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PPA Today: Imaging USA: August 2016 Archives

Imaging USA: August 2016 Archives

By Autumn Rice

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Imaging USA 2017 Hands-on classes are posted, and you can register for them right now! These pre-convention classes, although offered at an extra fee, provide photographers with more experience and instructional time than other Imaging USA sessions. During the class, students have the opportunity to get advice and lessons from instructors, and then go out on a photo shoot and practice the skills they are taught with their cameras!  Bringing your equipment is a must!

Thinking about registering?

These classes are shorter, so you can attend multiple classes during the day and get all the hands-on practice you want. There are three different sessions for each Hands-on program held on Saturday, January 7, 2017, so you can sign up for up to three classes for the day! There are also special pricing offers available for participation in Hands-on sessions. Attend 1 Hands-on Class for $79, 2 for $129 or 3 for $159. Space is limited in each class for the benefit of students, so classes sell out fast. Check out this list of Hands-on classes to see which fits you best, and then head over to to register now!

Bree Adams, M.Photog.Cr., CPP
Max Participants: 35 per each time slot

Tomayia Colvin
Max Participants: 35 per each time slot

Daniel K. Davis, M.Photog.
Max Participants: 35 per each time slot

Kay Eskridge, M.Photog.Cr., CPP
Max Participants: 35 per each time slot

Mike Fulton, Cr.Photog.
Max Participants: 35 per each time slot

Joseph Glyda, M.Photog.M.Artist.Cr., CPP
Max Participants: 35 per each time slot

Andy Gould
Max Participants: 35 per each time slot

Ted Linczak, M.Photog.Cr.
Max Participants: 35 per each time slot

Michael G. Taylor, M.Photog.Hon.M.Photog.Cr., API, F-ASP
Max Participants: 35 per each time slot

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By Autumn Rice

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A PPA membership offers hundreds of dollars in savings and discounts and offers a vast amount of business and photography education to help you Be More. 

PPAedu gives you a personalized education program (a $600/year value!), 24/7, at no extra cost for those who are members of PPA. Here are five ways to get strong professional development while saving a ton of cash thanks to your PP membership:

1. PPAedu's online tutorials and webinars cover everything when it comes to photography and business, including marketing and branding, building rapport with clients, and industry game-changers, like drones. 

2. The Assessment tool allows you to develop a personalized curriculum that you can update as your skills grow and as you watch more and more of the PPAedu content! It's the best way to be more proactive and constantly develop your talent!

3. (brought to you by PPA) has an enormous library of videos and tutorials to help you learn the best techniques and best practices to help improve your photography business. You'll get real-life advice from the industry's leading wedding, family, pet, and senior portrait photographers. 

4. Super 1 Day classes are face-to-face photography workshops taught by professional photographers for professional photographers, all across the country, and for two weeks in both spring and fall. In these small-group sessions you'll learn everything from retouching and workflow, lighting and posing, to portrait and wedding photography, and sales and marketing strategies. 

5. The Business Challenge is a fun and interactive way for PPA members to understand and implement the basic business principles needed to maintain a suitable studio. Participants get advice from some of the industry's most successful photographers about everything from setting sales goals to creating appropriates sales and marketing strategies, and tons of other topics.
When you join PPA you also get a huge perk, was your first year of registration for Imaging USA is FREE! Imaging USA is the world's strongest and longest-standing professional-photography convention, with hundreds of classes, tons of networking opportunities, a huge photo exhibit, and a giant tradeshow floor. Over 10,000 photographers attend to be taught by the industry's best! Next year's Imaging USA will be held January 5-10, 2017 at the Henry B. Gonzalez Convention Center in San Antonio, Texas. Register to attend here!

If you are a PPA member, remember to take advantage of all of the savings that come with your membership. If you're not a member, what are you waiting for?! All of these savings are here for you. All you have to do is to join. It takes only a minute and is super affordable: only $27.92 a month! Other businesses charge hundreds or even thousands of dollars for the information, education, networking and resources that PPA members get... essentially for free! 

Keeping money in your pockets in a lot of ways is just one more thing PPA does to help photographers be more profitable!

Visit to see all the ways you can save with PPA!

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by Autumn Rice

hro_826_funClasses.jpgImaging USA 2017 in San Antonio, Texas is right around the corner, and we want you to be a part of every minute of the action, including Pre-Convention Classes!

Aside from the whole host of convention classes offered when you register for Imaging USA, there are also dozens of pre-convention classes that you could participate in.  Pre-con classes require an extra fee, but they offer more one-on-one time with instructors and they focus on specific topics. These additional classes take place from January 5-7.

Pre-convention classes range from multiple day workshops to single day workshops and cover topics such as business and technique. Plus, there are shorter, hands-on classes where you'll get to practice the techniques you learned in the class!

So, as you prepare for the world's largest pro-photography convention, check out some of these pre-con classes that may interest you!

The Secrets to Success When Turning Pro
Steve Kozak, M.Photog.Cr., CPP
Doug Box, M.Photog.Cr., CPP, API
Thursday-Friday, January 5-6
Turn your passion into a profession - and your profession into profits! Instructors Steve and Doug walk you through the fundamentals of photography, the business skills and the creativity you need to be a hit. This pair has guided countless numbers of photographers to great success, and you are next!

CPP Prep Class
Al Audleman, M.Photog.Cr., CPP, API
Thursday-Saturday, January 5-7
This is an Exam Cram you can't afford to miss! Cover all the technical topics you need to know to ace your certification test! Not for the faint of heart, you'll work hard, study hard and walk away ready to crush your CPP!

Create a Look, Brand and Style That Women Have to Have
Marissa Boucher
Thursday, January 5
Discover the Boudoir Divas! Marissa and Kimberlee shoot two-to-three sessions a day, five days a week and are THE studio in town. Learn what they know, discuss the mistakes they've made and explore the Best Practices that have made them a hit. Whether a boutique or a high volume business, you will learn from the Divas!

The Real Deal: Creating Exceptional Fine Art Composites  
Richard Sturdevant, M.Photog.M.Artist.Cr.
Thursday, January 5
Let's get real! Creating an exceptional fine art composite consists of many things, but the two that separate good from great are conception and finish. Conception, and the ability to dream up a visual idea or to tell visual story that is original and unique to your vision, is priceless. Equally important is the ability to bring it all together in such a way that it is beautiful and meaningful to the viewer. The finish of the art should keep the viewer engaged in the content and not the technique. Everything in between this journey is trained execution.

Wow-Worthy Fashion Techniques for Portraits
Lindsay Adler, Cr.Photog.
Friday, January 6
Learn the techniques that highly acclaimed photographer Lindsay Adler uses in the world of fashion - and apply these skills to your own clients. Be it seniors, boudoir, weddings or more - create extraordinary images so you can blow by your competition and WOW your clients!

Extreme Volume
Melanie Anderson, Cr.Photog., CPP
Saturday, January 7
Having the inner courage and conviction to do what you want to do - that's what this course is all about. There's no room to blame your competition, your conditions or your clients.  Take control of your business and your career as Melanie Anderson shows you how to have the career you want--and deserve!

Think Geek: How to Win at Websites and Social Media
Kira Derryberry, Cr.Photog., CPP
Saturday, January 7
Want to know how to speak "web?" Discover how to handle your own website design and even manage your social media presence! Facebook, Instagram, SEO and more - this is lingo you want to learn. Don't leave it in the hands of Tech Support - Think Geek and take control!

Rock Your Workflow
Linda M. Long, M.Photog.Cr., CPP
Saturday, January 7
Time IS money, so don't waste either on ineffective, inefficient workflows. Discover the time-saving tips that will streamline your schedule, improve your attitude and yes, enhance your results!

The Business of Bellies and Babies
Bree Adams, M.Photog.Cr., CPP
Saturday, January 7 (Hands-on)
9AM-11AM; 1PM-3PM; 4PM-6PM
Bree Adams went from a MWAC (Mom With A Camera) to a successful studio owner, averaging $2500 in sales per session! Discover how she did it and how you can too. Tap into the newborn niche and high fashion maternity market and watch your business boom!

Lighting and Posing Children
Daniel K. Davis, M.Photog.
Saturday, January 7 (Hands-on)
9AM-11AM; 1PM-3PM; 4PM-6PM
Dan Davis has built a booming business by staying one step ahead. Learn how knowing what's new, keeping up with media trends and adapting to change will keep your style fresh and exciting. Don't fall victim to the trends - learn how to bring them to life!

There it is! Just some of the pre-con classes that will be at Imaging USA 2017. If any of these classes interest you, register now! And look out for more classes that you could be apart of!

Staying at the official Imaging USA host hotels is the best and easiest way to get the most out of your time at the convention. We encourage you to reserve a room and stay in the following host hotels:

  • San Antonio Marriott Rivercenter (HEADQUARTERS HOTEL) 
  • San Antonio Marriott Riverwalk
  • Hilton Palacio Del Rio
  • Grand Hyatt San Antonio

So, what's the big deal about host hotels? 

1. Host Hotels Keep Your Registration Fees Low!

By staying at the official Imaging USA host hotels, you're helping to keep registration fees down! These hotels provide complimentary meeting rooms for Imaging USA if, and only if, we meet the required minimum guest rooms in our hotel contract. Otherwise, Imaging USA must pay for meeting rooms as well as for each room we fall below the minimum--and registration fees will go up! So stay with us and save!

2. Host Hotels Provide Networking Opportunities!

By staying at the host hotels, you're at the epicenter for everything Imaging USA. Social and networking opportunities abound, and you don't even have to go anywhere to find them. They're all right there!

3. Host Hotels Save You Money on Transportation!

If you're not staying at the host hotels, chances are good you'll have to spend some money on a taxi or parking to come over for some of the events. Why bother? Stay with us and be at the center of it all!

The San Antonio Marriott Rivercenter is the official Headquarters Hotel of Imaging 2017. Hurry and register because these rooms are selling out fast! If you can get a room there, we highly encourage it as you will be closest to all the action like: 

  • Hands-On Pre-Con Classes
  • Opening Party location
  • Charities Celebration location
  • Closest to the action: the San Antonio Riverwalk is right outside!

This year there is a "one stop shop" reservation system for Imaging USA hotel booking in San Antonio. Make your reservations through this new online system, as it is here to help you book your hotel rooms seamlessly.

If you have any questions or need help booking your hotel, call 210-207-6734.

By Autumn Rice

PPA photographers are a diverse group of people who begin as friends, but ultimately become family. Through connecting with one another and sharing experiences, they provide a support that contradicts the thought of being in business alone. PPA's YouTube video series, Behind The Camera, features professional photographers who share their trials and tribulations, and their relationship within the PPA community. Today, Lisa Thayer pitches in. 

None of these interviews are scripted or paid for. These are real photographers, members of PPA, who value and share the power of their PPA community. 

In this video Lisa Thayer shares her experience at her first Imaging USA, why she joined PPA, and what she enjoys most about her photography career. 

Help your photography friends and share this video. The power of being involved and deeply connected goes beyond professional development. It's a support system no one should be left without. You can also view a full playlist of the Behind The Camera Video series on PPA's YouTube channel and learn more about the Imaging USA here.

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With so many resources available online, you may be asking whether it's worth your time and money to attend Imaging USA. Especially if you are a member of PPA, you already have access to online networking and education with theLoop, PhotoVision and PPAedu. So what makes Imaging USA so special?

There's literally a bajillion reasons to go to Imaging USA, but here are 10 you can't ignore:

Sharpen Your Saw
Stephen Covey talks about this in his 7 Habits of Highly Effective People. It's the idea that if you don't step away from your daily grind to take care of life's other needs, you won't be doing your best work. It's a simple fact that the dull saw cuts less wood.

When you socialize, learn and network with your peers at Imaging USA, you are "sharpening your saw." When you return to your studio, you'll have new ideas, inspiration and connections that will help you work more creatively and efficiently.

Your Next "Ah-Ha" Moment
You never know where your next "ah-ha" moment is going to come from. But when you're surrounded by 10,000 photographers it could come from a new friend, the keynote speaker (this year it's Mel Robbins!), a tradeshow vendor, or the photographer sitting next to you in a session. One thing for sure, you will have several of these each day, and it's all worth it!

The Value of Face-to-Face Connections
Social media has its place in keeping you connected and forums like theLoop are great if you need a quick answer. But it's hard to make a strong, lasting personal connection when you aren't meeting face-to-face. At Imaging USA you get the face time you need to make connections that will last a lifetime with speakers, vendors, other photographers, or all of the above! People do business with people they like. And when you spend several consecutive days under the same roof, strong connections are bound to happen. The benefits of your networking at Imaging USA will serve you long past the end of the conference.

That Thing You Didn't Know You Needed
You never know what you'll find on the Imaging USA EXPO tradeshow floor, but you can be sure it's the latest and greatest. After all, these vendors are in the business of providing photographers with the equipment and services they need to thrive.

And the Expo is more than just a shopping mall for photographers. It's your opportunity to get hands-on demos of the products you need, check out the winners of the International Photographic Competition and take the opportunity to discuss your specific business challenges with the vendors that can help. Oh, and the discounts that you'll find on the tradeshow floor are well worth delaying your Christmas shopping for your studio until Imaging USA! 

Get Out of the Studio
Being in the same studio or sitting in front of the same computer monitor day after day is a sure way to find yourself in a rut. A change of scenery always leads to a fresh perspective, and Imaging USA is the perfect setting to spark new ideas... photography speaking, business speaking and for your creativity in general!

Business Solutions That Work
Sometimes the problem with having the Internet at your fingertips is that there is simply too much information. How do you find the exact solution to your problem and how do you know that it will work for you.

Imaging USA can help cut through the clutter. Bring a list of your business challenges and discuss them with your fellow photographers. You're likely to find others who have successfully overcome similar challenges and you can put their ideas to work for you. Plus, all speakers are available at the end of their sessions for questions. Those of you who sign up early enough to get a portfolio review are in for a treat! And there will be even more speakers on the tradeshow floor, with mini sessions and demos, and at the IPC Merit Café on photographic competition.
The Energy of Like-Minded Individuals
At Imaging USA you will be surrounded by like-minded people who are there to learn, share and teach. It brings a new level of energy of motivation to the learning that you can never get anyplace else. You WILL end up making (new) friends for life and this WILL boost your motivation and inspiration... perfect timing to start 2017!

The Power of the Random Workshop
Attend one class outside of your specialty and find one thing from that session that you can take back for your business. It could be a new product line, a new workflow method, a bit of marketing genius or a new way to sell prints. Imaging USA has 10 educational tracks so there is bound to be something new for you. Often times we have heard of exploring classes in a track outside your day-to-day practice as becoming a game changer. News ideas, new approaches, new techniques, new best practices, all make for more inspiration, more motivation and more power to you!

Invest In Yourself
Attending Imaging USA is a small investment in yourself, and you're worth it 20 times over! Constantly learning and growing is vital to your bottom line and essential to keeping you one step ahead of your competitors. Imaging USA is organized by PPA and because PPA is a non-profit, it is able to keep the registration cost so much lower than any other conference of this caliber, that it would be a mistake not to leverage it! Don't spend top dollars with fauxtographers! Come where the real pros come year after year to learn, grow, connect and have fun! There's no way you'll regret it ? 

Photography is Your Passion
Like with any great love, you must nurture it to sustain it. Your life can get so full and hectic with all the things you have to do throughout the year. You most likely need a jolt to recharge your passion after the busy holiday season. So come join us at Imaging USA and re-discover your love of photography.

Come one, come all to the International Photographic Competition Exhibit at Imaging USA 2017 in San Antonio! The exhibit is free and open to the public, and features thousands of award-winning images from the 2016 Professional Photographers of America (PPA) Loan and General Collections.

The Loan and General Collections are comprised of the best of the best entries from the International Photographic Competition, which selects the year's top images from around the world. Images that earn a merit become part of PPA's General Collection, and then those images are judged again for inclusion in the prestigious Loan Collection. The images in the Loan Collection are bound in a beautiful hardcover book, available through Marathon Press (PPA does not receive any money from sales of this book). These collections are also displayed at the Imaging USA IPC Exhibit every year, so PPA members AND the general public can marvel at the year's best of the best photographs!

Every year at Imaging USA, PPA hosts the Grand Imaging Awards, where IPC winners compete for the best of 2016's Loan Collection in six categories: Event Albums, Non-Event Albums, Illustrative, Artist, Portrait, and Wedding. One of those six winners goes on to win the Grand Imaging Award!

Following the Grand Imaging Awards is a presentation by the World Photographic Cup! This is an international competition designed to bring together photographers from all over the globe in a spirit of friendship and unity. The United States team is made up of images from the Grand Imaging Awards, and in all, more than 25 countries are vying for this year's World Photographic Cup!

Want to enter the International Photographic Competition but don't know where or how to start? Consider enrolling in the Imaging USA pre-convention class "The Competition You Can't Lose" featuring Jessica Vogel, M.Photog.Cr., CPP and Timothy Walden, M.Photog.Hon.M.Photog.Cr., CPP, F-ASP.

We understand it's a big question: "Why should I enter the International Photographic Competition?" This program will answer this question AND it will guide you through the process, showing you how this competition is an investment in yourself and your business. Separate registration is required for pre-convention classes at

The IPC Exhibit is inside the Merit Café, where you'll also gain a first look at the new IPC rules that are in effect for the 2017 competition, as well as a series of short seminars geared to getting you familiar with and better prepared for future photographic competitions! Seminars cover Creating Portraits, Technical Excellence, Competition Concepts, Print Presentation, Lighting, Landscape Composition, Marketing, Degrees, and much more. Questions will be more than welcome, so ask away! You'll also have the opportunity to get one-on-one advice from official IPC jurors about how to improve your photos for the competition. These 15-minute sessions are limited, so be sure to reserve yours today!

We can't wait to see you at Imaging USA in January. But hurry up and register by Dec. 8 at for the Early Bird savings, OR use the Join & Go option to become a member of PPA and your full access pass to Imaging 2017 will be FREE as a welcome gift!

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About this Archive

This page is a archive of entries in the Imaging USA category from August 2016.

Imaging USA: July 2016 is the previous archive.

Imaging USA: September 2016 is the next archive.

Find recent content on the main index or look in the archives to find all content.

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