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Building a SUCCESSFUL Senior Model Program - PPA Today

Building a SUCCESSFUL Senior Model Program

basford_headshot_blog.jpgDo you photograph high school seniors (or want to)? Do you want to make this specialty even more profitable? Listen up April 10 at 2:00pm ET as Jen Basford discusses her senior model program, one of the key factors in her studio's growth and success with senior portraits: "Building a SUCCESSFUL Senior Model Program."

"The traditional senior ambassador program doesn't work for me--my clients don't care about passing out cards," explains Basford. "They just want to be famous." So, Basford's senior models are treated as star clients with special perks. They invest in different levels of the program for different benefits, from getting free sessions to being entered into the national Seniors Ignite (seniorsignite.com) model contest. The kids who choose the highest levels of the program are invited to model in her annual fashion show and help market it--and they LOVE it. And that's just the beginning.

How does it work so well? Jen will take you through everything, from how she gets her studio models, what she offers to get them excited, and how she uses them for marketing. You'll learn how to generate cash flow in the SPRING with your models and how to make them work for you (even if they don't actually do anything!).

Tune in next week to discover this new, exciting way to engage your senior clients.



About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on April 3, 2012 8:30 PM.

Couture Portraits in the Big Apple was the previous entry in this blog.

PPA Members Honored with International Leadership Awards is the next entry in this blog.

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