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The Building Blocks of Client Relationships - PPA Today

The Building Blocks of Client Relationships


Lisa-Crayford-headshot.jpgHow do you build great client loyalty? "The most important thing is to honestly and whole-heartedly care," advises Lisa Crayford, M.Photog.Cr., CPP, ABI. "Your clients will know if you do."

Of course, it helps to have a few strategies up your sleeve to go with that caring! So, tune in December 13 to learn some of the tactics that have helped Lisa build up to 1,000 sessions annually (with many, many returning clients)--via her PPA online class, "The Building Blocks of Client Relationships."

It all starts with prospecting for new clients. For example, one thing Lisa has done since Day One of her business is to be at her four local county fairs (all within a half-hour from her studio). She has fair attendees fill out a survey to win a session and 16x20 portrait. On the survey, they fill in their names, addresses, emails and phone number.

But prospecting can be kind of tricky, as Lisa says. "You want to get good, paying clients in your door, not the bottom feeders if you know what I mean!" That's why--to bring the best prospects to the top--she also has those who fill out her survey indicate their level of interest in her studio (1-5, with 5 being the most interested). She even offers them a choice of winning the portrait or the cash equivalent--"that rules out a lot of people," she explains.

Ready for more detailed tips, advice and techniques on prospecting and what really works to build those client relationships (like charity, sales incentives and customer service)? Join Lisa online December 13 and start building!

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This page contains a single entry by Professional Photographers of America (PPA) published on December 6, 2011 10:34 PM.

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