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What's New On PhotoVision? Marketing to Women, Products That Sell and More! - PPA Today

What's New On PhotoVision? Marketing to Women, Products That Sell and More!

By Chris Homer

If you are a photographer, PhotoVision is a great way to elevate your skills by using the more than 500 video tutorials from some of the top photographers in the business. Better yet, PhotoVision is included for FREE with your PPA membership! Head on over to to begin streaming classes.

And if it's been a minute since you've checked in with PhotoVision, be sure to come back and watch these new videos! The new releases include Sue Bryce and Anne Geddes, who are contributing to the PhotoVision's  new 'Year of Inspiration' series.

Sue Bryce

Consider the fact that marketing to women is different than marketing to men and you'll see why Sue Bryce views this as an ideal opportunity to focus your message. As a glamour photographer, the majority of her clients are women and she shares how she tailors her messaging to suit them. Sue systematically breaks down the different demographics while explaining the types of products each is drawn to.

Anne Geddes

One of the most fascinating elements of an artist is learning how their mind creates and works before they ever pick up the camera. In this video, world-renowned photographer and story-teller, Anne Geddes, shares her creative process and gives a glimpse into her own inspiration. In addition to her aesthetic, Anne speaks about the journeys she's faced throughout her career and the lifetime of stories she has amassed along the way. She discusses how much research and hard work went into each of the six books she has created, while also giving an inside look of her newest work available since April 2017, Small World.

Andy Marcus

Andy Marcus photographs a wedding couple in the lofted garden of a Manhattan skyscraper. He then goes inside to photograph them in silhouette against the NYC skyline. Andy discusses the importance of assistants and how to best utilize them in an effective manner.

Sue Bryce

To be a successful photographer, you must have a firm understanding of sales, pricing, and the products of your business. In this video, Sue Bryce shares her own philosophies and the tried-and-true sales techniques she has learned over the years, including her two favorite products to sell to her clients. Additionally, Sue explains the psychology behind the placement of your middle package to achieve your desired average sale while still keeping your price list simple and clean to improve your overall sales.

Andy Marcus

Andy Marcus photographs a wedding couple in a beautiful European-style memorial garden and then takes them to the waterfront to capture their images against the Jersey skyline. Andy and his assistants demonstrate how to utilize silhouettes and leading lines to create stunning abstract images that will sell. Learn how he uses blurred foreground to create frames within a frame that help give images an artistic flair.

Sue Bryce

As a photographer and business owner, in-person sales can be directly correlated to an increase in your profits. In this video, Sue Bryce explains how the PRINT Movement has restored the value of printed images and empowered photographers to present their art in the way it was intended: in print. Additionally, Sue shares the satisfaction derived from seeing her clients view their images for the first time as a piece of artwork that will last a lifetime.

Visit today to access all of these classes! If you're not a PPA member, join today and you'll be able to watch all the PhotoVision and PPAedu photography tutorials. Together, that's more than 1,000 videos designed to help you take your photography to the next level! You have nothing to lose, try it today!

ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on May 22, 2017 12:21 PM.

Registration for the IPC is now open! was the previous entry in this blog.

How to Sell Infrared Photography to Wedding and Portrait Clients is the next entry in this blog.

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