Ad image

PPA Today: Imaging USA Archives

Recently in Imaging USA Category

by Steve Furlong 
furlong.jpg

For me, Imaging 2017 was equal parts intensive introduction to an exciting new area of photography, a fabulous refresher on a wide variety of established photographic techniques and a very satisfying coalescence of my passions and the continuing themes in my life. To provide a little background, I've spent most of my career as a basic research scientist in the life sciences. However, I knew I wanted to be a scientist on the day a junior high school science teacher introduced my class to developing film in the darkroom. I will never forget watching as that first image magically appeared in the developing bath! As I progressed through my undergraduate and graduate degrees in the life sciences, I always found ways to include my passion for photography. Sometimes I used photography to document research projects. Other times I explored photographic techniques through the microscope. In a few cases, I was even lucky enough to get cover images published along with our publications in scientific journals. (pictured, Harrier Jet Demonstration at Airventure 2015 in Oskkosh, WI)

Fast forward many years (I won't tell you how many), I found myself working in R&D for a pharmaceutical company. By this time, I was mainly sitting in meetings all day and knew that I needed other avenues to explore my creative side. The advent of digital photography provided the perfect outlet and I dove in with both feet. One of my favorite topics as I worked on my digital photography skills was airshow photography. My adult children claim to have been traumatized by the many times I dragged them along to airshows with me! Since I was a child, I was always fascinated with airplanes and doing airshow photography seemed like about the most fun thing I could imagine - until I was offered a training opportunity to become a pilot myself. I took it!          

furlong2.jpg
Here's where it comes back to Imaging 2017. In 2014, I left the pharmaceutical industry and in 2016 we moved from Wilmington, Delaware back to my wife's childhood home on Cape Cod, Massachusetts. "The Cape" is a fabulous place to do landscape photography and I've done some of that. However, I wanted to again combine my passions and scientific training, so I contacted a local non-profit that works on whale conservation. My offer to them was to help with aerial surveys and photography. To my surprise, they were more interested in me helping them set up a drone program than with anything I could do for them in an airplane.

After purchasing a drone in December, 2016 and becoming FAA certified to fly it, I still had many questions about how best to use this new "camera platform" so I was thrilled to learn about the "Drone Zone" track at Imaging 2017 in San Antonio. I can't say enough about how useful I found the drone presentations. In addition to seeing stunning images produced with this relatively new type of aerial photography, the information provided by the presenters has helped immeasurably as we set up the drone program for this non-profit organization. Almost a year after the San Antonio meeting I am still in touch with some of the presenters to get their suggestions. Incredibly helpful!

(pictured, left, Image of Humpback whales feeding off the coast  of Cape Cod, October 2017. In this feeding behavior whales create a net from bubbles that corrals the baitfish. The image was captured with a Phantom 4 Pro drone.) 
Beyond the drone presentations, the bonus for me at Imaging 2017 was the opportunity to hear so many great presentations on more traditional types of photography and (to my wife's consternation) to be able to add to my photography wish list based on what I saw at the exhibits. I can honestly say that my learning from the San Antonio meeting didn't end there but has really carried throughout the year. Access to Photovision and the other great learning tools online through PPA, which I learned about at the meeting, are particularly valuable.  In short, we are already making our plans to attend Imaging 2018. See you all in Nashville!

furlong3.jpg



Steve Furlong is a scientist, pilot & photographer and lives on Cape Cod. 





iusa18oct17ppafooter.jpg

By David Eun

We are less than 3 months away from 2018's Imaging USA! As we inch closer to photography's biggest annual convention and trade show, PPA is happy to announce another free giveaway prize for our members!

QUICK HINTS: It's one we've never done before, and this could very well make your day if you enjoy collecting memorabilia.

This week's prizes are Imaging USA 2018 Nashville Pins! The pin's design consists of the Music City's widely recognized guitar handle with "NASHVILLE" running vertically down next to it. In order to win this week's giveaway, let us know in the comment section here where you'll be traveling to Imaging USA from! Furthest location wins!

Leave a comment to win the Imaging USA Nashville Pin, register for Imaging USA 2018 and we'll see you in January!

iusa18oct17ppafooter.jpg
Imaging USA 2018 will be here before you know it...three-to-six days of the best in photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13). 

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers. 

Hajj_Fleming-0103POST_300_200_75.jpg
Let's Meet...
Hajj Flemings

Hajj is a leading brand strategist; speaker and tech entrepreneur that travels nationally inspiring people and brands to build, launch and grow their ideas.

In 2011, Hajj was one of eight entrepreneurs selected for the CNN's Black in America 4: The New Promised Land Silicon Valley documentary with Soledad O'brien.  It was during the filming of that documentary that he was exposed to the term meritocracy and how the lack of access in the technology space was creating a permanent underclass in communities of color which literally changed the course of his life.  

Hajj founded Brand Camp University an educational platform that is preparing people for the future of work and produces the Brand Camp Summit a national gathering of thought leaders around technology, design and innovation. As an inaugural winner of the Knight Cities Challenge, Hajj founded Rebrand Detroit, a civic design and brand project.  It is a multi-disciplinary collaboration with the residents, community stakeholders, and local government to innovate neighbors nationwide which we are piloting in Detroit. 

His client list includes: Walt Disney, Pitney Bowes, Pfizer, the Detroit Lions, the U.S. Department of Defense, Iowa State University, University of Michigan - Ross School of Business, Davidson College, University of Detroit and more.  He has been featured in the Wall Street Journal, TechCrunch, Mashable and CNN Tech Money on the subject of startups, digital technology and branding.

Speaker Sessions:
Sunday, January 14

Hajj Flemings is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel! 

iusa18oct17ppafooter.jpg
By Chris Homer

Imaging USA 2018 will be here before you know it...three-to-six days of the best in
IUSA18_Speaker_Charleton_Churchill.jpg
 photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13). 
 
Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is spending the months leading up to Imaging USA highlighting the speakers.

Let's Meet...
Charleton Churchill
Twitter: charleton_

Charleton Churchill is an adventure wedding photographer who travels along the world's most rugged terrains to document couples adventurously. Charleton recently became the first wedding photographer to document a wedding at Mt. Everest base camp with the first couple recorded in a wedding dress/tux. His work has been featured in the news, in multiple popular photography and wedding magazines, and also on covers, including Digital PhotoPro, Rangefinder, TheKnot, Grace Ormonde, and Professional Photographer, to name a few. Charleton was chosen in SLR Lounge's Top 100 wedding photographers in the USA/Canada 2016, and has won awards including the Sony Impact Award for his humanitarian work in Nepal. He has spoken on both the Nikon and Profoto stages at WPPI, at Mystic Seminars, and speaks across the country at workshops, conferences, and universities. While he enjoys hiking and traveling to extreme regions of the world, he enjoys being with his wife and three girls in their northern California small town.

Speaker Sessions:
Tuesday, January 16

Q&A:

What do you most value in your friends? I value spurring each other on to be better people, honesty, criticism, and challenging each other to be your best.

What did you want to be as a kid when you grew up? Actor or a movie director

What is your most treasured possession? Family first, then the goods in my safe, guns, etc., main RAID drive, and my wilderness survival gear box.

If you could change one thing about the world, what would it be?  I think the biblical motto to "do unto others as you would want them to do unto you" would solve everything.
Most embarrassing moment? Lip syncing "Here I Go Again" by Whitesnake with a guitar and tight black leather pants at the 8th grade talent show in front of the school with my band, and my leather pants were so tight, the button popped off and the zipper came down. I had to use my guitar to hide it until the song was over.

If you could have a theme song, what would it be? Anything epic from Hans Zimmer. I listen to Superman Man of Steel, Batman, Dunkirk, Interstellar.

What would be your advice for photographers who are just starting their career?  Depends on their goals, but if they're serious, like any career, they should immerse themselves in learning around the clock, workshops, videos, conventions, seminars, and make notes of everything they learn, and practice, practice, practice until they get it. If you're weak in an area, tackle it. You'll learn as you go.

Who has been one of your biggest artistic influences? "Eye of the Tiger" blasted on my home Klipsch sound system with the 12" subs thumping. And then whatever I'm viewing at the time becomes bigger and my present inspiration.

Charleton Churchill is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


iusa18oct17ppafooter.jpg

PPA staff put together a handy video of "pro" tips to help you prepare for Imaging USA. We hope you'll find it helpful, and don't hesitate to ping us on Facebook, Twitter & Instagram with your questions. Enjoy!



There are a bajillion reasons to go to Imaging USA. Share yours with us on Facebook, Instagram, and Twitter, and of course on theLoop. 

For more information on Imaging USA or to see more videos, visit ImagingUSA.org.

iusa18oct17ppafooter.jpg

01-17-PPA-Imaging-Sun-4477.jpg

Imaging USA 2018 is almost here and PPA has so much planned for you, including a variety of classes covering as many topics as you can think of!

In order for you to get the most out of your experience in Nashville, we created tracks that you can easily follow if you have an area you specifically want to concentrate on. So, if you are mainly interested in learning the necessary techniques and business strategies needed to be successful in portrait photography, the Portrait track is for you! 

With this track, you will learn how to creatively capture the essence of an individual and increase your sales while you're at it. You will get tips on workflow, client management, posing and lighting. Furthermore, you'll learn how tweaks in your process can relate to a big bump in your bottom line!

Some of the classes in this track include:

The Art of Portraiture

Speakers: Louise Simone, M.Photog.Cr., AP, and  Joseph Simone, M.Photog.Cr., API,F-ASP

Session Time: January 15, 10:00 am - 11:30 am

The art of portraiture is changing. With the use of cell phones and software programs, Facebook and more, capturing good images has become a hobby for many. So, how do you, as a professional photographer, distinguish yourself from everyone else? How do you develop strong artistic portraiture technique? This is where this class comes in! Joseph and Louise Simone will show you how to create unique lifestyle portraits and how to expertly use light, composition and design rules. This program is designed to help you discover how to expand your portfolio and offerings, as well as how to incorporate fine art painting into your photography skill set. The Simones will share intelligent marketing and client education and explain how to promote your skills, expertise, and services, especially as a fine art photographer. Reconnect with your craft and set yourself apart from the rest with timeless portraits and your very own signature style. This is your opportunity to learn from legends of classic portraiture!  

 

 

Psychology of High-End Sales
Speaker: Bry Cox, M.Photog.Cr., CPP

Session Time: January 16, 8:00 am - 9:30 am

Do your customers complain about price? Do they want everything digital? Do they buy the least amount possible or change your packages? When it's all said and done, do you feel underpaid and undervalued? In today's modern world, so many photographers avoid the sales process and just settle for small orders. This is a high-energy, info-packed class, where Bry Cox will share the secrets to higher sales and teaches you to strive for more!

Discover how to better price your work, how to confidently present your pricing and how to work with clients on varying price points. You'll learn how to overcome objections and sell on value, not dollar amounts. No fancy software or tricks needed as you master the psychology of presentation, pricing and sales. Put these techniques into practice and you'll attract better clients and separate yourself as an extraordinary artist, well worth the prices paid.

 

How to Convert High Volume Clients Into High Dollar Clients

Speaker: Matthew Kemmetmueller

Session Time: January 16, 3:30 pm - 4:45 pm

In this class, Matthew Kemmetmueller shares how he actively pursues and attempts to convert ALL of his clients from high-volume jobs into traditional custom photography clients. In this program, you will explore the importance and positive impact of bookings, while learning how to fill your calendar through direct mailings to your existing customers. Matthew will help you delve on pricing and explore how the right price points can guide your clients to the averages you want, without you becoming that high-pressure sales person. The success of past attendees of Matthew's program has proven that through marketing, solid pricing and shooting tactics, you can take a $35,000 volume job and turn it into $60,000 in gross revenue for your studio. Most importantly, you can do it with the character and professionalism of which you'll be proud. Come to this program to take your high-volume business to new profitability heights!

 

... and more!

 

You can find the classes in the Portrait track and other tracks in the Imaging USA schedule. Don't forget to register for Imaging USA 2018, January 11-16 in Nashville, TN. We hope to see you there!

iusa18oct17ppafooter.jpg

By David Eun 

Seeing as how PPA loves all things photography, let's be utterly frank: Who could say no to a free gadget to add to their equipment collection? 

PPA's back at it again with another social giveaway! However, we included a small twist this week, as the giveaway prize will be kept secret until this Friday (10/13). We know - It's rather cruel of us, but the anonymity was too difficult to resist. In case you're wondering how to win this secret prize, all you have to do is leave an answer in the comment section to this question: 

"Who has been your biggest photography inspiration, and why?" 

So leave a comment and enter a chance to win a free photography gadget! (It'll be awesome, we promise!)

iusa18oct17ppafooter.jpg
Imaging USA 2018 will be here before you know it...three-to-six days of the best in photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13). 
 
Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers. 
 

IUSA18_Speaker_Michael_Anthony_1200x1200.jpg

Let's Meet...
Michael Anthony
Twitter: manthonyphoto
 
Michael Anthony is a wedding and portrait photographer in the Los Angeles, California market. Alongside his wife, Jennifer, he owns and operates Michael Anthony Studios, a photography studio that consists of 4 brands -- Michael Anthony Photography, Studio 23 Photography, Marilyn Lou Boudoir, and SoCal Headshots. His studio photographs over 100 weddings, as well as over 300 portrait sessions per year. Despite all his client bookings, Michael is still able to stay involved in PPA as a member and a Super 1 Day Instructor. He is also active in WPPI, and feels strongly about sharing his expertise and experience with others. A master multi-tasker, Michael shows you how you can do it all!
 
Speaker Sessions:
Sunday, January 14
 
Michael Anthony is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel! 


iusa18oct17ppafooter.jpg
IUSA18_Speaker_Rebecca-Weaver_1200x630.jpg
Imaging USA 2018 will be here before you know it...three-to-six days of the best in photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13).
 
Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers. 

Let's Meet...

Jason Weaver, Cr.Photog. & Rebecca Brown-Weaver, M.Photog.


Jason Weaver began his career at Mac Brown Photographers in the studio's IT department and has steadily progressed to a senior, sports and family photographer at the studio.  He received his Craftsman degree in San Antonio and was the SYNC 2015 Photographer of the Year.
Rebecca Brown-Weaver began her career sitting on the dark room counter while her daddy, Mac Brown, processed film.  From there she began to work special events, weddings and sessions during her school years.  After graduating from the University of North Alabama with a Bachelor of Business Administration Degree with a concentration in Marketing in 2003, she became full time at the studio, specializing in newborn, children and family photography.  She received her Masters in San Antonio making her the second generation to achieve this milestone.  

Speaker Session
Jan 14th 6PM - 8PM

Get ready for a highly energetic program packed with information on developing a marketing plan for mini sessions at your studio.  Christmas mini sessions will be the main focus of this program.  Jason and Rebecca will go into great detail of how the use the "Big Reveal" to sell out their yearly Christmas sessions in July!   They will also be teaching you how they use "inspiration pieces" to create new set designs each year.  You will not want to miss this program!

Jason and Rebecca are just two of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is open now so take advantage of the Early Bird rates for passes and your hotel!


iusa18oct17ppafooter.jpg
Imaging USA 2018 is right around the corner and we want to help you get Nashville ready! Get an overview of all the exciting things Imaging USA 2017 has to offer in this new video. 

As we count down the days to Imaging USA 2018, take a look at the overview of what you can expect! We'll be adding more videos leading up to Imaging USA to help get you prepared! 



There are a bajillion reasons to go to Imaging USA. Share yours with us on Facebook, Instagram, and Twitter, and of course on theLoop. 

For more information on Imaging USA or to see more videos, visit ImagingUSA.org.

iusa18oct17ppafooter.jpg


About this Archive

This page is a archive of recent entries in the Imaging USA category.

How They Did It is the previous category.

In Memory is the next category.

Find recent content on the main index or look in the archives to find all content.

Live Chat is open