What separates a professional photographer from an amateur? Knowledge and Skill. One of the biggest marks of professionalism is continuing your education. Keeping up with the latest technologies, trends and techniques will help you stay competitive in your market. PPA is the authority on education for the photography industry. PPA offers a variety of educational resources and programs as part of your membership, which will give you the business and artistic knowledge you need to succeed in this industry.
PPA's collection of business and artistic education courses includes topics from advertising to workflow and continues to grow every week. Live, online courses can be purchased individually ($39 per) or through an Online Learning Pass ($99). "PPA's Online Learning Pass is like having a membership to the PPA webinar library."1 With an Online Learning Pass you will have access to the full webinar archive and to all live webinars, for six months. Read more about the online courses here.
PPA members can also register for Super Monday classes, a peer-led educational initiative organized by PPA. Twice a year in the spring and fall, studios from coast to coast offer photography education on a variety of subjects. It's a great chance for you to receive face-to-face education from a photographer in your area...and build up your networks! Plus, if you're working toward a PPA degree, teaching a Super Monday class can earn you two speaking merits toward it. Read more about Super Monday here.
Business Education Tools (via the Benchmark)
On top of these great educational offerings, PPA also publishes the Financial Benchmark Survey, Analysis and Toolset (or, simply, the Benchmark) exclusively for members. To develop the Benchmark, PPA surveyed hundreds of studios (like yours) across the country. The end result is a unique set of tools to help you set goals and measure your studio against many others in key financial areas (cost of sales, revenue, expenses, net profit, and so on). Read more about the Benchmark here.
And don't forget...PPA members have access to all the educational articles in the Resources section of PPA.com and receive discounts to other educational events like Imaging USA, our convention and trade show for pro photographers. So as we head into 2012, don't let these opportunities go to waste. Use these PPA benefits to keep learning and growing!
PPA members also can sign up for business workshops and consultations from PPA's Studio Management Services. Find more information on Studio Management Services in this article.
1 McDowell, TJ. "PPA Online Learning Pass Review." Larissa Photography Blog. December 13, 2011. <www.larissaphotography.com/blog/2011/12/ppa-online-learning-pass-review>