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By Chris Homer

If you're just starting a photography business, or have recently moved from part-time to full-time photographer, you probably feel a little bit overwhelmed by all the different things you must implement to have a successful business. Don't panic! PPA's Business Basics Workshop WILL help get you over the hump and set your studio up for success 

This workshop answers all those questions you might have - everything from legal and financial aspects of running a studio to picking a business model and developing a pricing strategy that works for you! Better yet, this Business Basics workshop utilizes PPA's Benchmark Survey results by directly comparing your studio's numbers with high-performing studios to help you identify real tangible areas of opportunities or needed changes. It's a 2 day business jolt that will empower you to make smarter business decisions.

You have to be with PPA to attend and there is a fee, but the knowledge and confidence to run your business successfully is such that almost all past attendees recognize it was a turning point for their studios and well worth the $199 cost. 

Emily Mulkey from Dallas, TX (who already attended this program) told us, "Doing the Business Basics Workshop was, by far, the best decision I made last year. The information and advice I received is still, to date, essential for taking my photography business from the hobby level to full time professional. The instructors are wonderful--they have incredible passion for the industry and have truly walked the walk. I only wish I had attended this workshop 2 or 3 years ago, as it would have saved me many tiresome nights of frustration!"

If you're looking for a photography business guide to avoid the frustration Emily mentioned, consider attending the next Business Basics Workshop at PPA headquarters in Atlanta, April 25-26. Those who register by March 25 will even get the early bird rate of $199! That and...you'll be able to bring someone else from your studio for free! 

The April class will be taught by Ann Monteith, M.Photog.Hon.M.Photog.Cr., CPP, ABI,API,A-ASP, who's among the best in teaching photographers how to run a business. 

Past attendee Virginia L.S. Freire of Brooklyn, NY said, "The Business Basics Workshop was worth every penny and every minute of it. I was amazed - and thrilled - that Ann Monteith covered so much and answered all of my questions in such a short amount of time. The program was inspirational and energizing and armed me with the critical tools, perspective, and business savviness I needed to set my studio apart and start on the road to profitability immediately. Thank you PPA and Ann!"

So, if you want to Be More as a photography business owner, get over your fears and sign-up for this April 25-26 Business Basics Workshop today! The workshop is only for PPA members, so you'll need to join before you can register. See you in Atlanta! 


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About the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages. 



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By Sarah Ackerman

With more and more advanced technology, the art of skin retouching has become extremely refined. As we all know, out with the old, in with the new! Gaussian blur and high pass retouching are now passé. 

To help you out in March, PPAedu is offering for free to all photographers "Skin Retouching" with Joel Grimes, Cr.Photog. In this class, you'll learn frequency separation in Photoshop, foundation, high texture later and the lasso tool! Grab the video now, it's free on www.PPA.com/edu through the end of March!

PPAedu is the online education platform for PPA photographers. There you'll find more than 300 videos on both photography technique and business practices to help you grow your studio, be more profitable and  inspired!

You will also find nifty tool that allows you to build your very own custom-fit learning program based on your level of proficiency in your photography technique and your business skills. And the best part of all is that as you watch more and more PPAedu classes, you'll be able adjust that program so that it evolves with you as you continue to grow in photography!
 
Give it a try! Use it as a refresher course or learn something new. PPAedu is included with the PPA membership, so watch Joel Grimes's program for free today or become a PPA member to access the entire video library. Try it now for free! Go ahead and dive in! It's your time to be more inspired.


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Sarah Ackerman is known around PPA as #Sarah in part because she handles all things social media and in order to differentiate herself from the other Sarah's in the office. Sarah loves improv comedy (think "Whose Line") and routinely performs around Atlanta. When she's not tweeting/facebooking/instagramming all of the action at PPA, she can be found gallivanting around the world or wandering around the woods with her pup, but more than likely she's on stage making people giggle.
By Sarah Ackerman

Your educational opportunities are endless at PPA! Here's an update on what to expect from PPAedu's live webinars and workshops in the upcoming months. Good learning opportunities ahead...Mark your calendars!

Remember: PPAedu's live webinars are FREE to anyone (PPA members and non-members alike). PPA photographers also get 24/7 access with free on-demand replays + all that is on PPAedu's platform!

Here are the upcoming live webinars:

March 3, 2 pm ET
Marketers tell you to be different in order to succeed - but what does that really mean? Join Angela Pointon on an exploration of differentiation and common pitfalls of marketing your business.
 
March 12, 2 pm ET
Whether it's simply adding a pet to the family portrait or exploring pet photography as a new line of business, this webinar with Angela Lawson is a great jumping off point! Go beyond the technical aspects and learn how to get comfortable with some of our four-legged friends!

March 17, 2 pm ET
Explore the world of headshots for actors and talent! These aren't your standard corporate portraits - Tracy will show you the requirements for different types of headshots, things you should do (and avoid) and industry lingo! 

March 31, 2 pm ET
Stir up your senses when creating captivating portraits! Francie is here to help you create impactful images by finding the emotion with your subjects. It's a must-watch for any portrait photographer!
 
Make sure to follow PPA on Facebook and stay tuned into PPAedu's events calendar for the latest.


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Sarah Ackerman is known around PPA as #Sarah in part because she handles all things social media and in order to differentiate herself from the other Sarah's in the office. Sarah loves improv comedy (think "Whose Line") and routinely performs around Atlanta. When she's not tweeting/facebooking/instagramming all of the action at PPA, she can be found gallivanting around the world or wandering around the woods with her pup, but more than likely she's on stage making people giggle.
By Chris Homer

The portrait photographers out there would agree that there's a huge difference between posing
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 and lighting women and men. Try to find a woman who genuinely never cringes before seeing herself in photos, and you understand your challenge as the photographer.

To help you out, in January PPAedu is offering for free to all photographers "Lighting and Posing Women"! In this class by Jen Hillenga, M.Photog.Cr, you'll see posing and lighting techniques that will ensure your female clients fall in love with their photos! Grab the video now, it's free on PPAedu through the end of January!

PPAedu is the online education platform for PPA photographers. There you'll find more than 300 videos on both photography technique and business practices to help you grow your studio, be more profitable and be more inspired!

You will also find a quick and easy self-assessment tool that allows you to build your own custom-fit learning program. And the best part of all is that as you take more and more PPAedu classes, you'll be able adjust that program so that it evolves with you as you continue to grow in photography!
 
Give it a try! This is a way for photographers to find videos on areas of photography where you could use a refresher course or learn something new. PPAedu comes as part of the PPA membership, so join today to access the 300+ video library. Try it now for free! Go ahead and dive in! It's your time to be more inspired.


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages. 


Taking great photographs is just one part of running a successful photography business. You
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 also need to be able to sell those images! That process starts with the consultation with your client before a single photo is taken.

In December, PPAedu is offering "The Portrait Consultation" with Allison Rodgers, CPP for free to all photographers. Allison will help you understand why the consultation is important and how it helps you and your client. So, if you're looking for tips to make your pre-shoot consultations as strong as possible, grab the video today!

Through PPAedu, the online education platform for PPA photographers, you'll find more than 250 videos on both photography technique and business practices to help you grow your studio, be more profitable and be more inspired!

You will also find a quick and easy to use self-assessment tool that will allow you to build a custom-fit learning program. And the best part of all is that as you take more and more classes, you'll be able adjust your program so that you can continue to grow in photography! 

Give it a try! This is a way for photographers to find videos on areas of photography where you could use a refresher course or learn something new. PPAedu is included as part of your PPA membership, so join today to access all the videos. Or, subscribe to PPAedu without becoming a member... you won't get all the membership benefits, but you'll get access to the complete customizable PPAedu library! Go ahead and dive in! It's your time to shine. 
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By Sarah Ackerman

We can all use a little extra education to stay on top of our photographic game--but where do you turn for your photography and business learning needs? PPAedu of course! PPA started this customizable program, and we hope that you'll use it in your professional development never-ending journey. 

PPAedu has over 250 HD videos that PPA members and PPAedu subscribers can access 24/7. These videos cover 8 categories - four to help with photography technique: essentials, lighting, posing, and post-capture; and four to help you with on business side: sales, finance, marketing and operations. All PPAedu classes are taught by some of the most accomplished photographers in the industry. It's a completely customizable education program, included for free with your PPA membership! All you have to do is answer a series of short questions and the system will crunch the best series of videos for you to watch, based on your answers. You can update that program at any time or come back to it when you want. It's like having a program that grows with you... because you can get new recommendations and we add new videos in the mix each month!

This month you'll find a free sample of this awesome program with Steve Kozak, CPP and a class on the "Fundamentals of Flash". 

In this video, Steve once takes a technical topic (flash lighting) and breaks it down so it's easy to understand and even better, easy to use! After all, all the techniques in the world won't matter if you can put them into practice.

Watch it and you'll learn the benefits of using your flash in manual mode. There's some math behind it all, but Steve will walk you through it, so you'll be able to make good, informed decisions on using your flash. 

Great photography may look impulsive, subjective and purely creative, but any great art is based on fundamentals. This class gives you the tools and knowledge you need to have greater control and creativity, while making it look easy!

Check out Steve's class for free, here (only this month!): ppa.com/tryedu 

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Sarah Ackerman is known around PPA as #Sarah in part because she handles all things social media and in order to differentiate herself from the other Sarah's in the office. Sarah loves improv comedy (think "Whose Line") and routinely performs with Witless Protection around the Atlanta area and at Dad's Garage Theatre Company. When she's not tweeting/instagramming/facebooking all of the action at PPA, she can be found gallivanting around the world or wandering around the woods with her pup, but more than likely she's on stage making people giggle.

You've got a pumpkin spice latte in one hand and a folder full of images you need to review in the other. People walk with their hands in their pockets; everyone talks fantasy football and Halloween. It's then you realize that fall has arrived, and with it, the responsibility of making sure your business is in in order for the New Year! Breathe that crisp, cool autumn air deeply, and fret not because PPA has your back.

This fall we have several upcoming educational opportunities for members to take advantage of. Here is a rundown of some of our free, live-learning events that can help you maximize your business and start the New Year off right:

Free webinars!

Finding Your Missing Pieces for Profitability in Photography
October 7, 2014 - 2 pm ET
With Jeff Lubin, M.Photog.Cr.

New Member Orientation
October 8, 2014 - 2 pm ET

How to Create a Profitable Pet Photography Business
October 21, 2014 - 2 pm ET
With Kim Hartz, CPP

The Origin of Style
October 23, 2014 - 2 pm ET
With Thom Rouse, M.Photog.MEI.Cr., CPP, F-ASP

Income Tax Strategies
November 13, 2014 - 2 pm ET
With Bridget Jackson, CPA, PPA Business Consultant

Creating Your Social Media Plan
November 18, 2014 - 2 pm ET
With John Pyle

In addition to our webinars, don't forget that Super 1 Day Photo Workshops start next week! For two weeks (10/6-10/20), dozens of studios will open their doors and host classes on a vast array of subjects, from posing and lighting to effective business practices. Don't miss out on this awesome opportunity to learn from some of the best photographers in the world!

PPA closes out its "school year" with the final CPP Prep Class and Business Workshop of 2014. There's still time to register for both and end your year with a bang.

Business Basics Workshop
November 15-16, 2014 in Atlanta

In this two day business workshop for portrait and senior photographers, Jen Basford, Cr.Photog., gives hands on advice on how evaluate your business strengths, develop a profitable pricing structure and use proven marketing ideas to bring more clients to your door.

Upcoming Certification Prep Classes
November 3-5, 2014 in Atlanta

Thinking about taking the Certified Professional Photographer (CPP) exam? We're offering this class to help you pass the exam and learn tons of additional information about the how to effectively run a photography business.

Dr. Lynda Falkenstein, the Niche Doctor, is joining us September 23 to help you distinguish yourlynda_ppaeduinstructor.png business from the rest of the pack in her webinar--Claim Your Niche: Nine Steps to a World-Class Business in Any Economy. This exclusive (and free!) introduction to Lynda's Nine-Step Process is guaranteed to help you build your business successfully through even the worst economic downturn. This is a rare opportunity to get valuable information on everything from marketing to sales tactics.

Here at PPA we realize that while you love the art of photography and the process of taking beautiful pictures, and there are probably certain aspects of your business that you do not enjoy. The selling and marketing process, the uncertainty in discovering your niche as a photographer--the list goes on. This webinar is here to tell you that everything is going to be okay! We feel that the best way to learn is by doing and the only thing we can do is confront those doubts and formulate a practical solution to our problems. Take the next step today and register for this impactful class!

Take control of your business with Lynda and improve your bottom line, for free, on September 23 at 2 PM (ET). Register Now!

Mark the Date! On October 7, 2014, at 2 p.m. world-renowned portrait photographer, Jeff Lubin,

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 M.Photog.Cr., will present a FREE live webinar, Finding Your Missing Pieces for Profitability in Photography, during which he will review actual studios and provide tangible methods through which they can be more successful. And guess what? Yours could be one of them!

Looking to upgrade your offerings? Improve your lighting capacity? EARN MORE MONEY?! Then get involved.

If you are interested in having your studio featured in the webinar, please complete these questions and forward them to lubin.jeff@gmail.com!

  1. How long have you been a professional photographer?
  2. Do you consider yourself new, proficient or advanced?
  3. Do you have an additional source of income beyond photography (another job, savings, working partner, etc.)?
  4. How would you categorize your business (portraits, weddings, commercial)?
  5. Which styles of photography are most appealing to you?
  6. Do you have trouble making your overhead most months?
  7. What has been your most successful form of income from your studio?
  8. Have you noticed big changes in your business recently, and what do you attribute that to?
  9. How do most of your clients view you? (top pro, new photographer, etc.)
  10. What do you think is your biggest weakness that you need to overcome?
  11. What would you like to focus on changing this year?
  12. In which areas would you like to learn most?
  13. Would you prefer a one, two or three day workshop?
  14. Which camera system do you use?    
  15. What type of lighting equipment do you own?
  16. If you don't currently do studio lighting, would you be interested in learning?  
  17. Do you have a studio and if so, is it commercial or in your home?
  18. What are your goals in photography for your future?

From October 6 to 20, fall Super 1 Day classes will take place all over the globe on every photography

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 skill and strategy you can imagine.

PPA will offer members and non-members alike the opportunity to attend a litany of daily workshops ranging from a class on working with strobe & speed lighting units in California to newborn photography in Daegu-city Korea.

All of the classes are taught by professional photographers and are tailored just for you. There are dozens of different courses offered at a variety of different times and dates, so finding one that fits your busy schedule is a piece of cake.

These events offer both up-and-coming photographers and seasoned veterans the chance to learn from one another and also the chance to network and grow their local market. At just $99 if you book online ($120 in person), the day-long classes are an awesome value. And if you're thinking of joining PPA, this is a perfect opportunity to see what we're all about. If you're already a member you'll receive one service merit for attending each class-- a crucial step towards attaining certifications/degrees.

And also another step forward to BE MORE!

Head to PPA.com/super1day to find a class near you.

 



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