How does being more profitable, improving your digital workflow and finding a competitive niche sound? If that interests you, then the PPA Tour 2011 might be for you! The eight-city slate of daylong workshops are each focused on helping photographers make more money, while finding new ways to differentiate their studios in a highly competitive industry.
"The market for educational products targeted to photographers has exploded in the last couple of years with all kinds of inspirational and artistic programming. However, there are few options for learning how to run a sound business from A to Z," explains Dawn Robb, PPA's director of education. "The PPA Tour is set up to walk photographers through a day in the life of a successful photography studio, from finding and targeting the right customers, to taking a great photo and managing the post-capture process for highest profitability. We'll bring it all together at the end of the day with the thing all photographers want most: strategies to sell more products."
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