! And be sure to register for Imaging USA and join us in San Antonio! 

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By Autumn Rice

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If you're heading to San Antonio in January, by now you've registered for all of your pre-con classes and scheduled your education-filled days at Imaging USA. But before you run out the door, here are some tips on what to bring to classes to ensure that you're prepared to get the most out of your "Imaging experience" this year!

Check your bag for these few necessities before you head to class:

1. Camera: This is a photographic convention. Of course you need your camera! Some of the classes at Imaging USA 2017 are hands-on and will give you the chance to use the skills you've learned right on your own camera. Bringing your camera is a MUST! Triple check your bag for your camera (and batteries) before you leave!

2. Mobile App: The mobile app is the best way for you to stay on the schedule you set for your days at Imaging USA. It has a special feature that allows you to schedule your days, and stay on time for each class. The app is also easy to use, and there are demo videos to help you master each feature. Make sure to download the official Imaging USA app before you head to San Antonio!

3. Laptop/Tablet: Some Imaging USA classes teach you about programs and editing, and having the program handy would be a good idea. Although laptops are ideal, keep in mind that tablets or smaller, compact items may be easier to carry. Be sure to equip your tablets and laptops with the software and programs you'll need for before you throw it in your bag!

4. Notebook & Pen: There will be a lot of information given in each Imaging USA class, and bringing writing utensil will ensure you're able to take advantage of it! You'll want to write down notes as a reference for future use and projects. Remember to stop by Registration on site to pick up your FREE Imaging USA notebook! And don't forget to throw a couple of pens in your backpack before class; you'll need them!

5. Business Cards: Many of your fellow photographers and vendors will attend class sessions with you, and building business relationships is a great way to find pro-photographer friends that can help you! Building and nurturing a professional network is also great for support, so don't forget to grab enough business cards before you leave!

There you have 'em! These items are your basic necessities for Imaging USA classes, and you don't want to forget them. So before you leave home triple check your bag for these items and you'll be Imaging USA education ready!

Visit ImagingUSA.org to register for the Imaging USA 2017, download the app and register for classes, and we'll see you in January! 

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By Autumn Rice

Every year Imaging USA leaves attendees bursting with inspiration from all they've learned at the convention, and this year's Imaging USA will exceed your expectations. 2017's convention features many new exhibits, classes, and events that you can't miss! 

This year, for the first time ever, Imaging USA will feature the Drone Zone! If you're interested in learning about drones and how you can incorporate them in your business, then visiting the Drone Zone is a MUST. This gigantic classroom is all about the new regulations, flying safety, and best practices. From hands-on demonstrations to classes held three times every day, and the chance to get answers to your most pressing questions, the Drone Zone is your complete guide to successful drone usage! And if that wasn't enough, there will also be drone exhibitors on the Expo floor along with PPA's insurance partner, Lockton Affinity, to offer you the best deals and advice about your drone insurance.

The best part of the Drone Zone experience at Imaging USA 2017 is that it's OPEN TO ALL ATTENDEES! As long as you have a badge, you'll be able to participate in all the drone fun; that's an Imaging USA first!  

Don't pass up this opportunity to soak up all of the information industry experts can offer you exclusively at Imaging USA. Visit ImagingUSA.org/Register to get your $35 Expo-only pass and guarantee your complete drone experience! 

If you want to attend all of Imaging USA's classes, parties, and events there's still time to purchase an All-Access Pass! Register by December 15 to save $50 off with the extended early bird rate at ImagingUSA.org/Register or get your Expo-Only pass FOR FREE by using the promo code TSC2017 at ImagingUSA.org/Free-Expo-Pass.

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By Autumn Rice

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Imaging USA is less than a month away, and although everything about the convention is fantastic, there are some events outside of the class curriculum you just have to attend while in San Antonio. From the Grand Imaging Awards and the Award & Degree Ceremony, to the parties and PPA Charities' Fun Run, these special events are sure to create special memories from your time in San Antonio. 

To help you navigate some of the special programs at Imaging USA we gathered the top 7 events that you can't miss! Check them out:

7. Grand Imaging Awards: Celebrate with friends as we honor the 2016 Medalists, Diamond Photographers of the Year, and all the elite Loan Collection artists from the most recent International Photographic Competition (IPC).

6. Award and Degree Ceremony: This ceremony is all about your peers and their accomplishments in the professional photography industry. If you need some inspiration, going to cheer on your fellow photographers is the way to do it!

5. The Expo: The Expo is where all the action takes place. Marvel over everything from the PRINT Movement Theatre, Drone Zone, and the IPC exhibit to vendors offering the best discounts on the industry's latest products just for you! Going to the expo is a must!

4. Charities Reception: Mingle with your fellow photographers before the charities auction. This is a ticketed event!

3. Charities Auction: Kick off Imaging USA as you enjoy fun, auctions and all the good deeds that have been done. This is a ticketed event so pick those up at PPA2016.Gesture.com

2. Fun Run: Get up, get out, and get running at the annual 5k run for PPA Charities. Don't stay out too late the night before because the race starts at 7am and you don't want to be left behind!

1. AND THE PARTIES!!!: The parties at Imaging USA are a great way to kick off the New Year. Dance the night away with all of your photographer friends while having the time of your life. Don't miss the opening party or the closing party!

These are only a few of the special events that Imaging USA has to offer. Don't forget, you can take your Certification exam, watch the incredibly kick-in-the-rear-end motivational and inspiring presentation by CNN Star Mel Robbins, and so much more!

Find a complete list of the special events and their descriptions at ImagingUSA.com/Programs. And don't forget to visit ImagingUSA.com/Register to sign up for Imaging USA. The early bird rate is being extended until midnight ET Dec. 15, 2016. Don't be left behind!

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