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PPA Today: Imaging USA: September 2011 Archives

Imaging USA: September 2011 Archives

taufer_blog.jpgVicki Taufer, M.Photog.Cr., began her business 12 years ago when, as she says, her hobby for photography "snowballed into a business." Today, her portrait studio--V Gallery in Morton, IL--continues to thrive thanks to her hard work and international recognition. However, as a mother, Vicki knows that you want your photography business to be part of your life, not your whole life.

Do you feel that the opposite is true? That your business has become your life? Well, Imaging USA offers you the chance to get your life back. Join us for Vicki Taufer's Kodak-sponsored "Simplify Your Business and Get Your Life Back" Imaging USA class on January 15, 2012!

It's All in the Balance
"It is important to know what your strengths and weaknesses are, so that you can focus on your strengths and outsource or receive help with your weaknesses," Vicki explains.

For her, the joy of being a photographer comes from documenting her client's lives. It's one oftaufer1.jpg her strengths. "I have been documenting many of the same families and their milestones over the past 12 years," she says. "I started out my business hoping to create clients for life, and I have done that."

While Vicki loves creating relationships with her clients, she admits to being challenged by the day-to-day tasks of managing her business, including managing employees. Her strengths, she says, do not include managing people! To overcome this challenge, she simplified her management by downsizing her staff to just the essential people. She also receives consulting from people whose strengths ARE in such areas.

Learn From Her Experiences
At Imaging USA, Vicki's class will provide you with many more tips for simplifying your business and getting back to what you love to do--taking photographs.

"The most important lesson I can share is how to work smarter, not harder," Vicki adds. "Too many photographers let their businesses run their lives. Come see how I am overcoming similar struggles to have more balance in my life, while still being successful in my business."

taufer2.jpgRead more about Vicki Taufer here.
Read more about Imaging USA here.



beckstead_blog.jpgSometimes, discovering what you are meant to do takes you in a completely different direction than where you were headed before. One of our Imaging USA 2012 instructors experienced that very thing. David Beckstead is currently one of the most sought-after wedding photographers in the world. In fact, he was named one of the top 10 wedding photographers in the world by American Photo Magazine in 2007. But before all that, he was fighting fires.

Finding His New Direction
Yes, Beckstead got his start in photography in a most unexpected way. He spent 12 summers working for the U.S. Forest Service, fighting forest fires all over the United States. When he wasn't fighting the fires, he carried a Nikon SLR and captured images of them. Eventually, the Forest Service offered him a full-time job photographing the forest fires.

"Although I loved fighting fires, this was an opportunity I could not pass up!" Beckstead recalls. "Yet no sooner did this great opportunity arise, than it was taken away due to funding issues."

However, that idea and experience inspired him to open a photography business...and start in a whole new direction.

While he started by photographing every job that came his way, from aerials to portraits,beckstead1.jpg Beckstead really enjoyed weddings. He began to focus his business on wedding photography in 2001 when he attended a Gary Fong workshop and really saw the creative and artistic possibilities in it.

"My business has been exciting ever since, and I have been able to push my style and art to new levels," he says. "My brides and grooms love it!"

beckstead2.jpgToday, Beckstead is a destination wedding photographer who has worked in over 70 countries. This career balances his two great passions--photography and travel--perfectly. Of course, being a traveling photographer also presents its unique challenges.

In addition to having to get on a plane to earn his money, Beckstead points out that he rarely meets his clients until he gets on the job. To overcome that challenge, "I find ways to sell my lifestyle and business to clients," he says. "I get them excited about who we are and what we do." And one thing that has helped him do this successfully is his style, a style that potential clients view as his brand.

Developing Your Own Style with Him

In fact, Beckstead believes so strongly in the importance of bringing out and refining your style that he is teaching a class about it at Imaging USA! He'll share tips on how to create a style that is unique to you in his "Power Style: Developing a Dynamic & Compelling Style" class on January 17, 2012.

You'll learn how to be yourself, press the shutter for you, create art, be different and find your style. "Plus, you'll be able to wrap it all up into a brand that sells who you are and how you shoot," Beckstead promises.

So, get ready to build your confidence, develop your own style and much more at Imaging USA in New Orleans from January 15-17. As Beckstead says, "Anyone who doesn't go every year is crazy!"

"There is just no other place in the world where you can get the Imaging USA experience!" hebeckstead3.jpg exclaims. "It is amazing what you can learn if you keep your eyes and ears open to new and exciting concepts. It may be something small. But that small idea can turn into a big money-making business decision that takes you in a whole new direction."  (And he would know, wouldn't he?)

Read more about David Beckstead here.
Read more about Imaging USA here.

iusa2012_bite_blog.jpgEver feel swamped? Stuck in a rut? Are your sales and marketing campaigns toothless? You don't have to stay mired down. Bypass the bayou of blandness and kick your photography up a notch at Imaging USA in New Orleans!

Our world-class instructors will help you do just that by sharing their proven techniques on everything from increasing your bookings to lighting in any situation. In fact, we've added some new classes just this week! (Keep checking the schedule because the final instructors are being added as they come in.)

The Imaging EXPO vendors will also display and demonstrate a host of items that could spice up your offerings. And sharing the good times and good ideas with others who love this industry will only help you reconnect with your photographic passion!

Register now to sharpen your business skills and hone your creative edge, so you can swallow your competition whole. 

About this Archive

This page is a archive of entries in the Imaging USA category from September 2011.

Imaging USA: August 2011 is the previous archive.

Imaging USA: October 2011 is the next archive.

Find recent content on the main index or look in the archives to find all content.

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