Ed had his first taste of photography when he started capturing nature images as a hobby. But it wasn't until he took a course (on posing and lighting people) at a local college that Ed knew he had to pursue a career as a portrait photographer.
"I was hooked and fell in love with the concept of photographing families and preserving their family portrait history," Ed remembers.
Having lost his own mother to cancer at a young age, Ed has always regretted not having a professional family portrait of his parents and siblings. That regret motivates him to capture other families. "I feel very strongly that every family should have a beautiful family portrait to preserve their history, and my goal is to educate potential clients on the value of such portraits," he adds.
How to Succeed in the Industry
It's a worthy goal, but it's not that alone that helped Ed get to this twentieth year in business. Succeeding in the photography industry requires, as he says, four main steps: smart marketing, great photography, strong sales skills, and superior customer service.
By strengthening all four of those areas, Ed's studio has become one of the most successful family/children portrait studios in New England. However, like many pro photographers, he's been challenged by amateurs entering the market and "touting themselves as professional photographers while giving away their images for practically no cost."
To overcome this challenge, Ed says you just need to make a little effort educating the consumer.
"SHOW them the huge difference there is in a well-lit, beautifully posed portrait that captures real expressions and personalities," he explains. "By creating a demand for you and your style of photography, you can easily help your clients understand the professional difference and why we are worth what we charge."
Learn How at Imaging USA
Want to learn more how to create such demand? Want more details about how Ed achieved success in the portrait market...and how you can too? Don't miss his "Four Steps to Portrait Success" class, sponsored by Miller's Professional Imaging, on January 16 at Imaging USA!
You'll leave this class with a great understanding of what it takes to succeed in portrait photography. And there's still time to register!
Read more about Ed Pedi here.
Read more about Imaging USA here.
ALL IMAGES Â© ED PEDI