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PPA Today: PPAedu Marketing Archives

Recently in PPAedu Marketing Category

By Chris Homer

Each month, one PPAedu video is unlocked for anyone to watch (not just PPA photographers!), because PPA believes in the power of education for all. PPAedu is a library of 300+ video tutorials on photography techniques and business best practices available for PPA members 24/7 as part of their membership. And with the recent addition of PhotoVision, there are even more courses (a total of 1,100!) for PPA photographers to watch on demand at no extra cost. 

July's unlocked video is great for photographers looking to improve their marketing. One aspect of strong marketing is having a consistent brand for your photography business. If you're not sure where to start building your brand, July's video is a perfect place to start. 

In "Bring Out Your Brand," PPA's CEO and marketing pro David Trust takes you through the intricacies of what makes a brand and how you can build yours!

If you're with PPA, log in to watch the video. Non-members can access this video throughout July at PPA.com/TryEdu. If you want full access to all the PPAedu + PhotoVision on-demand videos, join PPA now!


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About the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.



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Taking great photographs is just one part of running a successful photography business. You
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 also need to be able to sell those images! That process starts with the consultation with your client before a single photo is taken.

In December, PPAedu is offering "The Portrait Consultation" with Allison Rodgers, CPP for free to all photographers. Allison will help you understand why the consultation is important and how it helps you and your client. So, if you're looking for tips to make your pre-shoot consultations as strong as possible, grab the video today!

Through PPAedu, the online education platform for PPA photographers, you'll find more than 250 videos on both photography technique and business practices to help you grow your studio, be more profitable and be more inspired!

You will also find a quick and easy to use self-assessment tool that will allow you to build a custom-fit learning program. And the best part of all is that as you take more and more classes, you'll be able adjust your program so that you can continue to grow in photography! 

Give it a try! This is a way for photographers to find videos on areas of photography where you could use a refresher course or learn something new. PPAedu is included as part of your PPA membership, so join today to access all the videos. Or, subscribe to PPAedu without becoming a member... you won't get all the membership benefits, but you'll get access to the complete customizable PPAedu library! Go ahead and dive in! It's your time to shine. 
Dr. Lynda Falkenstein, the Niche Doctor, is joining us September 23 to help you distinguish yourlynda_ppaeduinstructor.png business from the rest of the pack in her webinar--Claim Your Niche: Nine Steps to a World-Class Business in Any Economy. This exclusive (and free!) introduction to Lynda's Nine-Step Process is guaranteed to help you build your business successfully through even the worst economic downturn. This is a rare opportunity to get valuable information on everything from marketing to sales tactics.

Here at PPA we realize that while you love the art of photography and the process of taking beautiful pictures, and there are probably certain aspects of your business that you do not enjoy. The selling and marketing process, the uncertainty in discovering your niche as a photographer--the list goes on. This webinar is here to tell you that everything is going to be okay! We feel that the best way to learn is by doing and the only thing we can do is confront those doubts and formulate a practical solution to our problems. Take the next step today and register for this impactful class!

Take control of your business with Lynda and improve your bottom line, for free, on September 23 at 2 PM (ET). Register Now!

S.E.O. Those three letters can make a huge difference when it comes to driving traffic to your googlesmarterthanyou.jpgwebsite.

Search Engine Optimization (SEO) is the key behind getting your website to rank highly in Google and other search engines, hopefully helping more people to find your photography business' site that you can convert to clients!

It's an ongoing process that involves many factors, some of which include seeding keywords into your website, building links from other sources back to your site, and some technical aspects to make sure that search engines are spotting your website.

There are companies that will promise quickly getting your page to the top of Google for a cheap fee, but be wary that these may only be short term results that won't hold up in the long term. SEO takes constant effort, but instead of thinking of it as a cost to your business, think of it as an investment to the overall health of your web marketing plan.

So, you know that SEO is important, but you're feeling a little daunted by starting the process. Where to begin?

Luckily, PPA is hosting "The Pitfalls of SEO" webinar on July 16 to help you along the path. To give you a comprehensive view of the SEO process and the details to be on the lookout for, PPAedu has brought in Brett Snyder, Director of SEO at Nebo Agency. Brett's a true SEO guru, so the webinar will be packed with great advice for photographers just starting out with it for their business, as well as some issues you may have never considered for those of you that have already started doing it!

During the class, Brett will cover how search engines find and rank pages and how you can develop a strategy that will help your website get those high-rankings. He'll discuss things like organic search, evaluating the keywords you want to rank for, on-page SEO factors (such as meta info and internal linking), and off-page SEO factors like link building and gaining authority for your site. If that all sounded like gibberish to you, don't worry, Brett's going to make it all very easy to understand.

In addition, he'll also talk about some of technical factors to be aware of (again, he'll make these easy to understand). After all, if Google can't find your site, it won't be ranked.

Finally, Brett will cover some of the penalties you can incur by trying to go the cheap and easy route that we talked about earlier.

As Brett says, "Google is smarter than you...if you try and cheat the system you will pay for it."


This will be a live webinar, which means that you will be able to watch it for free via the web as it occurs in real time, and best of all, you will have the opportunity to ask your own questions to Brett as well! This will be open to anyone (all you need to do is create a basic access account on PPA.com before registering), as it kick-starts a SEO-For-Photographers online course series by PPAedu (available for PPA members and PPAedu subscribers!)

We hope you're excited about this comprehensive webinar as we are and that you're ready to get going with SEO. You can register for "The Pitfalls of SEO" webinar now, and stay tuned to the Live Webinars section of PPAedu for a full class description coming later this week!

Not a member? Join PPA now or subscribe to PPAedu and get 24/7 access to your online learning platform and all of the PPAedu classes, both live and on-demand. 


About this Archive

This page is a archive of recent entries in the PPAedu Marketing category.

PPAedu Live Webinar is the previous category.

PPAedu Posing is the next category.

Find recent content on the main index or look in the archives to find all content.

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