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PPA Today: Imaging USA: June 2014 Archives

Imaging USA: June 2014 Archives

Written by guest blogger, Danielle Brooks 

It's crazy to think that six months ago I was wandering around the expo floor in Phoenix wondering about the future. If you had told me in January that come June I would be working full-time for Danielle Brooks Photography, I would have called you a liar. I honestly cannot believe that in six months' time, I went from a steady 9-5 job to the crazy world of being a business owner. It has been a good ride so far, but it would not have been possible without the lessons I learned at Imaging USA. 

There were 3 big takeaways for me at Imaging USA: 

1). Don't give away the digitals

This was a big one for me to learn. When I first started out doing photography part-time, I just had one price and that included everything. It worked for me and was easy. 

But then I heard a lot of controversy about this at Imaging. Most people frown on giving the digitals because your sale stops there. I didn't really understand it at the time because I had no way of selling prints to people. Over time, I found a printer I loved, and began showcasing photos to clients online so they can make purchases.  

I know most people with studios would say online sales isn't the way to go, but they work for me right now and it's a good way for me to get my feet wet in selling products. Plus I don't have a studio, and I would also argue that it's better than giving away the digitals. 

2). SEO is king

Most people find me via Google. My business is slowly spreading by word of mouth, but I am proud to say that I don't spend money to advertise on Google. I show up on page two thanks to a class I took on SEO at Imaging. The tips and tricks I learned there were key to getting my website to climb the Google ladder. I have done a lot of personal research beyond that class but it was the kick-start I needed. 

About 75% of my business comes from the work I've put into SEO and helping people find me before they find my competition. Researching SEO has also opened my eyes to all the classes PPAedu has for PPA members. I am currently working my way through classes on finance. This is a great resource for photographers. If you haven't looked into it, you're missing out.

3). One size does NOT fit all

Just because you take classes and learn from professionals in the field doesn't mean it's right for you or your business. It's almost like having a child. You can get advice from your parents and friends, but ultimately you know what's best for you and your child. 

I remember calling my husband from Imaging all freaked out because I didn't have studio and couldn't do in-person sales. We researched options for doing in-home sales, but the thought of doing that freaked me out. I wasn't ready, but I didn't say "never". 

Since then, I found a system that really works for me. I educate clients on print products from their first phone call through the last email. I can definitely see doing in-person sales in the future, but it has to be an organic growth and can't be forced or it will not be successful. 

I learned an incredible amount of information at Imaging USA and I cannot wait to go to Nashville next year. Who knows where I'll be in another six months! If you haven't already registered for Imaging USA in Nashville, do yourself a favor and do it now! It is such a great resource for photographers. You will not regret your decision. 

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Imaging USA 2015 is heading to the Gaylord Opryland Hotel & Convention Center in February! Although that's not exactly around the corner, it is 243 days away (at the time this post was uploaded) and we couldn't be more excited! (We apologize in advance if this blog has too many exclamation points.) 

Why this much enthusiasm so far in advance of the event? Maybe it's the amazing line up of speakers, or the range of topics they'll be teaching across the 12 tracks or because we're back in Nashville! And from what we can tell on Facebook and Twitter, a lot of us love it too! 

Not only will the programs be the best yet, but Opryland itself has some pretty nifty deals worked out for you. Did you know that if you stay at Opryland, not only will you be in the middle of all of the action, but included in your room rate is free (yes - FREE) in-room WIFI, two bottles of water each day, access to the fitness center, a complimentary shuttle to Grand Ole Opry House, General Jackson Showboat, Gaylord Springs Golf Course (the round of golf is not included) or the Opry Mills Mall next door! PLUS if you have a car on site, you'll be paying less than half the standard rate for parking (from $21 down to just $9 with super convenient in-and-out privileges). 

Now all of that stuff might be great, but one of our favorite (we have no shame) features of the hotel is that you can have your choice of country music star give you your wake up call! Love Trace Adkins? He'll be giving you a ring to make sure you're up in time to hit up one of the two coffee shops before your 8 a.m. session. More of a Kellie Pickler fan? She's also on the list, along with a slew of other famous country singers that'll make sure you're up and at 'em before all of the action! 

And to keep you on track, we'll have the nifty Imaging USA app for you (it's still in production, but when it's ready to download this summer, we'll let you know)! The app has a lot of the great features you may have enjoyed last year--like creating your own schedule, connecting with other attendees, or planning how to dominate the Expo floor--but there are more great options with this year's app, like a new game (details coming soon!) and an interactive map to help you find your way at Opryland! 

Registration for Imaging USA is already open at imagingusa.org/register. And remember - if you become a professional active PPA member, we'll waive the registration fee for your first Imaging USA (that alone is a $323 value)! 

We'll be bringing you periodic updates about the conference as we get closer, but there is a lot of action on Facebook, Twitter and Instagram @imagingusa, so don't be left out! You can also hop on over to theLoop's Imaging USA community to find a roommate, catch a ride or just make new friends that will be in Nashville! We can't wait to see you there!

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About this Archive

This page is a archive of entries in the Imaging USA category from June 2014.

Imaging USA: March 2014 is the previous archive.

Imaging USA: August 2014 is the next archive.

Find recent content on the main index or look in the archives to find all content.

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