PPA Today: PPAedu Live Webinar Archives
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There's always plenty going on here at PPA. So how about a monthly blog to keep you up to date?
At the start of each month, we'll give you an update on what workshops and live webinars are coming up! There's no excuse to miss out now!
Without further ado, let's take a look.
PPAedu's live webinars are offered FREE to members and non-members alike, but only available on-demand to PPA professional active members and PPAedu subscribers.
Here are this month's live webinars:
November 12, 2 p.m. ET
Learn strategies that can potentially lower your taxes and more with THE expert--PPA's resident CPA, Bridget Jackson!
November 19, 2 p.m. ET
Don't miss part four of SEO expert Brett Snyder's series on... you guessed it... SEO! Read our blog post from last week for more info.
look out for part 5 in early December!
December 3, 2 p.m. ET
And make arrangements for PPA's upcoming workshops!
PPA's Studio Management Services are hosting a few workshops at Imaging USA in Phoenix to help you be more in 2014. If you really want to get the most out of your Imaging experience, head out a few days early for these great pre-convention workshops!
Thursday - Saturday 9 a.m. - 5 p.m.
with Carrie Wildes, CPP & Allison Tyler Jones
Register for Business Breakthroughs and we'll throw in a FULL Imaging USA registration for free! Don't miss out on this exclusive deal to get a comprehensive and intimate workshop on your business followed by three days of Imaging USA to give you all the inspiration you need to put your new business plan to action!
And TWO Certification Prep Classes
With Gary Meek, M.Photog.Cr., CPP, API, A- ASP, EA-ASP
& Kathy Meek, M.Photog.Cr., CPP, API
with Al Audleman, M.Photog.Cr., CPP, API
Friday - Saturday 9 a.m. - 5 p.m.
PPA is also offering two SMS Business Basics workshops in Phoenix.
$379 $279 (Save $100!)
with Ann Monteith, M.Photog.Cr.Hon.M.Photog., CPP, ABI, API, A-ASP
$379 $279 (Save $100!)
with Carrie Wildes, CPP
These experts and PPA's Benchmark Survey will help you understand your numbers and be more profitable in 2014!
Do you want your photography business' website to appear towards the top of Google search results? Talk about a great boost in visibility for your business! As a photographer you should consider this as a goal for your website, and this is why PPA has been hosting a webinar series to help photographers learn how to tackle SEO.
If you missed the first three parts of the series, PPA members and PPAedu subscribers can watch the recordings now! We recommend catching up on what you've missed before the live date for
In part 1 of this series, "The Pitfalls of SEO", we cover the basics of SEO and how you can get started, as well as some mistakes to avoid. Meanwhile, part 2 goes over "Leveraging Local" and is all about how to make sure your business ranks in local searches. Part 3, showed you the ways to authentically engage with your audience online, and how this can help increase your rankings in search
We've received rave reviews about this series thus far and hope you too will start leveraging it as a useful learning tool and resource. The instructor, Brett Snyder, is the Director of Search Engine Optimization at Nebo--a web design and interactive marketing agency. Brett is a true expert in the field, and his webinars are packed with tangible SEO techniques and tips that he and PPA developed for photographers. You can also follow Brett on Twitter for advanced SEO updates and tips.
These webinars will give you ideas to create new connections with your audience and how this can boost your search engine rankings while giving your SEO a much needed human factor! PPA members and non-members alike can register to attend part The best part: the live presentation is free and open to anyone, so feel free to share the info with your friends and colleagues!
This time, Brett will show help you understand the relationship between SEO and social media and how to tie your social activity back to your website.
If you're ready to dive in to SEO, this series is the perfect place to help you figure things out and take your online presence efforts to the next level! Register online now, all it takes is filling out a quick, basic registration form! PPA members and PPAedu subscribers can also replay the first three parts of this series online:
Don't forget to check PPAedu's webinar schedule and mark your calendars for the upcoming parts 5 and 6 as well!
Not a PPA member? You can register for this webinar and watch it live for free. All you need to do is create a basic account on PPA.com and you'll be able to register. To replay it, watch the entire series, or access any other on-demand PPAedu courses, simply join now orsubscribe to PPAedu. You'll get full access to over 170 HD videos on the latest business and creative techniques for photographers!
Search Engine Optimization (SEO) is the key behind getting your website to rank highly in Google and other search engines, hopefully helping more people to find your photography business' site that you can convert to clients!
It's an ongoing process that involves many factors, some of which include seeding keywords into your website, building links from other sources back to your site, and some technical aspects to make sure that search engines are spotting your website.
There are companies that will promise quickly getting your page to the top of Google for a cheap fee, but be wary that these may only be short term results that won't hold up in the long term. SEO takes constant effort, but instead of thinking of it as a cost to your business, think of it as an investment to the overall health of your web marketing plan.
So, you know that SEO is important, but you're feeling a little daunted by starting the process. Where to begin?
Luckily, PPA is hosting "The Pitfalls of SEO" webinar on July 16 to help you along the path. To give you a comprehensive view of the SEO process and the details to be on the lookout for, PPAedu has brought in Brett Snyder, Director of SEO at Nebo Agency. Brett's a true SEO guru, so the webinar will be packed with great advice for photographers just starting out with it for their business, as well as some issues you may have never considered for those of you that have already started doing it!
During the class, Brett will cover how search engines find and rank pages and how you can develop a strategy that will help your website get those high-rankings. He'll discuss things like organic search, evaluating the keywords you want to rank for, on-page SEO factors (such as meta info and internal linking), and off-page SEO factors like link building and gaining authority for your site. If that all sounded like gibberish to you, don't worry, Brett's going to make it all very easy to understand.
In addition, he'll also talk about some of technical factors to be aware of (again, he'll make these easy to understand). After all, if Google can't find your site, it won't be ranked.
Finally, Brett will cover some of the penalties you can incur by trying to go the cheap and easy route that we talked about earlier.
As Brett says, "Google is smarter than you...if you try and cheat the system you will pay for it."
This will be a live webinar, which means that you will be able to watch it for free via the web as it occurs in real time, and best of all, you will have the opportunity to ask your own questions to Brett as well! This will be open to anyone (all you need to do is create a basic access account on PPA.com before registering), as it kick-starts a SEO-For-Photographers online course series by PPAedu (available for PPA members and PPAedu subscribers!)
We hope you're excited about this comprehensive webinar as we are and that you're ready to get going with SEO. You can register for "The Pitfalls of SEO" webinar now, and stay tuned to the Live Webinars section of PPAedu for a full class description coming later this week!
Not a member? Join PPA now or subscribe to PPAedu and get 24/7 access to your online learning platform and all of the PPAedu classes, both live and on-demand.
So how can you overcome the challenges of increased competition in the wedding photography market? Believe it or not, simply changing your attitude as to how you shoot and sell weddings can make a huge difference!
We know that having great work isn't enough anymore. Sales and marketing techniques are becoming so important that even less talented photographers are able to break through and get a piece of the professional photography pie. Not always fair, some of you will think.
With this paradigm shift in mind, PPA approached Gary Hughes to get his take on the "attitude problem" and "changing the way we can approach weddings to get different results". Scroll down to read his short bio or simply watch the entire live webinar on May 28 at 2 p.m. ET, but in the meantime, read on:
The 'no risks - no rewards' approach seems to be a new motto these days, but it's easier said than done. The examples, real-life experience and truly down-to-earth / no-nonsense advice that Gary is able to bring to the table are sure to help break some of the natural risk aversion that most of us share. It's only by getting down to the core of our fears as artists (and business owners!) that we can grow significantly; because if we continue to do the things we've been doing the same way, then it's only logical that we continue to get the same results we have always been getting, right? Well, Gary helps break that paradigm and carries his message confidently. So much so that he'll aim at two things during the aforementioned webinar: (1) helping you stand out from the crowded marketplace and (2) doubling your sales average. Yup, you read that right, double your sales average! That's something we all could use, right?
Now, you may be wondering who Gary Hughes is. He's a second-generation photographer who learned about photography from a young age from his parents. He runs his studio, Hughes Fioretti Photography, with his wife and business partner. Since 2010, he has spent a lot of time teaching photographers in the southeast.
Gary's work has earned several accolades including local and national awards (including first place wedding albums and numerous PPA Loan Collection images). In fact, he was selected as one of the top ten photographers in central Florida 3 years in a row (2010-2012) and is a PPAedu contributor. By now you should start understanding why we're excited to have him teach this Attitude Problem: Change the Way You Approach Weddings class!
But wait, here's the best part: this live webinar is free for PPA members! It's part of PPAedu, your latest PPA membership benefit. Non-members can easily subscribe to PPAedu and access the 150+ online courses.
So don't think twice: all you risk is to walk away with a new, positive outlook on your wedding business and be armed with the skills to beat your competition!
Now what? Simply register for the live webinar and mark your calendar.
To learn more about PPAedu, including our on-demand video library and how to get your own personalized learning program (all included in PPAedu), visit the PPAedu page.
Plus, the previously canceled "Photographing and Interacting with Children of All Ages" class taught by Marianne Drenthe has now been re-scheduled for October 2.
You can find the complete upcoming online class schedule below. Remember that these classes are only $39 for PPA members or can be attended as part of the online learning pass.
Don't miss your chance to learn from these photographers, register today!
September 11, 2012
Maternity Portraits: Simple, Transitional Shooting & Selling
With Ana Brandt
$39 for PPA Members
September 18, 2012
Setting Yourself Up for Success in Maternity Sales
With Pete Wright, M.Photog.Cr.
$39 for PPA Members
September 25, 2012
Secrets to a High-End Boudoir Portrait Experience
With Jennifer Rozenbaum
$39 for PPA Members
October 2, 2012
Photographing & Interacting with Children of All Ages
With Marianne Drenthe
$39 for PPA Members
"No matter what else you might do to someone during the retouching process, the skin is what will make it believable or false," says Jane Conner-Ziser, Cr.Photog., API, one of the world's top retouching artists. That's why she's preparing a PPA webinar to share these skills: "Tips for Retouching Skin in Photoshop" (Aug. 28, 2:00pm Eastern).
Though it's not hard to retouch skin, it requires a variety of retouching tools for different purposes. After all, no two faces are alike. "We used to joke about wanting some kind of solution we could dip our negatives into that would know where to retouch and where not to," Jane laughs. "Today, we have auto-retouching software or brush-on retouching actions that STILL don't know what to remove, what to soften or shorten, and what to leave alone."
For example, Jane says that you need to be able to analyze the expression of each subject and bring out their best during the retouching process. "Some angles of light or character affect the way we see people. Is a person smiling in their eyes, but projecting anxiety in the face?" She'll show you how to handle this during the webinar, too.
In other words, it's up to you, my friend. Sure, there are great tools to use (and Jane will show you some), but you need control over the lighting, expression and visual appearance of your work from start to finish. Nothing replaces a master's touch!
So mark your calendar and register now for help getting those skin-tastic retouching results.
Marianne Drenthe knows. And she's going to bare her knowledge via a PPA webinar: "Photographing & Interacting with Children of All Ages" (August 21, 2:00pm Eastern).
"There's a reason kids do what they do. So instead of just getting frustrated, find other ways to interact with them," she advises. "If Susie won't leave her mom, don't force it. Maybe you can treat the parents as props."
Pre-consultations with the parents are a big part of it, and she asks her parent clients to not treat the photo session as a "big deal." Rather, she asks them to talk about the session like it's a play date. Some pictures will be taken, but it's all about the fun. And remember: What's "fun" for one age, may be boring for another.
"This is probably the only PPA webinar where you'll hear the difference between bubbles and farts!" laughs Marianne. "Bubbles can make a one-year-old laugh, but an eight-year-old...not so much. Sometimes that's when I bring out the 'I think your dad just tooted' jokes!"
The point? Different ages require different interactions. As a former registered nurse and mom herself, Marianne knows the stages of child development AND she knows how to apply them to her clients and photo sessions.
The result? Awesome images and a stellar reputation. Learn how she does it on August 21!
PPA's recent and upcoming online classes may be able to help. After all, we did snag some of the top child and newborn portrait artists (and PPA members) to share their secrets!
- Learn how Keri Meyers prepares for and carries out her newborn sessions: "Setting Yourself Up for Success with Newborn Portraits" (live session August 7 at 2:00pm Eastern; archive available after)
- Learn about the stages of children's growth...and how Marianne Drenthe uses that knowledge to improve her sessions: "Photographing & Interacting with Children of All Ages" (coming up August 21 at 2:00pm Eastern)