Want to tap an underserved market? How about building relationships with future senior portrait clients early on...and increasing your profits in the interim? Jen Basford figured out a way to do just that by focusing on the 'tween years: Learn how via her online class today at 2:00pm EST, "The 'Tween Years: Creating a New Market." While many studios regularly photograph newborns, toddlers, small children, seniors and families, there is a huge gap that exists between the years of photographing small children and high school seniors. Jen sought out and is building an entirely new market for this group of 'tweens, using a lot of the same techniques that helped her build her thriving senior portrait business. Come learn how to break into this market, including ideas for shooting, marketing, relationships, and events that can help build and grow a completely new area for your portrait business.
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