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PPA Today: Helpful Hints: August 2016 Archives

Helpful Hints: August 2016 Archives

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With the new FAA regulations regarding drones going into effect August 29th, you need to have the most up-to-date information to fly and use a drone for business or work purposes. Bottom line: you MUST take the aeronautical knowledge test (the "Drone Test") and have your drone registered. Here are important links and guidelines that will be helpful while navigating through the process.

  • In order to sit for the "Drone test", and be able to apply for the remote pilot certification, the applicant must be at least 16 years old, be fluent in English, be in good physical and mental condition to operate a drone, and take the test at an approved FAA knowledge testing center. Step by step guidelines are posted on the FAA website under requirements and process for becoming a pilot.


  • All applicants need to take and pass the Drone Test in order to apply for their remote pilot certificate with a small UAS rating. The cost of taking the test is $150 and, once certified, the certification will be valid for two years. Taking the test and getting certified allows photographers to use drones during photo sessions in accordance with FAA guidelines. To ensure that everyone has the knowledge necessary to pass the drone test, the FAA has posted various study guides and sample test questions for applicants to study. These materials can be found under the FAA's suggested study materials

  • Once an applicant has passed the drone test, applied for and received their remote pilot certification, they MUST register their drone. The drone must be registered if it is over .55 pounds, up to a maximum weight of 55 pounds. The 55 pound limit includes any equipment you attach to the drone, such as your camera. Registration cost is only $5 and will be valid for three years. All drones need to be registered at https://RegisterMyUAS.FAA.gov/.

  • Your drone must also undergo a pre-flight check to ensure it is in proper condition to be operated. This link has a .pdf of the FAA's pre-flight checklist. 

The FAA has addressed some Drone Regulations frequently asked questions here. Here is also an easy-to-read recap chart with all the necessary information regarding both pilot and drone requirements:

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You can find even more information in the FAA's Getting Started guide. We hope you're as excited and ready to fly your drone as we are! Share your (legal) drone photography with us on theLoop, Facebook or Twitter! Now, get out there, take some amazing photos and share them with the world!

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By Autumn Rice

At PPA we love to help photographers save money on the products and services you use most! So, every day we find new ways to incorporate bigger and better savings into your photography business. 

Through your PPA membership you not only have access to thousands of dollars in discounts from companies like Apple, Office Depot, and Zenfolio, but you also get access to amazing savings from PPA! The full membership, called Professional Active Membership, includes: 

  • Online education: You have Access to all PhotoVision online resources and videos + all of PPAedu online tutorials and webinars
  • Magazine: you get your print and digital subscription to Professional Photographer magazine 
  • Marketing tools: You have all the See The Difference® tools and PPAedu marketing tutorials at your finger tips
  • Client Trouble Shield: you are protected with PPA's unique data loss and malpractice protection program, PPA's Indemnification Trust. It covers you when a client sues you for negligence or if they get injured on a shoot, and while it is a service we hope you will never have to use, it is there to protect you and save you and your business thousands of dollars when Murphy's Law strikes.
  • Insurance: You get 15,000 worth of equipment insurance, as your main insurance or as a secondary one if you already have one! Plus you can add other kinds of insurances such as medical, dental, general liability, and others, at discounted prices!
  • Online and off line professional networking: you are de-facto connected to PPA's Photographer-only discussion forums called theLoop. Tap into them to seek advice, image reviews, find mentors, talk through business dilemmas, etc.

So, remember to take advantage of all of the savings that come with you PPA membership. 

If you're not a member, all of these savings are waiting for you. All you have to do is become a PPA member for $27.92 a month. Other businesses would charge hundreds or even thousands of dollars for the information that PPA members get for free. 

Keeping money in your pockets in a lot of ways is just one more thing PPA does to have your back and help you Be More Savvy!

Visit PPA.com/Benefits to see all the ways you can save with PPA!

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With so many resources available online, you may be asking whether it's worth your time and money to attend Imaging USA. Especially if you are a member of PPA, you already have access to online networking and education with theLoop, PhotoVision and PPAedu. So what makes Imaging USA so special?

There's literally a bajillion reasons to go to Imaging USA, but here are 10 you can't ignore:

Sharpen Your Saw
Stephen Covey talks about this in his 7 Habits of Highly Effective People. It's the idea that if you don't step away from your daily grind to take care of life's other needs, you won't be doing your best work. It's a simple fact that the dull saw cuts less wood.

When you socialize, learn and network with your peers at Imaging USA, you are "sharpening your saw." When you return to your studio, you'll have new ideas, inspiration and connections that will help you work more creatively and efficiently.

Your Next "Ah-Ha" Moment
You never know where your next "ah-ha" moment is going to come from. But when you're surrounded by 10,000 photographers it could come from a new friend, the keynote speaker (this year it's Mel Robbins!), a tradeshow vendor, or the photographer sitting next to you in a session. One thing for sure, you will have several of these each day, and it's all worth it!

The Value of Face-to-Face Connections
Social media has its place in keeping you connected and forums like theLoop are great if you need a quick answer. But it's hard to make a strong, lasting personal connection when you aren't meeting face-to-face. At Imaging USA you get the face time you need to make connections that will last a lifetime with speakers, vendors, other photographers, or all of the above! People do business with people they like. And when you spend several consecutive days under the same roof, strong connections are bound to happen. The benefits of your networking at Imaging USA will serve you long past the end of the conference.

That Thing You Didn't Know You Needed
You never know what you'll find on the Imaging USA EXPO tradeshow floor, but you can be sure it's the latest and greatest. After all, these vendors are in the business of providing photographers with the equipment and services they need to thrive.

And the Expo is more than just a shopping mall for photographers. It's your opportunity to get hands-on demos of the products you need, check out the winners of the International Photographic Competition and take the opportunity to discuss your specific business challenges with the vendors that can help. Oh, and the discounts that you'll find on the tradeshow floor are well worth delaying your Christmas shopping for your studio until Imaging USA! 

Get Out of the Studio
Being in the same studio or sitting in front of the same computer monitor day after day is a sure way to find yourself in a rut. A change of scenery always leads to a fresh perspective, and Imaging USA is the perfect setting to spark new ideas... photography speaking, business speaking and for your creativity in general!

Business Solutions That Work
Sometimes the problem with having the Internet at your fingertips is that there is simply too much information. How do you find the exact solution to your problem and how do you know that it will work for you.

Imaging USA can help cut through the clutter. Bring a list of your business challenges and discuss them with your fellow photographers. You're likely to find others who have successfully overcome similar challenges and you can put their ideas to work for you. Plus, all speakers are available at the end of their sessions for questions. Those of you who sign up early enough to get a portfolio review are in for a treat! And there will be even more speakers on the tradeshow floor, with mini sessions and demos, and at the IPC Merit Café on photographic competition.
 
The Energy of Like-Minded Individuals
At Imaging USA you will be surrounded by like-minded people who are there to learn, share and teach. It brings a new level of energy of motivation to the learning that you can never get anyplace else. You WILL end up making (new) friends for life and this WILL boost your motivation and inspiration... perfect timing to start 2017!

The Power of the Random Workshop
Attend one class outside of your specialty and find one thing from that session that you can take back for your business. It could be a new product line, a new workflow method, a bit of marketing genius or a new way to sell prints. Imaging USA has 10 educational tracks so there is bound to be something new for you. Often times we have heard of exploring classes in a track outside your day-to-day practice as becoming a game changer. News ideas, new approaches, new techniques, new best practices, all make for more inspiration, more motivation and more power to you!

Invest In Yourself
Attending Imaging USA is a small investment in yourself, and you're worth it 20 times over! Constantly learning and growing is vital to your bottom line and essential to keeping you one step ahead of your competitors. Imaging USA is organized by PPA and because PPA is a non-profit, it is able to keep the registration cost so much lower than any other conference of this caliber, that it would be a mistake not to leverage it! Don't spend top dollars with fauxtographers! Come where the real pros come year after year to learn, grow, connect and have fun! There's no way you'll regret it ? 

Photography is Your Passion
Like with any great love, you must nurture it to sustain it. Your life can get so full and hectic with all the things you have to do throughout the year. You most likely need a jolt to recharge your passion after the busy holiday season. So come join us at Imaging USA and re-discover your love of photography.





About this Archive

This page is a archive of entries in the Helpful Hints category from August 2016.

Helpful Hints: June 2016 is the previous archive.

Helpful Hints: September 2016 is the next archive.

Find recent content on the main index or look in the archives to find all content.

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