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PPA Today: Imaging USA: October 2010 Archives

Imaging USA: October 2010 Archives

As a pro photographer, you know that a photograph isn't just a photograph. It's a memory; it's an interpretation of a soul; it's so many things. And it's definitely more than a picture on paper.

Jamie Schultz, an Imaging USA instructor, knows this truth. It's a core value she's built her entire business on! Not only can this philosophy help in image making, it also can help in exceeding your customer's expectations in every way, as Schultz will show you in her class: "Beyond Pictures on Paper: Innovative Products" (Jan. 16, 9:00am). For example, providing clients with innovative products for displaying their images will increase your profitability and leave them feeling confident about their choice to hire you.

"Four years ago, I was searching for solutions to take my business to the next level. A relatively simple formula helped me achieve a level of success I never dreamed possible," adds Schultz. "I'm eager to share my experience with others who are ready to take their own businesses to a different level."

Are you ready?
Imaging USA attendees flying to San Antonio should be aware of new requirements for air travel under the TSA's Secure Flight Program.

The Secure Flight Program streamlines the watch list matching process. The program hopes to reduce the number of passengers misidentified as matches to the watch list by requiring date of birth and gender data when booking flights.

Under the new rules, you must provide the following information for air travel:

  • Name as it appears on government-issued I.D. when traveling
  • Date of Birth
  • Gender
  • Redress Number (if available)
What is a Redress Number?

Redress is an opportunity for passengers to seek resolution and avoid future delays if they believe they have been improperly or unfairly delayed or prohibited from boarding an aircraft. These passengers often have the same or a similar name to someone on the watch list.

The Redress Number is additional information used to differentiate passengers who are not on the watch list from those that are.

If you are interested in obtaining a Redress Number, visit and fill out the application. You will receive a Redress Number immediately that can be used to track your application. This is also the number you should provide to the airline once your application has been processed and finalized.

You will be notified by DHS once your application has been finalized.

Read more about the Secure Flight Program here
Our reserved rooms at the Grand Hyatt just sold out! Rooms are still available in the other two headquarters hotels, so check out the special promo codes and/or links online...and book yours now while the deals are hot. (Space is limited and our special rates are available only until the hotel cut-off dates or until our room blocks are sold out, whichever comes first.)
Every pro photographer holds at least two jobs: photographer and businessperson. (And that doesn't even count your home life.) Problem is, most of us want to focus on that artistic part. But it takes more than good photography to be successful...just ask any successful photographer! And you can do so at two special pre-convention classes: The Business of Portrait Photography and The Business of Wedding Photography.

That's right, PPA's renowned Studio Management Services (SMS) 2-Day Business Basics Workshop has split its focus. The fundamentals the classes teach are the same; they are simply geared to either portraits or weddings! Why the split?

Well, Jennifer Roggi, Cr.Photog., ABI, CBM, and Todd Reichman--The Business of Wedding Photography instructors--know that the wedding mindset is very different. For one thing, you market and sell your services for an event over a year away! And this class will help you address those special wedding requirements, just as the portrait class will do for portraiture.

Ready to get down to business? You can at Imaging USA!
Competition is good. It pushes us to work harder, run our businesses smarter and fine-tune our art. Competition is really fuel for success...if you know how to use it. Luckily, Imaging USA's top-notch instructors have lots of ideas to share about how to rise above your competition. Thom Rouse, M.Photog.MEI.Cr., CPP, for instance, says that a unique style can do the trick.

This multiple award-winning photographer divides his time between commercial, fine art and commissioned fine art pieces (with his clients as the central subjects), and he understands the balance between art and the market. That is what a commercially successful style is all about. As Rouse says, we all probably know the Stones, the Beatles, Elvis and Sinatra. And though we may argue over who is the "best," we know about them because of their original styles that appealed to different audiences.

If you're ready to be true to yourself, enhance your success and eclipse your competition, come learn Rouse's approach to style at Imaging USA: "One Ear to the Ground, One Ear to Your Heart: Creating Your Personal Style" (Jan. 18, 1:00pm).
Kay Eskridge and Jennifer Hillenga
Kay Eskridge &
Jennifer Hillenga

Would you say that one of your goals is to tell the story behind an image? To show the external and internal beauty of each subject? Jennifer Hillenga, M.Photog.Cr., and Kay Eskridge, M.Photog.Cr., CPP, believe in that...and they bring those statements to life in their boudoir photography, too!

These two award-winning photographers have created their own successful boudoir divisions, one of today's hottest photographic specialties. But their success is not all due to great photography. A lot of it has to due with the client experience, from photographing with sensitivity to making the client feel beautiful and empowered.

Kay and Jen will spend a day at Imaging USA showing you how to do it all. They'll demonstrate what has worked for them, from connecting with clients to marketing ideas to hands-on practicing of poses and set designs that sell. By the end of the class, you'll have images for your portfolio, PR cards designed and ready to be printed and the knowledge needed to begin your own boudoir division.

The goal here? To increase the client's confidence with an experience she won't stop talking about! So if you're thinking about bringing a little spiciness to your photography business, do it the right way: Join Kay and Jen's pre-convention class, "Boudoir: Bold & Beautiful" (Friday, January 14th, 9:00am-5:00pm).

We'll see you there!

Southpoint Photo Imaging Supplies Inc. will meet up with professional photographers at Imaging USA, where they will be featuring the Mitsubishi Grace Pearlescent "metallic-like" inkjet media along with the Mitsubishi Diamond Jet canvas inkjet media. See the looks you can achieve at the Imaging EXPO, booth 1617.  

Grace Pearlescent has been a huge success, for it gives the photo imaging professional the ability to achieve a custom, specialized look...without converting to expensive metallic inks. For example, it is perfect for baseball and sport images because a highly luminous look can be achieved that goes beyond glossy.

The canvas inkjet media--a 100-percent cotton coated product that stretches easily and instantly dries--is also at a popular price. The base coating is a high-level clean white with a light textured base that allows the aqueous-based inks to permeate the layers for superior color perception.

Southpoint Photo Imaging Supplies Inc. is sure these products will be a hit at this year's Imaging USA convention and the Imaging EXPO trade show, especially for those producers who control the output of the finished image. Discover these innovative inkject output solutions at booth 1617.

For more information: 

About this Archive

This page is a archive of entries in the Imaging USA category from October 2010.

Imaging USA: September 2010 is the previous archive.

Imaging USA: November 2010 is the next archive.

Find recent content on the main index or look in the archives to find all content.

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