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PPA Today: Helpful Hints: September 2016 Archives

Helpful Hints: September 2016 Archives

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There's an old joke about how a single roll of film - holding just 36 images - if used correctly, could capture an entire childhood from first grade through college graduation. Years ago, rolls of film were perceived as expensive, precious and not to be wasted on frivolous shots. But with digital photos becoming the new norm, both amateur and professional photographers alike, are taking thousands of additional photos to capture the moment - be it a styled studio shot, a simple selfie or a reminder pic of what's currently in the refrigerator.

InfoTrends 2015 Professional Photographer Survey indicates that the average pro currently takes approximately 4,160 photos per month just for business. That's nearly 960 photos per week! The number reflects significant growth, as 2014 respondents took only 3,660 per month. Why the jump? Experts believe it not only indicates a healthy economy for the photo industry, but always improving technology to store and save photos as well.

InfoTrends consumer studies also speaks to an eye-opening trend discovered by PPA: after surveying nearly 1,500 PPA members about photo printing, PPA's results showed 40% of photographers' customers no longer print photos. This dangerous trend could result in a lost generation of photos without education and action to save them.

Here are some simple steps to share with your clients to help them avoid falling into a digital void and losing precious memories:
Entrust capturing once-in-a-lifetime moments like a wedding, high school graduation, newborns, birthdays and special occasions through the work of a professional photographer. To find a PPA professional photographer near you, go to FindAPhotographer.com.
Ask your photographer about his/her options of printed work and have them print photos for you in order to get quality, archival products that you will be able to keep for years to come.
If you are not ready to print just yet, ensure you back-up all digital photos onto a separate drive so they're aren't lost if your phone or laptop is!
Buy albums and frames when you see them on sale so it reminds you to fill them with photos.
When using a professional photographer, work with them to ensure you leave with printed photos-- not just a disc.
Let your clients know that, as a professional, you are going to take advantage of technology and your professional lighting and posing skills to capture the perfect shot. Just be sure you encourage them to take that last step and safely store and print their photos so they can be enjoyed for years to come.

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About this Archive

This page is a archive of entries in the Helpful Hints category from September 2016.

Helpful Hints: August 2016 is the previous archive.

Helpful Hints: October 2016 is the next archive.

Find recent content on the main index or look in the archives to find all content.

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