PPA Today: PPAedu Archives
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PPA instructor and sales guru Jeff Dachowski, M.Photog.Cr., CPP, is dropping some free advice this Thursday, June 25, 2pm ET, and if you want to Be More Profitable, don't miss it! The webinar is all about Selling to Out-of-Town Clients.
Jeff will discuss all aspects of long-distance sales, from how to set the stage with the first phone call to the final delivery of portraits! You'll learn how to set and manage client expectations, maintain control of the session and use technology to your advantage.
Check out the full class description and Jeff's bio then register! It's FREE and open to both PPA photographers and nonmembers alike. If you're looking to become a master of the sale--this is the class for you!
By John Owens
You might have heard, PhotoVision now comes as part of the PPA membership. The benefit gives photographers full access to PhotoVision's entire library of 800+ videos, 24/7 via web streaming. PPA members even get 50% off the DVDs and DVD sets!
And in fact, anyone can currently sample what the amazing educational program has to offer through PhotoVision Exposed, running now through June 30.
To learn a little bit more about PhotoVision's origins, its mission and goals for the future, we chatted with founder, producer and longtime PPA photographer, Ed Pierce, M.Photog.Cr., CPP.
How did you come up with the idea for PhotoVision?
I had been a photographer for about 20 years prior to PhotoVision, and was pretty actively involved in education for at least 15 of those years. I was one of the earlier people to hit the road speaking and doing photographic education seminars. All education was platform at the time. A photographer would get on stage and present a slideshow. That was considered hands on teaching.
I came up with a concept of going on the road and filming photographers in their studios or on locations they would actually work in. Really it was just to give a truer, more realistic view of how people were conducting their businesses. It was a fly-on-the-wall experience that they couldn't otherwise get. I wanted it to be somewhat unvarnished. In a platform setting, you can pick your very best images and tell the story a little glossed over.
In the beginning, PhotoVision was a one day satellite uplink event called Portrait 2000. It was essentially a real-time Q&A, broadcast by teleconference to 80 venues across the country. We would deliver 1-hour VHS tapes of the recording every month. But it was very expensive to produce and we barely broke even; the last time we actually lost money.
As a result, I hung up my hat on that and got back into my photography, but continued to receive great reviews from people on the events and tapes. People loved seeing actual working photographers in their real environments. And that's basically from where PhotoVision originated.
How has the video production changed?
"PPA is providing these makeovers to provide photographers with real-life accounts of how to be more profitable and to give studio owners actual takeaways they can use in their own businesses," said Angela Kurkian, PPA director of education. "It's an all-encompassing approach looking at sales, marketing, workflow and finances to see if the participants are set up to realistically reach their financial goals. PPA's team of mentors will work with them individually on a monthly basis to help them reach their goals."