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PPA Today: PPAedu Live Webinar Archives

Recently in PPAedu Live Webinar Category

PPA instructor and sales guru Jeff Dachowski, M.Photog.Cr., CPP, is dropping some free advice this Thursday, June 25, 2pm ET, and if you want to Be More Profitable, don't miss it! The webinar is all about Selling to Out-of-Town Clients.

Jeff will discuss all aspects of long-distance sales, from how to set the stage with the first phone call to the final delivery of portraits! You'll learn how to set and manage client expectations, maintain control of the session and use technology to your advantage.

Check out the full class description and Jeff's bio then register! It's FREE and open to both PPA photographers and nonmembers alike. If you're looking to become a master of the sale--this is the class for you!

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By Megan Mitchell

Marketing is an essential key to success for any business. You want to get those clients in the door and requesting your photography services! But marketing can be hard. It might not be your favorite thing and it even might be something you were never trained for, but it is something you must do if you want to keep your business afloat! It takes strategy, but how can you create a plan that's right for your studio?

This Thursday, June 11, watch and learn from Mary Fisk-Taylor, M.Photog.Cr., CPP, ABI, API, as she teaches about the creation of a successful marketing strategy during the FREE webinar, "Studio Makeover: Creating Sustainable and Successful Marketing Strategies for Any Studio." Mary understands the value of a focused marketing strategy and she's going to make sure that you do too!

This educational opportunity is FREE for all (PPA members and non-members alike) so you can learn from the comfort of your home. All skill levels are welcome, so follow along and create your first marketing strategy ever, or fine-tune the one you've had for years. 

You'll also be able to see this process in progress at two different studios! Have you been following PPA's Studio Makeovers? Well, during this webinar, you'll get an update on their progress, specifically their developing marketing plans. If you want to see more updates from this series, check out Wes' and Krista's updates.

Create a marketing strategy that's right for your studio and attracts your ideal clients with Mary for free on June 11 at 2 PM (ET). Register now and Be More In-Demand!

If you want to watch this webinar at a later date and time, you need to be a PPA member - PPA members have hours upon hours of educational video content through both PPAedu and PhotoVision, so join today!

Megan Mitchell is an intern at PPA. Though she attends college in New York, she is originally from Georgia - most everyone she meets up north is shocked and disappointed by her lack of a southern accent. She finds great joy and comfort in copy editing and reading. She loves nothing more than words, but her family and friends take a close second. 

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By Chris Homer

PPA photographers have photography and business learning opportunities, educational programs and best practices through PPAedu and PhotoVision at their fingertips. But there are also a bunch of live webinars coming up in April and May, and these are OPEN TO ALL photographers, no PPA membership required! Check them out below:

April 16, 2015 - 2 pm EST
With Ashley Brooke
Skill Level(s): ALL

The first webinar in the Studio Makeover series is here! This year PPA is working with two lucky studios in all areas of their business, to give them a total "makeover". Follow their progress, challenges and changes. Updates will be posted right here on the blog and you will be able to watch monthly webinar updates to track this year-long process. It's a series worth paying attention to, as there will be strategies and business tactics you can apply to your business too.

With the nature of business changing as rapidly as it is, it's no wonder we consider Social Media our Business BFF. Having grown up in the photography industry, Ashley Brooke knows first-hand what works best and what doesn't! During this webinar, Ashley Brooke will share her tips and tricks for social media and branding, discovered in large part thanks to building a business from the ground up.

April 23, 2015 - 3 pm EST
With Lindsey Forson, PPA's Copyright & Government Affairs Coordinator
Skill Level(s): ALL

Copyright infringement is an important and often complicated issue for professional photographers. This webinar will help you understand what your intellectual property rights are as a photographer, how to protect your images from copyright infringements, and what to do when infringements occur. Join us on World Copyright Day for this webinar, free and open to ALL photographers to help you be more in control of your copyright and be more protected!

April 28, 2015 - 2 pm EST
With Clay Eads
Skill Level(s): ALL

This is a two-part series on outsourcing. In part I, Clay Eads will provide an in-depth look at the process and benefits of outsourcing your post-production workflow. You'll learn when it makes sense to outsource so that you're maximizing your time and finances! Clay will also cover what to expect when working with an editor during the outsourcing process. If you feel overwhelmed with all the tasks you need to accomplish, outsourcing may be a solution for you, so learn the basics during this webinar.
Dr. Lynda Falkenstein, the Niche Doctor, is joining us September 23 to help you distinguish yourlynda_ppaeduinstructor.png business from the rest of the pack in her webinar--Claim Your Niche: Nine Steps to a World-Class Business in Any Economy. This exclusive (and free!) introduction to Lynda's Nine-Step Process is guaranteed to help you build your business successfully through even the worst economic downturn. This is a rare opportunity to get valuable information on everything from marketing to sales tactics.

Here at PPA we realize that while you love the art of photography and the process of taking beautiful pictures, and there are probably certain aspects of your business that you do not enjoy. The selling and marketing process, the uncertainty in discovering your niche as a photographer--the list goes on. This webinar is here to tell you that everything is going to be okay! We feel that the best way to learn is by doing and the only thing we can do is confront those doubts and formulate a practical solution to our problems. Take the next step today and register for this impactful class!

Take control of your business with Lynda and improve your bottom line, for free, on September 23 at 2 PM (ET). Register Now!

Mark the Date! On October 7, 2014, at 2 p.m. world-renowned portrait photographer, Jeff Lubin,


 M.Photog.Cr., will present a FREE live webinar, Finding Your Missing Pieces for Profitability in Photography, during which he will review actual studios and provide tangible methods through which they can be more successful. And guess what? Yours could be one of them!

Looking to upgrade your offerings? Improve your lighting capacity? EARN MORE MONEY?! Then get involved.

If you are interested in having your studio featured in the webinar, please complete these questions and forward them to!

  1. How long have you been a professional photographer?
  2. Do you consider yourself new, proficient or advanced?
  3. Do you have an additional source of income beyond photography (another job, savings, working partner, etc.)?
  4. How would you categorize your business (portraits, weddings, commercial)?
  5. Which styles of photography are most appealing to you?
  6. Do you have trouble making your overhead most months?
  7. What has been your most successful form of income from your studio?
  8. Have you noticed big changes in your business recently, and what do you attribute that to?
  9. How do most of your clients view you? (top pro, new photographer, etc.)
  10. What do you think is your biggest weakness that you need to overcome?
  11. What would you like to focus on changing this year?
  12. In which areas would you like to learn most?
  13. Would you prefer a one, two or three day workshop?
  14. Which camera system do you use?    
  15. What type of lighting equipment do you own?
  16. If you don't currently do studio lighting, would you be interested in learning?  
  17. Do you have a studio and if so, is it commercial or in your home?
  18. What are your goals in photography for your future?

At PPA, we're constantly paying attention to the fears and concerns of photographers. One of the worries of professional photographers that we hear consistently is struggling to make those big sales. We hear you! Chances are you became a photographer because you love creating beautiful imagery, not because you wanted to be a salesperson. However, to have a successful business you need to be skilled at both!

Selling your photography doesn't have to be frightening. Many photographers hate the feeling


 of putting some sort of pressure on their clients to buy packages. That's why this four-part webinar series will help! "Soft Selling with Intense Results" will show you that the uncomfortable high-pressure strategy isn't necessary to make great sales. Soft sales methods focus on using casual, friendly messages to drive sales. Instructor Kristin Privette is very skilled at this and she will share different soft sales methods for photography that have helped her to quadruple (more, actually!) her income within the last five years. Take a look at what you'll learn in each part:

Soft Selling with Intense Results--Webinar Series

Part 1: Soft Sales System for Weddings (view recording)
In this first part, Kristin walks you through the 10-step process she uses to gain five-figure wedding sales. Hear the language they use, the specific steps they take their couples through, and selling techniques that anyone can learn and be comfortable using.

Part 2: 7 P's of Portrait Selling (view recording)
In part 2, Kristin's covers the '7 P's of Portrait Selling.' You'll learn how to start selling from the very first time you speak with a potential client in a way that excites them and prepares them for a big purchase. This simple process has proven to bring her average sales higher than where she started.

Part 3: Your Arsenal of Answers & Increases (view recording)
During Part 3, you'll get the specific phrases Kristin uses to encourage upgrades, wall collections, add-ons and big investments. You'll learn how to prepare your brides from the very beginning to upgrade after the wedding. Plus, you'll hear the language you can use to guide your portrait clients toward wall collections and future sessions. She'll also share how she handles the common objections that every photographer gets.

Part 4: Live ProSelect Demo
September 18, 2014 - 2 pm ET
In the final part of the series, you'll go through a live ProSelect demo, showing exactly how Kristin would present to a portrait client using this software. From the moment the client walks in the door to writing a four figure check, you'll hear Kristin guiding and exciting her client about wall collections and making a big investment.

If you need help with sales, you won't want to miss this series of webinars! As always, both PPA members and non-members can attend the live webinars for FREE. However, if you want to be able to replay the recordings on demand (along with another 250+ videos on different techniques for photographers and business practices), you'll need to be a PPA member (join right here!) or just subscribe to PPAedu. Sign up today and let PPA help you be more!

There's always plenty going on here at PPA. So how about a monthly blog to keep you up to date?

At the start of each month, we'll give you an update on what workshops and live webinars are coming up! There's no excuse to miss out now!

Without further ado, let's take a look.

PPAedu's live webinars are offered FREE to members and non-members alike, but only available on-demand to PPA professional active members and PPAedu subscribers.

Here are this month's live webinars:

November 12, 2 p.m. ET

Income Tax Strategies w/ Bridget Jackson, CPA & PPA's Studio Management Services Manager

Learn strategies that can potentially lower your taxes and more with THE expert--PPA's resident CPA, Bridget Jackson!


November 19, 2 p.m. ET

SEO & Social for Photographers: A Match Made in Heaven

Don't miss part four of SEO expert Brett Snyder's series on... you guessed it... SEO! Read our blog post from last week for more info.


And look out for part 5 in early December!

December 3, 2 p.m. ET

SEO & Web Content Are Evolving, Even for Photographers: What to Expect in 2014 and Beyond

In this installment, Brett will cover web content--and goes in depth on the difference between fresh and static content and how both can boost your SEO!


And make arrangements for PPA's upcoming workshops!


PPA's Studio Management Services are hosting a few workshops at Imaging USA in Phoenix to help you be more in 2014. If you really want to get the most out of your Imaging experience, head out a few days early for these great pre-convention workshops!

Thursday - Saturday 9 a.m. - 5 p.m.


Business Breakthroughs

with Carrie Wildes, CPP & Allison Tyler Jones


Register for Business Breakthroughs and we'll throw in a FULL Imaging USA registration for free! Don't miss out on this exclusive deal to get a comprehensive and intimate workshop on your business followed by three days of Imaging USA to give you all the inspiration you need to put your new business plan to action!

And TWO Certification Prep Classes


Certification Prep Class A

With Gary Meek, M.Photog.Cr., CPP, API, A- ASP, EA-ASP

& Kathy Meek, M.Photog.Cr., CPP, API





Certification Prep Class B

with Al Audleman, M.Photog.Cr., CPP, API 


Friday - Saturday 9 a.m. - 5 p.m.

PPA is also offering two SMS Business Basics workshops in Phoenix.

$379 $279 (Save $100!)

Business Basics for Portrait Photographers

with Ann Monteith, M.Photog.Cr.Hon.M.Photog., CPP, ABI, API, A-ASP


$379 $279 (Save $100!)

Business Basics for Wedding Photographers

with Carrie Wildes, CPP


These experts and PPA's Benchmark Survey will help you understand your numbers and be more profitable in 2014!


 Make sure to follow PPA on Facebook and stay tuned into PPAedu's events calendar for the latest.




Do you want your photography business' website to appear towards the top of Google search results? Talk about a great boost in visibility for your business! As a photographer you should consider this as a goal for your website, and this is why PPA has been hosting a webinar series to help photographers learn how to tackle SEO. 


If you missed the first three parts of the series, PPA members and PPAedu subscribers can watch the recordings now! We recommend catching up on what you've missed before the live date for "SEO & Social for Photographers: A Match Made in Heaven"


In part 1 of this series, "The Pitfalls of SEO", we cover the basics of SEO and how you can get started, as well as some mistakes to avoid. Meanwhile, part 2 goes over "Leveraging Local" and is all about how to make sure your business ranks in local searches. Part 3, "The True Art of SEO & Online Engagement...for Photographers!", showed you the ways to authentically engage with your audience online, and how this can help increase your rankings in search


We've received rave reviews about this series thus far and hope you too will start leveraging it as a useful learning tool and resource. The instructor, Brett Snyder, is the Director of Search Engine Optimization at Nebo--a web design and interactive marketing agency. Brett is a true expert in the field, and his webinars are packed with tangible SEO techniques and tips that he and PPA developed for photographers. You can also follow Brett on Twitter for advanced SEO updates and tips.


These webinars will give you ideas to create new connections with your audience and how this can boost your search engine rankings while giving your SEO a much needed human factor! PPA members and non-members alike can register to attend part 4, "SEO & Social for Photographers: A Match Made in Heaven." The best part: the live presentation is free and open to anyone, so feel free to share the info with your friends and colleagues!


Part 4, "SEO & Social for Photographers: A Match Made in Heaven," will take place November 19 at 2 p.m. ET. This time, Brett will show help you understand the relationship between SEO and social media and how to tie your social activity back to your website.


If you're ready to dive in to SEO, this series is the perfect place to help you figure things out and take your online presence efforts to the next level! Register online now, all it takes is filling out a quick, basic registration form! PPA members and PPAedu subscribers can also replay the first three parts of this series online: 


Replay Part 1 

Replay Part 2

Replay Part 3 


Don't forget to check PPAedu's webinar schedule and mark your calendars for the upcoming parts 5 and 6 as well!


Not a PPA member? You can register for this webinar and watch it live for free. All you need to do is create a basic account on and you'll be able to register. To replay it, watch the entire series, or access any other on-demand PPAedu courses, simply join now orsubscribe to PPAedu. You'll get full access to over 170 HD videos on the latest business and creative techniques for photographers! 


Your to-do list is a mile long, and that's only getting the things done necessary to run your business - not including the things it takes to push it to the next level. Where can photographers find easy-to-access classes to help them in both the art and business of photography?

If you're a PPA member, you're in luck! You have the opportunity to take advantage of exclusive live webinars. These classes are excellent chances to learn from professionals both in the photographic and business communities covering a range of topics from "The Portrait Photographer's Guide to Commercial Photography" to new health insurance reform that any business owner needs to be aware of and so much more! Join in on the webinars and ask questions during the live Q & A sessions to clear things up that might be specific to your business.

The best part about these webinars (aside from the fact they are included with your PPA membership) is even if you can't make it to watch live, they are posted in the PPAedu course library so you can watch them any time--24/7, as many times as you'd like! 

So what's coming up?

On Thursday, August 29th at 2 PM (ET), Cris Duncan, M.Photog.CR., CPP will walk you through "The Portrait Photographer's Guide to Commercial Photography." As in any photography specialty, commercial business comes with its own set of rules to abide by - Cris is here to help you navigate the waters of this great way to expand your product offerings! Join this one hour webinar and learn all the right questions to ask your new clients, and see where your new product offerings can lead you into 2014!

And coming up in the fall, Brett Snyder of Nebo is continuing his series on SEO (search engine optimization). His first webinar, "The Pitfalls of SEO," was such a huge success that we're bringing him back for "Leveraging Local" on September 10th, "Audience Engagement: The True Art of SEO" on October 8th, "SEO & Social: A Match Made in Heaven" November 19, and "Web Content: What to Expect in 2014 and Beyond" in December. We even have him booked up in January for more (but we'll get to that later, you have Imaging USA to attend first!) 

To start with, "Leverage Local" is all about utilizing SEO for your local region. Your clients look for photographers on the local level, not all across the globe. Use Brett's knowledge to your advantage and beat your competitors to the punch in search results. 

And it's not too early to start planning your holiday business! Beth Forester, M.Photog.Cr., CPP will show you her "Secrets to a Successful Holiday Portrait Event" on Thursday, September 19th. See how Beth has used profitable "mini portrait events" to up her holiday business to the tune of over $20,000 in three days (but you can't start planning at Thanksgiving)!

Last but not least, get the next rounds of details on health insurance reform with Ross Pallay, Executive Vice President at Pallay Insurance Agency (the exclusive provider of PPA equipment insurance). If you missed his first webinar--Before & After Implementation, you can access it here.  It might not be the sexiest of topics, but every business owner needs to know what options exist in terms of plan designs and premium subsidies. Ross will be back with us in January to discuss important deadlines, but again, we'll get to that later. Just know insurance can be one of those places photographers waste precious dollars, so Ross is here to make sure you're covered, and at the right price. 

What else can you expect from PPAedu Live Webinars? Just about anything! Check the Live Webinar's page often or visit the Webinar FAQs to answer any questions you might have. Make sure you follow us on Twitter, Facebook and Google+ for last minute offerings! Have a special request? Leave topics in the comments section and we'll see what we can get in the works!

S.E.O. Those three letters can make a huge difference when it comes to driving traffic to your googlesmarterthanyou.jpgwebsite.

Search Engine Optimization (SEO) is the key behind getting your website to rank highly in Google and other search engines, hopefully helping more people to find your photography business' site that you can convert to clients!

It's an ongoing process that involves many factors, some of which include seeding keywords into your website, building links from other sources back to your site, and some technical aspects to make sure that search engines are spotting your website.

There are companies that will promise quickly getting your page to the top of Google for a cheap fee, but be wary that these may only be short term results that won't hold up in the long term. SEO takes constant effort, but instead of thinking of it as a cost to your business, think of it as an investment to the overall health of your web marketing plan.

So, you know that SEO is important, but you're feeling a little daunted by starting the process. Where to begin?

Luckily, PPA is hosting "The Pitfalls of SEO" webinar on July 16 to help you along the path. To give you a comprehensive view of the SEO process and the details to be on the lookout for, PPAedu has brought in Brett Snyder, Director of SEO at Nebo Agency. Brett's a true SEO guru, so the webinar will be packed with great advice for photographers just starting out with it for their business, as well as some issues you may have never considered for those of you that have already started doing it!

During the class, Brett will cover how search engines find and rank pages and how you can develop a strategy that will help your website get those high-rankings. He'll discuss things like organic search, evaluating the keywords you want to rank for, on-page SEO factors (such as meta info and internal linking), and off-page SEO factors like link building and gaining authority for your site. If that all sounded like gibberish to you, don't worry, Brett's going to make it all very easy to understand.

In addition, he'll also talk about some of technical factors to be aware of (again, he'll make these easy to understand). After all, if Google can't find your site, it won't be ranked.

Finally, Brett will cover some of the penalties you can incur by trying to go the cheap and easy route that we talked about earlier.

As Brett says, "Google is smarter than you...if you try and cheat the system you will pay for it."

This will be a live webinar, which means that you will be able to watch it for free via the web as it occurs in real time, and best of all, you will have the opportunity to ask your own questions to Brett as well! This will be open to anyone (all you need to do is create a basic access account on before registering), as it kick-starts a SEO-For-Photographers online course series by PPAedu (available for PPA members and PPAedu subscribers!)

We hope you're excited about this comprehensive webinar as we are and that you're ready to get going with SEO. You can register for "The Pitfalls of SEO" webinar now, and stay tuned to the Live Webinars section of PPAedu for a full class description coming later this week!

Not a member? Join PPA now or subscribe to PPAedu and get 24/7 access to your online learning platform and all of the PPAedu classes, both live and on-demand. 

About this Archive

This page is a archive of recent entries in the PPAedu Live Webinar category.

PPAedu Lighting is the previous category.

PPAedu Marketing is the next category.

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