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If you're looking for a great live, in-person learning experience, consider a Super 1 Day photography workshop in your area! PPAedu helps photographers be more through live programming and classes, as well as a comprehensive (and ever-growing) video library on techniques for photographers and business practices.

During Super 1 Day (formerly known as Super Monday), photography studios from coast to coast and a few internationally (we're looking at you Turkey, Korea and Mexico), will open their doors to host classes on a variety of photography techniques and business practices. Whatever you need help with, there's sure to be a workshop to help you be more. Super 1 Day programs will span portrait and wedding photography, posing and lighting, digital retouching and workflow, and sales and marketing strategies.

In the past, these workshops were all held on one day. But we're changing  things up this year. There are going to be more than 110 classes, all to be held on multiple days between May 5 - 19, 2014 to give you an opportunity to find a workshop that fits best with your schedule. 

Beginning March 5th, PPA members and non-members alike will be able to browse the list of workshops and register for the one of their choice for $99. Be sure to register by April 30th to get the lowest price. Starting May 1, registration goes up to $120 and will only be processed on-location and space permitting. So sign up by or before the end of April to be able to register online while keeping money in your pocket!

After signing up, you will get the Bonus Pack (electronic gift goodie bag) with deals and discounts from several photographic companies. PPA members will also receive one service merit for each class. Great learning opportunity, merits towards a PPA degree AND a bunch of discount coupons? Sounds like a deal to us! 

Super 1 Day participants vary in their specialties and locations, but they all seem to agree on one thing: Super 1 Day is one of the best and easiest ways to mingle with your photography friends while experiencing excellent learning! 

Find out for yourself! Visit the Super 1 Day page on PPA's website, starting March 5th, locate the workshops taking place in your area and register for the class of your choice. 
PPAedu has been busy! Not only are new classes on photography techniques and business practices getting released monthly (check out our latest additions with Jeffrey Shaw), but the free class of February is with none other than Imaging USA Super Star, Carrie Wildes. To check out the session "The Wedding Consultation" with Carrie, head to ppa.com/tryedu starting February 1st. 

And if you want to be more business savvy in 2014, but don't have the funds to travel to Atlanta--there is an exciting new thing: PPA Business Basics workshop is now available through live streaming, starting with the March 29-30 program! PPA is so excited to offer LIVE STREAMING for the first time; there is a special double deal...

  • You can go (or get the live stream from home) for just $199 when you register by February 5. That's 30% off for early birds!
  • And you can add a friend... for free! In-person in Atlanta or through live streaming!
What are the perks of live streaming? Let us count the ways...

  1. Save money! No need to spend on hotel, gas or airfare. Who doesn't love saving some money?
  2. Save time! No need to spend time on the drive or at the airport when you live stream!
  3. Ability to replay! Once the workshop wraps, you'll get a link to watch the whole thing again, for free! 
  4. Downloadable worksheets! (Who doesn't love a good worksheet?) You'll get everything the folks who attend the face-to-face get, but in an ecofriendly PDF.  
  5. Learn in your pajamas! For the sweatpants-loving photographers out there, this could be the number one reason to try the Live Stream. A day filled with education in your comfy pants? Yep. You may have just found a little slice of heaven here at PPA.

As a live streaming attendee, you'll still get all of the resources and education as folks in the room. The course will feature:

  • Two days of top-notch advice from two instructors: Bridget Jackson, a CPA with a proven track record of boosting hundreds of studios' profitability and Jeff Dachowski, M.Photog.Cr., CPP, your photographic mentor, an active, successful photographer who knows what it takes to succeed TODAY 
  • Live interactive Q&As 
  • Zero sponsors plugging their product pitches--just tangible business advice (that's the power of the non-profit )

For more information on the new course offerings from PPAedu, head to ppa.com/edu or for information on the live streaming workshops, head to PPA.com/workshops.

PPAedu strives to give photographers the best educational courses on photography techniques and business practices. Many members have already started exploring PPA's online education platform, watching videos and building a personalized program of business and photography courses. And that's just the tip of the iceberg: in addition to the on-demand programming, PPAedu offers live webinars and workshops! PP''s got several live webinars coming up in December and January, read on for all the details:

Live Webinars:

In December and January, we'll be covering a wide-range of topics including marketing, SEO and health insurance reform. You can watch these webinars from your own computer (or tablet!) and have an opportunity to ask questions. Better yet, if you're not a PPA member, you can get a taste of PPAedu by attending any live webinar for free. PPA members can access all recordings of the classes, but if you aren't a member, this is a great opportunity to learn a thing or two, on us (and maybe down the road you'll finally see why 26,500 photographers chose to operate with PPA)! So here's the upcoming schedule of live and (free!) webinars, open to all:

December 12, 2013 - 2 pm ET
With Angela Pointon

Do you have a great studio but need a little help marketing yourself? Pennsylvania photographer and marketing expert, Angela Pointon, will walk you through how to set up a marketing plan for your business. She'll discuss the elements of a killer marketing plan, how to build a plan and how to stick to the plan.
We can all use a little extra education to keep on top of our photographic game--but where do you turn for your educational needs? PPAedu of course! PPA started the PPAedu program, and we hope that you'll turn to us for your educational needs. 

PPAedu has over 170 HD videos (and counting) that PPA members and PPAedu subscribers can access on-demand. These videos cover techniques for photographers like lighting, posing and post capture, as well as the business topics sales, finance, marketing and operations. All taught by some of the most accomplished photographers in the industry. It's a complete education program, included for free with your PPA membership! 

What really makes PPAedu stand out is the Assessment. You can answer a brief series of questions in several areas which will give you personalized class recommendations based on where your photography and business skill are now. Find out more about the Assessment in the "Be More Educated: Take the PPAedu Assessment" post. 

As we alluded to earlier, new PPAedu courses are constantly being added. Take a peek at some of our most recently added courses below:

Beth Taubner


Brands are about the marriage of fact and narrative. It's important to convey your special capabilities and traits so that potential customers can easily understand what sets you, your photographs, and your business apart from the competition. Photographers tend to be focused on technical and problem-solving capabilities rather than the emotional content of what makes their brands unique, so learning to operate from a brand perspective can make a real difference in your satisfaction and career.

View more of Beth's PPAedu courses.

Lori Nordstrom, M.Photog.Cr., CPP


You know you best. Lori will share a quick way to identify your target market and brand (so simple, you might never think to try it!)

You don't have to break the bank: Lori will walk you through some low- and no-cost marketing ideas to enhance awareness, from creating a customer database to e-marketing, rewards programs and more.

The devil is in the details: Lori will share ideas right and left as she discusses how displays and network marketing can work, which products she has found can increase sales for these particular clients, and the services that create loyalty and repeat business. We're talking VIP programs, charitable events, portrait installations and more.

So join Lori and take your marketing education and idea bank up a notch. After all, it's not just who you know or what you know--it's how you promote it!


For some photographers, creating a price list is like throwing spaghetti on the wall and seeing what sticks. That process, however, leaves you with inaccurate prices and messy walls! So take a smarter approach and watch this video class where instructor Lori Nordstrom walks you through creating a price list that works for you and your business.

A price list that helps you walk clients through what you want them to buy isn't built in a day, but how can you get started? With real-life examples from her own studio, Lori takes you through the process and what to consider.


Whether your motivation is sowing good seeds, creating good Karma or developing good relationships, involvement in charitable organizations is good for the soul...and for your business. But before you over-commit your time and money, develop a plan. In good works, just like good business, there should be method to the madness!

Lucky for you, instructor Lori Nordstrom is here to discuss just that topic: how to make a charitable marketing plan using a few of the 5 W's (and an H). She'll show you how answering the following questions can help you create a special campaign, product line and even a pricing structure for your charitable work:

What can you give of your time and your talents?
Who do you want to share this with - what charity?
What is your product offering?
When do you want to do this?
How do want to do this?

You'll also learn more ways to get creative with your charitable involvement, like partnering with other vendors to expand on the offering. And since nothing happens without publicity, Lori will explain how you can play up the buzz with local media, email, Facebook and blogs. Put it all together and you could be presenting your charity with an oversized check, something you'll love whether you started for fun or business or both!


No matter your professional aspirations, this class is a must-have. After all, you can be the best photographer in town, but if you can't sell your business, does it really matter?

What do you say the first time a prospect calls or contacts you? For real, what do you tell them? What message does your studio convey? Are your clients right for YOU? After Handling the Inquiry, you'll skillfully and expertly answer these questions and more!

View more of Lori's PPAedu courses.

Do you want your photography business' website to appear towards the top of Google search results? Talk about a great boost in visibility for your business! As a photographer you should consider this as a goal for your website, and this is why PPA has been hosting a webinar series to help photographers learn how to tackle SEO. 

 

If you missed the first three parts of the series, PPA members and PPAedu subscribers can watch the recordings now! We recommend catching up on what you've missed before the live date for "SEO & Social for Photographers: A Match Made in Heaven"

 

In part 1 of this series, "The Pitfalls of SEO", we cover the basics of SEO and how you can get started, as well as some mistakes to avoid. Meanwhile, part 2 goes over "Leveraging Local" and is all about how to make sure your business ranks in local searches. Part 3, "The True Art of SEO & Online Engagement...for Photographers!", showed you the ways to authentically engage with your audience online, and how this can help increase your rankings in search

 

We've received rave reviews about this series thus far and hope you too will start leveraging it as a useful learning tool and resource. The instructor, Brett Snyder, is the Director of Search Engine Optimization at Nebo--a web design and interactive marketing agency. Brett is a true expert in the field, and his webinars are packed with tangible SEO techniques and tips that he and PPA developed for photographers. You can also follow Brett on Twitter for advanced SEO updates and tips.

 

These webinars will give you ideas to create new connections with your audience and how this can boost your search engine rankings while giving your SEO a much needed human factor! PPA members and non-members alike can register to attend part 4, "SEO & Social for Photographers: A Match Made in Heaven." The best part: the live presentation is free and open to anyone, so feel free to share the info with your friends and colleagues!

 

Part 4, "SEO & Social for Photographers: A Match Made in Heaven," will take place November 19 at 2 p.m. ET. This time, Brett will show help you understand the relationship between SEO and social media and how to tie your social activity back to your website.

 

If you're ready to dive in to SEO, this series is the perfect place to help you figure things out and take your online presence efforts to the next level! Register online now, all it takes is filling out a quick, basic registration form! PPA members and PPAedu subscribers can also replay the first three parts of this series online: 

 

Replay Part 1 

Replay Part 2

Replay Part 3 

 

Don't forget to check PPAedu's webinar schedule and mark your calendars for the upcoming parts 5 and 6 as well!

 

Not a PPA member? You can register for this webinar and watch it live for free. All you need to do is create a basic account on PPA.com and you'll be able to register. To replay it, watch the entire series, or access any other on-demand PPAedu courses, simply join now orsubscribe to PPAedu. You'll get full access to over 170 HD videos on the latest business and creative techniques for photographers! 

Where do you turn for photographic education? No matter how long you've been in the photography business, you can always continue to improve your technique and business skills! That's why PPA started the PPAedu program, and we hope that you'll turn to us for your educational needs. 

PPAedu has over 170 videos (and counting) that PPA members and PPAedu subscribers can access on-demand. These videos cover techniques for photographers like lighting, posing and post capture, as well as the business topics sales, finance, marketing and operations. All taught by some of the most accomplished photographers in the industry. It's a complete education program, included for free with your PPA membership! 

What really makes PPAedu stand out is the Assessment. You can answer a brief series of questions in several areas which will give you personalized class recommendations based on where your photography and business skill are now. Find out more about the Assessment in the "Be More Educated: Take the PPAedu Assessment" post. 

As we alluded to earlier, new PPAedu courses are constantly being added. Take a peek at some of our most recently added courses below:

Richard Sturdevant, M.Photog.MEI.Cr.

Elements of a Composite
A composite is about bringing disconnected pieces together and connecting them. The finished image looks effortless, but a lot goes into the process. Richard Sturdevant shares his expertise as he guides you, step-by-step, through the elements of a composite. Watch a clip from the video, or sign-in to watch the complete video.


Eddie Tapp, M.Photog.MEI.Cr., API

Understanding Color Management
In this very detailed class, Eddie Tapp discusses the concept of color management, how you can understand it and better yet, how you can master it!


Do you want your photography business' website to appear towards the top of Google search results? Talk about a great boost in visibility for your business! As a photographer you should consider this as a goal for your website, and this is why PPA has been hosting a webinar series to help photographers learn how to tackle SEO. 

If you missed the first two parts of the series, PPA members and PPAedu subscribers can watch the recordings now! We recommend catching up on what you've missed in the first two parts of the series before the live date for "The True Art of SEO & Online Engagement...for Photographers!". 

In part 1 of this series, "The Pitfalls of SEO", we cover the basics of SEO and how you can get started, as well as some mistakes to avoid. Meanwhile, part 2 of the series goes over "Leveraging Local" and is all about how to make sure your business ranks in local searches. That way, when someone searches-for instance-for a wedding photographer in your town, you'll be sure to rank towards the very top in the results! You can download the slide decks for part 1 and part 2 of Brett's presentations now so that you'll always have a copy to reference later. 

We've received rave reviews about this series thus far and hope you too will start leveraging it as a useful learning tool and resource. The instructor, Brett Snyder, is the Director of Search Engine Optimization at Nebo--a web design and interactive marketing agency. Brett is a true expert in the field, and his webinars are packed with tangible SEO techniques and tips that he and PPA developed for photographers. You can also follow Brett on Twitter for advanced SEO updates and tips.

These webinars will give you ideas to create new connections with your audience and how this can boost your search engine rankings while giving your SEO a much needed human factor! PPA members and non-members alike can register to attend part 3 of this series, "Audience Engagement: The True Art of SEO"! The best part: the live presentation is free and open to anyone, so feel free to share the info with your friends and colleagues!

Part 3, "The True Art of SEO & Online Engagement...for Photographers!", will take place on October 8 at 2 p.m. ET. This time, Brett will show you ways to authentically engage with your audience online, and how this can help increase your rankings in search! It may not sound like much, but it makes a huge difference in search results!

People indeed often mistakenly think that SEO is all about stuffing keywords into the copy of your website, but you do need to prove to Google (or Bing!) that you aren't a spam bot randomly inserting keywords on a site to artificially boost your SEO. That's right, as Brett likes to say "Google is smarter than you" and when working with SEO you should "always remember to be (very) human."

If you're ready to dive in to SEO, this series is the perfect place to help you figure things out and take your online presence efforts to the next level! Register online now, all it takes is filling out a quick, basic registration form! PPA members and PPAedu subscribers can also replay the first two parts of this series online: Replay Part 1 and Replay part 2

Don't forget to check PPAedu's webinar schedule and mark your calendars for the upcoming parts 4, 5 and 6 as well!

Not a PPA member? You can register for this webinar and watch it live for free. All you need to do is create a basic account on PPA.com and you'll be able to register. To replay it, watch the entire series, or access any other on-demand PPAedu courses, simply join now or subscribe to PPAedu. You'll get full access to over 170 HD videos on the latest business and creative techniques for photographers! 

By now you've heard--Super Monday is just around the corner, and with that comes nearly 100 classes in cities across the United States (and three in Korea) focused on live, local education. It's your opportunity to earn service merits, network and meet some new friendly faces!

farren_peggy_maternity.jpgThis fall, we are thrilled to offer quite a few seasoned instructors teaching across a wide range of topics including Peggy Farren and her "Maternity Portraiture--Preparation, Selling, Lighting & Posting" and Kevin Floyd, CPP with his two courses "Portrait Retouching with Photoshop" and "Studio Lighting 101: Indoors & Out". These veteran Super Monday pros make learning feel like a day at the beach--which they both could be since they are based along the beautiful shores of Florida.

As volunteer instructors, what keeps them coming back to teach time and time again?

"I had such a great experience the last time," said Peggy. "Many photographers drove from two to three hours away to our workshop. One thing I've learned through running the Understand Photography Training Center is that educated competition is better for the business of photography. We have very few of the bargain basement photographers in this area since most of the new photographers train with us. We teach them how to price correctly and learn the business side of photography as well as the technical and creative side."

floyd_kevin_supermonday2013.jpgKevin, a former board chair at the Douglas Anderson School of the Arts in Jacksonville, knows that it takes special skills to lead in the classroom. "I love to teach, it is a part of me and I feel like it's my duty to give back. Since I was a high school teacher that was graded on how much my students retained, I like to cover how to remember and apply what was shown in class too!"

So, what will be covered in their classes?

In Peggy's maternity class, you'll walk away knowing the right questions to ask in the beginning, poses that flatter and sell, pricing, lighting and with beautiful portfolio images since it is a hands-on workshop!

"Attendees will leave with a new confidence. They'll learn enough lighting and posing to make any pregnant woman beautiful--okay, maybe using a little Photoshop, too. Attendees will have sample pricing plans that they can tailor to their own businesses and earn more money per session," said Peggy. "A maternity session should be the beginning of a lifelong relationship with your client. Learn how to make your client beautiful by proper lighting and posing."

In Kevin's first class on studio lighting, attendees will walk away with the foundational knowledge of five lighting patterns, achieving studio lighting outside with or without lights, capturing a 3D image through highlights and shadows and how everything revolves around 18% gray.

Kevin's second class will focus on Photoshop. Attendees will learn how to wield the mighty power of Photoshop with a restraint.

"We will over how to use Photoshop for retouching, but not over doing it. It still needs to look like your client when you're done. We'll also cover how to analyze what needs to be done and how to use quick fixes for common problems. The class will use problem images students bring in and as a class work on as many as we can!"

With any Super Monday class, you're bound to walk away with endless amounts of new ideas for your art and your business.

"I'm always more inspired when I'm confident in my technical skills. The technical part of photography has never come easy for me, so hands-on practice works as the best learning system for me. I want to inspire the attendees," said Peggy.

Head over to the Super Monday page to find a course chock full of inspiration and networking near you, or check out Peggy's "Maternity Portraiture - Preparation, Selling, Lighting, Posing and Editing" in Naples, or Kevin's "Portrait Retouching with Photoshop or "Studio Lighting 101: Indoors and Out.

And check out Farren's website at naplesportraits.com, and Floyd's at kevinfloyd.com.

To be the best photographer possible, it's important to continually educate yourself about the latest techniques for photographers as well as business practices. But where can you find the education you need? And once you find it, how do you know that it will meet your needs? 

To help you be more educated, PPA recently launched PPAedu as part of PPA's member benefits. There's currently over 170 HD videos available (and we're constantly adding more) on demand as well as live webinars in both creative photography techniques and business practices. Better yet, it's all included at no extra cost with your PPA membership!

What really separates PPAedu from the myriad of photography education is the ability to create a personalized program of classes. How do we do it? Through PPAedu's Assessment Tool. 

PPA members can take the assessment at no extra cost. You'll be asked a few painless questions about things like the state of your business, marketing plan, sales and finance. You'll also be asked questions about techniques for photographers like lighting, posing and post-capture. If that sounds daunting, don't panic! Each section moves pretty quickly, and you can always go one section at a time, saving your progress as you go. 

Once you've completed the assessment, you'll be ranked as beginner, beginner /intermediate, or intermediate/advanced in each category based on your answers to the questions. PPAedu then uses these rankings to provide recommendations of videos to watch from our course library that will help advance your photography knowledge. Talk about taking the guess work out of the equation! 

You can also reassess (either a single section or all of them at once) at any time as your skills progress to get fresh course recommendations. While it's not required for PPA members to take the assessment before watching videos, we recommend you do so that you can build your own educational guide! 

So, get started on the assessment and get your PPAedu recommendations today! Or, browse the online video library and upcoming live webinars. Not a PPA member? Join today for full-access to PPAedu, or you can purchase a 3 month subscription and try it out.
Imagine there was an educational program built just to you. It had everything you needed on both the skill and business of photography. It was completely online and available to you 24/7. There was no pressure involved--your personalized curriculum was there for you whenever you needed it, as many times as you wanted. And somehow, some way, it was free.

Does it sound too good to be true? It's not. That's PPAedu! And guess what? It's completely free for PPA members (Professional Active).

That's because PPAedu is PPA's newest membership benefit. 

With PPAedu, you get a personalized, online education platform that provides you with a full buffet of resources suited to your needs. Each program delivers great information clearly outlined with key takeaways to help you hone your craft and strengthen your business immediately.

PPAedu offers 8 categories (4 business + 4 creative) to tailor a program that suits your business growth. How do we do that? We provide these customized recommendations thanks to the self-assessment tool.  

Through a series of business and photo technique questions PPAedu first determines your skill levels in a variety of areas important to photographic and financial success (e.g. lighting, post capture, and business operations). Then, based on your answers, PPAedu pulls from its library of online courses to build your customized plan, available to you through online videos and webinars and available 24/7 to any PPA member. As you get better (and you will!) PPAedu will adjust this plan based on your learning progress, so after taking several courses, you can reassess any specific area of interest to get a new set of recommendations. With over 150+ HD videos, you won't run out of content any time soon!
  
PPAedu's Self-Assessment Tool is THE place to gauge your business and photographic skills at your own pace. The questions in the assessment span photographic and business topics and are designed to deliver personalized curriculum to fit your specific needs, skills, interests and business profile. After the initial assessment, you can choose to re-assess all or select topics, at any time, and receive a new set of recommendations.

And we didn't just throw these videos together with a random narrator or presenter. We've got some of the industry's finest dishing out their secrets to success. They volunteered their time to be PPAedu instructors and help you BE MORE! You'll learn lighting techniques, business strategies, marketing tactics and so much more. Again--whatever you need, we've got it!

PPAedu also includes live webinars. However, don't fret if you miss one, they'll all be available 24/7 with the rest of the videos after they air. It's like a built-in DVR! You can view the PPAedu live webinar schedule here

Last but not least, new videos will be added every month. This comes as part of your PPA membership (Professional Active). That's right! PPAedu puts a personalized education program (a $600/year value!) at members' fingertips, 24/7, at no extra cost. 

Need any more convincing to dive in? Just take a look at some of these early reviews:

"I am sending a big thanks to PPA for the new PPAedu.  PPAedu totally rocks with HD quality and great audio."
- Jerry Watson, CPP

"There is no service I've ever even heard of that gives you a survey, builds a list of your weaknesses and strengths and then delivers dynamic video training content. This is simple but unheard of in the photography industry. And it's free for PPA members. The survey and content has one goal in mind, making me a better professional photographer. WOW!"
- Mark Treen

"I know this sounds like a PPAEdu add but I am really just so excited that PPA has provided this for us just for being members.  You could almost go there knowing next to nothing except how to turn on the camera and PPAEdu will teach you the rest."
- Jason Grass

"PPAedu is an amazing resource. I have been watching videos in a bunch of the different categories and finding them very helpful. Even if it is something that I have learned before it's a great way to brush up on everything."
- Lauren Lambeth


And we're just getting started! The best photographers never stop learning, so give PPAedu a try and BE MORE!


*What's that you say? You're not a PPA Member? No problem! Try a three-month subscription to access all the PPAedu programming. A one-time fee of $150 puts all of PPAedu's online courses at the tip of your fingers!  


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