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by Trent Schick

Wouldn't it be great to have a learning program that's personalized to fit you and your business needs? Well, good news, because PPAedu does exactly that and more by providing you with all the educational tools you need to succeed as a photographer and business. All of this is accessible through your fingertips at any time.

PPAedu has created a great assessment tool that sets up your own personal plan of education. You will answer a series of business and photography-centered questions that will first determine your skill level to start. Then, based on your answers, PPAedu will pull online courses from its library to build your customized education plan. You will be able to hone your business and photography skills at your own pace and on your own time.

You also get 24/7 access to over 350 HD tutorial videos designed to educate you on all things photography and business. With new videos added every month, you are sure to find a video that fits you.


PPAedu is FREE to all members, and is just one of the many great resources that come with being a member. It's a learning opportunity that's too great to turn down.

Visit our website to learn more about PPAedu and see how you can start your education plan to make you and your business more successful! 

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by Trent Schick

Let's talk business. There's no doubt that you are out there every day working hard to make your work top-of-the-line, and be the best photographer you can be. But if you're wondering why your work is not getting the recognition and profit it deserves, maybe PPA's Business Challenge is the solution for you!

The Business Challenge helps members reach their business goals and overall become more profitable. It's a free, year-long program that is supported by mentors who are here to guide you, step-by-step, on how to take your business to the next level.

The Business Challenge is a fun, interactive way for PPA members to integrate as much business acumen as they can in one year's time. There is work involved, as this "challenge" is meant for photographers who are serious about taking their business to the next level. Participants will have tasks to complete and the opportunity to be active members of accountability groups and peer-to-peer mentoring. 

"PPA's business advice is based on years of experience and successful business mentoring," says Angela Kurkian, M.Photog.Cr., CPP and Director of Education at PPA. "The Business Challenge helps our members be more business-confident. It helps them think and strategize as a savvy business person." 

Many photographers are self-made, so they never had the chance to get proper training and education on the business side of how to be a successful and profitable photographer. PPA has filled in that knowledge gap with the Business Challenge.

One of our many satisfied members, Alison Satterfield, had this to say about the program: "This challenge is so awesome! I'm so happy that there is actual math that can put a real-life value on a hard-to-measure workload! I can now make sense of my numbers and it's useful and fun!"

Want to join the Challenge? Sign up today at PPA.com/Challenge to enroll in the next Challenge Group, which begins August 1st, and spend the next 12 months working on your personalized success path. Sign up today to begin your Challenge Group and Be More Business Savvy!

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By Mayo Lawal

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As a PPA member, you have access to a ton of online educational resources where you can learn anything from creative techniques to how to run a successful photography business. This includes free access to over 500 photography tutorial videos available through PhotoVision.

PhotoVision is a vast online video library where photographers can learn proven techniques and strategies that are being used by well-known experts in the world of photography. With PhotoVision you'll take a deep dive with top photographers, follow them in-studio and on-location, and get an insider's glimpse into their actual process! 

So, don't procrastinate! Check out PhotoVisionVideo.com today and begin exploring all the website has to offer. As a PPA member, you have full access for free anytime, anywhere. Not a member? Join PPA today and get access to PhotoVision and many other valuable resources!  

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By Chris Homer

If you are a photographer, PhotoVision is a great way to elevate your skills by using the more than 500 video tutorials available from some of the top photographers in the business. Better yet, PhotoVision is included for FREE with your PPA membership! Head over to PhotoVisionVideo.com to begin streaming classes.

And if it's been a minute since you've checked in with PhotoVision, be sure to come back and watch these new videos! The new releases include Sue Bryce, who is contributing to PhotoVision's new 'Year of Inspiration' series.

In this video, Sue Bryce shares the benefits of printing your work in-house. She explains how to achieve a lab-quality image by selecting the correct printer, paper options, and printing profiles. Additionally, she mentions how printing your own work significantly changes the way you value and sell your work while getting the reward of watching an image you created come to life.

Amy Doerring photographs three young sisters having a tea party. Amy demonstrates how to look for and capture the small moments that define a subject's personality. Amy shows how forgoing stiff posing and letting little kids just play, can lead to more expressive emotions. The kids also bring out a pet frog to play with while Amy photographs slice-of-life images.

Consider the fact that marketing to women is different than marketing to men and you'll see why Sue Bryce views this as an ideal opportunity to focus your message. As a glamour photographer, the majority of her clients are women and she shares how she tailors her messaging to suit them. Sue systematically breaks down the different demographics while explaining the types of products each is drawn to.

Visit PhotoVisionVideo.com today to access all of these classes! 

If you're not a PPA member, join today and watch all the PhotoVision and PPAedu photography tutorials, whenever you want, wherever you want! You could tap into more than 1,000 videos to take your photography to the next level! You have nothing to lose; try it today!


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Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.

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By Bethany Clark

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PPA always has the latest in photography news and education, and this month there are a few webinars that you just can't miss! 

PPAedu webinars are packed with useful information from industry experts about the most popular topics in the business.  From creative techniques that make your photos stand out, to how to run a top-notch photography business, we've got the webinars for you. 

Here's a look at the webinars coming up this month:

Same Day Sales Sessions: Learn how to make more money and impress your clients with same-day sales sessions. Design and sales mentor Andrew "Fundy" Funderburg will walk you through how to design albums and wall art, and fully retouch photos in just 15 minutes so you can easily run same-day sales sessions with your clients. He'll show you how even waiting one day will lose you money! July 11, 2017, 2 pm ET.

Social Media Marketing Essentials: Social media can be an incredible way to market your business and increase your income. Here's the thing, though: there's a ton of it out there, some of it is confusing, and finding time to fit it into an already busy life can seem impossible. Learn the basics of social media (as well as some great productivity hacks) so that you can utilize its incredible power without letting it take over your life. July 13, 2017, 2 pm ET. 

Giving Your Images Wings: Processing Aerial Photograms & Video: Join Colin Smith as he shows you how to process your aerial photographs in Adobe Lightroom and Photoshop. Aerial photos have some very unique characteristics that are different than other photographs you have taken. Discover how to keep your photographs looking natural, but also bend a few rules to bring out the very best in each image. Colin's aerial panoramas stop people in their tracks because they are so vast and unique; learn exactly how he makes these panoramas! July 18, 2017, 2 pm ET. 

These webinars are a sure fit for your photography education, so don't forget to register. Visit PPA.com/Webinars to sign up today! (And if you miss a scheduled live session, never fear. All live webinars are included in the PPAedu course library, free for PPA members!)

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By Bethany Clark

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PPAedu has an extensive library filled with hundreds of educational videos on the topics that interest you. Aside from being entertaining, these videos are packed with loads of information to help you brush up on, or learn more about photography.

The only way to access these helpful videos is through your PPA membership. As a PPA member you can access these videos anywhere, anytime. If you're not a member, stay tuned every month when PPAedu releases a video that's open for everyone to access! Be sure to hurry because you'll only be able to access the video for that month!

This month's release is "Glamour: Lighting and Posing" with Jamie Hayes, M.Photog.Cr., CPP, ABI, API. In this episode, Jamie Hayes demonstrates how to set up and work through a glamour session. You'll learn useful tips on lighting, posing, adding unique elements and edges, as well as helpful advice on how to change the picture by cropping through the lens while zooming in and out!

Non-members will have access to this video the entire month of July, and PPA members can access this video anytime. Between PPAedu and PhotoVision, photographers who have a PPA membership can tap into hundreds of programs to help them Be More! 

For full access to all the PPAedu and PhotoVision videos, join PPA today!

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by Mayo Lawal

Whether you are a pro or new to the industry, PhotoVision is a great way to enhance your skills. PhotoVision provides a behind-the-scenes look at the techniques used by well-known experts in the world of photography. PPA members have access to over 500 photography tutorial videos through PhotoVision. Every month, however, we unlock a free PhotoVision video so that non-subscribers can be a part of this learning experience.

In this month's free video, "Headshots," Gray Hughes gives some tips on how to achieve certain looks that casting companies look for in your client's headshots. Gary demonstrates how to develop a natural rapport with your client, so the session is fun, productive, and innovative. 


Check out PhotoVisionVideo.com today and begin exploring all the website has to offer. As a PPA member, you have full access for free, but non-members must subscribe. Join PPA today and get access to PhotoVision and many other valuable resources!

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By Mayo Lawal

One of the best ways to enhance your skills as a photographer is by viewing the more than 500 video tutorials available on PhotoVisionVideo.com from top photographers in the business. Don't believe it? Check out the newest video titled "Printing in House" by Sue Bryce.

In this video, Sue Bryce shares the benefits of printing your work in-house. She explains how to achieve a lab quality image by selecting the correct printer, paper options, and printing profiles. Additionally, she mentions how printing your own work significantly changes the way you value and sell your work, and the reward of watching an image you created come to life.

PhotoVision is included for FREE with your PPA membership. So, what are you waiting for? Head over to PhotoVisionVideo.com to begin streaming classes today! Not a member? Join PPA today and get FREE access to all the videos!


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by James Yates
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Are you flying by the seat of your pants when it comes to your business? Do you set goals and keep track of them? Do you forecast yearly? 

Most photographers don't. If you're in the volume business, specifically youth sports, let Jeff Gump, Cr.Photog., help you get on the track. Without goals and accountability you will never succeed. Take an hour out of your week and sit in on this must-see program.
 
This webinar is FREE and open to both PPA members and non-members alike, so register now and tune in tomorrow, June 22, 2017, at 2:00 pm ET!


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If you're interested in In-Person Sales (IPS), but feel overwhelmed or confused by the process, this webinar is for you! Instructors Rachael Boer and Dorie Howell break down this topic into simple, easy-to-understand steps, and help you learn how to find success with this business model. They will cover topics like:

  • What is IPS?
  • Common fears and hesitations
  • How do I start?
  • Overcoming objections
  • The transition
  • Purchasing samples, software, and other tools
  • How to prepare your clients
  • Avoiding sticker shock
  • Setting and enforcing policies
  • Helping indecisive clients
  • Running the sale
  • and more!
This webinar is FREE and open to both PPA members and non-members alike, so register now and tune in tomorrow, June 15, 2017, at 2:00 pm ET!


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