With so many resources available online, you may be asking whether it's worth your time and money to attend Imaging USA
. Especially if you are a member of PPA, you already have access to online networking and education with theLoop, PhotoVision and PPAedu. So what makes Imaging USA so special?
There's literally a bajillion reasons to go to Imaging USA, but here are 10 you can't ignore:
Sharpen Your Saw
Stephen Covey talks about this in his 7 Habits of Highly Effective People. It's the idea that if you don't step away from your daily grind to take care of life's other needs, you won't be doing your best work. It's a simple fact that the dull saw cuts less wood.
When you socialize, learn and network with your peers at Imaging USA, you are "sharpening your saw." When you return to your studio, you'll have new ideas, inspiration and connections that will help you work more creatively and efficiently.
Your Next "Ah-Ha" Moment
You never know where your next "ah-ha" moment is going to come from. But when you're surrounded by 10,000 photographers it could come from a new friend, the keynote speaker (this year it's Mel Robbins!), a tradeshow vendor, or the photographer sitting next to you in a session. One thing for sure, you will have several of these each day, and it's all worth it!
The Value of Face-to-Face Connections
Social media has its place in keeping you connected and forums like theLoop are great if you need a quick answer. But it's hard to make a strong, lasting personal connection when you aren't meeting face-to-face. At Imaging USA you get the face time you need to make connections that will last a lifetime with speakers, vendors, other photographers, or all of the above! People do business with people they like. And when you spend several consecutive days under the same roof, strong connections are bound to happen. The benefits of your networking at Imaging USA will serve you long past the end of the conference.
That Thing You Didn't Know You Needed
You never know what you'll find on the Imaging USA EXPO tradeshow floor, but you can be sure it's the latest and greatest. After all, these vendors are in the business of providing photographers with the equipment and services they need to thrive.
And the Expo is more than just a shopping mall for photographers. It's your opportunity to get hands-on demos of the products you need, check out the winners of the International Photographic Competition and take the opportunity to discuss your specific business challenges with the vendors that can help. Oh, and the discounts that you'll find on the tradeshow floor are well worth delaying your Christmas shopping for your studio until Imaging USA!
Get Out of the Studio
Being in the same studio or
sitting in front of the same computer monitor day after day is a sure
way to find yourself in a rut. A change of scenery always leads to a
fresh perspective, and Imaging USA is the perfect setting to spark new
ideas... photography speaking, business speaking and for your creativity
Business Solutions That Work
the problem with having the Internet at your fingertips is that there
is simply too much information. How do you find the exact solution to
your problem and how do you know that it will work for you.
USA can help cut through the clutter. Bring a list of your business
challenges and discuss them with your fellow photographers. You're
likely to find others who have successfully overcome similar challenges
and you can put their ideas to work for you. Plus, all speakers are
available at the end of their sessions for questions. Those of you who
sign up early enough to get a portfolio review are in for a treat! And
there will be even more speakers on the tradeshow floor, with mini
sessions and demos, and at the IPC Merit Café on photographic
The Energy of Like-Minded Individuals
Imaging USA you will be surrounded by like-minded people who are there
to learn, share and teach. It brings a new level of energy of motivation
to the learning that you can never get anyplace else. You WILL end up
making (new) friends for life and this WILL boost your motivation and
inspiration... perfect timing to start 2017!
The Power of the Random Workshop
one class outside of your specialty and find one thing from that
session that you can take back for your business. It could be a new
product line, a new workflow method, a bit of marketing genius or a new
way to sell prints. Imaging USA has 10 educational tracks so there is
bound to be something new for you. Often times we have heard of
exploring classes in a track outside your day-to-day practice as
becoming a game changer. News ideas, new approaches, new techniques, new
best practices, all make for more inspiration, more motivation and more
power to you!
Invest In Yourself
Imaging USA is a small investment in yourself, and you're worth it 20
times over! Constantly learning and growing is vital to your bottom line
and essential to keeping you one step ahead of your competitors.
Imaging USA is organized by PPA and because PPA is a non-profit, it is
able to keep the registration cost so much lower than any other
conference of this caliber, that it would be a mistake not to leverage
it! Don't spend top dollars with fauxtographers! Come where the real
pros come year after year to learn, grow, connect and have fun! There's
no way you'll regret it ?
Photography is Your Passion
with any great love, you must nurture it to sustain it. Your life can
get so full and hectic with all the things you have to do throughout the
year. You most likely need a jolt to recharge your passion after the
busy holiday season. So come join us at Imaging USA and re-discover your
love of photography.