PPA instructors share their strategies for success, and you don't want to miss a single one:
- Marketing promotions you can afford to create for your studios.
- Business strategies for million dollar-sales.
- A wedding business where value matters more than price.
- Ideas to grow a thriving, profitable business within two years.
New ideas and critical business education are essential in tough economic times and we deliver it to you with PPA Webinars. Sign up now and get your year off to a great start--only for $49 PPA members ($249 non-members).
To register visit www.ppa.com/education-events/webinars.php or call 800-786-6277.
February 9, 2009 | 12:00pm - 1:00pm EST
Big Marketing Ideas on a Small Budget
with Carol Andrews, M.Photog.Cr., ABI
Today's marketing is all about your clients and community involvement...and how your business benefits from the events and opportunities you create. Nope, it's not about huge advertising budgets. It's about creating low-cost publicity, getting your customers to market for you, and gaining positive profiles in your community.
A PPA member since 1986, Carol Andrews has served many roles in professional photography. For instance, she has been a PPA Studio Management Services (SMS) Consultant since 2005. And in addition to her membership in the Texas Professional Photographers Association (of which she was on the Board) and leadership in different PPA committees, she was the 2006 Chairman of the PPA Business Initiative Committee. Carol is currently serving as a member of PPA's Board of Directors.
February 20, 2009 | 12:00pm - 1:00pm EST
Making Money Matters!
Graham Wilson and Kellyann Foe
If you're not making enough money, it's probably your own fault!
Remember, efficiency is the key to success...and we can help you with that. Come learn a few simple principles that have pushed our studio to over $1 million in just five years (with only five full-time employees).
"Getting over $1 million for senior sales in a very competitive market, in a struggling economy, and in a remarkably short time is unheard of these days. But Graham and his staff do just that--and they also keep a higher percentage of the sales as net profit. I highly recommend you listen to this entrepreneurial genius as he lets others in on his 'Making Money' secrets in Senior Photography."
~ Scott Kurkian, PPA's Chief Financial Officer
February 23, 2009 | 12:00pm - 1:00pm EST
Stop Competing on Price
with Todd and Jamie Reichman
There are much better ways to beat out your competition.
Investing in your clients and managing their expectations can result in higher sales, more profit, and increased referrals. Sounds pretty good, doesn't it? Listen and learn the steps to transcend market rates and create a wedding photography business where value matters more than price.
In the span of 3 years, Jamie and Todd Reichman went from part-time, generalist photography novices to successful wedding photography specialists. They now operate a boutique wedding photography studio in Dunlap, Illinois. In 2008 they were named a Studio Success Story by PPA's Studio Management Services after reaching top-performing studio benchmark numbers in their second year in business.
March 2, 2009 | 12:00pm - 1:00pm EST
Zero to Hero
with Mike & Rebecca Zoumberos
Push your business up and up.
Learn to grow your business from something small, unknown, and/or unprofitable into a thriving, successful, profitable business within two years. While a great program for new businesses, this Webinar can also be applied no matter how long you have been in business. After all, we all want to take our businesses to the next level!
Before creating Limelight Photography, Rebecca earned a B.S. in advertising and an M.F.A. in graphic design. In her first year of business, Rebecca took Limelight Photography to six figures.
After the first year, Mike realized that Rebecca's business was well on the way to success, and he left his career to join the Limelight team. Through creative marketing, design skills, and relationships with clients and other wedding professionals, they have created a highly profitable studio in under three years.
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