Ad image

PPA Today: PPAedu Archives

Recently in PPAedu Category

By Chris Homer

As a professional photographer, you're probably always on the lookout for photography courses that can help improve your skills as an artist and business owner. Well, if you're a PPA member, your PhotoVision member benefit is a great way to stay on top of all the latest photography tips!

PhotoVision provides 800+ photography tutorials on techniques, inspiration and best business practices that you can stream on demand! The best part - it's included for FREE with your PPA membership! If you're a PPA member, all you have to do is log-in to the PhotoVision site with your PPA account info, and then you can begin streaming all of the great photography courses. And don't forget about the videos on PPAedu as well. When you add those in you have access to a learning library of more than 1,100 videos, all for free! 

Check out the PhotoVision course "Bride at the Ready" below:



Join PPA today and get access to the PhotoVision and PPAedu videos so you'll always have access to great photography tutorials! If you're already a member, start streaming and learning through PhotoVision and PPAedu - we think you'll find them to be comprehensive resources for all your education needs. 


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.



pvblogfooter0716.jpg


How and Why the Business Challenge started.
Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for BizChallenge_blogpost_650x160.jpg

In 2015, PPA had an idea for a case study. A group of five photography mentors and I took on the challenge of working with two studio owners to help them transform their businesses. We not only wanted to help these two entrepreneurs, we also wanted to learn from them by documenting the challenges they faced, the changes they underwent and how both they and their businesses thrived. The "Studio Makeover" was initiated and our goal was to take all the information we were using to help our makeover participants and bring it to PPA members to learn from as well. 

We did this through the entire year of 2015 with live webinars, blog posts and even personal video updates. Then, at Imaging USA 2016, all eight of us took the stage and revealed each studio's final numbers, shared their biggest "a-ha" moments and discussed their transformation from both a business and personal perspective.  

Leading up to Imaging USA, as I was putting together the program for the rest of the team, I had my own "a-ha" moment. We were about to share some extraordinary moments and information as both studios made amazing leaps forward...but we didn't have anything in place for the attendees who might want to do their own "studio makeover." 

Well, I shouldn't say we didn't have anything because PPA has a plethora of educational tools available to members: the Benchmark Study, PPAedu's online education platform with more than 350 video classes, PhotoVision with over 800 episodes, Square One, downloads, Professional Photographer magazine, specialty courses for CPP and IPC, etc. As you can see, we have quite a lot of knowledge to offer and perhaps that works against us a bit. It can be a little overwhelming. Which brings me to my point...we didn't have anything/anyone tying it all together, giving it to photographers in an order that could easily be digested, and helping you as you needed it. 

So the idea for the Business Challenge was born.

Literally, right before Imaging USA, at our busiest time of the year, I was asking other departments to help me implement a brand new concept. And everyone here jumped in to help make it a reality, so that by Imaging USA itself we were able to let people know they could sign up for their very own studio makeover through PPA's Business Challenge. (Huge thank you's to our Marketing, Membership and I.T. teams for all of their hard work.)

I had an idea. I had the recently completed PPA Business Guide to use as an outline. I had the Square One tool to share. I had amazing friends and mentors who were willing to be part of this project. I had (and have) a strong desire to help photographers as entrepreneurs learn how to build profitable and sustainable businesses so they can live their dream. That was it. 

I didn't have a long syllabus. I didn't have a very exact plan for how to execute all of it. I was still learning how best to use theLoop platform as our means of communication. But I knew that if I waited to put it all together first, things would be missing anyway. You would be missing. All that I've learned from you, each and every group, would not have happened. And your questions and ideas and support are the actions that propel the Business Challenge forward.

PPA's Business Challenge is, by design, a living thing. 

No two groups are alike. The February 2016 group is very different from the June 2016 group. The curriculum, while similar, is not identical because conversations sway the topics and move them in a variety of directions. Questions are asked and answered. Friendships are born. Mentors are invited who generously share their experience and knowledge. While the foundation of knowledge of the Business Challenge is all the same, and it is scalable to a large group, the unique experience of each group is shaped by those who are involved.

I've written in a few different places that it's important to show up and be present in the conversations that take place in this 12-month program. It was not intended to simply be a place where information and assignments are posted. It can be, if that's what you want, but I want to give you so much more. I want you to feel part of something bigger; I want to give you accountability; I want you to meet and be inspired by some of the smartest people out there; I want to give you the opportunity to share your knowledge; I want you to remember why YOU are doing all this hard work in the first place; and I want you to build a body of knowledge that will propel you so much further.


I'm so glad you're here,
Angela


Thumbnail image for AGA_7884ecr.jpg


Angela Kurkian is PPA's Director of Education







Thumbnail image for pvblogfooter0716.jpg
by James Yates
Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for BizChallenge_blogpost_650x160.jpg

It's now been six months since the inaugural class of PPA's Business Challenge started on theLoop. Since then a new group has started each month and those participating are making changes that will affect their businesses and their lives as they continue their entrepreneurial journey.  

One of the first things Challenge participants are tasked to do is define their personal idea of success and then create a sales and session projection using the online tool, Square One. It helps point every small business owner in the right direction and kicks off your Challenge-year with a firm understanding of what you need to accomplish in the upcoming months. Here are just a few comments pulled from the Discussion Threads on how things are going for our current participants:

"I did the square one projections for my business.  Wow.  I had to go thru it a few times and it was eye opening.  Not charging enough!!!  This was so helpful... "
Kim B. 


"Just realized I misunderstood net income.  This changes things...  YIKES.  Now I'm getting that crazy scared feeling in the pit of my stomach... This is such a huge kick in the rear.  I did a few breakdowns - with and without (a physical) studio.  (End goal is to have a studio space of my very own, so I wanted to see what needed to be done.)"
Later...
"Happy to report that I finished my projections yesterday.  I did one for a home based studio and one for a retail space.  I figured that my goal would be to aim for the retail space numbers since I want to end up with a studio.  If I fall short and hit my home based numbers, that's ok - just means I landed among the stars, right?  I'd be happy with either number right now, as long as eventually I get to the retail numbers!  :)...And now that I've done my a la carte pricing, I'm seeing clearly how that will help me reach the projection numbers.  It's all starting to come together in my brain." 
Karen C.

"I just used the square one tool, and it really gives me a starting goal for what I need to do.  So far I am working well towards my goals and getting the sales per session mark.  I just need to do more sessions. More sessions will come from more marketing and better time management." 
Jennifer J.

By Autumn Rice

Need inspiration? PhotoVision has everything you're looking for and more! This great resource provides an all-access, behind the scenes look at the techniques used by some of the biggest named professionals in the world of photography. These videos cover a wide range of best practices to inspire every element of your business. The best part about PhotoVision is that it's free to PPA members.

Check out the latest release!

In this video, Beth Forester photographs a high school senior while she breaks down her in-studio lighting setups. As she progressively builds it up, the difference each light makes in an image is shown on camera. Beth shows how to use a softbox as a background to achieve an editorial look, and shares some tips on how to avoid having your model squint when using a fan and directly hitting them with light.


Want to see more? Hop on over to PhotoVisionVideo.com and begin exploring all the website has to offer. Not a PPA member but want access to PhotoVision? Right now, use the promo code PPA49 to receive a full year of PhotoVision for only $49. And when you become a PPA member you get all of PhotoVision online unlocked with your membership AND you get a 50% discount on all DVDs! 

Why wait? Join today!


Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Connected_monthly_push_myppa_footer_650x160.jpg
by James Yates
Thumbnail image for Thumbnail image for hillengajen_t.jpg
It's time to alert your non-PPA member friends. Each month, one PPAedu video is unlocked for everyone to enjoy, because we believe in spreading the wealth of education that PPA members have at their fingertips! The PPAedu library has a lot to help you sharpen your photography techniques, marketing strategies, sales techniques and business operations. These tutorials and educational videos are available 24/7 at no cost as a benefit to PPA members. Between PPAedu and PhotoVision, you can tap into over a thousand programs to help you Be More! If you haven't checked out PhotoVision, take a look. There's a new website with a slew of new episodes!

For the month of June, the video Photoshop: Retouching for Beauty with PPA Instructor Jen Hillenga, M.Photog.Cr. has been unlocked. In this video, Jen teaches you how to enhance your subject's beauty, using some quick and easy Photoshop tricks. You'll first go through the options you have with Photoshop, like controlling exposure, color, crop and vignette. Then Jen will take you through the steps to use so that you don't go overboard or lose the integrity of your images. Drilling down into specific tools, you will explore vignette creation and blemish removal, using the history brush, adding shadows to naturally enhance, and applying selective blurring techniques for extra effects. In her easy and effective way, Jen breaks this down so that you can take your images from beautiful to breathtaking!

If you're already a member of PPA, just log in anytime to watch the video. This video is unlocked for non-members, this month only, at PPA.com/TryEdu. For full access to PPAedu and PhotoVision programs, join PPA today!

Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for James.JPGJames Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL.


Connected_monthly_push_myppa_footer_650x160.jpg

By Autumn Rice

Dron1.jpg
When it comes to drones there is a lot of available information. However, the credibility of that information is questionable. Here is a new PPAedu webinar which addresses the current FAA regulations on drones, and the emerging FAA regulatory changes that make drone use more achievable for business related uses.

At the end of the video there is a Q&A session with PPA's Manager of Government Affairs, Lindsey Forson, who has been in communication with the FAA's UAS Integration office.

Tune in to see what to expect and when to expect the new changes!

Remember PPA.com is always the place to go for new and dependable information about drones.




Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Protection_monthly_push_myppa_footer_650x160.jpg
By Autumn Rice

PhotoVision is an educational photography website that provides 24/7 access to photography tutorials for its members. The PhotoVision videos provide a range of photography and business best practices from some of the biggest named professionals in the business. The helpful tips and tricks provided in these videos can be used by photographers in every element of their business. The biggest and best news is that PhotoVision is available at no cost to PPA members.

Not a PPA member? No problem! 

Anyone can subscribe to PhotoVision, and for a limited time receive 75% off the cost. Every month a new video will be unlocked for free!

This month's free video:

Baby's First Year



This video follows Lori Nordstrom as she demonstrates her preferred methods of capturing milestone months throughout a baby's first year. Watch as she uses different techniques to capture all the important baby's firsts.

Check out PhotoVision today!




Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Protection_monthly_push_myppa_footer_650x160.jpg

Thumbnail image for Thumbnail image for BizChallenge_blogpost_650x160.jpg103 PPA photographers quietly kicked off the new PPA Business Challenge in February. Since then, two more groups have gotten underway with well over 300 participants at PPA.com/Challenge.

The Business Challenge helps photographers improve their business by building a stronger foundation with a focus on sustainability and profitability. The April group has already experienced two weeks of business-changing assignments, Q&A webinars, inspiration, check-ins, recaps and mark-your-calendar alerts. It's a great way to confidently build your business and not go it alone!

#1 No nonsense business advice
Led by PPA Director of Education Angela Kurkian, this 12-month Business Challenge is THE place to come for small-business help specifically developed for photographers. It is a sound framework to help PPA photographers steer their studios in the right direction. Don't be afraid to take the Challenge! Kurkian explains, "A lot of the things (the participants) are nervous about are things that being a member of PPA will help with (i.e. pricing, marketing, value through certification and becoming better at the craft of photography through photographic competition)."

#2 Peer-to-peer support group & accountability
The Business Challenge was developed to help hold photographers accountable in their attempts to improve their studios. One of the most popular and rewarding components of the Business Challenge in that regard are the questions and answers in the forums, where Kurkian poses questions to the group for an honest, frank discussion among peers. The questions can be complex, or as simple as "What are you afraid of?"

Here are some examples of the candid answers pulled from the group:

Q: What are you afraid of? What stops you from taking action?

"Will people value me?"

"My biggest fear is that I'm going to fail and look like a complete fool for even trying. I worry that my work isn't worth anything, that my peers view me as just another mom with a camera, and that I won't earn their respect; and I worry that I'll never find a client that values my work."

"I worry that maybe I AM talented but I'll let my fears squander it away or that my lack of business acumen will outweigh that talent."

"People will not pay our prices and will go with cheaper alternatives. People do not value our art or our time. My phone will stop ringing. We won't be able to afford/maintain our lifestyle."


But don't get too bogged down in the muck of negativity! Sharing with your peers is a wonderful way to see how alike we all are. Once these obstacles have been identified, it's only a matter of banding together and learning how to stomp it out with knowledge, hard work, and support from
PPA and your peers. We're all in this together!

#3 Safe practice for your own business
PPA is constantly developing new curriculum, offering webinars and advice to inspire and ignite the Business Challenge participants, and pushing them to greater success as artists and business people. You'll even notice Wes Roberts, who completed the Studio Makeover Challenge last year, hanging around the forums and offering great advice as someone who's been through the program.

Check back in a couple weeks, where we see what's going on with April's class one full month in...maybe some of their fears will be alleviated? (Spoiler alert: They will be!) Sign up now for the May class! Over 50 members are already on board! It's your turn to take control over your business and Be More! Sign up for free at PPA.com/Challenge.

Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Copyright_monthly_push_ppa_footer_650x160.jpg

By Chris Homer

With so many helpful videos to choose from, why wouldn't anyone want to be a part of PhotoVision? PhotoVision is a photography learning website that provides 24/7 online photography tutorials. The PhotoVision series provides a range of educational information from some of the biggest names in the professional photography industry. From helpful tips to processes that photographers can use when considering every element of their business, these videos have it all. They range from helpful information in green screen techniques to constructing a social media and digital marketing plan and so much more. The best news? PhotoVision is available at no cost to PPA members!

Need some convincing on why to join PPA? Consider subscribing separately to PhotoVision! Every month, PhotoVision unlocks a FREE video available for everyone to stream. We're so sure you'll love it and gain insight from it that you'll want to come back for many, many more.

This month's free video:

Boudoir On The Edge
Featuring The Boudoir Divas 


This video begins with the Boudoir Divas creating a series of head and full length boudoir images while using a unique constant which mimics a glamorous runway. Watch as the Boudoir Divas use Photoshop to put the finishing touches on the final images.

Check out PhotoVision today! Just one more way PPA is helping you Be More Educated!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


Thumbnail image for Thumbnail image for Thumbnail image for Copyright_monthly_push_ppa_footer_650x160.jpg
By Chris Homer

PPA is dedicated to delivering photographers the best education available through the over 350 photography course videos available on PPAedu, as well as the 800+ videos on PhotoVision. In addition to these recorded courses, PPA hosts courses that you can attend from your computer LIVE as they happen. Check out what we've got coming up in April below!

April 21, 2016 - 2 ET
Skill Level(s): ALL
FREE for All Photographers

There is a lot of information out there about what is legal and what is not when it comes to drone photography. This webinar will separate fact from fiction concerning current regulations. More exciting is that regulatory changes from the FAA are on the horizon which will make legal business-related use of drones much more achievable. Tune in to find out what you should expect and when you will likely see these changes take effect. At the end of the webinar, there will be a Q&A session with PPA's Manager of Government Affairs who has been in communication with the FAA's UAS Integration Office.

April 26, 2016 - 2 ET
With Andrew "Fundy" Funderburg
Skill Level(s): ALL
FREE for All Photographers

Join the founder of Fundy Software, Andrew "Fundy" Funderburg, as he walks you through how to significantly improve your workflow and maximize your studio profits conducting in-person sales. Design and sell wall art and albums with ease and flexibility, while also ensuring your clients walk away happy.

Remember, these courses are open to ALL photographers to attend live, so register today! If you want to access the recordings of these courses and the full PPAedu library of 350+ videos as well as the 800+ streaming courses on PhotoVision, you'll need to be a PPA member. Join PPA today!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


Thumbnail image for Thumbnail image for Thumbnail image for Copyright_monthly_push_ppa_footer_650x160.jpg


About this Archive

This page is a archive of recent entries in the PPAedu category.

PPA News is the previous category.

Products is the next category.

Find recent content on the main index or look in the archives to find all content.

Live Chat is closed