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PPA Today: How They Did It: June 2012 Archives

How They Did It: June 2012 Archives

Hakamaki_David.JPGLocation, location, location. It's a mantra of real estate agents, but it applies to many other types of businesses. Photographers in very rural areas, for example, can have more difficulties in building a client base than urban/suburban photographers. However, David Hakamaki of Cutting Edge Photography has found a way to turn those rural, small-town challenges into opportunities.

David turned his studio in Iron Mountain, Michigan--with a population of only 7,500 and the closest city 70 miles away--into a hot spot for a variety of clients. It took trial and error and a business mind, but his studio has exploded in growth and profits over the last 10 years.

Read the full article here.

tibbilis_headshot_2012.JPGPhotography can go from passionate pastime to career choice if handled correctly. Michelle Tibbils of Bugs and Butterflies Photography in California knows that well. Always focused on evolving and the best business practices, she learned to juggle art with business structure, time with her clients and time with her family.

"There's not one perfect way to run a photography business, but you can perfect your way...as long as it is right for you," adds Michelle. So what helped her find her way?

Choosing Her Path
"It's not a unique story," Michelle says. "Same as so many mothers, I fell in love with taking portraits once my first child was born." Photographing her son helped her realize how much she liked creating images of children, so she started taking photos of the other children in her extended family. "They'd put the images on their walls, and then their friends started asking if I could photograph their children."

While on maternity leave with her second child, she decided that if she was going to stay in the working world, she wanted to love what she was doing for a living. She returned to her then-current employer (a software company) as expected when her maternity leave was up. However, she began to envision starting a small, part-time photography business. 

Read the full article.


tibbils_image_2012.jpg
Image © Bugs and Butterflies Photography


About this Archive

This page is a archive of entries in the How They Did It category from June 2012.

How They Did It: May 2012 is the previous archive.

How They Did It: October 2012 is the next archive.

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