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PPA Today: Imaging USA: November 2015 Archives

Imaging USA: November 2015 Archives

Imaging USA is just around the corner and is the perfect way to kick off your New Year's Business Resolutions! It's a 3-day conference and expo filled with 10,000 photography friends, over 100 talented speakers, 600+ booths on the Imaging Expo floor and so much more!
Instead of telling you all of the great things you'll get out of Imaging USA, we thought it might be easier to show you! Check out this short video to see all the reasons you should go to Imaging USA!


Are you ready for Imaging USA? Be sure to register by December 8th to get the $50 early bird discount! After December 8th, prices will increase! Head to ImagingUSA.org/Register today to sign up. 


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Sarah Ackerman manages all things social media for PPA and Imaging USA. When she's not living on the internet, she loves improv comedy, going on wilderness adventures, gallivanting around the globe, knitting, wood working and yoga. 



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By Chris Homer

Imaging USA 2016 in Atlanta is right around the corner, January 10 - 12. Some of the major highlights of Imaging USA are the great classes that cover nearly every photographic specialty. Take a look at some of the classes in Imaging USA's Business track below. From growing a school photography business to booking more sessions, you'll find a ton of great tips for your photography business in this track!

Michael Christman
January 10
8:00 AM - 9:30 AM

Yes, school photography is a saturated market and every studio seems to have a piece of it. Yes, the photos are often more about the vendor and less about the customer experience. So, why would you do it? Michael Christman is here to share his expertise and experience on why this is a market you want to want!

Kristin Privette
January 10
8:00 AM - 9:30 AM

All too often, great photographers are not great business people, leaving hundreds and even thousands of dollars on the table. In this course, former sales representative and business-savvy photographer Kristin Privette pairs up with her husband to teach you simple sales techniques that can generate significant results!

Jessica Vogel, M. Photog.Cr., CPP
January 10
8:00 AM - 9:30 AM

Styles may change and eventechnology will change but the one thing that doesn't change? The demand for families to suspend their memories in time with beautiful portraiture! In this class, instructor Jessica Vogel walks you through how to build a successful, sustainable business capturing the images of children.

John David Pittman
January 10
8:00 AM - 9:30 AM

Take a moment and step away from workshops about lighting, posing, business plans and sales strategies. John David Pittman (JDP) spends this class discussing the concept of truly being "tuned in." In an upfront, honest conversation, JDP explores what it really means to tune-in to your own creativity, what it can mean for your work and what it can do for your career.

Shawn Lee
January 10
5:00 PM - 6:15 PM

Shawn Lee will talk about some tested techniques, from initial phone consultation to final products, that will absolutely WOW senior portrait clientele. You'll see some of his award winning photographs and experience how he "thinks outside the box" to capture High School Senior portraiture that cuts the edge and serves the individual exceptionally well.
CPPs_1200x1200_Bree_Adams.jpgI hope you are as excited about the upcoming AMA (Ask Me Anything) conversations on theLoop as we are here at PPA. You will be amazed by the new and innovative information you will gain from logging into the discussions.

In the upcoming weeks theLoop will be explosive with great conversations from Imaging USA speakers. That's right! Ask "Imaging USA 2016 speakers" Anything is coming! We want you to feel free to chime in and ask these pros anything about Imaging USA 2016 and much more.

Next week, November 30 - December 1, hear from Francie Baltazar Stonestreet, Cr.Photog., CPP about how she became the Best Wedding Photographer in Houston among winning numerous other awards in wedding photography. You can even ask Bree Adams, CPP and Landon Day, CPP about how they both became Certified Professional Photographers and how you can become one yourself. Are you just starting out with your photography business? Learn from Dave Goldman, Cr.Photog., CPP about how he has owned and operated a successful high volume sports and portrait photography business.

And mark your calendars for these upcoming AMAs:
  • Lindsay Adler, December 7-8
  • Terri Eddington, M.Photog., CPP, December 21-22
Connect with photographers just like you when you log into theLoop. Not a PPA member and want to contribute to theLoop conversation? Click here to join!  


By Chris Homer

Imaging USA 2016 in Atlanta is right around the corner (47 days)! Throughout the year, you've heard PPA talk about how Imaging USA is the top photography conference of the year thanks to great education, the Imaging Expo tradeshow, special parties and more. Now, listen to a real PPA member tell you why you need to attend Imaging USA!

In the video below, PPA photographer Sharma Ferrugia reveals why attending Imaging USA has been so important to her career as a professional photographer:




Are you ready to register for Imaging USA? Visit imagingusa.org/register for all the details. Remember to register by December 8th for the lowest prices! After that date, you'll pay an extra $50. 


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About the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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By Sarah Ackerman

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With over 100 speakers, 600 booths on the Expo floor and bug networking opportunities each day, it can be easy to miss some of the special events happening during Imaging USA! So here's a list, so that you don't miss out!

Saturday 
8:00 PM - 10:00 PM
Cooking It Up with PPA Charities Celebration
Kick off Imaging USA early (Saturday!) and enjoy the fun, the auctions, and all of the good deeds that have been accomplished in 2015! Don't skip the auction. You'll love it!

Sunday:
7:00 AM - 9:00 AM
PPA Charities Super Hero 5k Fun Run
Get things running with a little early jog around Atlanta! Proceeds from the race go to PPA Charities and afterwards, donate your kicks to Dando Amor!

10:00 AM - 11:15 AM
DO NOT MISS: Amy Purdy's Opening Session: A Life-Changing Program
You might know Amy Purdy as a Paralympic medalist, New York Times best-selling author, Adaptive Action Sports co-founder or from Dancing with the Stars. Join her for a morning filled with some amazing motivation and inspiration that'll help set the tone to take your business to new heights! This presentation is so important, there are no other classes happening at this time. 

8:00 PM - 11:00 PM
Welcome Party Sponsored by Canon:
Dance the night away with your newfound photography friends! And don't forget your camera! There will be live models and sets to create original images of super heroes, steam punk, masquerade or retro fashion fun! Bring your camera and get ready for some serious fun!
Have you ever wanted to explore the path to Certification, but don't know where to start? Imaging USA is a great place to get all the information you could ever need! Whether you prefer an intimate group setting or a larger informative type of session, you'll find options: 

Head to Imaging USA early and take the Certification preparation class! The three-day intensive class covers all of the topics you'll encounter on the Certification exam (which you'll also have the opportunity to take during Imaging USA). It covers all of the technical side of photography and is equivalent to nearly a semester of college! You'll walk away more knowledgeable, more confident and more prepared. 

Sunday: 
5:00 PM - 6:15 PM
Join this panel of Certified Professional Photographers and see how it's changed their photography and their businesses! The panelists range from wedding, baby, maternity, sports, headshots and senior photographers who all had a huge change in their business once they became a Certified Professional Photographer! 

Sunday, Monday, Tuesday: 
11:30 - 5 PM
PPA Booth: Learn the benefits of Certification and first steps at the PPA Association booth #1227, where PPA staffers will be able to show you the path to Certification and how to best get started. 

Take the step to Be More Competitive in 2016 with Certification! See all of the options at ImagingUSA.org and get details on discounted hotel rooms at ImagingUSA.org/Hotel

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By Sarah Ackerman

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Imaging USA is the best place to stand on the shoulders of giants (metaphorically speaking). As a professional photographer, it's easy to feel like you're going it alone most of the year. Imaging USA provides a collaborative, supportive environment for you to ask fellow photographers your tough questions about your business or your craft. 

There are two special opportunities to work with seasoned veterans while in Atlanta at Imaging USA: 

Coach's Corner: If you're into school, sports or event photography, this is an excellent chance to have a 10 minute one-on-one session with top pros in the market. They'll review your work, talk pricing and business, and answer all of your questions! Space is limited, so sign up for your spot today! 

IPC Mentor Session: This is your chance to sit down with a Juror from the International Photographic Competition and see what it really takes to create high-scoring images and discuss what you should know to make images for photographic competition. With PPA's District Competitions around the corner (link), this is a great chance to get practical advice to see how to improve your work!

Be More Creative in 2016 and learn from those who have already been there! These are two amazing opportunities that your creativity and business will thank you for as you move forward through the year!


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Sarah Ackerman manages all things social media for PPA and Imaging USA. When she's not living on the internet, she loves improv comedy, going on wilderness adventures, gallivanting around the globe, knitting, wood working and yoga. 


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Imaging USA 2016 is just 54 days away! As you prepare for your trip to Atlanta, take a minute to watch the video below.

You'll get a tour of the Georgia World Congress Center, Imaging USA's home for 2016! Find out where to go for registration, the classes, the Imaging Expo tradeshow, special events and more. Take a look so you can dive right into the excitement when you arrive at Imaging USA.



Visit ImagingUSA.org for complete information on registering, hotel, classes, the tradeshow and special events happening during the conference. Be sure to register by December 8th for the best rates! After that, you'll pay at least $50 more, so save now



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About the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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By Nicole McIntosh

The countdown to Imaging USA 2016 in Atlanta has begun! Just in case you're wondering you have exactly 61 days from today to prepare for this amazing occasion. During your time at Imaging USA you will have the opportunity to attend classes taught by top photography pros, explore the International Photographic Competition Exhibit, see product demos, test new gear, get free samples and tradeshow-only discounts and deals, practice your skills with models on site, network, and build relationships with vendors and lots more! That's a lot packed in just a few days, so here is a short advice video to help you juggle all the things your Imaging USA experience will bring you in Atlanta this upcoming January!


The earlier you register for Imaging USA 2016 the better the deal. You must register by December 8th, 2015 to get the Early Bird Savings. Go to ImagingUSA.org/Register with no further delay, because Imaging USA 2016 will be here sooner than you know it and you don't want to be left out!

Nicole McIntosh is one of PPA's Marketing and Communications Interns, yay! Nicole is known for her vibrant smile and the one to laugh even if the sky is falling. A sophomore at Spelman College, she hopes that working with PPA will give her the tools she needs to start her own non-profit organization one day.


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By Sarah Ackerman

We know your days will be packed with top notch classes, networking with your fellow attendees and shopping till you drop at the Imaging Expo, but if you find yourself with some time on your hands, here are some great new attractions to check out in Atlanta! 

Even if you came to Imaging USA 2013 (last time it was in Atlanta), there have been plenty of exciting new additions to the downtown area! 



We hope you're as excited as we are to experience Atlanta! Hotels are selling out quickly, so head to theLoop to find a roommate and make some new friends or go to the ImagingUSA.org/Hotels page to see the latest hotels additions! Remember to check ImagingUSA.orgfor all of the latest speakers, classes and events and to register! Early bird pricing ends December 8th!

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Sarah Ackerman manages all things social media for PPA and Imaging USA. When she's not living on the internet, she loves improv comedy, going on wilderness adventures, gallivanting around the globe, knitting, wood working and yoga. 



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By Sarah Ackerman

Earlier this week, Imaging USA speaker Cathy Anderson, CPP visited theLoop for an AMA (Ask Me Anything). 

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Before we dive in, let's get to know Cathy and her business partner, Chris Garner. This duo of Certified Professional Photographers (CPP) were born with photography in their blood: Chris learned everything he knows from both his dad and grandfather, and Cathy's own father was also a studio owner. Today, Chris and Cathy work together in the foothills of North Carolina as the successful team at TPS Photography. 

As the only CPP-certified team in their area, TPS began with preschool photography in 2000 but were then flung headfirst into the wild world of high school photography - and they haven't looked back since! Their high volume business has been a great source of clientele for their custom portraiture, and TPS has seen profits and sales grow each and every year. The talents of Chris and Cathy combined with their teamwork and abilities to delegate and outsource has allowed them to establish a studio like no other.

Here are some of our favorite moments with Cathy as she participation on theLoop, sharing different aspects of her photography career:

On what's her favorite type of client to photograph: 
My guilty pleasure regarding photography is how psychology fits into your role as a photographer, with regards to dealing with clients. Long story short, I can answer your question by saying this: my favorite type of client is the one I can connect with and relate to most. I came from a hard past, so it's been tough getting through all of life's challenges and converting from an introvert to an extrovert.  However, forcing myself to step outside my comfort zone has really opened up a lot of opportunities in my career.  

On her must-have software:
Lightroom and ProSelect. Lightroom (LR) is so amazing because it takes the best of both worlds, both Photoshop and Camera RAW, and marries them. Rendering is kinda slow in LR, but you can get around that with a little optimization. ProSelect is awesome because it takes care of all of our in-person sales (projection), exports orders to our management software, shows portrait sizes in actual, real-life size, and really increases our sales average. If you've never used ProSelect, make sure you check it out.


About this Archive

This page is a archive of entries in the Imaging USA category from November 2015.

Imaging USA: October 2015 is the previous archive.

Imaging USA: December 2015 is the next archive.

Find recent content on the main index or look in the archives to find all content.

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