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Become an Image Marketing Dynamo - PPA Today

Become an Image Marketing Dynamo

braniff_headshot1.gif"In order to rise to the top of the heap, you have to be remarkable in some way," says Farrah Braniff, CPP, of the saturated photography market. "Your skill behind the camera is not remarkable enough (in most cases) to get people to come to you. Instead, you have to reach out with your marketing, showcase your skills and have a highly effective marketing message that catches people's attention. Finding interesting and new ways to represent the image or face of your business will help you get noticed."

Easier said than done, huh? Well, Braniff is getting ready to show you how she follows through with that statement about reaching out. And if you tune into her upcoming webinar ("Become an Image Marketing Dynamo") on September 23rd at 2:00pm, you could carry away some helpful tips from this two-time winner of the AN-NE Marketing Awards' Best Image Marketing Campaign.

"I firmly believe that, as photographers, WE are our brand," Braniff adds. "Many of us are the only photographer in our operation, and you may even use your own name as your company name. If that is so, then you really have to incorporate YOU into your branding."

After all, people come to you for a reason. Braniff suggests finding out what those reasons are and refining and defining the experience your clients have. Can you focus that customer experience to reflect more of the "uniqueness of you and your style"? That is what will help your business truly stand out. As Braniff says, "The best things we have to offer are our unique selves. Find out who that person is and put that in the forefront of your marketing efforts."

How do you get those marketing efforts started? "One of the very best ways to market your business is to get your existing clients to talk to their friends about you," explains Braniff. And in her webinar, she's going to talk about ways that you can use your packaging and marketing to get such a conversation started.

You ready to share your remarkable features? Join Braniff to learn how to "Become an Image Marketing Dynamo" (September 23rd at 2:00pm ET) and get people talking.

About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on September 20, 2010 7:57 PM.

Olympus Developing New Compact Camera With Built-in Zuiko® Lens was the previous entry in this blog.

Super Monday Instructors: "Flashy" Photography with Michael Alan Bielat is the next entry in this blog.

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