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PPA Today: PPAedu Archives

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by Mayo Lawal

With all the techniques involved, photography could get quite complicated; but you can find out ways to keep it simple and still get good quality photos, by watching tomorrow's PPAedu free webinar, "A Simple Approach to Seniors."

In this webinar, Clark Sander will take you through the whole process: from the first client meeting, to photographing the session, to client ordering, and finally to delivery.

"All of my processes are kept pretty simple, even down to my price sheet and product offerings," says Clark, "Keeping things/processes simple can free up time so you have more QUALITY time with friends and family."

You will also learn some one-light setups that you can use in almost every session, from seniors, headshots to summer baseball leagues. 

It's open to all photographers for free! So register today and don't forget to tune in tomorrow, August 10, 2017, at 2pm ET. Additionally, if you're a PPA member, just wait 24 hours after the initial broadcast and you will be able to replay this (and any PPA webinar) as many times as you wish! Not a member? Join PPA today!

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by Mayo Lawal

Whether you are a pro or new to the industry, PhotoVision is a great way to enhance your skills. PhotoVision provides a behind-the-scenes look at the techniques used by well-known experts in the world of photography. Don't believe it? Check out the latest series, "Finding Your Voice as an Artist," by Anne Geddes!

In the newest video, "Finding Your Voice as an Artist: Part 2, " Anne Geddes explains the amount of research that goes into each shoot and shares her experience of transforming an empty space into the world she has envisioned. She gives a look into what inspired her for the Signs of the Zodiac and Under The Sea series and offers encouragement to anyone that wants to get started in the photographic industry.

PhotoVision is included for FREE with your PPA membership. So, what are you waiting for? Head over to PhotoVisionVideo.com to begin streaming classes today! Not a member? Join PPA today and get FREE access to all the videos!


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by Mayo Lawal

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No matter how great your photography skills are, or how awesome your business is doing, there is always room for growth. So why not learn how to further develop yourself and move your business forward with PPAedu live webinars? It's free for all photographers! 

PPAedu webinars are packed with useful information from industry experts about the most popular topics in the business. From creative techniques that make your photos stand out, to how to run a top-notch photography business, we've got the webinars for you.  

Check out the webinars coming up this month:

 August 3, 2017 - 2pm ET
Budgeting has wrongly earned a negative connotation, yet it's the essential tool every photographer and family needs to bring their dreams, goals, and values to life. Lindsay Betz will cover the "how" and "why" for budgeting and make it a simple, exciting (and even creative!) endeavor. Whether you are a seasoned business owner with retail space and employees, or solo photographer who wears all the hats, this is one webinar you don't want to miss.

August 10, 2017 - 2pm ET 
This webinar will take you through the whole process: from the first client meeting, to photographing the session, to client ordering, and finally to delivery. Clark Sander's processes are kept pretty simple, even down to the price sheet and product offerings. He will show you techniques he's learned from lots of talented photographers and business people over the years!  

August 15, 2017 - 2pm ET 
Manie Kohn, USA's First Trained, Certified and Insured Civilian Drone Pilot (USAToday, NBC, etc.) will share ACTIONABLE tips, strategies and resources, which he has used personally, to help you understand the drone space, the business of drones for the creative, and how to stand out from your competitors.  

August 22, 2017 - 2pm ET
Are you confused about what marketing actually is? Is it a logo, brochure, website... or something else entirely? Learn (and truly understand) what marketing is with this webinar! Andrea Taylor, CPP will take you through the difference between marketing, sales, and branding. Once you truly understand what is and how it all works, you will be able to make your own decisions about marketing for your business.  

 August 24, 2017 - 2pm ET
 Solid-state storage is the primary medium for capturing and preserving unique and valuable content for the professional photography industry. These many flavors of NAND, flash-based, solid-state devices are typically more reliable than hard-disk drives, but unexpected problems and data loss can still occur. Weston Moyer and Chris Bross will explore the maintenance, troubleshooting, best practices, and data recovery from common solid-state storage devices. You will learn what to do if a failure does occur, the steps you can take to resolve it, and when to engage a professional data-recovery service. 

These webinars are coming up soon, so head on to PPA.com/Webinars to sign up today! (And if you miss a scheduled live session, never fear. All live webinars are included in the PPAedu course library, free for PPA members!)

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By Mayo Lawal

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Did you know that PPA offers a personalized, online education platform? With PPAedu, you are able to create a program that best fits you and your business needs from an extensive library with hundreds of educational videos.

And it's free! That's right, as a PPA member, you can access these videos any time, any day! If you are not a member, PPAedu also releases a video that's open for everyone to view every month. But be sure to hurry because you'll only be able to access the video for that month!

In this month's release, Architectural Photography: Real Estate Light Painting, Randy Van Duinen, M.Photog.Cr., CPP explains the creative technique of light painting a HOUSE! Using high-powered flashlights (that he bought at your average superstore), he demonstrates how to capture these amazing exterior twilight shots while focusing on one area of the building at a time. You will also learn how to blend the images together, using Photoshop, to create the final image that couldn't be captured any other way.

Non-members will have access to this video the entire month of August, but if you would like to get FREE access to all the videos, join PPA today!

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By Bethany Clark

If you are a photographer, PhotoVision is a great way to elevate your skills by using the more than 500 video tutorials available from some of the top photographers in the business. Better yet, PhotoVision is included for FREE with your PPA membership! Head over to PhotoVisionVideo.com to begin streaming classes.

And if it's been a minute since you've checked in with PhotoVision, be sure to come back and watch these new videos! The new releases include Sue Bryce, who is contributing to PhotoVision's new 'Year of Inspiration' series.

In this video, Anne Geddes shares the thoughtful process that coincides with being creative. She explains that images should come from your heart, and the camera is simply the vehicle in which you capture it. She also shares how newborns became her inspiration and the story she hopes to tell by capturing images of them. Join us for Part 2 on August 7th!

In almost any career, it's common to compare yourself and your work to others. In this video, Sue Bryce shares her experience as a public figure and offers advice for facing criticism in a constructive manner. She offers steps for building an audience and reputation, while suggesting that the photographer's focus should be on the service provided rather than the validation received.

Visit PhotoVisionVideo.com today to access all of these classes! 

If you're not a PPA member, join today and watch all the PhotoVision and PPAedu photography tutorials, whenever you want, wherever you want! You could tap into more than 1,000 videos to take your photography to the next level! You have nothing to lose; try it today!

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By Chris Homer

One of the best ways to enhance your skills as a photographer is by viewing the more than 500 video tutorials available on PhotoVisionVideo.com from top photographers in the business. Don't believe it? Check out the newest video titled "Do Not Compare Yourself" with Sue Bryce!

In this video, Sue shares her experience as a public figure and offers advice for facing criticism in a constructive manner. She offers steps for building an audience and reputation while suggesting that the photographer's focus should be on the service provided rather than the validation received.

PhotoVision is included for FREE with your PPA membership. So, what are you waiting for? Head over to PhotoVisionVideo.com to begin streaming classes today! Not a member? Join PPA today and get FREE access to all the videos!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.

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by Trent Schick

Wouldn't it be great to have a learning program that's personalized to fit you and your business needs? Well, good news, because PPAedu does exactly that and more by providing you with all the educational tools you need to succeed as a photographer and business. All of this is accessible through your fingertips at any time.

PPAedu has created a great assessment tool that sets up your own personal plan of education. You will answer a series of business and photography-centered questions that will first determine your skill level to start. Then, based on your answers, PPAedu will pull online courses from its library to build your customized education plan. You will be able to hone your business and photography skills at your own pace and on your own time.

You also get 24/7 access to over 350 HD tutorial videos designed to educate you on all things photography and business. With new videos added every month, you are sure to find a video that fits you.


PPAedu is FREE to all members, and is just one of the many great resources that come with being a member. It's a learning opportunity that's too great to turn down.

Visit our website to learn more about PPAedu and see how you can start your education plan to make you and your business more successful! 

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by Trent Schick

Let's talk business. There's no doubt that you are out there every day working hard to make your work top-of-the-line, and be the best photographer you can be. But if you're wondering why your work is not getting the recognition and profit it deserves, maybe PPA's Business Challenge is the solution for you!

The Business Challenge helps members reach their business goals and overall become more profitable. It's a free, year-long program that is supported by mentors who are here to guide you, step-by-step, on how to take your business to the next level.

The Business Challenge is a fun, interactive way for PPA members to integrate as much business acumen as they can in one year's time. There is work involved, as this "challenge" is meant for photographers who are serious about taking their business to the next level. Participants will have tasks to complete and the opportunity to be active members of accountability groups and peer-to-peer mentoring. 

"PPA's business advice is based on years of experience and successful business mentoring," says Angela Kurkian, M.Photog.Cr., CPP and Director of Education at PPA. "The Business Challenge helps our members be more business-confident. It helps them think and strategize as a savvy business person." 

Many photographers are self-made, so they never had the chance to get proper training and education on the business side of how to be a successful and profitable photographer. PPA has filled in that knowledge gap with the Business Challenge.

One of our many satisfied members, Alison Satterfield, had this to say about the program: "This challenge is so awesome! I'm so happy that there is actual math that can put a real-life value on a hard-to-measure workload! I can now make sense of my numbers and it's useful and fun!"

Want to join the Challenge? Sign up today at PPA.com/Challenge to enroll in the next Challenge Group, which begins August 1st, and spend the next 12 months working on your personalized success path. Sign up today to begin your Challenge Group and Be More Business Savvy!

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By Mayo Lawal

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As a PPA member, you have access to a ton of online educational resources where you can learn anything from creative techniques to how to run a successful photography business. This includes free access to over 500 photography tutorial videos available through PhotoVision.

PhotoVision is a vast online video library where photographers can learn proven techniques and strategies that are being used by well-known experts in the world of photography. With PhotoVision you'll take a deep dive with top photographers, follow them in-studio and on-location, and get an insider's glimpse into their actual process! 

So, don't procrastinate! Check out PhotoVisionVideo.com today and begin exploring all the website has to offer. As a PPA member, you have full access for free anytime, anywhere. Not a member? Join PPA today and get access to PhotoVision and many other valuable resources!  

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By Chris Homer

If you are a photographer, PhotoVision is a great way to elevate your skills by using the more than 500 video tutorials available from some of the top photographers in the business. Better yet, PhotoVision is included for FREE with your PPA membership! Head over to PhotoVisionVideo.com to begin streaming classes.

And if it's been a minute since you've checked in with PhotoVision, be sure to come back and watch these new videos! The new releases include Sue Bryce, who is contributing to PhotoVision's new 'Year of Inspiration' series.

In this video, Sue Bryce shares the benefits of printing your work in-house. She explains how to achieve a lab-quality image by selecting the correct printer, paper options, and printing profiles. Additionally, she mentions how printing your own work significantly changes the way you value and sell your work while getting the reward of watching an image you created come to life.

Amy Doerring photographs three young sisters having a tea party. Amy demonstrates how to look for and capture the small moments that define a subject's personality. Amy shows how forgoing stiff posing and letting little kids just play, can lead to more expressive emotions. The kids also bring out a pet frog to play with while Amy photographs slice-of-life images.

Consider the fact that marketing to women is different than marketing to men and you'll see why Sue Bryce views this as an ideal opportunity to focus your message. As a glamour photographer, the majority of her clients are women and she shares how she tailors her messaging to suit them. Sue systematically breaks down the different demographics while explaining the types of products each is drawn to.

Visit PhotoVisionVideo.com today to access all of these classes! 

If you're not a PPA member, join today and watch all the PhotoVision and PPAedu photography tutorials, whenever you want, wherever you want! You could tap into more than 1,000 videos to take your photography to the next level! You have nothing to lose; try it today!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.

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