PPA Today: PPAedu Live Webinar Archives
Recently in PPAedu Live Webinar Category
Here at PPA we realize that while you love the art of photography and the process of taking beautiful pictures, and there are probably certain aspects of your business that you do not enjoy. The selling and marketing process, the uncertainty in discovering your niche as a photographer--the list goes on. This webinar is here to tell you that everything is going to be okay! We feel that the best way to learn is by doing and the only thing we can do is confront those doubts and formulate a practical solution to our problems. Take the next step today and register for this impactful class!
Take control of your business with Lynda and improve your bottom line, for free, on September 23 at 2 PM (ET). Register Now!
Mark the Date! On October 7, 2014, at 2 p.m. world-renowned portrait photographer, Jeff Lubin,
M.Photog.Cr., will present a FREE live webinar, Finding Your Missing Pieces for Profitability in Photography, during which he will review actual studios and provide tangible methods through which they can be more successful. And guess what? Yours could be one of them!
Looking to upgrade your offerings? Improve your lighting capacity? EARN MORE MONEY?! Then get involved.
If you are interested in having your studio featured in the webinar, please complete these questions and forward them to firstname.lastname@example.org!
- How long have you been a professional photographer?
- Do you consider yourself new, proficient or advanced?
- Do you have an additional source of income beyond photography (another job, savings, working partner, etc.)?
- How would you categorize your business (portraits, weddings, commercial)?
- Which styles of photography are most appealing to you?
- Do you have trouble making your overhead most months?
- What has been your most successful form of income from your studio?
- Have you noticed big changes in your business recently, and what do you attribute that to?
- How do most of your clients view you? (top pro, new photographer, etc.)
- What do you think is your biggest weakness that you need to overcome?
- What would you like to focus on changing this year?
- In which areas would you like to learn most?
- Would you prefer a one, two or three day workshop?
- Which camera system do you use?
- What type of lighting equipment do you own?
- If you don't currently do studio lighting, would you be interested in learning?
- Do you have a studio and if so, is it commercial or in your home?
- What are your goals in photography for your future?
At PPA, we're constantly paying attention to the fears and concerns of photographers. One of the worries of professional photographers that we hear consistently is struggling to make those big sales. We hear you! Chances are you became a photographer because you love creating beautiful imagery, not because you wanted to be a salesperson. However, to have a successful business you need to be skilled at both!
Selling your photography doesn't have to be frightening. Many photographers hate the feeling
of putting some sort of pressure on their clients to buy packages. That's why this four-part webinar series will help! "Soft Selling with Intense Results" will show you that the uncomfortable high-pressure strategy isn't necessary to make great sales. Soft sales methods focus on using casual, friendly messages to drive sales. Instructor Kristin Privette is very skilled at this and she will share different soft sales methods for photography that have helped her to quadruple (more, actually!) her income within the last five years. Take a look at what you'll learn in each part:
Soft Selling with Intense Results--Webinar Series
Part 1: Soft Sales System for Weddings (view recording)
In this first part, Kristin walks you through the 10-step process she uses to gain five-figure wedding sales. Hear the language they use, the specific steps they take their couples through, and selling techniques that anyone can learn and be comfortable using.
Part 2: 7 P's of Portrait Selling (view recording)
In part 2, Kristin's covers the '7 P's of Portrait Selling.' You'll learn how to start selling from the very first time you speak with a potential client in a way that excites them and prepares them for a big purchase. This simple process has proven to bring her average sales higher than where she started.
Part 3: Your Arsenal of Answers & Increases (view recording)
During Part 3, you'll get the specific phrases Kristin uses to encourage upgrades, wall collections, add-ons and big investments. You'll learn how to prepare your brides from the very beginning to upgrade after the wedding. Plus, you'll hear the language you can use to guide your portrait clients toward wall collections and future sessions. She'll also share how she handles the common objections that every photographer gets.
Part 4: Live ProSelect Demo
September 18, 2014 - 2 pm ET
In the final part of the series, you'll go through a live ProSelect demo, showing exactly how Kristin would present to a portrait client using this software. From the moment the client walks in the door to writing a four figure check, you'll hear Kristin guiding and exciting her client about wall collections and making a big investment.
If you need help with sales, you won't want to miss this series of webinars! As always, both PPA members and non-members can attend the live webinars for FREE. However, if you want to be able to replay the recordings on demand (along with another 250+ videos on different techniques for photographers and business practices), you'll need to be a PPA member (join right here!) or just subscribe to PPAedu. Sign up today and let PPA help you be more!
There's always plenty going on here at PPA. So how about a monthly blog to keep you up to date?
At the start of each month, we'll give you an update on what workshops and live webinars are coming up! There's no excuse to miss out now!
Without further ado, let's take a look.
PPAedu's live webinars are offered FREE to members and non-members alike, but only available on-demand to PPA professional active members and PPAedu subscribers.
Here are this month's live webinars:
November 12, 2 p.m. ET
Learn strategies that can potentially lower your taxes and more with THE expert--PPA's resident CPA, Bridget Jackson!
November 19, 2 p.m. ET
Don't miss part four of SEO expert Brett Snyder's series on... you guessed it... SEO! Read our blog post from last week for more info.
look out for part 5 in early December!
December 3, 2 p.m. ET
And make arrangements for PPA's upcoming workshops!
PPA's Studio Management Services are hosting a few workshops at Imaging USA in Phoenix to help you be more in 2014. If you really want to get the most out of your Imaging experience, head out a few days early for these great pre-convention workshops!
Thursday - Saturday 9 a.m. - 5 p.m.
with Carrie Wildes, CPP & Allison Tyler Jones
Register for Business Breakthroughs and we'll throw in a FULL Imaging USA registration for free! Don't miss out on this exclusive deal to get a comprehensive and intimate workshop on your business followed by three days of Imaging USA to give you all the inspiration you need to put your new business plan to action!
And TWO Certification Prep Classes
With Gary Meek, M.Photog.Cr., CPP, API, A- ASP, EA-ASP
& Kathy Meek, M.Photog.Cr., CPP, API
with Al Audleman, M.Photog.Cr., CPP, API
Friday - Saturday 9 a.m. - 5 p.m.
PPA is also offering two SMS Business Basics workshops in Phoenix.
$379 $279 (Save $100!)
with Ann Monteith, M.Photog.Cr.Hon.M.Photog., CPP, ABI, API, A-ASP
$379 $279 (Save $100!)
with Carrie Wildes, CPP
These experts and PPA's Benchmark Survey will help you understand your numbers and be more profitable in 2014!
Do you want your photography business' website to appear towards the top of Google search results? Talk about a great boost in visibility for your business! As a photographer you should consider this as a goal for your website, and this is why PPA has been hosting a webinar series to help photographers learn how to tackle SEO.
If you missed the first three parts of the series, PPA members and PPAedu subscribers can watch the recordings now! We recommend catching up on what you've missed before the live date for
In part 1 of this series, "The Pitfalls of SEO", we cover the basics of SEO and how you can get started, as well as some mistakes to avoid. Meanwhile, part 2 goes over "Leveraging Local" and is all about how to make sure your business ranks in local searches. Part 3, showed you the ways to authentically engage with your audience online, and how this can help increase your rankings in search
We've received rave reviews about this series thus far and hope you too will start leveraging it as a useful learning tool and resource. The instructor, Brett Snyder, is the Director of Search Engine Optimization at Nebo--a web design and interactive marketing agency. Brett is a true expert in the field, and his webinars are packed with tangible SEO techniques and tips that he and PPA developed for photographers. You can also follow Brett on Twitter for advanced SEO updates and tips.
These webinars will give you ideas to create new connections with your audience and how this can boost your search engine rankings while giving your SEO a much needed human factor! PPA members and non-members alike can register to attend part The best part: the live presentation is free and open to anyone, so feel free to share the info with your friends and colleagues!
This time, Brett will show help you understand the relationship between SEO and social media and how to tie your social activity back to your website.
If you're ready to dive in to SEO, this series is the perfect place to help you figure things out and take your online presence efforts to the next level! Register online now, all it takes is filling out a quick, basic registration form! PPA members and PPAedu subscribers can also replay the first three parts of this series online:
Don't forget to check PPAedu's webinar schedule and mark your calendars for the upcoming parts 5 and 6 as well!
Not a PPA member? You can register for this webinar and watch it live for free. All you need to do is create a basic account on PPA.com and you'll be able to register. To replay it, watch the entire series, or access any other on-demand PPAedu courses, simply join now orsubscribe to PPAedu. You'll get full access to over 170 HD videos on the latest business and creative techniques for photographers!
Search Engine Optimization (SEO) is the key behind getting your website to rank highly in Google and other search engines, hopefully helping more people to find your photography business' site that you can convert to clients!
It's an ongoing process that involves many factors, some of which include seeding keywords into your website, building links from other sources back to your site, and some technical aspects to make sure that search engines are spotting your website.
There are companies that will promise quickly getting your page to the top of Google for a cheap fee, but be wary that these may only be short term results that won't hold up in the long term. SEO takes constant effort, but instead of thinking of it as a cost to your business, think of it as an investment to the overall health of your web marketing plan.
So, you know that SEO is important, but you're feeling a little daunted by starting the process. Where to begin?
Luckily, PPA is hosting "The Pitfalls of SEO" webinar on July 16 to help you along the path. To give you a comprehensive view of the SEO process and the details to be on the lookout for, PPAedu has brought in Brett Snyder, Director of SEO at Nebo Agency. Brett's a true SEO guru, so the webinar will be packed with great advice for photographers just starting out with it for their business, as well as some issues you may have never considered for those of you that have already started doing it!
During the class, Brett will cover how search engines find and rank pages and how you can develop a strategy that will help your website get those high-rankings. He'll discuss things like organic search, evaluating the keywords you want to rank for, on-page SEO factors (such as meta info and internal linking), and off-page SEO factors like link building and gaining authority for your site. If that all sounded like gibberish to you, don't worry, Brett's going to make it all very easy to understand.
In addition, he'll also talk about some of technical factors to be aware of (again, he'll make these easy to understand). After all, if Google can't find your site, it won't be ranked.
Finally, Brett will cover some of the penalties you can incur by trying to go the cheap and easy route that we talked about earlier.
As Brett says, "Google is smarter than you...if you try and cheat the system you will pay for it."
This will be a live webinar, which means that you will be able to watch it for free via the web as it occurs in real time, and best of all, you will have the opportunity to ask your own questions to Brett as well! This will be open to anyone (all you need to do is create a basic access account on PPA.com before registering), as it kick-starts a SEO-For-Photographers online course series by PPAedu (available for PPA members and PPAedu subscribers!)
We hope you're excited about this comprehensive webinar as we are and that you're ready to get going with SEO. You can register for "The Pitfalls of SEO" webinar now, and stay tuned to the Live Webinars section of PPAedu for a full class description coming later this week!
Not a member? Join PPA now or subscribe to PPAedu and get 24/7 access to your online learning platform and all of the PPAedu classes, both live and on-demand.
So how can you overcome the challenges of increased competition in the wedding photography market? Believe it or not, simply changing your attitude as to how you shoot and sell weddings can make a huge difference!
We know that having great work isn't enough anymore. Sales and marketing techniques are becoming so important that even less talented photographers are able to break through and get a piece of the professional photography pie. Not always fair, some of you will think.
With this paradigm shift in mind, PPA approached Gary Hughes to get his take on the "attitude problem" and "changing the way we can approach weddings to get different results". Scroll down to read his short bio or simply watch the entire live webinar on May 28 at 2 p.m. ET, but in the meantime, read on:
The 'no risks - no rewards' approach seems to be a new motto these days, but it's easier said than done. The examples, real-life experience and truly down-to-earth / no-nonsense advice that Gary is able to bring to the table are sure to help break some of the natural risk aversion that most of us share. It's only by getting down to the core of our fears as artists (and business owners!) that we can grow significantly; because if we continue to do the things we've been doing the same way, then it's only logical that we continue to get the same results we have always been getting, right? Well, Gary helps break that paradigm and carries his message confidently. So much so that he'll aim at two things during the aforementioned webinar: (1) helping you stand out from the crowded marketplace and (2) doubling your sales average. Yup, you read that right, double your sales average! That's something we all could use, right?
Now, you may be wondering who Gary Hughes is. He's a second-generation photographer who learned about photography from a young age from his parents. He runs his studio, Hughes Fioretti Photography, with his wife and business partner. Since 2010, he has spent a lot of time teaching photographers in the southeast.
Gary's work has earned several accolades including local and national awards (including first place wedding albums and numerous PPA Loan Collection images). In fact, he was selected as one of the top ten photographers in central Florida 3 years in a row (2010-2012) and is a PPAedu contributor. By now you should start understanding why we're excited to have him teach this Attitude Problem: Change the Way You Approach Weddings class!
But wait, here's the best part: this live webinar is free for PPA members! It's part of PPAedu, your latest PPA membership benefit. Non-members can easily subscribe to PPAedu and access the 150+ online courses.
So don't think twice: all you risk is to walk away with a new, positive outlook on your wedding business and be armed with the skills to beat your competition!
Now what? Simply register for the live webinar and mark your calendar.
To learn more about PPAedu, including our on-demand video library and how to get your own personalized learning program (all included in PPAedu), visit the PPAedu page.
Plus, the previously canceled "Photographing and Interacting with Children of All Ages" class taught by Marianne Drenthe has now been re-scheduled for October 2.
You can find the complete upcoming online class schedule below. Remember that these classes are only $39 for PPA members or can be attended as part of the online learning pass.
Don't miss your chance to learn from these photographers, register today!
September 11, 2012
Maternity Portraits: Simple, Transitional Shooting & Selling
With Ana Brandt
$39 for PPA Members
September 18, 2012
Setting Yourself Up for Success in Maternity Sales
With Pete Wright, M.Photog.Cr.
$39 for PPA Members
September 25, 2012
Secrets to a High-End Boudoir Portrait Experience
With Jennifer Rozenbaum
$39 for PPA Members
October 2, 2012
Photographing & Interacting with Children of All Ages
With Marianne Drenthe
$39 for PPA Members