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By Bethany Clark 

Need inspiration? 

PhotoVision has everything you're looking for and more! This great resource provides an all-access, behind the scenes look at the techniques used by some of the biggest named professionals in the world of photography. These videos cover a wide range of best practices to inspire every element of your business. The best part about PhotoVision is that it's free to PPA members. 

Check out the latest release! 

In this video, Jill Austin takes a young family to a gorgeous park for family and child portraits. As the shoot goes on, Jill explains what her ideal time of the day to shoot is and how she likes to position her clients around the sunlight to achieve beautiful natural lighting. She demonstrates how to blend candid photos with formally posed ones, to create a myriad of wonderful options for her clients.

 

Want to see more? Hop on over to PhotoVisionVideo.com and begin exploring all the website has to offer. If you're not a PPA member but want access to PhotoVision, subscribe today and save 50%! 

Why wait? Join today!

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Your PPA family is getting bigger: the New York Institute of Photography is now offering their students certification through PPA's CPP program! This is a big deal and serves to expand and deepen both organization's missions to elevate the craft of photography and provide support to professionals. Check out the press release, reprinted below.

NYIP Adds Certified Professional Photographer (CPP) Designation to Online Photography Course Offerings    

The New York Institute of Photography (NYIP) has partnered with the Professional Photographers of America (PPA) to offer their students and graduates a widely recognized industry certification. The CPP (Certified Professional Photographer) designation is the official credential for photographers that want to set themselves apart within the highly competitive creative industry.

NEW YORK, NY-JANUARY 17, 2017
The New York Institute of Photography (NYIP) has partnered with the Professional Photographers of America (PPA) to offer their students and graduates a widely recognized industry certification. The CPP (Certified Professional Photographer) designation is the official credential for photographers that want to set themselves apart within the highly competitive creative industry.

The Certified Professional Photographer (CPP) program from PPA assures potential clients of a photographer's knowledge, experience and continuance to develop new skills and techniques. It is a declaration of professional competence and ability. Through this exclusive partnership, photographers who study with NYIP can qualify to take the CPP exam and earn their certification.

Photographers who earn their CPP credential do so for three primary reasons. First, it gives them an edge in advertising their services, as certification promotes trust in the minds of clients and consumers. Second, it is a way to justify the price of services offered by the world's top photographers. Finally, the peer validation step that is required to earn the certification signals to the photography world that you truly care about your craft.

"PPA is excited to bring the Certified Professional Photographer (CPP) credential to NYIP students and alumni through this exclusive partnership," says Julia Boyd, CAE, Director of Certification at PPA. "As the world's largest non-profit photography association PPA's mission of creating a vibrant community of successful professional photographers by providing education, resources and industry standards of excellence is in sync with NYIP's values and goals. We are eager to spread the power of Certification as both organizations continue to raise the bar in the photographic industry."

The CPP program can be added to any of NYIP's online photography classes at the time of enrollment for $473. This cost is $50 less than the price typically offered by PPA and includes one year of PPA membership. Students and graduates already enrolled in NYIP courses may purchase CPP directly for the same price.

After purchasing, the path to certification is a simple, 3-step process. First, students will declare their candidacy to PPA. Second, they will study for and pass the CPP exam. Finally, they will submit a set of images for official review. Once said images are approved, the photographer will have earned their CPP designation.

For more information or to get started on your path to photography certification, you may visit http://www.nyip.edu/courses/cpp-photography-certification.

About the New York Institute of Photography
The New York Institute of Photography offers ten great online photography courses. Founded in 1910, NYIP is the largest and longest running photography school in the world, having successfully trained thousands of photographers for more than 100 years. Located in the heart of the art capital of the world, New York City, NYIP brings high quality photography education straight to its students' doors. NYIP currently offers ten online photography courses in areas such as portraits, weddings, travel, nature, photojournalism, video making and Photoshop. NYIP is owned and operated by Distance Education Co., LLC, which also operates the New York Institute of Art and Design, the premier home-study school for creative professionals.

About Professional Photographers of America (PPA)
Professional Photographers of America (PPA) is the world's largest non-profit photography association organized for professional photographers, by professional photographers and with more than 29,000 creative members in more than 50 countries. Our mission is to create a vibrant community of successful professional photographers by providing education, resources and industry standards of excellence.

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Looking for some inspiration? PPA members know they have the benefit of over 350 tutorials and educational videos through PPAedu, but each month, one video is unlocked for everyone to enjoy, because we believe in sharing the power of education with all of our photography friends.  

The PPAedu library has tutorials to help you sharpen your photography techniques, marketing strategies, sales techniques, and business operations. These educational videos are available 24/7 to PPA members. 

Between PPAedu and PhotoVision, as a PPA member, you can tap into over 800 programs to help you Be More! (If you haven't checked out PhotoVisionVideo, take a look!)

For the month of January, the video "The Value of Emotion in Your Brand" with Tim Walden M.Photog.Hon.M.Photog.Cr., CPP, F-ASP and Beverly Walden M.Photog.Cr. has been unlocked! In this video, Tim and Beverly Walden discuss and demonstrate the value of emotion in your brand. It's not just about products or photographs, but how these make your clients feel. And, if you can make that connection with your work and your customers, you'll have a booming business! The Waldens share their brilliant insight, teaching you how to:

Build client connections that differentiate you from your competitors.
Tie emotion and feeling to your product lines.
Target clients who will love what you do.

The Waldens have built a career on learning and capturing people's stories and providing an emotional connection that clients love. Learn how they do it and how you can too!

If you're a member of PPA, just log in to watch the video anytime. Non-members will have access to this video this month only at PPA.com/FreeVideo. For full access to all the PPAedu and PhotoVision videos, join PPA today!

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By Tristin Vaccaro

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They say that the influence of a good teacher can never be erased. If teaching others has always been a passion of yours, or you've always wanted to give it a try, Super 1Day 2017 is your chance to leave that lasting impact! 

Super1Day is a two-week-long event that builds the photographic and business skills of professional photographers. Classes covering a wide range of topics are held across the country and are led by knowledgeable professional photographers. In 2017, Super1Day will take place May 8-22, but not without those aforementioned knowledgeable instructors. That's where you come in! 

Super1Day instructors volunteer to share their photography and business knowledge with class attendees. Instructors can teach alone or with another PPA member by their side. PPA handles all aspects of Super1Day attendee registration including confirmation emails, class packets, and even event promotion. The rest is up to you! Course instructors determine the class topic, location, format, and size.

Signing up as a Super1Day instructor comes with some pretty awesome benefits too. Instructors receive two merits toward their PPA degree, simply for having at least one person attend their class. In addition, instructors with their Photographic Craftsman or Master of Photography degrees will receive $50 per student after the 7th registered class attendee. Aside from these more tangible perks, you'll get teaching experience, an expanded network, and the satisfaction of helping others achieve their goals.

Instructor registration for Super1Day Spring 2017 is already open, but don't wait, as applications are due by January 20! We've even provided you with instructor FAQs and resources to help complete your transition to teacher. By signing up to be a Super1Day instructor, you're helping others while also helping yourself. We call that a win-win! 

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Each month, one PPAedu video is unlocked for everyone to enjoy, because we believe in the power of education for all (it's normally reserved only for PPA members)! 

The PPAedu library has a lot to help you sharpen your photography techniques, marketing strategies, sales techniques and business operations. These tutorials and educational videos are available 24/7 to PPA members. 

Between PPAedu and PhotoVision, as a PPA member, you can tap into over hundreds of programs to help you Be More! If you haven't checked out PhotoVision (PPA's newest member benefit), take a look, there's a new website with a slew of new episodes!

For the month of December, the video "Architectural Photography: Real Estate 1" with Randy Van Duinen, M.Photog.Cr., CPP, has been unlocked! This video, which is the first in a two-part series, explores:

  • How to capture an image with more detail by accessorizing, or removing objects in the photo 
  • The equipment he uses for his shots and the benefits each of them provide. 
  • And finally how to make adjustments to your images using Photoshop

And much more! If you're a member of PPA, just log in to watch the video anytime. Non-members will have access to this video this month only at PPA.com/TryEdu. For full access to all the PPAedu and PhotoVision videos, join PPA today!
 

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By Chris Homer

In "Senior Sun Day Supreme", watch as high school senior photographer John Pyle guides you through a senior photography shoot. He shares posing and lighting advice at a variety of outdoor locations. Plus, get a look at what has helped his senior photography business succeed!

Check out this month's free video!

 

Want to see more? Head on over to PhotoVisionVideo.com and begin exploring all the website has to offer. You'll find everything you're looking for and more! This great resource provides an all-access, behind-the-scenes look at the techniques used by some of the biggest-named professionals in the world of photography. These videos cover a wide range of best practices to inspire every element of your business. The best part about PhotoVision is that it's free to PPA members!

Don't forget that PPA members get access to all the PhotoVision photography courses for free with their membership, so join PPA Today


  ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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By Bethany Clark

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Each month, one PPAedu video is unlocked for everyone to enjoy, because we believe in the power of education for all (it's normally reserved only for PPA members)! 

The PPAedu library is filled with tutorials and educational videos to help you sharpen your photography techniques, marketing strategies, sales techniques, and business operations, available 24/7 to PPA members. 

Between PPAedu and PhotoVision, as a PPA member, you can tap into hundreds of programs to help you Be More! If you haven't checked out PhotoVision, take a look; the website is filled with episodes on demand!

For the month of November, the video "Secrets to a Successful Holiday Portrait Event" with Beth Forester has been unlocked. This video delves into the key elements to Beth's wildly successful Holiday Mini Portrait Event at Beth Forester Photography. Last year her Holiday Mini Portrait Event yielded over $20k in sales in just 3 days. You'll leave this program with all the inside scoop on running your own Holiday Mini Portrait Event!

If you're a member of PPA, just log in to watch the video anytime. Non-members will have access to this video this month only at PPA.com/TryEdu. For full access to all the PPAedu and PhotoVision videos, join PPA today!

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By Chris Homer

Need inspiration? PhotoVision has everything you're looking for and more! This great resource provides an all-access, behind-the-scenes look at the techniques used by some of the biggest-named professionals in the world of photography. These videos cover a wide range of best practices to inspire every element of your business. The best part about PhotoVision is that it's free to PPA members!

Check out this month's free video!

In "Business Gems", Mary Fisk-Taylor, M.Photog.Cr., CPP, ABI, API, gives you an inside look at the business techniques that have made her successful. From marketing to sales, Mary covers many important photography business elements that you'll want to apply to your own studio. Whether you're a new pro or you've been in the photography business for a while - these are tips that any photographer can benefit from! 

 
Want to see more? Head on over to PhotoVisionVideo.com and begin exploring all the website has to offer. Don't forget that PPA members get access to all the PhotoVision photography courses for free with their membership, so join PPA today!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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By Tristin Vaccaro

Despite its name, Super 1 Day is a unique, two-week event for photographers held across the country aimed at increasing their skill sets. Over the two weeks, one-day-long classes (get it?) are provided on various photography topics such as posing, lighting, marketing and overall business best practices for photography studio owners. The most recent Super 1 Day, held October 3-17, is all wrapped up and the results are in! We here at PPA are so thankful for both attendees and instructors alike for making this Super 1 Day one of the best yet! 

Over 250 instructors taught a total of 208 classes in almost every state! (40 classes were held in Texas alone, making it the most popular Super 1 Day state.) Both instructors and attendees walked away with stronger skills and even PPA merits for their participation. To get your firsthand look at a Super 1 Day class, check out this recap video provided by PPA member Eddie Tapp, M.Photog.MEI.Cr., CPP, API.


And if you missed this year's Super 1 Day classes, or can't wait to participate again, the next one will be held May 8-22, 2017. Online class registration opens March 2, 2017, but the application to be a Super 1 Day instructor is available now!  

Remember, PPA members receive one merit for attending a Super 1 Day class, and instructors receive two merits for their efforts. Instructor applications close January 20, 2017, so make sure your application is filled out completely by then. 

If you want to gain a new skill, sharpen your photography acumen, or try your hand at teaching, the spring Super 1 Day event is the place for it all! 

Again, we cannot say thank you enough to those who participated in Super 1 Day this year! We are so grateful to have such a wonderful network of photography professionals that genuinely enjoy teaching what they love and are always willing to learn something new. Visit PPA.com/Edu to learn more about what Super 1 Day is all about, and we hope to see you in 2017! 

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By Bethany Clark

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While many people enjoy flying drones for personal use, when it comes to flying for commercial photography purposes, you've got to really dot your i's and cross your t's to make sure you start off (and stay) on the right foot. 2016 has been an exciting year in the world of commercial drone use, what with the new FAA regulations, the steps to becoming a small drone pilot, and lots of buzz about new equipment, and with all of that going on, PPA is committed to providing you with the most up-to-date information and resources, so that adding a drone component to your business is as seamless - and profitable - as possible.

If you plan to add a drone to your photography business, you'll definitely want to bookmark the PPAedu drone track, which, like all of the other topics and tutorials packed into the PPAedu library, that help you sharpen your photography techniques, marketing strategies, sales techniques, and business operations, is free for PPA members to access at any time, 24/7.

Check out some of the topics available already, taught by Randy Braun, Director of Product Experience with DJI, and Stacy Garlington, Product Specialist with DJI:

Instructors: Randy Braun, Stacy Garlington
Randy and Stacy cover the basics of drones, from guidelines to etiquette to how to incorporate drones to leverage your photography business.

Instructors: Randy Braun, Stacy Garlington
Randy and Stacy respond to the most frequently asked questions about drone photography. Now is the time to become involved, as this new technology will soon have you soaring above the competition in your marketplace.

Instructors: Randy Braun, Stacy Garlington
Buying a drone? Watch the video and learn which features you should be looking for when buying your first drone and how to choose a drone that fits your needs. Key features to look for: price, camera, lens quality, and much more.

Instructors: Randy Braun, Stacy Garlington
So you want to fly a drone? First learn the safety, rules, and proper flying etiquette before you take flight. Randy and Stacy will discuss the basic safety procedures that go into flying a drone, as well as the FAA flight rules and regulations. 

Instructors: Randy Braun, Stacy Garlington
Randy and Stacy give a brief overview of the DJI drone hardware components, as well as give a quick tour of the DJI Go App.

Instructors: Randy Braun, Stacy Garlington
Curious about what goes into flying a drone? Watch this episode as Stacy shows you a basic overview of flying a drone from the pre-flight checklist to take-off and landing, as well as basic drone flight terminology. 

Instructors: Randy Braun, Stacy Garlington
Join Randy and Stacy as they discuss the added value drones can generate to your photography business. Learn how to broaden your client base and expand your line of services. 

If you're a member of PPA, just log in to watch PPAedu at any time. If you're not a member yet, you can experience one PPAedu video a month at PPA.com/TryEdu, and if that's not enough, join PPA today for full access to all the PPAedu videos! (When you join, you'll also benefit from the dedicated drone community on theLoop! Join today!) 

And if you want an up-close and in-person experience with a drone, be sure to attend Imaging USA 2017! There will be a range of drone classes and exhibitors ready and willing to talk to you about all things drone. So what are you waiting for? Register today

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