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Benefits of Being Home for the Holidays - PPA Today

Benefits of Being Home for the Holidays

potts_emily_blog.jpgWhich studio type is right for you--home or retail location? Emily Potts, CPP, the owner of Emily Potts Photography, will share her reasons for choosing a home-based location (including how she's made her choice more profitable than ever) in her upcoming PPA online class "Home for the Holidays."

For one thing, don't assume that a home-based location means you can't target the high-end market! Potts is proud to run the highest-end photography studio in her market area. Two years ago, she had the opportunity to lease a beautiful retail space. Deciding instead to keep her business at home was one of the smartest things she did, and the years following were her most profitable yet.
 
"One of the most obvious benefits of having a home studio is the significant savings I realize in my overhead costs. While the expense of leasing space is a big one, simply having a storefront will not necessarily bring me additional clients," explains Potts about her decision. "I leverage the money I save by investing it back into marketing efforts, which I know will attract new clients. I also invest in showering tons of love on clients who have come to me in the past, encouraging both repeat business and referrals." (And she'll discuss how in more detail!)

Another reason that Potts loves being "home for the holidays," so to speak, is the visual testimonials she can provide. Clients are able to see how great wall portraits look as part of a room's design. As she says, "Seeing a series of portraits displayed over a couch or console is something they can relate to and visualize for their own home environment."

Yes, that is something that a retail studio can do, but the impact can be even greater when it's the photographer's home. Potts can show clients how she uses--and adores--her own family portraits.  They are able to see her portraits used as part of her home décor, which proves she really believes in what she's selling.

"I truly do get much more enjoyment out of the many large canvases and framed prints showcased in my home than I would from small gift-sized prints, and I am able to show clients that," Potts says. "They hear me talk about the joy a particular set of canvases can bring, and I know they see it on my face when I show them my own series."

Those are just a few of the ways that Potts leverages her home studio to increase her sales average and loyal client base. Want to learn more? Join her online September 13 at 2:00pm ET!

1 Comments

Been hearing this theme for a while now, couldn't disagree more. There is nothing you can do in a home studio that you can't do in a commercial location, including arranging wall decor over a couch. It would be interesting to see how many of the not so profitable commercial studios actually have and use a business plan, and the marketing plan that comes from it. It would also be interesting to know how many of them have any sales and marketing training. The big "advantage" everyone talks about is overhead, what they fail to mention is credibility. I often hear from clients about the "experience" they had with a photographer in their home, and how they just didn't feel comfortable. Having a commercial location is one of the primary reasons my studio has been successful for 31 yrs, PPA might want to take another look at the survey, they've left out some important factors.



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This page contains a single entry by Professional Photographers of America (PPA) published on September 6, 2011 6:14 PM.

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