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By Bridget Jackson, CPA, PPA Business manager

As you look to 2015, it's important to assess where you've been and where you want to go. It's impossible to achieve your goals if you don't have a plan to get there.

Here are 6 things you can do in 2015 to meet your financial goals:

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Need your weekly photography blog fix? You're in luck! Here it is...

1. What Tuesday's Elections Mean for Photographers

COPYRIGHT: PPA was all over this one so we're giving ourselves a little pat on the back. If you have followed the ongoing discussions for copyright reform, you might be interested in how the election results will affect the movement. Well here you go! Who wrote this by the way? That guy is good...

2. Making a C-Section Beautiful

NEWBORN PHOTOGRAPHY: You might have seen this one from the Huffington Post making the rounds on Facebook among your new mom friends. A C-section might not have the glamour of a traditional birth, but Canadian newborn photographer Jessica Bender was up to the challenge. She captured beautiful images and is now helping to debunk some fears about photographing of C-section births. Now that's a win, win!

3. This Is How You Fake It

EARNING POINTS WITH YOUR CLIENTS: Surely you know those "before and after" photos hawking the latest diet or nutritional supplement are the product of clever lighting and posing tricks (granted, a lot of Photoshop actions too). But what's cool about this video is how confident and happy the subjects of the experiment seem after they see the difference working with a pro who knows how to work with lighting and any body type. This is a cool piece to share if you want to show people what a difference it makes to hire a pro. Plus, you might get a few ideas from the shoot itself too ;-)

4. Give Back with Help-Portrait

PHILANTHROPY: Help-Portrait is only a month away! Past Imaging USA speaker Jeremy Cowart co-founded Help-Portrait to empower photographers, hairstylists and makeup artists to use their skills, tools and expertise to give back to their local community. It's your chance to use your talents to help someone in need of a smile. This year's event is December 6th. Click through to learn how to participate!

5. How to Tell a Story with a Drone

TECHNIQUE: Drones... so hot right now. Drones. A lot of you already have had clients ask if you use one by now. And while it might just seem like a cool toy (and it is), how can you use one to effectively tell a story? The folks at photofocus offer some tips.

6. Tis the Season for... FOOD!

TECHNIQUE: The Holidays are approaching, which = happy, happy bellies. Gear up for your Instagram feed to blow up with everyone's tasty, Pinterest-approved creations! But you're better than Instagram--you're a pro! Check out these tips on how to make that turkey or fancy pinkies-out cocktail drink the envy of all your friends.

7. Results from the San Diego Photothrowdown

In part two of the San Diego throwdown with Levy Moroshan and Dan Hughes, the photographers battle it out under high pressure situations. Check out the video and see who won!

8. Frank Doorhorf and Joel Grimes Podcast

PODCAST/HELPFUL HINTS: Got 30 minutes? Actually, just 27! photofocus sat down with two of the industry's best, including past Imaging USA speaker Joel Grimes, Cr.Photog., for a chat on their lives behind the camera. It's not just a fluff piece, they dig pretty deep! 

9. Advice from Renowned Photographer Steve McCurry

INSPIRATION: Looking for advice on how to be a successful photographer... from a truly successful photographer? Then check out this video featuring Steve McCurry, one of the best portrait artists in the business. The video also shows his new exhibit in Italy coming together, showcasing some of his best work from all over the world.

10. Time-lapse from the International Space Station

INSPIRATION: Let's wrap things up with the most rad time-lapse this blogger has ever seen--from SPACE! French photographer Guillaume Juin put together this video from hundreds of thousands of images taken from the International Space Station. The results are out of this world! Enjoy.

That's, that y'all! The top 10 photography blog posts from around the web this week. What photography blogs have you been enjoying? Let us know on theLoop!

 

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John Owens is PPA's resident wordsmith. Know how they say a picture is worth a thousand words? That's where he comes in. The Connecticut transplant and (still) avid Hartford Whalers fan is an aspiring adventurist/novelist/racer on a lifelong quest to find the best trails, brews and burgers and wishes Taylor Swift would just stop.
By Sarah Ackerman

Happy Halloween! We'll cut to the chase - there's candy to eat! Check out our top ten favorite blogs from the week! 

LOOKING BACK: Whether you've been in business for decades or you're just starting out, there are some things nobody teaches in photography school and... Ummm, that's what PPA's here for, but that's not the point: check out these great pieces of advice seven professional photographers WISH they would have learned earlier in their career from PetaPixel.

MANAGING EXPECTATIONS: The Law Tog is back with some great advice inspired by her kids - manage your clients with your words. Here are her three tips on how to manage expectations, guide them in the process and keep everyone happy!

BUILDING YOUR DATABASE: How do you build your client base? Here are some great tips from Contrastly that go above and beyond relying on word-of-mouth advertising. 

CHANGE OF PERSPECTIVE: No matter how long you've been in this business, you should never-ever stop learning. This blog from PhotolisticLife shows how even the smallest of changes can make a huge impact on your perspective. What have you tried lately to jazz things up and improve your craft?

GOOD FOR BUSINESS: We know you're past the point of working as an assistant photographer, but check out this article from Light Stalking and get inspired to possibly take on your own. Bring up a new talent in the business and show them how to do it right, not how to do it cheap.

PACKING CHEAT SHEET: So you're going to a remote atoll? What do you bring? Check out this great timelapse video and blog from National Geographic photographer Corbun Dukehart on his trip working on Aldabra atoll. It's a great lesson on learning your environment regardless of where you are and knowing how to best protect your equipment. 

EXTRACTING STILLS: Learn from PPA photographer Michele Clentano how to take stills from high quality video, and why that might be a great option for capturing once-in-a-lifetime portraits on this great blog from PetaPixel.

WORKFLOW: Want to optimize your workflow? Customize your workspace in Lightroom! It's really simple with these tips from Photofocus and can help streamline all of the tools you need regularly, versus the ones you use once in a blue moon. 

BEHIND BARS: You? Get arrested? Not since that one time on spring break in college*! In any case, as a professional photographer, you should know your rights. Check out this great interview with Mickey Osterreicher from the National Press Photographers Association to make sure you have your facts straight.

*Authors note: I've never been arrested, but have had more than my fair share of speeding tickets. Oops.

REALITY TV: Our favorite photography reality show is back with Part II of its San Diego Challenge! Catch Levy Moroshan and Dan Hughes go head to head (lens to lens?). Voting ends November 2nd, so take 20 minutes, watch the show and vote!



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Sarah Ackerman is known around PPA as #Sarah in part because she handles all things social media and in order to differentiate herself from the other Sarah's in the office. Sarah loves improv comedy (think "Whose Line") and routinely performs with Witless Protection around the Atlanta area and at Dad's Garage Theatre Company. When she's not tweeting/instagramming/facebooking all of the action at PPA, she can be found gallivanting around the world or wandering around the woods with her pup, but more than likely she's on stage making people giggle.

Here's your latest guest column from none other than Bridget Jackson, resident guru for all things numbers and profitability. Bridget is the manager of PPA Business (formerly known as SMS) and also a CPA. She's helped hundreds of photography studios owners be more profitable and will address some common questions each month. Heed her advice folks--this lady knows her stuff!

Do the Work...
By Bridget Jackson

Educating yourself is only half the battle. You have to actually roll up your sleeves and do the work. 

I'm not talking about taking pictures (although you have to do that too). I'm talking about coming up with the elements of a marketing plan, a sales strategy, a documented workflow and a financial management plan. 

That's right. It's not enough for you to just understand what they are. You need to have them well documented so you not only have a strategy to guide you, but so you can update those strategies based on your strengths and weaknesses. Successful studios assess what worked, what didn't work and what needs to be changed so they can continue to stay on a path to reach their goals. 

World-renowned studio photographer, Mary Fisk-Taylor, M.Photog.Cr., CPP, ABI, API, is set to

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 be the second host of theLoop's Ask Me Anything Series on September 22 & 23! We couldn't be more thrilled to have Mary on board to follow up to Booray Perry's inaugural eccentric and informative AMA

Mary Fisk-Taylor has been with PPA since 1998 and has been the recipient of numerous awards including Photographer of the Year in 2007, Best in Show, Kodak Gallery, and Fuji Masterpiece awards.

Mary will deliver her #BeMoreSuccessful program at ImagingUSA 2015, where she'll illuminate us on her effective marketing, sales and public relations practices. Consider this AMA as a chance to get to know an IUSA speaker before you get to the big show.

For the uninitiated, an AMA is a simple online conversation where you will have the opportunity to ask Mary anything you'd like (mostly photography stuff) and she'll be able to respond at her own pace! It's an awesome way to really get a sense of who someone is, and an even better way to ask a true professional anything your heart desires (mostly photography stuff). After the success of Booray's AMA we're extremely excited to see where this one goes!

On September 22, just start asking your questions, and let the conversation begin!

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Here's your latest guest column from none other than Bridget Jackson, resident guru for all things numbers and profitability. Bridget is the manager of PPA Business and also a CPA. She's helped hundreds of photography studios be more profitable and will address some common questions each month. Heed her advice folks--this lady knows her stuff!

7 Questions to Ask Before You Start a Business

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Most people think that the barrier to entering the photography business is low. All you need is to buy a camera, create a Facebook page, and start taking pictures. But consider the odds: 25 percent of new business start-ups close in the first year, and another 25 percent fail in the next four years. How do you beat the odds? You have to set your business up to succeed by asking and answering the following critical questions:

1). What products and services will you provide?

Your business plan should clearly define what you are offering in terms of products and services and how that compares to competitors in your market. It is important for you to carve out a piece of the market to make a profitable and sustainable business.

2). Who is your target client and how will you reach them?

In other words, it's not only important to identify your target client, but you also need to reach them through different marketing mediums. Your integrated marketing strategy should include a blend of marketing mediums such as print, digital and interactive and social media. The results of these efforts should determine if you have an adequate population of potential customers to reach your sales goals.

3). How does your business stand out?

Your one unique selling proposition is YOU. It's who you are that makes all the difference. It's the reason that the one product or service you provide is different from and better than that of the competition. This is where you need to shine through your art, product offerings and customer service. You must be distinguishably different from your competition.

4). Where will business be conducted, and how many employees will you need to provide the level of customer service your ideal client will expect?

It's important for your physical presence, the way you present yourself, where you conduct business and how you conduct business to be an extension of your brand and should resonate with your ideal client. Initially, the number of employees you need to deliver the level of customer service you want to project might not be ideal, but don't compromise. Find ways to outsource workflow in seasonal times so customer service isn't neglected.

5). How much start-up money will it take to open the doors and keep them open until you turn a profit?

I mentioned the barrier to a photography business is relatively low; however, after answering the first four questions, I'm confident you have realized that the barrier is misleading. It requires an investment of money and time to set up a photography business to achieve profitability. Prepare a conservative five-year projection of income and expenses, and re-evaluate yearly to confirm you are on track as most businesses are to show a profit in the in the first year of business.

6). What will be the source of the funds needed for start-up and sustainability?

Consider how much you are willing to invest and potentially lose, how much is needed from outside sources and how much you can generate in profits to reinvest in the business. Clearly identify these sources and include in your five-year projection a plan to pay back yourself and anyone else.

7). What type of business structure will you choose?

What forms do you need to file, and which licenses do you need to obtain to assure compliance? The type of business structure you have will depend on two factors: liability and taxation. PPA recommends when you are just starting out and you have substantial personal assets to be a LLC.

Your business can also benefit from business advisors and mentors. You should develop relationships with a banker, an accountant and an attorney before you start. Additionally, as a PPA member, you can get malpractice insurance, up to $15,000 of free equipment insurance, free education, connections to industry mentors, certification and other vital resources to help you run a profitable business. The Benchmark Survey and its principles are also helpful when setting up prices and measuring your business' growth.

There are no assurances that a business will succeed, let alone be profitable, but setting yourself up for success through planning certainly can help.

It's a shameless plug, but after all, we're here to help: Join instructor Jen Basford, Cr.Photog., November 15-16 in Atlanta for PPA's Business Basics Workshop. You'll learn strong business principles that will help you create a solid foundation for your business. The class will give you the information and confidence you need as you plan for a profitable and sustainable business.

Say hello to your newest guest column! It comes to you from none other than Bridget Jackson, resident guru for all things numbers and profitability. Bridget is the manager of PPA Business and also a CPA. She's helped hundreds of photography studios be more profitable and will address some common questions each month. Heed her advice folks--this lady knows her stuff!

What do all entrepreneurs need to know?

By Bridget Jackson, CPA

This is a question I receive frequently, and see it all over the place on other sources of photography advice. Some of it is good, but some, well, you know...

I've read through multiple columns on what it takes to be an entrepreneur, and here I present you an abbreviated list of often-overlooked qualifications. It's not a be-all-end-all list by any means, but these are some takeaways that seem relative in light of the fact that I am a numbers person and a consumer.

1). If you don't know your numbers and how to read them, you've got one foot in the proverbial grave of a failed business.

That might seem harsh, but did you know that according to the Small Business Administration (SBA), only 2/3 of small businesses survive two years? The reason they flop is poor accounting.

Let me take that one step further and say that it's not enough to have your tax return prepared once a year. You have to understand what your numbers mean.

PPA is here to help you understand the principles of sound financial management, and it starts with managerial accounting. PPA provides resources to members to help you implement, understand and manage your business based on these principles. If you are not practicing, I encourage you to follow in the footsteps of what many successful studios have done before you and embrace managerial accounting today.

An added benefit of visiting the Benchmark Resources is participating in the current survey. Not only will you feel an overwhelming sense of community knowing that you contributed to the only industry-wide financial survey, but that you helped shape the results of the survey. PPA will release preliminary numbers at Imaging USA 2015.

2). Company culture drives a successful business

As the boss it is your job to define, provide the resources and participate in the implementation of your company's culture. Businesses that succeed in this area have an increase in overall employee satisfaction and retention.

For those of you who don't have employees; don't feel left out. I have one for you too!

2A). As the sole employee of your studio, you need to be prepared to "take out the trash."

That's right, although you won't have a boss to answer to, you will be left with the potentially unwanted tasks of answering the phones, cleaning, etc. So prepare yourself mentally for these roles. It's up to you to take care of the dirty work too!

3). Know your competition and treat them with respect.

Just because someone is a photographer doesn't mean they are your competition. Continue to evolve yourself as an artist by entering print competitions and by continuing to update your product offerings. Cultivate a professional relationship and level of respect among your peers. Their opinion of you and your business often outweighs others.  As a consumer, negative comments by one entrepreneur about another actually have detrimental effects on the business owner making the comments. One way to rise above is to become an industry expert in your market and lead by example.

Of course, it takes much more than this to create a successful business. But taking these small steps can make a huge difference along the way!

 

 

We love hearing stories from our members, and this is one we couldn't resist sharing. And seriously... what's cuter than baby ducks?! 

But before you get your ducks in a row (ha! duck pun!), make sure you read about Georgia photographer Judith Ann's first time using ducklings in a portrait session. Hilarity will ensue!


Baby Ducks Don't Swim...

By: Judith Ann

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When I say baby ducks don't swim, it's partially correct and incorrect at the same time, because they do, they just didn't swim in the conditions I provided for them.

What am I talking about you ask? Let me back up and tell you about the large class I attended by a well-known photographer that taught how to build detailed sets for children. I was particularly interested in the set that included an indoor pond with live baby ducks that swam around at the feet of a child sitting on the end of a pier. I had to try it out myself!

So here's my story...

The day of my sessions, my mail-order ducks arrived at my post office with a morning call from the postmaster telling me to come pick up the little quackers immediately. He said he was not sure what I had ordered but they were screaming their little hearts out and wanted to know how fast I could get there to pick them up.

I returned to my studio baby ducks in hand with a short time before my first child client would arrive. I was totally pumped to get my photography shoot into motion. I had four 8-foot, 2 by 4's nailed together with a piece of pond liner that held the water in with plants, reeds and a pier that jutted out into the water, along with a basket and cane pole for "fishing," which made my set look "pond authentic."

We began the session by putting a three-year-old boy near the edge of the pier with a cane pole in his hand. My assistant was standing by waiting for my order to release the baby ducks onto the pier. I readied my camera for an adorable moment and with the nod of my head the ducks began their march toward the child.

The chaos erupted in a matter of seconds.

The little boy was freaked out by the ducklings heading his way and started whipping the cane pole at them. The first little quacker panicked and jumped into the water with the other five following him off the end of the pier.

As the ducks entered the water, some turned belly-up in reaction to the cold water. Others frantically tried to climb up the plastic reeds to escape the obviously too cold water and the cane pole that had become the boy's weapon as he attempted to save himself. My assistant frantically tried to pull the ducklings out of the water, while I ran to grab some towels and a blow dryer to hopefully help them recover from their unexpected hypothermia. The flurry of activity caused me to point toward the shocked mother and give non-understandable orders to apprehend the weapon and secure her ballistic son.

Miraculously, no ducks were harmed (other than being cold).

So what did I learn from the experience? First off, after you build the set, have playtime and a practice run. Warm the water with an aquarium heater at least 24-hours in advance of your photography session. Allow the child to warm up to the ducks and get to know them before sending them in his/her direction. Buy a dozen ducks and rotate six at a time to give them time for recover.

Oh and pro tip: Ducks by nature love to jump into baskets, so put a basket on one side of the pier so they will cross over and jump into the basket or put them in the basket and allow the child a moment of surprise (or horror) as they open it and find these adorable, fuzzy little quackers greeting them.

Despite the early chaos, by the end of the day I felt like I was a baby duck whisperer and did get some truly great images.

*NOTE: Please make sure you are in compliance with all state and local laws when using live animals during a session.

About Judith Ann:

Judith Ann is originally from Texas but calls Georgia home. A full-time photographer, she owns and operates Judith Ann Photography, with two studio locations. A self-described "photo-storygrapher," she brings her own unique flair and energy to the mix that keeps her clients coming back for more.  Her personal journey into photography has been an eclectic gathering of lifelong experiences from many different artistic mediums, including painting with oils and pastels to set design and handling black tie galas. When she discovered photography over 20 years ago her instincts told her she would make this her lifelong passion and career.  

 

 

What to do when your clients don't want you to use their photos online

 

By Mariah Ashley

The conversation was going so well. Jenny, the bride, wove her vision for her wedding day into a photographer's dream before my very ears.

No expense would be spared to get us to her exotic location. Photographs were of the upmost importance to her she explained, so she had taken great care to choose the timing of the day to coincide with the sunset. She had scouted locations for portraits to insure turquoise seas and fuchsia bougainvilleas as our backdrop. Her dress, she promised, would be like nothing I had ever seen. As we spoke, I pictured her gliding across a sandy beach with me, her photographer, clicking away and making her dreams and mine come true.

That's when a rogue wave Jenny's next comment slapped me out of my stupor. "So of course, I am going to need a clause in the contract to protect my privacy," she causally added.

"Huh?" I stammered.

"I don't want any photographs of myself, my family, or my guests on the internet. I don't want to be on your blog or on your website at all."

Oh no! Mayday! Think brain think, I thought as my beautiful sparkling turquoise vision and coinciding bragging rights faded to a fuzzy dull grey. Not knowing what to do I defaulted to my emergency response, "That's an unusual request. Can I think it over and get back to you on that tomorrow?"

When we hung up my initial feeling was of disappointment, which turned into annoyance and then quickly spiraled into indignation. Hadn't she told me she spent hours looking at all the photographs on my blog? Hadn't she said that she knew right away that we were the photographers for her because of our online gallery? It's not fair that she should benefit from viewing all my other clients but not give me the opportunity to attract new clients with images from her wedding. Sure, I want to travel to an exotic location and take beautiful photographs, but if I can't show them to anyone what's the point?

I remembered reading about a similar situation once on another very popular photographer's blog. Someone had written to her for advice on this very subject. Her response was that since her business model was through referral and not paid advertising she attributed most of her bookings to potential clients viewing her online portfolio. For this reason she would feel inclined to refuse the booking if she could not share the photographs on her website and blog. That seemed reasonable to me. Decision made, I would not be accepting this bride's wedding, no matter how dreamy she made it sound.

That night after a veggie stir-fry dinner, I settled on the couch with a glass of wine and an episode of Anthony Bourdain: Parts Unknown. I know, I know. What's a vegan like me doing watching a greasy lipped carnivore like Anthony Bourdain traipse around the world munching on animals? For some reason I find this entertaining and I close my eyes when he meets the critters that are about to become his dinner. It's a paradox. Anyway in this episode Anthony was in Copenhagen talking with a chef about Denmark's Law of Jante.

A colloquial term used in Denmark, Sweden, and most Nordic countries, Jante describes a condescending attitude toward individuality and success. The term refers to a mentality that de-emphasizes individual effort and places all emphasis on the collective, while discouraging those who stand out as achievers. (http://en.wikipedia.org/wiki/Law_of_Jante)

This all sounds decidedly un-American doesn't it? Well that's because it is. It goes against everything we have ever been taught about business never mind life in 'Merica. But let's consider this: Denmark is consistently ranked one of the happiest places to live in the world. In fact of the top five happiest places to live, Nordic countries take up all five spots. The United States doesn't even make the list. (http://unsdsn.org/resources/publications/world-happiness-report-2013/)

Please, don't anyone take this the wrong way I'm as patriotic as the next girl. My favorite song of all time? America the Beautiful. Let's move on.

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Maybe just maybe there's something to this "thinking of others before ourselves" jazz and not believing the "I'm all that and a bag of potato chips" philosophy.

The next day I called Jenny and told her I would be thrilled to be her photographer and would happily include a clause in our contract to protect her privacy. I told her the clause would include the use of any identifying photographs of her, her family or her wedding guests. However, I asked that detail photos such as the dress, flowers, reception, atmosphere and scenery photos would be fair game for me to use. She asked to include in the clause any identifying photos of the outside of the property that belonged to her parents and I agreed. We had a deal.

This is when I started "Gettin' Jante Wit It" (gratuitous Will Smith reference). If Jante deemphasizes the individual and emphasizes the collective then I would pump up my collectives, mainly the wedding planners, band and videographers traveling with us to the wedding from Boston. We had never worked with these particular wedding planners before and surely if we could make them look good it would mean some nice referrals for us in the future.

At the wedding we made sure to take as many photos of our fellow vendors that showcased their hard work and efforts as possible including photos of them working over the course of the weekend. We even got creative with some photos that showed the bride and groom but didn't reveal their identities. When we were finished we had more than enough images to put together an effective blog post to help our vendor friends strut their stuff.

If we had turned down this wedding because it didn't afford us the opportunity to brag about ourselves we would have missed out on the chance to do some serious networking with vendors who could potentially give us some excellent referrals (never mind some excellent rum punch). The restraints that our bride Jenny put on us forced us to think outside the box in the way we use our blog for marketing. As it turns out, with blogging and marketing there is more than one way to skin a cat an onion. (Skinning a cat is a sticky prospect best left to Anthony Bourdain, I'll stick with onions).

To see how we pulled off a "faceless" blog post check out our post here: http://www.snapweddings.com/blog/dominican-republic-destination-wedding-photographers/


About the author:

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Mariah Ashley is co-owner of Snap! Photography in Rhode Island. She is blonde, loves to bake fruit pies, wears flip flops way past the summer season, should have been born in the 50s, paints and writes when the mood strikes her, is mother to Jacques and Vianne, vacations on Block Island, is vegan, never has proper or stylish outerwear, fears frogs and toads but loves turtles, has really skinny legs, personal Style- Bohemian Chic, wants to own a VW van,  grew up on a cranberry farm and is happiest when snorkeling is happiest when sipping a rum punch under a palm tree.

 


 

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Here are the 10 photography blogs from May 11 - May 16, 2014 that we hope will inspire you and professional photographers around the web to be more!

1. Walmart Files Suit Against Photographer's Widow

Yeah, that Walmart. We haven't seen a case of copyright infringement bullying like this since... nope this one is a first! Read more on how the world's largest retailer is trying to push around a small Arkansas studio.

2. Powerful Women in Photography

This video from Silber Studios features two well-known PPA Members: Bambi Cantrell and Anna Kuperberg! Watch them discuss their careers, as well as the role women play in photography. Do you agree with them?

3. Hear About Amazon's Patent on Studio (Lighting) Arrangement? Here's What it Means for You

The announcement that Amazon has patented a commonly practiced studio arrangement for its products has created quite a buzz in the industry. Even Stephen Colbert weighed in on the matter. We chatted with PPA attorney, Stephen Morris to see what it really means for you photographers. You might be surprised by what he says!

4. Working with Layer Masks

If you struggle with Layer Masks in Photoshop, or just need a refresher, this tutorial from PhotoFocus will help you become (way) more comfortable with this process 

5. When is Altering Your Image Acceptable? A Debate on Post-processing

Landscape Photographers will find the points raised in this Digital Photography School post interesting. When you're taking photos of the natural environment, what is acceptable to alter in post-processing? One landscape photographer weighs in. What do you think?

6. The #1 Way Photography Can Change Your Life

We all need a little encouragement every now and then. This inspiring post from Photography Concentrate points out the most important way photography can impact people's lives. It may not be what you think!

7. 4 Great Image Tools to Drive Facebook Engagement

Trying to build engagement with potential clients on your Facebook page? Well, it should come as no surprise that you should be using images on your page, but how exactly should you use them? This video from the H&H Color Lab blog provides some tips for working with images on Facebook that could help your page out!

8. How to Photograph Using Reflective Light
Do you shoot using natural lighting? Check out these tips from Sigma on using reflective light. It can help you get the natural lighting right, even during a time of the day when it's not at its best.

9. Getting Sharper Images - an Understanding of Focus Modes

We all want our photos to be sharp and in focus. In this post, Digital Photography School reviews the different focus modes and how they affect an image. It's great if you're new to the industry, or if you just need a reminder!

10. The Easy Way To Write About Yourself (Without Feeling Like A Jerk)

The dreaded "About Me" page of your website. What on earth should you write? Psychology for Photographers shares some ideas that should take the stress out of creating an About page.


There you have it, the favorite blog posts of the week from your PPA team! Don't forget that you can share your own posts, or other stories you have enjoyed, on theLoop.



About this Archive

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