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PPA Today: Imaging USA: October 2011 Archives

Imaging USA: October 2011 Archives

adler_lindsay_head_blog.jpgHave you ever felt like a "small fish in a big pond" after a move? Lindsay Adler experienced that when she moved her business Lindsay Adler Photography to New York City.  But thanks in part to her smart use of social media (and her unique offerings), Adler's portrait and fashion photography business has grown in success.

In fact, Adler's talents led her to author two successful books--"A Linked Photographers' Guide to Online Marketing and Social Media" and "Fashion Flair for Portrait and Wedding Photography." That's quite an achievement, considering that she accomplished it all by age 25. (And she'll be sharing some of the methods that helped her grow at Imaging USA, but more about that later!)

Early Beginnings
"From the very beginning, photography had an important place in my heart," Adler remembersadler1.jpg of her introduction to the art by her mother and grandmother--two photographic hobbyists. "Together, we would wander around the family farm taking photos of the changing seasons and the beauty of nature. I knew almost instantly that photography would be my career."

By the time she was in high school, Adler began her first portrait business photographing her fellow students in upstate New York. Since moving to New York City, though, she has found her niche as a fashion photographer.

"I love the creative freedom that being a fashion photographer gives me. People hire me for my vision, and in fashion editorials, there are no rules," she says of her specialty. "No matter adler2.JPGwhat I envision, I can orchestrate a fashion shoot to bring that vision to reality. I am able to take the beautiful thoughts and images in my head, and manifest them into something."

Smart Social Skills
Luckily, her creative approach to photography translated into her business skills, too--helping her face the challenge of moving to New York City and the subsequent high competition. She grew and stays successful by offering unique services to her clients (like moving images and fashion films) and using social media heavily to build and maintain relationships with clients.

"I try to overcome these obstacles by clearly defining my target market, which is often aadler3.jpg specific individual or company," Adler explains. "From there I look at the resources available to me--social networking, personal resources and marketing tools--and find ways to get my vision and work in front of those individuals."

If you want to learn how Adler leverages social media to her advantage, don't miss her "Social Networking Essentials for Photographers" Imaging USA class on January 16.

"I'll focus on best practices that will help you reach your target audience and save you time so you can focus on other aspects of your business," she says. "You'll learn the essential tools and platforms for social networking, and how to best leverage these tools by making yourself attractive to your audience."

Plan to attend if you want to strengthen your target audience reach and matter where you're located!

Read more about Imaging USA here.
Read more about Lindsay Adler here.


facebook_badge.jpgHotel rooms for Imaging USA 2012 in New Orleans are disappearing fast, so now is the time to grab your digs in the Big Easy.
Specially priced Imaging USA room blocks are still available at Hilton New Orleans Riverside (Headquarters Hotel) and the Doubletree by Hilton Hotel New Orleans, but that's it, so don't miss out!
To find more information about booking your room, visit the Imaging USA hotels and travel page
faust_headshot_blog.jpgRobert Faust, M.Photog.M.Artist.MEI.Cr., CPP, API, of Robert Faust Photography, has been a professional photographer for 30 years. While he describes his early interest in photography as immediate, his success didn't happen the same way. It took a lot of hard work to develop his own wedding photography style that clients have come to love. And at Imaging USA's pre-convention, he's going to share some tips that helped him along the way.

Thriving with Weddings
Wedding photography is a competitive field, and Faust has learned that if you want to thrive in today's wedding industry, you can't just copy what others are doing. "You must brand yourself with your own style that is different from the other guy's."

Despite being one of only six photographers in the world who hold all four PPA degrees,faust3.jpg Faust says that he still faces challenges from amateur photographers who own a digital camera and are "looking to cash in on the wedding business by claiming to be a professional." But he believes an amateur's images simply can't compare to those created by a true pro.

"Creating dynamic images that use advanced lighting and posing techniques that amateurs can't duplicate is one way to set yourself apart from the competition," he points out.


fisktaylor_mary_blogheadshot.jpgMary Fisk-Taylor, M.Photog.Cr., CPP, ABI, API, of Hayes and Fisk - The Art of Photography in Richmond, Virginia, operates one of the most lucrative home-based studios in her area with business partner and fellow photographer Jamie Hayes, M.Photog.Cr., ABI, API. What is it that makes it so successful?

Since partnering with Hayes, Fisk-Taylor has become a specialist at capturing advertorial and fashion-style wedding images. "I love creating images that set a mood and evoke emotion," she says.

But if you are trying to run a profitable wedding photography business, you know that wonderful images are only part of the puzzle. Fisk-Taylor has learned more than a few tips for managing a business like that, and she's ready to share. If you want to learn how to better manage your wedding business, don't miss "Business Basics for Wedding Photographers," the two-day Studio Management Services pre-convention workshop she'll host at Imaging USA on January 12 - 13, 2012.  

Starting Out
Fisk-Taylor has had an interest in photography since high school, where she served as herfisktaylor_1.jpg family's "picture-taker and memory maker." And when her daughter was born 16 years ago, Fisk-Taylor's passion for photography was re-awakened.

"I was picture crazy and, even more importantly, in search of a 'real' photographer to capture our gorgeous baby girl's firsts and milestones," she remembers. Her search for that real photographer led her to Hayes as he was just opening his studio. Little did she imagine that it would also lead to a business partnership! "He was overwhelmed with a brand-new business and I was overwhelmed with a brand-new family. So, we started helping each other out."

In the beginning, Fisk-Taylor used her business savvy to help out with the studio's marketing and production. However, after attending her first Imaging USA 15 years ago, she knew that she had to start taking photographs as well. "I was just blown away by all of the gorgeous images in the International Photographic Exhibit and wanted to start photographing myself," she explains.

Managing the Challenges
Fisk-Taylor describes her transition into wedding photography as "slow progress," but over the years she has become a successful wedding photographer as well as business manager at Hayes and Fisk. Still, like many, their studio struggles the most with organization and multi-tasking.

fisktaylor_2.jpg"It is really hard to run a small business and juggle all of the balls that are in the make time for ourselves and raise healthy families," Fisk-Taylor points out. "So, I keep a very solid calendar for my studios but also make sure that I schedule personal time, family time and vacations. I also use great vendors and software in my studios that help make my life a lot easier."

Sharing What She's Learned

Are you ready for more advice on running a wedding photography business? Attend the two-day "Business Basics for Wedding Photographers" pre-convention workshop at Imaging USA in New Orleans! You'll walk away with a greater understanding of how to manage your business, including advice on hiring employees, pricing and operating costs. Plus, Fisk-Taylor promises to share some of her own marketing ideas with you.

"I have some great advertising and marketing ideas that are low-cost but high-yielding, profitable campaigns," she adds. Come learn from her experiences and start on the path to experience such profit yourself!

Read more about Mary Fisk-Taylor here.

Read more about Imaging USA here.

Mary Fisk-Taylor's partner, Jamie Hayes, will also present two programs at Imaging USA. Read about Hayes and his classes here.


About this Archive

This page is a archive of entries in the Imaging USA category from October 2011.

Imaging USA: September 2011 is the previous archive.

Imaging USA: November 2011 is the next archive.

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