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How to Create Your Brand, Marketing Strategies for Photography Businesses, and Becoming a Better Photographer: Our Top Blog Post for October 12-16 - PPA Today

How to Create Your Brand, Marketing Strategies for Photography Businesses, and Becoming a Better Photographer: Our Top Blog Post for October 12-16

By Aleighia Rouse

Warmth no more, sweaters and more. More opportunities for photography that is! It's time for our weekly Round Up, our favorite 10 blog posts of the week. It is always good to know what is going on in the industry and you never know what new information that can help you with your business.

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IMAGING USA: This one is for all of the wedding photographers out there. Take a glance at the incredible wedding classes that will be offered at Imaging USA 2016. Learn helpful hints from the professionals to help your business grow. 

SEASONAL PHOTOGRAPHY: Have you ever had a portrait photo shoot in autumn? Well you should, and autumn provides great options when composing your images. The Digital Photography School breaks them down for you in 7 simple steps, check them out here!

TRADEMARK: It is always helpful to learn from others how to brand your business. Check out this cool podcast where international award winning photographer and PPA member Ben Hartley interviews Amy and Jordan Demos on how they created their signature brand. 

STANDING OUT: Personalizing your brand for your company can be a difficult process, but not with the help of PPA member Nancy Nardi. Check out this article as she explains how professional photographers can stand out to get their personal mark in the industry. Be sure to check out PPA's See The Difference resources as well. They are there for PPA members to use to show the value of hiring a professional photographer!

VENUES: Have you ever considered property rights when it comes to you using a venue for your photo shoot?  PPA member Rachel Brenke asks you to consider these important factors and more when issues with property claims arise: public versus private, permission to shoot, informal permission, fees and permits, property releases.

CULTURAL WEDDINGS: The Phoblographer interviews photographer Aaron Spanolo on his experience in this particular industry and provides helpful techniques to approaching this cultural style of photography.  

LIGHTING: Here are some helpful tips to create a better compositional frame when photographing in both hard and soft lighting. Learn how to enhance your photographs to show that you are a professional photographer. 

BUSINESS: This article discusses some important information any photographer needs to keep in mind when starting their business. Faby and Carlo talk about how to get prospective clients and great marketing strategies any photography business needs to succeed. 

CREATIVITY: Get a personal tour behind the scenes of Saturday Night Live and explore how staff photographer Mary Ellen Matthews makes magic happen each and every week. 

BE MORE: PPA's very own Kira Derrbery, CPP, guest wrote on PPA Today about how to become a better photographer and challenging yourself to Be More involved! 

There you have it, our favorite posts of the week! What photography blogs or podcasts do you follow? Post your favorite on theLoop or email them to us at OnlineContentCommitee @

Aleighia Rouse is known by her happy personality and bubbly voice. With over 6 years of the film and photography experience, Aleighia can relate to most of the issues that come along with being a photographer. A graduating senior at Spelman College and one of PPA's Marketing and Communications interns, Aleighia aspires to hold a position just like the amazing people she works around. 

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About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on October 16, 2015 1:09 PM.

See the City of Atlanta at Imaging USA 2016 was the previous entry in this blog.

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