To discount or not to discount. That is the question! Every photographer has been faced with this dilemma at one time or another. Creating a pricing structure that supports your growing business, acknowledges the value of your expertise AND keeps clients flowing through the door is a challenge. This challenge is even greater when times are tough and your financial statements are looking especially grim. Sound familiar to you? We invite you to follow along with Mariah Ashley of SNAP! Photography as she explores this age-old question and makes exciting revelations about the impact of discounting.
IMAGE © MARIAH ASHLEY