When it comes to holiday promotions, response is often contingent upon getting clients in the spirit well in advance of the holidays. Key to generating holiday enthusiasm in, say, July is good imagery. After all, you are running a photography business, and the images should ultimately speak for themselves.

Color Scheme
The first thing you should consider is the color scheme. Beth Forester, M.Photog.Cr., CPP, of Forester Photography in Madison, WV, says that she's experimented with different color combinations, but nothing sells quite like red and green. "When I'm putting together my card designs to show clients, I experiment with different colors, but I always have a red and green option," she says.

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Image ©Forester Photography