"I believe that you can't be great at everything all of the time. To be successful, you need to know how to do something and do it well," Ana explains.
For her, that's pregnancy and newborn photography! If you want to learn how to add these specialties to your own business, be sure to attend her "The Art of Specializing in Pregnancy & Newborn" Super Monday class on May 14 in Tustin, CA.
Inspired by Her Past
Ana was fascinated by photography growing up. "As an adopted child with no photos of myself as a baby or of my birth family, I was always captivated by relationships caught on film," she says. And she believes that eventually led her to specialize in pregnancy and newborn photography after attending photography school.
"I was so captivated by this 'stage' because I was never able to experience it with my biological mother--even in image form," Ana adds.
After almost 13 years in the photography business, Ana faces many of the same challenges that most professional photographers have to overcome. For example, she says that it is important to continually to look for new ideas and techniques to keep clients coming back. She's also continually revising her pricing and product offerings to keep her bottom line strong. And of course, her own growing children can make time management tricky!
However, Ana says that her love for photography keeps her motivated to overcome these challenges. "I believe that when someone makes a decision as to their path, then any challenge or issue that needs to be overcome is part of the journey," she explains.
And that's why education is so important.
Showing You How to Do It
As the founder of TAoPaN (The Art of Pregnancy and Newborn), an online workshop and resource center for those interested in photographing this specialty, Brandt has shared her successful ideas with many photographers around the world. And on May 14, she'll share them with you during her "The Art of Specializing in Pregnancy & Newborn" Super Monday class in California.
"Focusing in on a specialty like this defines your brand and shows your community that you have a strong business," explains Ana. So, along with sharing her proven maternity and newborn posing techniques (with live models!), she'll also show you how such a specialty can improve your business and share some marketing tips and product ideas.
If you're ready to start specializing in newborn and pregnancy photography, don't miss this class!
Learn more about Ana Brandt's class and browse more Super Monday classes in more locations at http://www.ppa.com/education-events/sm_new.php. Read more about Ana Brandt here.
Online registration for Super Monday is now closed, but you can register on location, space permitting. Be sure to contact the instructor for availability.
Super Monday is an educational program sponsored by PPA every spring and fall. These daylong, interactive workshops are conducted in locations around the country, allowing PPA members to earn merits for sharing their craft and enabling all photographers to learn new skills and develop professional networking contacts.
ALL IMAGES Â© ANA BRANDT