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PPA Today: Helpful Hints: July 2012 Archives

Helpful Hints: July 2012 Archives

forester_xmas_promo1.jpgWhen it comes to holiday promotions, response is often contingent upon getting clients in the spirit well in advance of the holidays. Key to generating holiday enthusiasm in, say, July is good imagery. After all, you are running a photography business, and the images should ultimately speak for themselves.

Color Scheme
The first thing you should consider is the color scheme. Beth Forester, M.Photog.Cr., CPP, of Forester Photography in Madison, WV, says that she's experimented with different color combinations, but nothing sells quite like red and green. "When I'm putting together my card designs to show clients, I experiment with different colors, but I always have a red and green option," she says.

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Image ©Forester Photography

Interested in adding destination wedding photography to your offerings? Wedding photography is tricky enough--you have to deal with emotional clients, lots of moving parts and very tight schedules. "Destination" weddings add even more unique challenges to the mix, but two PPA photographers share some of their strategies for success.

Getting Started

Building awareness of your destination photography services comes down to good communication, both online and word of mouth. "The best thing I did to build my business was to network. Most of my inquiries come from referrals," notes Kenny Kim, an internationally traveled destination wedding photographer. He even invests in staying a few extra days at the various locations so he can network and cultivate relationships with the locals.

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About this Archive

This page is a archive of entries in the Helpful Hints category from July 2012.

Helpful Hints: June 2012 is the previous archive.

Helpful Hints: August 2012 is the next archive.

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