Be More Educated: Check Out These Recently Added PPAedu Videos - PPA Today
Be More Educated: Check Out These Recently Added PPAedu Videos
Where do you turn for photographic education? No matter how long you've been in the photography business, you can always continue to improve your technique and business skills! That's why PPA started the PPAedu program, and we hope that you'll turn to us for your educational needs.
PPAedu has over 170 videos (and counting) that PPA members and PPAedu subscribers can access on-demand. These videos cover techniques for photographers like lighting, posing and post capture, as well as the business topics sales, finance, marketing and operations. All taught by some of the most accomplished photographers in the industry. It's a complete education program, included for free with your PPA membership!
What really makes PPAedu stand out is the Assessment. You can answer a brief series of questions in several areas which will give you personalized class recommendations based on where your photography and business skill are now. Find out more about the Assessment in the "Be More Educated: Take the PPAedu Assessment" post.
As we alluded to earlier, new PPAedu courses are constantly being added. Take a peek at some of our most recently added courses below:
Richard Sturdevant, M.Photog.MEI.Cr.
Elements of a Composite
A composite is about bringing disconnected pieces together and connecting them. The finished image looks effortless, but a lot goes into the process. Richard Sturdevant shares his expertise as he guides you, step-by-step, through the elements of a composite. Watch a clip from the video, or sign-in to watch the complete video.
Eddie Tapp, M.Photog.MEI.Cr., API
Understanding Color Management
In this very detailed class, Eddie Tapp discusses the concept of color management, how you can understand it and better yet, how you can master it!
From film to digital, color management has changed. But, even with all the technology available, you'll first discuss how to get it right in camera. Then listen as Eddie examines the 5 areas of calibration--cameras, scanners, monitors, projectors, and printers--and what you need to do in each area to achieve the best images. Watch a clip from the video, or sign-in to watch the complete video.
Ron Nichols, M.Photog.Cr.Hon.M.Photog., API
Computer Basics: Photographic Computer Requirements
It's time to get technical with Ron Nichols! No one knows equipment like he does or is better at telling you what you need and why. Be prepared to take notes as Ron discusses the following:
• Computer Processors and Memory
• Storage and Hard Drives
• Network and Video Cards
• I/O Ports
• Monitors and software
Computer Basics: Understanding Monitors
You don't have to work for Hewlett Packard or Dell to know that good computer equipment is essential to your career. But when it comes to monitors, the window through which you view all your work, how do you know what's best?
In this course, Ron demystifies monitors, helping you understand what you need and why.
Steve Kozak, M.Photog.Cr., CPP
Perfect Exposure: F-Stops and Shutter Speed
Don't plan to just lay back and listen--you'll want to take notes as Steve Kozak gets down and detailed about creating the perfect exposure.
• Learn about F-stops
• Discuss shutter speeds
• Examine Depth of Field
• Manage the motion
Julia Kelleher, M.Photog.Cr., CPP
Marketing for Newborns
Whether you've been shooting newborn photography for years or you're new to this segment, this class is sure to give your marketing strategy a boost.
Refresh yourself on Marketing 101--the difference between branding and client acquisition, why each is important and how you can use both to build your business. Discuss creative marketing strategies such as relationship building, events, promotions and vendor relationships. Julia then drills down into the concept of vendor partnerships and how this can help your business.
Photoshop Techniques: Newborn Composite
Julia shares her expertise and experience, teaching you the Photoshop tricks you need to create a beautiful composite that will wow your clients!
Julia first discusses how to manage and control the elements in your photos:
• Adjusting skin tones using the color channel, the lasso tool and selective color adjustment.
• Creating a creamy, out of focus background with the brush tool and tilt shift blur tool, so your images really stand out.
• Liquefying Mom... not really!! Julia teaches you how to use the liquefy tool and manipulate your pixels for the perfect maternal image.
Then, watch how to bring it all together for a two-image and three-image composite.
Jen Hillenga, M.Photog.Cr.
Lighting and Posing Women, Part 1
Try to find a woman who likes seeing herself in photos, and you understand your challenge as the photographer. In this class, Jen Hillenga covers two main elements--posing and lighting--that will ensure your female clients fall in love with their photos!
Lighting and Posing Women, Part 2
In the first part of this two-part class, Jen went over high-level posing tricks. Now, get down to the details as she examines all the different poses you should include in your shoot so your female clients look stunning!