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By Lisa Sharer

We've all heard that printing is more profitable than handing over digital files. We've all seen photographers with great galleries of printed photos. We all know the benefits our clients receive with tangible products. So, "where do I start?" you might ask. We've found five products that you and your clients will love.

Prints: First, consider basic prints. This option is for the clients that want to spend only a little extra money to hold the image in their hands but are trying to stay budget-conscious. Prints of photographs will make the perfect addition to your clients' homemade photo albums, an addition to their budget-conscious gifts, or self-framing displays.

Print Packages: Perfect for the graduating students! These days, high school seniors are getting some amazing and phenomenal photos. Images of this caliber cannot (rather should not) be contained to one small format. These clients are likely to want digital files, buttons, etc., but your biggest impact will always be through a larger framed piece. Think about offering this pack to your graduate's parents.

Mounted Photos: Mounting prints is a sleek and modern way to display photos. Many clients find that these types of photographic work not only enhance their home with timeless memories, but they also add a stylish element to any wall... and boost everyone's ego, which is always a valued yet not-spoken-about benefit. Consider making this part of your offering when pitching your services to your clients.

Booklets: This is a fun way to put a collection of photos together. Whether it's for the graduate or the family reunion, an array of pictures come together to make the perfect viewing experience. Consider including this in your studio to offer to any type of client!

Matted Albums: They're just like the albums a client would buy from a supercenter and stick their own photos inside. Except 100x better! These will catch the eye of any client that's looking to include a grand array of photos. Think about offering this after a family photo session, or to the client that is looking to include a lifetime of memories in one place.

These are just a few of the many ways that you can start positioning yourself as a print artist today and start making more money. Once your clients see the range of products you offer, they'll be inclined to learn more about your craft, and they'll respect you as a printmaker. At that point, you're likely to see a higher level of print sales, and a higher number of happy clients.

Learn more about bringing print back to the foreground of photography. Join the PRINT Movement today!


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Aout the author:
Lisa Sharer is the Marketing Campaign Manager at Professional Photographers of America. As a Creative Writing graduate, she loves any chance at getting pen to paper. When she's not being creative in the workplace, she can be found skating with the Atlanta Rollergirls or volunteering with the Weloveatl Project. Or really - snuggling with the dogs.
By Autumn Rice
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PPA always has the latest in photography news and education, and this month there are a few webinars that you just can't miss! PPAedu webinars are filled with useful information from credible industry experts about the most popular topics in the business.  From creative techniques that make your photos stand out, to how to run a top-notch photography business, we've got the webinars for you. And if life calls and you have to miss a scheduled live session, never fear. All live webinars are included in the PPAedu course library.
Here's a first look at what's on tap for this month's webinars!

Between Light and Shadow: In this webinar, Tony Corbell will discuss how you can best use photographic lighting to truly bring out the optimum quality in a portrait session. Light-shaping tools will be discussed as a major contributor to the creative process. With the use of numerous examples and diagrams, Tony will help attendees understand the importance of truly knowing our equipment. Softboxes, beauty dish, umbrellas are all terms we have become familiar with. What we need to know is WHEN to use each of these tools and perhaps as important, their exact placement.

Turn New Clients Into Lifelong Clients Before Their First Session!:  Struggling to create a lifelong relationship with your clients? Join instructor Kim Hartz as she discusses how to leverage the goodwill of past clients for powerful referrals. She will also reveal ways to uncover and easily overcome your client's objections and hesitations so they won't even consider working with another photographer. Find out the simple-but-powerful additions you can make to your client on-boarding process, creating a lasting impression and an out-of-this-world customer experience, and tips for creating genuine connection with your clients to help build a solid relationship based on mutual respect and trust. You'll take away all of this information on the secret of how to keep your clients coming back!

Making a Life and Living as a Fine Art Photographer: In this one-hour presentation, acclaimed photographer/artist Thomas Dodd will talk about the importance of influences and intentions, how to market yourself online and off, how to find, approach and work with galleries and other facets of the business of fine-art photography.

These webinars are a sure fit for your photography education, so don't forget to register. Visit PPA.com/Webinars to sign up today!  

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By Autumn Rice

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Looking for inspiration? PhotoVision is your one-stop shop for everything you're looking for and more!

This great resource provides an all-access, behind-the-scenes look at the techniques used by some of the biggest-named professionals in the world of photography. These videos cover a wide range of best practices to inspire every element of your business. The best part about PhotoVision is that it's free to PPA members!

The latest edition to the PhotoVision library is "In-Person Selling" with Sue Bryce. As a photographer and business owner, Sue Bryce discusses how in-person sales can be directly correlated to an increase in your profits. In this video, she explains how the PRINT movement has restored the value of printed images and empowered photographers to present their art in the way it was intended, in print. Additionally, Sue shares the satisfaction derived from seeing her clients view their images for the first time as a piece of artwork that will last a lifetime.   

There you have it! If you're a PPA member, this video is available on PhotoVision for you now. If you're not a member, join PPA today and get access to this video and over 800 more, included with your membership!

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By Lisa Sharer

Welcome to the Shoot & Burn Era. These days more and more clients ask for digital images, and don't even think to ask about prints. That's where you come in.

One of the things that sets the professional photographer apart from the amateur is the knowledge and respect for printed images as an art form. It's the photographer's responsibility to show clients the beauty in print, and why they are necessary for their lives. Show your clients the difference hiring a professional makes by educating them on Print Art and producing amazing products for them. We live in a time filled with opportunities for those who sell printed products and here's why: People are decorating their homes with DIY décor. Photos are the single most unique way to personalize a space and photographers who help their clients see that potential are always better off.

In this video, famed photographer Allison Tyler Jones explains why and how a professional makes the difference when it comes to that perfect print for your client's home. This talk was part of Imaging USA 2016, the conference for working photographers in the U.S.


The full video can be viewed by PPA members.

Looking for ways to help promote yourself as a Print Artist? PPA members can enjoy all the benefits of the See The Difference® marketing tools today.



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Lisa Sharer is the Marketing Campaign Manager at Professional Photographers of America. As a Creative Writing graduate, she loves any chance at getting pen to paper. When she's not being creative in the workplace, she can be found skating with the Atlanta Rollergirls or volunteering with the Weloveatl Project. Or really - snuggling with the dogs. 
By Chris Homer

Each month, one PPAedu video is unlocked for everyone to enjoy, because PPA believes in
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 the power of education for all photographers (it's normally reserved only for members)! The PPAedu online library has a lot to help you sharpen your photography techniques, marketing strategies, sales techniques and business operations. These tutorials and educational videos are available 24/7 to PPA members. 

Between PPAedu and PhotoVision, as a PPA member, you can tap into hundreds of programs to help you Be More! If you haven't checked out PhotoVision, take a look; there's a new website with a slew of new episodes!

During October, the video "Success Secrets of a Six Figure Studio" with Allison Tyler Jones, CPP has been unlocked! Who wouldn't want to earn six figures from their photography? Here's a hint - you can't do it by only selling digital files! Watch the video and learn which products that use actual printed photos have been successful for Allison's business and what helped her grow into a six figure studio. You'll also learn her in-person sales strategies to help you sell more to your clients! 

After you've checked out the video, why not check out PRINT. The Movement as well? This is PPA's campaign to encourage sales of printed images and products! Visit http://PRINTmovement.org and find out how you can get involved, as well as some resources to help you educate your clients on the importance of getting professional prints of their photos! 

If you're a member of PPA, just log in to watch the video anytime. And bookmark the page to get some more learning on, as you have open access to all of PPA's online education. Non-members will have access to this video this month only at PPA.com/TryEdu. For full access to all the PPAedu and PhotoVision videos, join PPA today!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.

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About this Archive

This page is a archive of recent entries in the PPAedu Sales category.

PPAedu Post Capture is the previous category.

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