Become an Expert on Soft Selling Your Photography with a New Webinar Series - PPA Today
Become an Expert on Soft Selling Your Photography with a New Webinar Series
At PPA, we're constantly paying attention to the fears and concerns of photographers. One of the worries of professional photographers that we hear consistently is struggling to make those big sales. We hear you! Chances are you became a photographer because you love creating beautiful imagery, not because you wanted to be a salesperson. However, to have a successful business you need to be skilled at both!
Selling your photography doesn't have to be frightening. Many photographers hate the feeling of putting some sort of pressure on their clients to buy packages. That's why this four-part webinar series will help! "Soft Selling with Intense Results" will show you that the uncomfortable high-pressure strategy isn't necessary to make great sales. Soft sales methods focus on using casual, friendly messages to drive sales. Instructor Kristin Privette is very skilled at this and she will share different soft sales methods for photography that have helped her to quadruple (more, actually!) her income within the last five years. Take a look at what you'll learn in each part:
Soft Selling with Intense Results - Webinar Series
August 7, 2014 - 2 pm ET
In this first part, Kristin walks you through the 10-step process she uses to gain five-figure wedding sales. Hear the language they use, the specific steps they take their couples through, and selling techniques that anyone can learn and be comfortable using.
August 21, 2014 - 2 pm ET
In part 2, Kristin's covers the '7 P's of Portrait Selling.' You'll learn how to start selling from the very first time you speak with a potential client in a way that excites them and prepares them for a big purchase. This simple process has proven to bring her average sales higher than where she started.
September 4, 2014 - 2 pm ET
During Part 3, you'll get the specific phrases Kristen uses to encourage upgrades, wall collections, add-ons and big investments. You'll learn how to prepare your brides from the very beginning to upgrade after the wedding. Plus, you'll hear the language you can use to guide your portrait clients toward wall collections and future sessions. She'll also share how she handles the common objections that every photographer gets.
September 18, 2014 - 2 pm ET
In the final part of the series, you'll go through a live ProSelect demo, showing exactly how Kristen would present to a portrait client using this software. From the moment the client walks in the door to writing a four figure check, you'll hear Kristin guiding and exciting her client about wall collections and making a big investment.
If you need help with sales, you won't want to miss this series of webinars! As always, both PPA members and non-members can attend the live webinars for FREE. However, if you want to be able to replay the recordings on demand (along with another 250+ videos on different techniques for photographers and business practices), you'll need to be a PPA member (join right here!) or just subscribe to PPAedu. Sign up today and let PPA help you be more!