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PPA Today: Imaging USA: October 2017 Archives

Imaging USA: October 2017 Archives

By Karen & Lonnie Bentley 
Strawberry Hill Photography
Bremen, GA

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That's me, the "other photographer" as I am now lovingly yet jokingly called.

Professional Photographer- it's a title that I (Karen) dreamed of since I was a young teenager in the mid 90's. A lot transpired to get me safely into my 26th year of life, but for the sake of time, we will start with the facts.  I was a mom of two small children, married to Lonnie, a factory worker who labored on a rotating shift, and the kids and I rarely got to spend time with him. I'm not gonna lie, we struggled...Lord did we struggle,  but in late 2006 I  finally had the courage to take the leap by starting my own photography business. My first studio originated in an old storage building on our property-(oh how I cringe about it now but it was a starting point!)  and things have been slowly yet steadily progressing since then, but this blog isn't about all of that.

A few years went by and my little business was actually a  smooth sailing success, but as a mom, I was sinking. I was overwhelmed, I was overworked, I was burnt out, and my home life was a disaster. My husband and I fought a lot, especially when I came home from a long day of sessions and he'd say "oh gosh, whatever...all you do is click a button". (yes, insert the world's biggest angry photographer emoji right here!) Don't get too mad at my husband Lonnie, he didn't know any better and bless it, he was so tired all the time. One thing I could tell you at that time was that he had absolutely NO interest in photography. In his own words, he was a "grunt laborer" and that was just how his life was.

I don't remember where I heard about Imaging USA the first time.  All I remember was that it was coming to Atlanta (which is only an hour drive from my town), in January 2013 and that I was really excited to learn new things.  Driving in Atlanta is simply not something I can do sanely, so I begged Lonnie to come with me. "Think of it as a mini getaway for us," I said.  He finally agreed. 

I remember being so amazed at how many photographers were at this convention- and how everything was so HUGE to me that year. (Imaging USA 2013):

10312.jpgHere we are at the Social Box booth in the expo that year- poor Lonnie still had no idea what was about to happen to him at this point. 


Imaging USA 2018 will be here before you know it...three-to-six days of everything

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 photography, including learning, networking, shopping, and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13). Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every photographic and business topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers.

Let's Meet... 

David Hilton, Cr.Photog.

Web: StrategicVisionOnline.com

Facebook: HiltonDavidA 

David Hilton is an expert in building businesses, guiding owners to higher profits and greater freedom. He is also the author of two books on entrepreneurship -- SPARK, Taking Your Business from Struggle to Significance and The Ultimate Success Secret (co-authored with Dan Kennedy). As president of Hilton Photography, a business that he recently sold, David successfully grew and managed multiple studio locations. He also recruited, hired and trained over 500 people and developed his company to operate profitably without his day-to-day involvement. Today, he shares his entrepreneurial experience with other photographers so that they can learn from his mistakes and successes. David holds several graduate and post-graduate degrees in Business and Education, including a Masters from Rochester Institute of Technology. David's membership in PPA of Massachusetts, including his former role as President of that association, coupled with his business education and acumen make him the perfect role model for aspiring photographers and studio owners. 

Speaker Sessions:

Sun, Jan. 14

 5:15 pm- 6:30 pm- Fundamentals of the Million Dollar Studio 

Q&A: 

What was one of the defining moments in your career? Meeting my early mentor, Wah Lui, 38 years ago and discovering that photography could be a true business that could generate true wealth (much greater than a million dollars) changed my life and business - grateful always for this. 

Who has been one of your biggest artistic influences? Wah Lui, Al Gilbert, Donald Jack, Arnold Newman, Philip Charis, Paul Skipworh, Don Blair, and more. There have been so many that have guided me to the success I have enjoyed - I'm so grateful :) 

What would be your advice for photographers who are just starting their career? 1) Find your style (one that your ideal client will want) - then master that style; 2) Learn and master projection sales; 3) Learn and master lead generation, relationship based marketing; and 4) Have a team (can be part-time) to help you build. You can still earn an amazing living in portrait art photography! A "professional" doctor, lawyer, college professor, engineer, or CEO - has invested years in education and apprenticeship to get where they are - can you say the same? The good news is that if you are willing to make the same investment in time and effort, you can have an income similar to theirs! :) 

David Hilton is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel!

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By Chris Homer

Imaging USA 2018 will be here before you know it...three-to-six days of the best in
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 photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13).

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers.

Let's Meet...
Jeff Gump, Cr.Photog.

Jeff Gump, founder of one of the country's most successful youth sports photography businesses, is perhaps even better known as a speaker and trainer of photographers across the nation. Gump declared himself a professional photographer at the age of 15 and today Gump's Sports Photography has shot well over a million young people and is still growing strong in Jacksonville, Florida.

As a well-known and sought after speaker, Jeff has traveled across North America and Canada for the past 10 years educating aspiring as well as veteran photographers. He has spoken to both large and small groups for organizations such as PMA-SPAA (Photo Marketing Association), PPAedu, Imaging USA, PMA Canada and many PPA Affiliates.

One reason for his popularity as a speaker is that in an industry where secrets are typically well-guarded, Jeff holds nothing back. He shows audiences everything from how to make a winning presentation to how to set up and execute flawlessly on photo day. Perhaps most importantly, he explains how the photographer can keep more money in his pocket instead of paying out too much of it in big commissions. From customer service and vendor/supplier resources to profitability and sales, Jeff lays it all out so that others can experience the successes that he has.

Jeff Gump's session at Imaging USA is on Saturday, January 13, 9am - 5pm: Volume Photography 201

Q&A with Jeff Gump:

What do you most value in your friends? Honesty...keeping in touch, not being negative, and those who love their families.

Coke or Pepsi? Coke Zero

Which words or phrases do you most overuse? "Well sure"

Most embarrassing moment? I was doing a wedding 20 years ago, and was headed to the reception and was running late. I parked my red Alfa Romeo sports car at the top of the hill and ran in to capture the bride and groom as they arrived at the reception. A few minutes later, the DJ got on the PA and asked whose red convertible was parked outside. It just rolled down the hill and smashed into someone else's car in the parking lot. It was mine; I forgot to put it in gear... that really sucks!!

Each photographer has a specialty/genre/ niche; how did you discover yours? A friend of my dad was a Little League Coach, and said he could get me a meeting with the board. 1988... almost 30 years later we are still going. Of course that was during the film days, when you had to print what was on the negative, before PhotoShop.

Jeff Gump is just one of the many amazing photographers you'll get to meet, hear, and learn from at this upcoming Imaging USA! Registration is open online now so save some money and take advantage of the Early Bird discounts for your passes...and your hotel!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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By David Eun

Imaging USA 2018 in Nashville, TN, is steadily approaching, and we want you to get the very most out of your experience, including the Hands-On Pre-Convention classes!

Aside from the whole host of convention classes offered when you register for Imaging USA, there are also dozens of pre-convention classes that you could participate in. Pre-convention classes require an extra fee, but they offer more one-on-one time with instructors and they focus on specific topics.

Pre-Convention classes will take place January 11 - 13. Pre-convention classes range from multiple day workshops to single day workshops and cover topics such as business and technique. Plus, the hands-on classes allow you to practice the techniques you learned in the class!

So, as you prepare for the world's largest pro-photography convention, check out some of these hands-on pre-convention classes that may interest you! 

Alison Carlino, CCP, Cr. 
9-11AM, 1-3PM, 4-6PM 
Ready to jump into the world of lighting off camera? Maybe you've been eager to take that flash off your hot shoe and aren't sure where to start... Have you been using off camera lighting yet want to observe how someone else creates with it? Alison Carlino teaches you how to walk into any space and master the light.

Angela Lawson, Cr.Photog.,CPP
9-11AM, 1-3PM, 4-6PM
Whether it is the beloved family dog, the faithful companion to a growing child, the cats treated like children, or the other wonderful animals people chose to have as pets, photographers are called upon to capture these special family members. For many photographers, this is challenging as pet photography involves scenarios that are not taught in photography manuals. Spend time with Angela Lawson as she takes you beyond the technical aspects of photographing animals.

Chris Knight
9-11AM, 1-3PM, 4-6PM
Are you ready to create memorable and dramatic portraiture? Then you do not want to miss this class! Chris Knight will cover six essential tips to transform your lighting techniques and allow you to create more drama in your portraits. Learn how to light with precision and control, using lighting ratios to shape contrast and drama.

Eden Bao
9-11AM, 1-3PM, 4-6PM
A master in her craft, Instructor Eden Bao will give you an overview of maternity photography, where it came from and where it is going. She will walk you through lens and lighting techniques that will help you create incredible images and make your clients feel beautiful. 

Erik Valind
9-11AM, 1-3PM, 4-6PM
In this class you will learn the techniques needed to create amazing images in any portrait session. Erik Valind will walk you through lens selection and determine how to make the right choice for different scenarios.

Howie McCormick
9-11AM, 1-3PM, 4-6PM
The Senior Portrait isn't just a picture; it's an experience. In this class, Howie McCormick will show you how to handle the Senior Portrait process, start to finish.

Pete Rezac, M.Photog.Cr., CPP
9-11AM, 1-3PM, 4-6PM
Learn from one of the best as Peter Rezac wants to show you how he handles children portraiture. In this program, you'll learn about pre-consultation with clients. You'll explore how to establish a rapport with your customers while delving into the beauty, authenticity, and reality that make beautiful images.

Ryan Armbrust
9-11AM, 1-3PM, 4-6PM 
Go into the boudoir with Ryan Armbrust for a fun-filled experience of shooting. Learn how to walk the fine line between operating a personable boudoir brand and a high-volume photography studio. Ryan will show you how to shoot an entire boudoir session quickly and efficiently.

Tony Corbell, Cr.Photog., API
9-11AM, 1-3PM, 4-6PM
This class is all about understanding and controlling light quality. Treat yourself and reserve time for this program with Tony Corbell as he will share a unique perspective on how to become bolder in pushing the limits of your photographic experience and talents.

There it is! These are your hands-on pre-con classes that will be available at Imaging USA 2018. If any of these classes interest you, register now and we hope to see you there!

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by Mayo Lawal
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Registration for Imaging USA 2018 in Nashville, TN is now open and you don't need to go through the taxing "hotel hunting" exercise. But you do need to hurry...these rooms are filling up fast! You can stay close to the action and still save money by staying in our host hotel for a discounted price!

Staying at the official Imaging USA host hotel is the best and easiest way to get the most out of your time at the convention. Besides saving money on transportation, you will help keep registration fees down, as complimentary meeting rooms will only be provided if we meet required guest rooms in hotel contract. Also, you don't want to miss out on the extensive social and networking opportunities available on site!

Here are this year's partner hotels: 

  • Gaylord Opryland Resort & Convention Center
  • Hampton Inn & Suites at Opryland
  • Hyatt Place Nashville/Opryland
And it gets better; to make your hotel booking experience quick and comprehensive, we have a "one-stop shop" reservation system. Through this online system, you can make your reservation effortlessly!

So, head on to the official Imaging USA Hotels website and make your reservation for Imaging USA 2018 today! 

See you in Nashville!

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by Mayo Lawal

It's the last week in October, which means Imaging USA 2018 is almost here! As you prepare, don't miss out on the chance to win the Imaging USA giveaway prize for this week:  one of three (3) $100 gift cards to B&H Photo!

Here's how you enter:

1) Watch this and comment below which "Reason" you're most looking forward to: #251, #114, #611, or #1004.

2) Then share it!

Three winners will be picked this Friday, 10/27/17, and they'll be mailed their crisp $100 gift card, which they can put towards the gear that they've been eyeing all year! Enter today, and be sure to register at ImagingUSA.org/Register!

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By David Eun

Imaging USA 2018 will be here before you know it...three-to-six days of the best in photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13).

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers.

Let's Meet...
Leslie Ann Kitten, M.Photog.CR., CPP
Instagram: savantphoto 

Leslie Ann Kitten, M. Cr., CPP began her career as a photographer in 2002 while in graduate school and has been moving upward and onward ever since.

Her studio currently serves Lubbock and the surrounding areas, and Leslie Ann has traveled the country on client assignments. She has photographed presidential candidates, served as the photographer on a New Jersey senator's reelection campaign, and captured many wonderful West Texans.

Leslie is an active member of several local organizations including Lubbock Lions Club, Young Professionals of Greater Lubbock, Junior Women's Club of Lubbock, The Lubbock Chamber of Commerce, and other professional and philanthropic groups. Over the years, she has served in every position within her local South Plains Professional Photographers Association and devotes her time to giving back to her community.

Leslie currently serves on the Board of Directors for American Society of Photographers and is very active with PPA. She strives to grow a successful business and teaches her children to be an integral part of their community. This dedication has earned her a sterling reputation in her community and the surrounding West Texas areas.

Speaker Session:
Sunday, January 14 5:00pm - 6:15pm: Build High-End Volume Clientele

Q&A: 
What did you want to be as a kid when you grew up? I wanted to be an astronaut and a sniper. I haven't told many people that because I think it might make me sound a little crazy!
How often do you yourself get in front of the camera? We do a family photo at whatever location we travel to for our vacation. Sometimes I don't like it, you know, when I was freshly postpartum, but I always make myself laugh!
Coke or Pepsi?
Diet Coke for sure.

Leslie Ann Kitten is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel!

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Imaging USA 2018 will be here before you know it...three-to-six days of the best in photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13). 
 
Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers.

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Let's Meet...
Lindsay Adler, Cr.Photog.
Twitter: lindsayadler

New York City fashion photographer Lindsay Adler has risen to the top of her industry as both a photographer and educator. Her fashion editorials have appeared in numerous publications, including Marie Claire, InStyle, Elle, Rangefinder, Professional Photographer magazine, and dozens more. As a photographic educator and having been named one of the top 10 best fashion photographers in the world, Lindsay is one of the most sought-after American speakers internationally. She has spoken at dozens of PPA affiliate events and is very active within PPA and WPPI. Her energetic, enthusiastic, and approachable teaching style showcases her passion for photography. She loves to share her knowledge with others, whether on online platforms such as CreativeLive, KelbyOne, and PPAedu, or industry conferences, online tutorials, or her five books! Lindsay is proud to be named a Canon Explorer of Light.

Speaker Sessions:
Monday January 15
Tuesday, January 16

Lindsay Adler is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel! 


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By Bethany Clark

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Imaging USA 2018 is only about ten weeks away! (Time is flying!) Be sure to download the new Imaging USA mobile app today (it's free!) so you can start building your own program and be more prepared for all the good stuff coming your way in Nashville. It's the best way to be connected with all the latest news and updates while you're there! 

With the Imaging USA app, you'll be able to:

  • View and favorite all the details on classes, sessions, speakers, special events and even the exhibitors at the Imaging Expo
  • Build your own schedule by simply adding the sessions or events you want to your agenda
  • Message and arrange private meetings with other attendees (even if you have all their contact info: the app will connect you!)
  • See what other attendees are saying on Twitter, Facebook, and Instagram (and add to the conversation!)
  • Give feedback and help make this a better conference by taking the in-app session surveys after each class
  • Use the maps to find your way around the convention center and throughout the Imaging Expo
  • And more!

If you're going to Imaging USA, this app will be your best friend during the convention. It's available now for iPhone, Android, and iPad devices and there's also a web version for those of you that don't own an Apple or Android phone or tablet. 

Be sure to download the NEW Imaging USA app for 2018. Previous-year versions of the app have expired! Find more information on how to download the app here, and stay tuned to PPA's blog or Imaging USA's Facebook page for videos demonstrating how to use the different features of the app.
 
Of course, if you haven't registered for Imaging USA yet, do it today! Find all the different options on the registration page.

See you in Nashville!  

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Imaging USA is THE place to kick off a successful new year with 10,000 of your best friends as you party like rock stars alongside fellow photographers. Make new connections, rekindle old friendships and don't forget to bring your camera! 

THE ROARING 20s: PPA CHARITIES 20TH BIRTHDAY CELEBRATION
Saturday, January 13, 8-10pm
Governor's Ballroom C, Level 2
Please join us to celebrate PPA Charities 20th Anniversary at the Roaring 20s Casino Night!
VIP & Awards Reception from 6:30-8pm ($100/person)
General Admission 8-10pm ($25/person)
Advanced tickets available at PPAcharities.com and at the door.

Imaging USA Welcome Party
Sponsored by Canon
Sunday, 8 - 11pm
Delta Ballroom A, Level 2
Kick things off in style with your photography friends. Eat, drink & make Music City memories with your fellow Imaging USA-ers. Just remember to bring or wear your full convention badge so you can get in! Those with EXPO ONLY badges or who are guests of attendees may purchase tickets to the parties at Imaging USA Registration or at the door. Oh, and bring your camera for unique photo ops!

IMAGING USA 2018 CLOSING PARTY
Tuesday, Jan. 16, 7-10pm
Delta Atrium 
The perfect cap to your Imaging USA experience! Music, dancing, delicious food and drinks...and don't forget those business cards so you and your new friends can stay in touch!

These are just some of the fun times that await you at Imaging USA 2018! Registration is open now so take advantage of the Early Bird rates for passes and your hotel!


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By Steve Furlong 
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For me, Imaging 2017 was equal parts intensive introduction to an exciting new area of photography, a fabulous refresher on a wide variety of established photographic techniques and a very satisfying coalescence of my passions and the continuing themes in my life. To provide a little background, I've spent most of my career as a basic research scientist in the life sciences. However, I knew I wanted to be a scientist on the day a junior high school science teacher introduced my class to developing film in the darkroom. I will never forget watching as that first image magically appeared in the developing bath! As I progressed through my undergraduate and graduate degrees in the life sciences, I always found ways to include my passion for photography. Sometimes I used photography to document research projects. Other times I explored photographic techniques through the microscope. In a few cases, I was even lucky enough to get cover images published along with our publications in scientific journals. (pictured, Harrier Jet Demonstration at Airventure 2015 in Oskkosh, WI)

Fast forward many years (I won't tell you how many), I found myself working in R&D for a pharmaceutical company. By this time, I was mainly sitting in meetings all day and knew that I needed other avenues to explore my creative side. The advent of digital photography provided the perfect outlet and I dove in with both feet. One of my favorite topics as I worked on my digital photography skills was airshow photography. My adult children claim to have been traumatized by the many times I dragged them along to airshows with me! Since I was a child, I was always fascinated with airplanes and doing airshow photography seemed like about the most fun thing I could imagine - until I was offered a training opportunity to become a pilot myself. I took it!          

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Here's where it comes back to Imaging 2017. In 2014, I left the pharmaceutical industry and in 2016 we moved from Wilmington, Delaware back to my wife's childhood home on Cape Cod, Massachusetts. "The Cape" is a fabulous place to do landscape photography and I've done some of that. However, I wanted to again combine my passions and scientific training, so I contacted a local non-profit that works on whale conservation. My offer to them was to help with aerial surveys and photography. To my surprise, they were more interested in me helping them set up a drone program than with anything I could do for them in an airplane.

After purchasing a drone in December, 2016 and becoming FAA certified to fly it, I still had many questions about how best to use this new "camera platform" so I was thrilled to learn about the "Drone Zone" track at Imaging 2017 in San Antonio. I can't say enough about how useful I found the drone presentations. In addition to seeing stunning images produced with this relatively new type of aerial photography, the information provided by the presenters has helped immeasurably as we set up the drone program for this non-profit organization. Almost a year after the San Antonio meeting I am still in touch with some of the presenters to get their suggestions. Incredibly helpful!

(pictured, left, Image of Humpback whales feeding off the coast  of Cape Cod, October 2017. In this feeding behavior whales create a net from bubbles that corrals the baitfish. The image was captured with a Phantom 4 Pro drone.) 

Beyond the drone presentations, the bonus for me at Imaging 2017 was the opportunity to hear so many great presentations on more traditional types of photography and (to my wife's consternation) to be able to add to my photography wish list based on what I saw at the exhibits. I can honestly say that my learning from the San Antonio meeting didn't end there but has really carried throughout the year. Access to PhotoVision and the other great learning tools online through PPA, which I learned about at the meeting, are particularly valuable.  In short, we are already making our plans to attend Imaging USA 2018. See you all in Nashville!

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Steve Furlong is a scientist, pilot & photographer and lives on Cape Cod. 





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By David Eun

We are less than 3 months away from 2018's Imaging USA! As we inch closer to photography's biggest annual convention and trade show, PPA is happy to announce another free giveaway prize for our members!

QUICK HINTS: It's one we've never done before, and this could very well make your day if you enjoy collecting memorabilia.

This week's prizes are Imaging USA 2018 Nashville Pins! The pin's design consists of the Music City's widely recognized guitar handle with "NASHVILLE" running vertically down next to it. In order to win this week's giveaway, let us know in the comment section here where you'll be traveling to Imaging USA from! Furthest location wins!

Leave a comment to win the Imaging USA Nashville Pin, register for Imaging USA 2018 and we'll see you in January!

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Imaging USA 2018 will be here before you know it...three-to-six days of the best in photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13). 

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers. 

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Let's Meet...
Hajj Flemings

Hajj is a leading brand strategist, speaker, and tech entrepreneur that travels nationally inspiring people and brands to build, launch and grow their ideas.

In 2011, Hajj was one of eight entrepreneurs selected for the CNN's Black in America 4: The New Promised Land Silicon Valley documentary with Soledad O'brien.  It was during the filming of that documentary that he was exposed to the term meritocracy and how the lack of access in the technology space was creating a permanent underclass in communities of color which literally changed the course of his life.  

Hajj founded Brand Camp University an educational platform that is preparing people for the future of work and produces the Brand Camp Summit a national gathering of thought leaders around technology, design and innovation. As an inaugural winner of the Knight Cities Challenge, Hajj founded Rebrand Detroit, a civic design and brand project.  It is a multi-disciplinary collaboration with the residents, community stakeholders, and local government to innovate neighbors nationwide which we are piloting in Detroit. 

His client list includes: Walt Disney, Pitney Bowes, Pfizer, the Detroit Lions, the U.S. Department of Defense, Iowa State University, University of Michigan - Ross School of Business, Davidson College, University of Detroit and more.  He has been featured in the Wall Street Journal, TechCrunch, Mashable and CNN Tech Money on the subject of startups, digital technology and branding.

Speaker Sessions:
Sunday, January 14

Hajj Flemings is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel! 

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By Chris Homer

Imaging USA 2018 will be here before you know it...three-to-six days of the best in
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 photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13). 
 
Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is spending the months leading up to Imaging USA highlighting the speakers.

Let's Meet...
Charleton Churchill
Twitter: charleton_

Charleton Churchill is an adventure wedding photographer who travels along the world's most rugged terrains to document couples adventurously. Charleton recently became the first wedding photographer to document a wedding at Mt. Everest base camp with the first couple recorded in a wedding dress/tux. His work has been featured in the news, in multiple popular photography and wedding magazines, and also on covers, including Digital PhotoPro, Rangefinder, TheKnot, Grace Ormonde, and Professional Photographer, to name a few. Charleton was chosen in SLR Lounge's Top 100 wedding photographers in the USA/Canada 2016, and has won awards including the Sony Impact Award for his humanitarian work in Nepal. He has spoken on both the Nikon and Profoto stages at WPPI, at Mystic Seminars, and speaks across the country at workshops, conferences, and universities. While he enjoys hiking and traveling to extreme regions of the world, he enjoys being with his wife and three girls in their northern California small town.

Speaker Sessions:
Tuesday, January 16

Q&A:

What do you most value in your friends? I value spurring each other on to be better people, honesty, criticism, and challenging each other to be your best.

What did you want to be as a kid when you grew up? Actor or a movie director

What is your most treasured possession? Family first, then the goods in my safe, guns, etc., main RAID drive, and my wilderness survival gear box.

If you could change one thing about the world, what would it be?  I think the biblical motto to "do unto others as you would want them to do unto you" would solve everything.
Most embarrassing moment? Lip syncing "Here I Go Again" by Whitesnake with a guitar and tight black leather pants at the 8th grade talent show in front of the school with my band, and my leather pants were so tight, the button popped off and the zipper came down. I had to use my guitar to hide it until the song was over.

If you could have a theme song, what would it be? Anything epic from Hans Zimmer. I listen to Superman Man of Steel, Batman, Dunkirk, Interstellar.

What would be your advice for photographers who are just starting their career?  Depends on their goals, but if they're serious, like any career, they should immerse themselves in learning around the clock, workshops, videos, conventions, seminars, and make notes of everything they learn, and practice, practice, practice until they get it. If you're weak in an area, tackle it. You'll learn as you go.

Who has been one of your biggest artistic influences? "Eye of the Tiger" blasted on my home Klipsch sound system with the 12" subs thumping. And then whatever I'm viewing at the time becomes bigger and my present inspiration.

Charleton Churchill is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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PPA staff put together a handy video of "pro" tips to help you prepare for Imaging USA. We hope you'll find it helpful, and don't hesitate to ping us on Facebook, Twitter & Instagram with your questions. Enjoy!



There are a bajillion reasons to go to Imaging USA. Share yours with us on Facebook, Instagram, and Twitter, and of course on theLoop. 

For more information on Imaging USA or to see more videos, visit ImagingUSA.org.

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Imaging USA 2018 is almost here and PPA has so much planned for you, including a variety of classes covering as many topics as you can think of!

In order for you to get the most out of your experience in Nashville, we created tracks that you can easily follow if you have an area you specifically want to concentrate on. So, if you are mainly interested in learning the necessary techniques and business strategies needed to be successful in portrait photography, the Portrait track is for you! 

With this track, you will learn how to creatively capture the essence of an individual and increase your sales while you're at it. You will get tips on workflow, client management, posing and lighting. Furthermore, you'll learn how tweaks in your process can relate to a big bump in your bottom line!

Some of the classes in this track include:

The Art of Portraiture

Speakers: Louise Simone, M.Photog.Cr., AP, and  Joseph Simone, M.Photog.Cr., API,F-ASP

Session Time: January 15, 10:00 am - 11:30 am

The art of portraiture is changing. With the use of cell phones and software programs, Facebook and more, capturing good images has become a hobby for many. So, how do you, as a professional photographer, distinguish yourself from everyone else? How do you develop strong artistic portraiture technique? This is where this class comes in! Joseph and Louise Simone will show you how to create unique lifestyle portraits and how to expertly use light, composition and design rules. This program is designed to help you discover how to expand your portfolio and offerings, as well as how to incorporate fine art painting into your photography skill set. The Simones will share intelligent marketing and client education and explain how to promote your skills, expertise, and services, especially as a fine art photographer. Reconnect with your craft and set yourself apart from the rest with timeless portraits and your very own signature style. This is your opportunity to learn from legends of classic portraiture!  

 

 

Psychology of High-End Sales
Speaker: Bry Cox, M.Photog.Cr., CPP

Session Time: January 16, 8:00 am - 9:30 am

Do your customers complain about price? Do they want everything digital? Do they buy the least amount possible or change your packages? When it's all said and done, do you feel underpaid and undervalued? In today's modern world, so many photographers avoid the sales process and just settle for small orders. This is a high-energy, info-packed class, where Bry Cox will share the secrets to higher sales and teaches you to strive for more!

Discover how to better price your work, how to confidently present your pricing and how to work with clients on varying price points. You'll learn how to overcome objections and sell on value, not dollar amounts. No fancy software or tricks needed as you master the psychology of presentation, pricing and sales. Put these techniques into practice and you'll attract better clients and separate yourself as an extraordinary artist, well worth the prices paid.

 

How to Convert High Volume Clients Into High Dollar Clients

Speaker: Matthew Kemmetmueller

Session Time: January 16, 3:30 pm - 4:45 pm

In this class, Matthew Kemmetmueller shares how he actively pursues and attempts to convert ALL of his clients from high-volume jobs into traditional custom photography clients. In this program, you will explore the importance and positive impact of bookings, while learning how to fill your calendar through direct mailings to your existing customers. Matthew will help you delve on pricing and explore how the right price points can guide your clients to the averages you want, without you becoming that high-pressure sales person. The success of past attendees of Matthew's program has proven that through marketing, solid pricing and shooting tactics, you can take a $35,000 volume job and turn it into $60,000 in gross revenue for your studio. Most importantly, you can do it with the character and professionalism of which you'll be proud. Come to this program to take your high-volume business to new profitability heights!

 

... and more!

 

You can find the classes in the Portrait track and other tracks in the Imaging USA schedule. Don't forget to register for Imaging USA 2018, January 11-16 in Nashville, TN. We hope to see you there!

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By David Eun 

Seeing as how PPA loves all things photography, let's be utterly frank: Who could say no to a free gadget to add to their equipment collection? 

PPA's back at it again with another social giveaway! However, we included a small twist this week, as the giveaway prize will be kept secret until this Friday (10/13). We know - It's rather cruel of us, but the anonymity was too difficult to resist. In case you're wondering how to win this secret prize, all you have to do is leave an answer in the comment section to this question: 

"Who has been your biggest photography inspiration, and why?" 

So leave a comment and enter a chance to win a free photography gadget! (It'll be awesome, we promise!)

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Imaging USA 2018 will be here before you know it...three-to-six days of the best in photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13). 
 
Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers. 
 

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Let's Meet...
Michael Anthony
Twitter: manthonyphoto
 
Michael Anthony is a wedding and portrait photographer in the Los Angeles, California market. Alongside his wife, Jennifer, he owns and operates Michael Anthony Studios, a photography studio that consists of 4 brands -- Michael Anthony Photography, Studio 23 Photography, Marilyn Lou Boudoir, and SoCal Headshots. His studio photographs over 100 weddings, as well as over 300 portrait sessions per year. Despite all his client bookings, Michael is still able to stay involved in PPA as a member and a Super 1 Day Instructor. He is also active in WPPI, and feels strongly about sharing his expertise and experience with others. A master multi-tasker, Michael shows you how you can do it all!
 
Speaker Sessions:
Sunday, January 14
 
Michael Anthony is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel! 


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Imaging USA 2018 will be here before you know it...three-to-six days of the best in photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13).
 
Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers. 

Let's Meet...

Jason Weaver, Cr.Photog. & Rebecca Brown-Weaver, M.Photog.


Jason Weaver began his career at Mac Brown Photographers in the studio's IT department and has steadily progressed to a senior, sports and family photographer at the studio.  He received his Craftsman degree in San Antonio and was the SYNC 2015 Photographer of the Year.
Rebecca Brown-Weaver began her career sitting on the dark room counter while her daddy, Mac Brown, processed film.  From there she began to work special events, weddings and sessions during her school years.  After graduating from the University of North Alabama with a Bachelor of Business Administration Degree with a concentration in Marketing in 2003, she became full time at the studio, specializing in newborn, children and family photography.  She received her Masters in San Antonio making her the second generation to achieve this milestone.  

Speaker Session
Jan 14th 6PM - 8PM

Get ready for a highly energetic program packed with information on developing a marketing plan for mini sessions at your studio.  Christmas mini sessions will be the main focus of this program.  Jason and Rebecca will go into great detail of how the use the "Big Reveal" to sell out their yearly Christmas sessions in July!   They will also be teaching you how they use "inspiration pieces" to create new set designs each year.  You will not want to miss this program!

Jason and Rebecca are just two of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is open now so take advantage of the Early Bird rates for passes and your hotel!


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Imaging USA 2018 is right around the corner and we want to help you get Nashville ready! Get an overview of all the exciting things Imaging USA 2017 has to offer in this new video. 

As we count down the days to Imaging USA 2018, take a look at the overview of what you can expect! We'll be adding more videos leading up to Imaging USA to help get you prepared! 



There are a bajillion reasons to go to Imaging USA. Share yours with us on Facebook, Instagram, and Twitter, and of course on theLoop. 

For more information on Imaging USA or to see more videos, visit ImagingUSA.org.

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By Chris Homer

One of the best parts of Imaging USA is getting to network with your fellow photographers and discuss questions related to your photography business. You may even find the perfect mentor to help you improve as a photographer!

If you're a sports photographer, the Coach's Corner at Imaging USA 2018 is a great opportunity to meet with a pro in the field and get answers to those questions that have been nagging you. You'll get a free one-on-one 10 minute session to ask your questions and get advice on images, business and more. Sessions will take place from 8am - 5pm, January 14 - 16. 

These sessions are included with your All-Access Imaging USA registration! All you need to do is sign up! Hurry, these spots will fill up quickly!

Best of all, once you've connected with a mentor, you'll be able to meet other photographers, mentors, and speakers, and get even more advice!

Be sure to register for Imaging USA 2018, January 11-16 in Nashville, TN. It's the show for real professional photographers. We hope to see you there!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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Introducing our new Guest Blogger column! PPA Today will now publish a weekly story by an Imaging USA attendee, sharing their experience and giving you some pointers. To kick things off, we're republishing this piece by Mariah Ashley 

**originally published February 11, 2015; 

This is one of my all-time favorite quotes: "Such a pleasant thought, if you improve overall conditions everyone can sail happily into the sunset".

It's an idea I try to set my moral compass to and a philosophy I practice in my business. When I recognize this quality in others I want to latch onto them because lately it seems most people practice the "every man for himself" motto and would sooner see you walk the plank than steer your own ship.

...except at Imaging USA. There, everyone is raising the tide. Unfortunately, it's not possible to latch onto 11,000 people, not even if you're a Kraken (mythical sea beast with many arms). Still, I wish I could give every special person I talked to a big old slimy tentacle hug. I guess I'll have to settle for squeezing them with my words instead.

But before things get awkward, let's consider ships.

If your business were a ship what kind of vessel would it be?

A cruise ship, big and solid chugging along smoothly?

A classy vintage sailboat effortlessly shuttling beautiful people from one sundrenched Mediterranean island to the next?

A hardworking lobster boat, a little messy and a little stinky and filled with salty characters?

A leaky little rowboat adrift in a sea of questions looking for a safe harbor? (Me too).

I met people at Imaging who were sailing and bailing all of these kinds of ships. PPA is the 
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tide rising under us all. I'm so proud to know such a positive, cheery, and enthusiastic crew. Team PPA, easily identified by their bright orange shirts; registering, directing, tweeting, photographing, interviewing, organizing, and helping in a million other ways all the guests on the big festive Imaging USA party boat.

A particularly perceptive PPA team member asked me how my first Imaging differed from my current experience. It's funny thinking back to that convention just three years ago. I didn't know anyone at all. I felt like the new kid in school, the lame-o at the lunch table all alone. What a difference a few years can make.

Imaging feels like a family reunion now. It's not because I am so outgoing and that I easily made friends. I'm actually more like a nervous weirdo. But you'd have to be a Kraken (misunderstood mythical sea creature) not to make friends at Imaging. Team PPA is so open, so encouraging, so willing to go the extra mile, and so darn nice. Making friends with the crew that first year is what kept us on course. Plus, it's nice to know we have a place at the cool kids table. If you didn't get a chance to acquaint yourself with Team PPA this year make it your mission to do it at the next Imaging, join the reunion!

Another difference--the first time I went to Imaging I didn't speak to other photographers (nervous weirdo, remember?). Two years later I found myself chatting it up left and right. Talking with random attendees from all over the country renewed my faith in our industry. Photographers are good people, people! Not only are they creative and interesting but they are curious and kind as well. They want to know where you are from, what you shoot and how you are doing.

They are quick with encouragement and insight. They want to share how they got their photograph in the Loan Collection, where they found the perfect album, and where the shortest lines for coffee are in the morning. I'm so glad I came out of my shell and took the time to chat with fellow photographers. We photographers can be solitary creatures 360 days a year, why not be more social the other five? If it was your first Imaging and you felt a little hermit crab-ish, then shed that shell at Imaging USA 2016.

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The first and second time I went to Imaging I sat in the audience of many lectures listening to the great advice of the speakers. This time I had the perspective of being behind the podium looking out at the crowd and you know what I discovered? Of all the people at Imaging the speakers are the most selfish! We get the most out of it. Knowing that your message is reaching and helping people is like crack (not Kraken, that's an ominous sea creature).

Honestly my sails have never felt quite so full. I felt I had a small part in the tide rising and was so proud to see it release some of my beached buddies. I've been in that leaky row boat too, though I've recently graduated to a semi stable canoe. I want to share my canoe with others now, but not so many that I tip (just kidding). I want to see all of the hard working passionate people I met succeed. You deserve it!

Lady I talked to next to the post-it note clad Imaging USA Idea Wall, tying for her CPP: I hope you passed and got your certification!

Girl that borrowed money for the convention pass and slept in her car because she couldn't afford a hotel but knew Imaging would give her the answers she needed: I hope you got them!

Tall dude who told me he felt he had been given permission to express his true personality: Be you! Be tall and let that big personality shine through in your business!

Lady who told me she had decided to quit photography on Friday but felt inspired now to keep trying: Don't give up! I know you can do it!

Isn't it comforting to know that we are all in the same leaky boat? We have the ability to throw each other a life line. Toss it when you can! Imaging USA has done that for us over and over again. If it did for you too, make it your pleasure and your addiction to return the favor.

I cannot imagine what Imaging USA 2016 in Atlanta will bring, but one thing's for sure, the tide is already a lot higher, let's keep it rising all year.

 
About the author:
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Mariah Ashley is co-owner of Snap! Photography in Rhode Island. She is blonde, loves to bake fruit pies, wears flip flops way past the summer season, should have been born in the 50s, paints and writes when the mood strikes her, is mother to Jacques and Vianne, vacations on Block Island, is vegan, never has proper or stylish outerwear, fears frogs and toads but loves turtles, has really skinny legs, personal Style- Bohemian Chic, wants to own a VW van,  grew up on a cranberry farm and is happiest when snorkeling is happiest when sipping a rum punch under a palm tree.




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By David Eun 

Want to win this fantastic and super-stylish Imaging USA 2018 T-Shirt? All it takes is one comment on the Facebook post! 

If you've never been to Imaging USA before, here are a few things to expect: Countless photography classes, workshops, parties, and tons of motivation... not to mention an 80,000 sq. ft. trade show full of everything photography-related! And what better way to enjoy it than with your Nashville Imaging USA T-Shirt!

Five winners will get the fabulous shirt to take to Nashville with them!

Let us know in the comments the number 1 thing you're looking forward to experiencing at Imaging USA! (Feel free to use emojis, if you communicate better in that language; we're fluent.)

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Imaging USA 2018 will be here before you know it...three-to-six days of the best in photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13). 

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers. 

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Let's Meet...
Rocco Ancora
Facebook: Rocco Ancora
Instagram: roccoancoraphoto

Rocco Ancora is a world renowned wedding photographer, and his work is celebrated both locally and internationally. He is involved with the Australian Institute of Professional Photography and has been awarded their prestigious accolade, Wedding Photographer of the Year, an unprecedented four times in a six-year span! Rocco is also active in WPPI, Dallas PPA, and The Mid-Atlantic Regional School of Professional Photography.

A multiple Grand Award winner at WPPI, as well as 1st, 2nd and 3rd placements, Rocco is an extraordinary artist and his craftsmanship is held in the highest regard by his peers. He is an amazing speaker and an instructor to behold. 

Speaker Sessions:
Monday, January 15

Rocco Ancora is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is open now so take advantage of the Early Bird rates for passes and your hotel! 

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About this Archive

This page is a archive of entries in the Imaging USA category from October 2017.

Imaging USA: September 2017 is the previous archive.

Imaging USA: November 2017 is the next archive.

Find recent content on the main index or look in the archives to find all content.

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