New ideas and critical business education are essential in tough economic times, and we deliver it to you with PPA Webinars. Sign up now--only $49 PPA members.
To register visit www.ppa.com/education-events/webinars.php or call 800-786-6277.
February 20, 2009 | 12:00pm - 1:00pm EST
Making Money Matters...
Learn How to Make 2009 Your Best Senior Season Ever! (#09FEBWEB2)
Graham Wilson and Kellyann Foe
In just five short years, with only five full-time employees, and in spite of a struggling economy, Graham Wilson's studio has passed the $1 million mark in senior portrait sales. Not only have sales skyrocketed, they also keep a higher percentage of sales as net profit.
Graham is described by Scott Kurkian, PPA's chief financial officer and founder of Studio Management Services, as an "entrepreneurial genius" for the techniques he's used to build what is currently one of the most successful senior photography businesses in the country.
This Webinar is your golden opportunity to learn first-hand from Graham some simple techniques that could make 2009 your best-ever year for senior sales. Register today!
There are much better ways to beat out your competition.
Investing in your clients and managing their expectations can result in higher sales, more profit, and increased referrals. Sounds pretty good, doesn't it? Listen and learn the steps to transcend market rates and create a wedding photography business where value matters more than price.
In the span of 3 years, Jamie and Todd Reichman went from part-time, generalist photography novices to successful wedding photography specialists. They now operate a boutique wedding photography studio in Dunlap, Illinois. In 2008 they were named a Studio Success Story by PPA's Studio Management Services after reaching top-performing studio benchmark numbers in their second year in business.
February 24, 2009 | 4:00pm - 5:00pm EST
Webinar: Employees vs. Independent Contractors
Protect yourself when hiring - participate in this FREE, member-only online seminar
With Maria Matthews, PPA's Copyright & Government Affairs Manager,
Stephen Morris, attorney with Meadow & Macie, P.C.,
and a member of PPA's Studio Management Services (SMS) staff
So you need some extra help with that assignment...or maybe you're the one who is willing to be a second-shooter. That's fabulous!
But do you know what to do to ensure that the IRS doesn't think you're hiring an employee? What forms do you need to hire an independent contractor? Who owns the copyright to the images?
Don't get caught in a tough situation--protect yourself by attending this Webinar, FREE for PPA members. Maria Matthews, PPA's Copyright & Government Affairs Manager, will be joined by Stephen Morris, an attorney with Meadows & Macie, P.C., and a member of PPA's SMS staff to help answer any questions you have about hiring an employee or an independent contractor. Learn the details and ask your questions now, to prevent problems later.
February 25, 2009 | 7:00pm - 8:00pm EST
Print Competition 101 - Demystifying the Process (Part 1)
Cost: $95 - includes all four Webinars & 100% of your registration fee is applied to your 2009 Print Competition case fee!
Get a head start on PPA's 2009 International Print Competition with this 4-week Webinar series, designed to give you a complete understanding of the benefits and workings of this exciting program-a very different form of education!
- How Print Competition Helps You
Wednesday, February 25 | 7:00pm Eastern
See how you can use it to your advantage. Learn how the International Print Competition is linked to PPA's Merit & Degree program, and how you benefit in terms of education, marketing, credentials, and adding value to your photographic work.
- The Twelve Elements of a Merit-Worthy Image
Wednesday, March 4 | 7:00pm Eastern
- PPA's International Print Competition: Process and Workflow
Wednesday, March 18 | 7:00pm Eastern
- The Home Stretch: Judging the International Print Competition
Wednesday, April 1 | 7:00pm Eastern
March 2, 2009 | 12:00pm - 1:00pm EST
Zero to Hero (#09MARWEB1)
with Mike & Rebecca Zoumberos
Push your business up and up.
Learn to grow your business from something small, unknown, and/or unprofitable into a thriving, successful, profitable business within two years. While a great program for new businesses, this Webinar can also be applied no matter how long you have been in business. After all, we all want to take our businesses to the next level!
Before creating Limelight Photography, Rebecca earned a B.S. in advertising and an M.F.A. in graphic design. In her first year of business, Rebecca took Limelight Photography to six figures. After the first year, Mike realized that Rebecca's business was well on the way to success, and he left his career to join the Limelight team. Through creative marketing, design skills, and relationships with clients and other wedding professionals, they have created a highly profitable studio in under three years.
What's one of the quickest ways you can create awareness about your studio...and add to the demand? Get the answers (and advice) from one the most profitable studios in the nation.
Social networking tools, such as Facebook, Twitter, and blogs, are an integral part of online viral marketing and brand awareness. And Allison & Jeff Rodgers attribute a large chunk of their success to those very tools! Learn to use these services yourself to grow interest in your studio and develop relationships with clients and fellow business owners.
Studio life runs at an insane pace, as you well know. With so much to do, many business owners eventually realize that they must outsource their work, hire help, or do both. But how can you do so profitably? Never fear, you can get the answers here!
If you're at that hiring point, seeking new ideas for interviewing and retaining current employees, or just looking to manage an associate-based business in a very current, innovative way, Tamara and Lisa can help you do it even better. Learn the methods they've used to build a highly successful associate-based studio model that continues to increase in profitability annually.