Are You Missing a "Golden Marketing Opportunity"?

Business Tip from Imaging USA Instructor David Ziser, M.Photog.Cr.

Three million Apple® iPads™ were sold in 80 days, with about one in five people wanting one. If you are a photographer and don't have an iPad yet, you are missing golden marketing opportunities.

For example, I use my iPad to show my portfolio and wedding album layouts to prospective clients when we meet...even during weddings. It's a great way to sizzle your prospect and turn him or her into a buying customer. But don't stop there.

Here are some more ideas photographers can use to make use of an iPad:

• Load up your iPad with all your portfolios--wedding, family, children, senior, etc.
• If your prospects see something they like, e-mail it to them right on the spot. (Now, you've captured their contact information, allowing you to follow up and not have to wait for them to call you.)
• Add digital images of your favorite products to the iPad to preview for your current clients.
• Upload your job proposals and price lists, making the iPad another easy and fast tool to help in booking the client.

The iPad is the single most important device to come along for photographers since the camera. It's a fast-paced world out there these days, and the new iPad gives you the marketing "rocket fuel" to keep pace.

(Learn more from David Ziser at his Imaging USA class: "Captured by the Light: Composing & Lighting for Dramatic Portraits.")