You've probably been there. The point where you realize you either have to price for profit or go back to doing photography for fun. But it's not an easy change to make, as Lori Nordstrom, M.Photog.Cr., CPP, knows.

"We all go through the same stage--starting with friends and family to 'build our portfolios," she says. "But there comes a time when we have to take ourselves out of the equation and look at the numbers. We have to evaluate our costs of sales, overhead and other expenses to determine our pricing, instead of pricing by how good we think we are or are worth."

But it's an easy spot to get stuck in, and that's why she's presenting a new PPA online class November 29, "Philosophy of Pricing" (at 2:00pm EST). Join her to learn how to...

• Raise your prices when the time comes.
• Sell to your clients (at those higher prices).
• Prepare clients for the order appointment.
• Walk clients through the process (making suggestions and ensuring they are happy with their decisions in the end).

This could be just what you need to become more profitable...and raise your prices without scaring off your clients!