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World-renowned studio photographer, Mary Fisk-Taylor, M.Photog.Cr., CPP, ABI, API, is set to be the second host of theLoop's Ask Me Anything Series on September 22 & 23! We couldn't be more thrilled to have Mary on board to follow up to Booray Perry's inaugural eccentric and informative AMA
Mary Fisk-Taylor has been with PPA since 1998 and has been the recipient of numerous awards including Photographer of the Year in 2007, Best in Show, Kodak Gallery, and Fuji Masterpiece awards.
Mary will deliver her #BeMoreSuccessful program at ImagingUSA 2015, where she'll illuminate us on her effective marketing, sales and public relations practices. Consider this AMA as a chance to get to know an IUSA speaker before you get to the big show.
For the uninitiated, an AMA is a simple online conversation where you will have the opportunity to ask Mary anything you'd like (mostly photography stuff) and she'll be able to respond at her own pace! It's an awesome way to really get a sense of who someone is, and an even better way to ask a true professional anything your heart desires (mostly photography stuff). After the success of Booray's AMA we're extremely excited to see where this one goes!
On September 22, just start asking your questions, and let the conversation begin!
You can see it now can't you? You're up on stage in the lights. Dozens to hundreds of photographers stare up at you, wide-eyed with their pen to paper. You move one to tears. Another gives you a hug after your program.
Well quit dreaming and make it happen!
If you've got something to share with your fellow photographers, PPA is looking for speakers for Imaging USA 2016 in Atlanta! And why not you?
If you are a professional photographer that likes spreading the wisdom you've accumulated over the years in the trenches, we'd love to hear from you.
Imaging USA is one of the largest photography events of the year. You will speak to a crowd that genuinely wants new ideas and has a desire to learn all about the latest in the photography world. Think of this as a chance to gain exposure for yourself and to contribute your voice to an industry in need of your passion.
Some of the biggest names in photography speak each year at Imaging USA and yours could be among them. The Über-successful Allison Tyler Jones, CPP, of Allison Tyler Jones Photography in Mesa, Arizona, will return to Imaging USA to share her business knowledge. What's her motivation to give back?
"I wanted to cut through the typical hype of the one-size-fits-all promises of 'quick and easy tips to instant success,'" she said. "I want everyone who attends my lecture to leave with their heads bursting with ideas on how they can make their business better in their own, unique way."
So... think you have something to offer your fellow photographer? Do you have a passion to give back?
As an organization that's constantly working to raise the bar in the photographic industry, PPA wants to work with speakers who also embrace and project this image. If you are interested in speaking, please submit your application to ImagingUSA.org/Speaker-Application by Friday, October 3, 2014, 6 p.m. ET. Submissions will be reviewed by the speaker selection committee, with selections made in December.
Imaging USA 2016 will be held Jan. 10-12, 2016, in Atlanta, Georgia.
Acclaimed wedding photographer and Imaging USA speaker Booray Perry stopped by PPA's member-only online community, theLoop, last week for an AMA and it was awesome. He waxes poetic about any and everything--from his "desire" to be a doctor to mastering bounce flash in order to shoot weddings more effectively. It's an awesome and illuminating conversation which you members should absolutely check out. (Sorry, members only!)
We've selected 5 of our favorite quotes from the conversation if you missed out:
"I did not fake the moon landing. Not officially."
"I remember feeling pretty good when a fellow photographer asked me to shoot his wedding. I had a successful business already and happy clients but when a fellow pro trusts you with their wedding, that's a pretty good validation that you might know what you're doing."
"The first time I booked a Bar Mitzvah I told the client, "I've never shot a Bar Mitzvah." She said, "That's okay, I've seen your wedding work." I felt pretty good that she felt my expertise was such that I could be trusted with a job that was totally new to me."
"You have to sell yourself. It's hard to be a wedding photographer if you are the shy type. People want someone who they think will be good, but also fun to have around for 7 hours. I've talked to photographers who complain that they just aren't getting booked and I think, "Dude, I can't talk to you on the phone for 10 minutes without starting to pray for the sweet release of death to spare me from your uncanny Deputy Dog-like demeanor."
"This may sound hokey, but I like that I get paid to work at weddings and Bar Mitzvahs where there is fun and celebration and love. It's not a bad place to spend your time. " :)
If you want to learn from someone who is passionate about what he does and is willing to speak freely about his tips on being a successful photographer, check out the full conversation here. (theLoop is an exclusive, online community for photographers to discuss privately their problems and solutions. Join PPA to get in theLoop!)
And make sure you stop by Booray's program at Imaging USA!
When I returned to Virginia, I took Bridget's advice and returned to "Square-One" by identifying my prices. The Business Basics workshop taught me that you have to know the value of the service you provide and then target the audience you want to market. Imaging USA allowed me to develop a twelve month action plan that first focuses on developing a brand, building an audience through relationships and then growing the brand.
While at Imaging USA I developed a relationship with Mark Weber from Marathon Press and we were able to develop my branding and marketing strategy. This month, Pashion Photography is sending our first direct mail advertisement to pre-screened targeted brides!
It took meeting Carrie, Bridget, Mark and Bruce to get the idea that working as a photographer is more than working countless hours, but developing a business model that focuses my talents. I am humbled at their patience and willingness to continue teaching long after class.
Since Imaging USA I keep in regular contact via email with Bruce, who has so much advice and guidance. Mark spends time talking on the phone with me to help identify what type of marketing I am able to do. Carrie created an SMS Superstars Group on Facebook and I am not only continuing to learn from her, but she has introduced me to a whole new level of professional networking. I now have a team of professionals to help me make business decisions. I'm not all alone anymore!
Thanks to their mentorship I've been able to bring my marketing and networking to a new level. I have developed new partnerships and a highly effective constant contact email program that targets newly engaged brides.
We are now offering a "No Obligation" engagement session. It might sound crazy, but we don't charge the couple. And instead of following them around for hours, we now have them come to our studio. We even formed a relationship with a makeup artist and hair stylist to assist with the session.
After the couple arrives, she goes upstairs gets pampered and he gets to hangout and watch sports, relax and learn about our shooting style. By the time she is ready, the "Wow!" on his face says it all, and we start an intimate portrait session.
Once we are finished shooting, the images are edited in about 15 minutes. Yes, 15-minutes! Using what we learned at Imaging--consulting, getting the lighting right and stylized editing--our workflow is incredibly streamlined. We then give the couple a Sticky Album and Animoto Video--products we acquired at Imaging.
We tell the couple that they owe us nothing because this is our interview as their wedding photographer. And believe it or not, we have not had one couple leave without making our minimum purchase of $400. It is a modest amount, remember we are just starting and we are using this as an interview to become their wedding photographer. We are still making money and developing relationships. The whole purpose is to educate and excite the couple to hire us for their wedding.
As my journey as a CPP continues, I am carving my niche and working toward my master of photography degree. I returned to school to finish an MBA program in Project Management and Marketing. I will also teach my first Super 1 Day class on May 18. My talent as a public relations, marketing and social media analyst is allowing me to educate other photographers on the power of developing a marketing and social media management program. The class will help them manage their social media instead of having their social media manage them.
I'm even entering competition! The Southeast District print judging is happening this month and I am hoping to achieve my first photographic merits. I have a lot to learn in this area but learning is the best part! I learned so much about what the judges are looking for at the VPPA print competition and am feeling confident!
When I made the commitment to stop everything and attend Imaging USA I didn't know how I was going to afford the travel, hotel, food and all the cool photographic toys I required. Now two months later I am kicking myself for only seeing a monetary value to Imaging USA. The value is returning home with a list of quantifiable objectives coupled with the motivation to achieve and a network of mentors that want to see you succeed as a professional photographer.
The value that Bruce, Carrie, Bridget and Mark have brought into my life is nothing short of amazing. I now know what it means when I hear other say, "You can't afford not to go." I have been a member of PPA since February 2010 but it wasn't until January 2014, nearly four years later, did I realize that I am part of something bigger. I'm part of a family.
Before Imaging USA I was just happy to get a phone call from someone who wanted to hire me because they believed I could take pictures. But Imaging opened my eyes to the fact that I am part of a profession that is bigger than taking pictures. I am an artist that has a choice in what I create.
Two months later I have established a full-time, home-based studio with a consultation room. Our phone is ringing and we are booking because we are able to develop a product and service that is different from other wedding photographers in the area.
We are building the business from a brand point of view and it's working. We've created a network of vendors and a marketing program that is effective. I've been able to grow my Facebook audience from zero to nearly 1,200 people in about five months and am up to 600 Twitter followers in the same time period. In fact we just decided that we are able to grow and are now looking for a new home that will better support our photography business. I estimate that I will be able to switch over to photography full-time in the next 3 months.
We've already passed our original goal of making $50K and our new goal is to double it. We hope to book 30 weddings and photograph 100 couples for engagement sessions. I can't wait to show Bridget the books when I attend the 3-day business course.
I'm already blocking out time for Imaging USA 2015 in Nashville!
Ty Swartz, MBA, CPP, USN (Ret.)
Ty Swartz, owner of Pashion Photography, is an award-winning, internationally published Certified Professional Photographer (CPP). After serving 20 years in the U.S. Navy and traveling to more than 60 countries, Ty retired as a Public Relations Officer/Mass Communications Specialist Chief Petty Officer in 2011. He is a native of Greenville, Ohio, and currently lives in Chesapeake, Virginia, with his wife Nicole.