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How to Add a Logo to Your Website - PPA Today

How to Add a Logo to Your Website

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By Aleighia Rouse

Marketing your business just got a little easier with PPA's See The Difference® campaign. See The Difference is an advertising initiative and a marketing toolkit for photographers who belong to PPA to help with their sales and marketing efforts. The purpose of See The Difference is to reshape the public's view of professional photography and equip professional photographers like you with marketing resources to explain your pricing, the quality of your work, and the worthiness of your overall skill set. With this, PPA spends several hundred thousands of dollars in advertising each year, specifically pitching the difference photographers affiliated with PPA make. As no small business is able to undertake this type and scale of advertising, PPA advocates publicly to consumers on the difference and importance in hiring professional photographers. 

See The Difference does not stop there, it provides tangible tools to help impress your clients and become more credible and more in-demand. Try adding a logo to your website and "see the difference" it makes. Watch this helpful video below, as it shows you "How to Add a Logo" in the matter of 3-steps.



See The Difference® offers a range of marketing tools to choose from. Just one more step PPA is taking so you can Be More. Check out more See The Difference resources offered to PPA members and some of the other toolkit resources here. Not a PPA member? Join Today!


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Aleighia Rouse is known by her happy personality and bubbly voice. With over 6 years of film and photography experience, Aleighia can relate to most of the issues that come along with being a photographer. A graduating senior at Spelman College and one of PPA's Marketing and Communications interns, Aleighia aspires to hold a position just like the amazing people she works around.  

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About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on December 4, 2015 2:52 PM.

5 Money Savings Tips for Imaging USA 2016 in Atlanta was the previous entry in this blog.

Top Ten Things You Won't Want to Miss at Imaging USA 2016! is the next entry in this blog.

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