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By Sarah Ackerman

PhotoVision's February release has a wide range of photography topics to help you become a better photographer! In addition to the over 800 videos already available to PPA photographers, we're adding the following in the next few weeks:

Creating Cinemagraphs: Beth Forester, M.Photog., Cr, CPP
Beth Forester shows how to make a cinemagraph, which is a combination of still images with video that creates a fascinating visual. Beth talks about how they can be used as incentives for clients to order packages by including them free of charge. They also work great as social media marketing material.

Couples Posing Part 1: Jen Hillenga, M.Photog. Cr. 
Jen Hillenga photographs a young couple in their hip, open Brooklyn apartment. Jen challenges herself by using no equipment besides her camera to capture gorgeous, slice-of-life couple photos. She talks about how she started her photography business by exclusively shooting in people's homes and how she spun that as a benefit to her clients. She also discusses clothing choices and how she chooses the right coordinating outfits for the right shots.

The Fred Marcus Story: Andy Marcus, M.Photog., Cr. 
Photographer Andy Marcus sits down with PhotoVision correspondent Melanie Anderson to discuss the history of Fred Marcus Studio and what led them to their place of current prestige. Andy talks about the transition from film to digital and how he maintains a film sensibility in the age of digital. He shares how he runs a studio with numerous full time employees and freelancers in a way that maintains a high caliber of consistency.

Portraits of the Groom: Gary Hughes, M.Photog.Cr., CPP
Gary Hughes photographs a groom in a billiards room. Gary composes masculine, film-noir type images that would be worthy of the Rat Pack's portraits. He utilizes unconventional lighting methods, such as a powerful hand light diffused by an umbrella, that work perfectly for the run-and-gun nature of wedding photography. Gary teaches how to get stylized detail shots that look like they're straight out of a fashion magazine. Gary's thematic groom preparation shots will be sure to inspire creativity in your next wedding shoot.

As a PPA photographer, you have immediate access to 24/7 streaming of PhotoVision and PPAedu content (combined, it's over 1,300 tutorials and videos)! Not a member, join today! Check out the latest from PhotoVision on the newly redesigned website at photovisionvideo.com. Be More Educated!

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Sarah Ackerman manages all things social media for PPA and Imaging USA. When she's not living on the internet, she loves improv comedy, going on wilderness adventures, gallivanting around the globe, knitting, wood working and yoga. 



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By Chris Homer

Each month, one PPAedu video is unlocked for everyone to enjoy, because we believe in the power of education for all (it's normally reserved only for PPA members)! The PPAedu library has a lot to help you sharpen your photography techniques, marketing strategies, sales techniques, regular business operations and more! These tutorials and educational videos are available 24/7 to PPA members. And between PPAedu and PhotoVision, if you are with PPA, you can tap into over 1,300 online programs to help you Be More! If you haven't checked out PhotoVision in a little while, go back now: there's a brand new website with a lot of new videos!

For the month of February, the video "Environmental Lighting: The Basics" with Jamie Hayes, M.Photog.Cr., CPP, ABI, API, has been unlocked and is available for anyone who wants to learn how to photograph outdoors using natural light. Shooting outdoors using natural light can be challenging--clouds, too much sun or a strong wind, and your moment is gone. In this class, Jamie gives you the fundamentals you need to successfully use natural light and make the most of your outdoor opportunities.

If you're a member of PPA, just log in to watch the video anytime. Non-members will have access to this video this month only at PPA.com/TryEdu. For full access to all the PPAedu and PhotoVision videos, join PPA today!


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About the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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By Chris Homer

Each month, one PPAedu video is unlocked for everyone to enjoy, because we believe in the power of education for all (it's normally reserved only for PPA members)! The PPAedu library has a lot to help you sharpen your photography techniques, marketing strategies, sales techniques, regular business operations and more! These tutorials and educational videos are available 24/7 to PPA members. And between PPAedu and PhotoVision, if you are with PPA, you can tap into over 1,300 programs to help you Be More online! If you haven't checked out PhotoVision in a little while, go back now: there's a brand new website with a lot of new videos!

For the month of January, the video "How to Handle Client Objections" with Lori Craft, Cr.Photog., has been unlocked and is available for anyone who wants to learn how to turn "no" from your clients into "yes" and make more sales. Learn how to handle client objections and help you turn your client's frown upside-down!

If you're a member of PPA, just log in to watch the video anytime. Non-members will have access to this the video this month only at PPA.com/TryEdu. For full access to all the PPAedu and PhotoVision videos, join PPA!


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About the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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By Sarah Ackerman

Nearly a full year has passed since Krista Lee Newbill of Krista Lee Photography of Murfeesboro, Tennessee started her Studio Makeover with PPA. We checked in with Krista one last time this year on Skype to see how she's changed her business over the course of this process and before we see her live at Imaging USA in Atlanta, Sunday, January 10, 2016 at 5 PM. Check out the video below for this last recorded studio makeover check-in with Krista!



About PPA's Studio Makeover:
At the beginning of 2015, PPA began working with two lucky studios giving them the chance at a total business makeover. The goal is to boost their profits and analyze all elements of their business from their business model, branding and pricing to marketing, sales strategy, workflow efficiency and overall profitability. Both studios are measured based on the tools, information and resources set by PPA's Benchmark. Want to know more about the full project? Read more here. 

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Sarah Ackerman manages all things social media for PPA and Imaging USA. When she's not living on the internet, she loves improv comedy, going on wilderness adventures, gallivanting around the globe, knitting, wood working and yoga. 



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By Sarah Ackerman

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Each month, one PPAedu video is unlocked for everyone to enjoy (it's normally reserved only for PPA photographers), because we believe in the power of education for all! The PPAedu library has a lot to help you sharpen your photography techniques, marketing strategies, sales techniques, regular business operations and more! These tutorials and educational videos are available 24/7 to PPA members. And between PPAedu and PhotoVision, if you are with PPA, you can tap into over 1,300 programs to help you Be More online! If you haven't checked out PhotoVision in a little while, go back now: there's a brand new website with a lot of new videos!

For the month of December, the video "Feel the Light" with Richard Sturdevant, M.Photog.M.Artist.Cr., has been unlocked and is available for anyone who wants to learn how to combine the science and art of lighting. Learn how to blend technical expertise with talent to create drama, emotion and feeling in your images from this imaging master. 

If you're a member of PPA, just log in to watch the video anytime. Non-members will have access to this the video this month only at PPA.com/TryEdu. For full access to all the PPAedu and PhotoVision videos, join PPA!


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Sarah Ackerman manages all things social media for PPA and Imaging USA. When she's not living on the internet, she loves improv comedy, going on wilderness adventures, gallivanting around the globe, knitting, wood working and yoga. 

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By Sarah Ackerman

Each month, one PPAedu video is unlocked for everyone to enjoy (it's normally only for PPA photographers), because we believe in the power of education for all! The PPAedu library has a lot to help you sharpen photography techniques, marketing strategies, sales techniques, regular business operations and more! These videos are available 24/7 to PPA members and between PPAedu and PhotoVision, if you are with PPA, that means that you can tap into well over 1,300 tutorials to help you be more online! If you haven't checked out PhotoVision in a little while, go back now: it's a brand new website with a lot of new videos! 

For the month of November, the video "How To Create a Profitable Pet Photography Business" with Kim Hartz, CPP is unlocked for anyone who wants to be more profitable through pet photography! There you'll learn how to develop your style as a pet photographer, get some great branding and marketing tips, understand how to create successful relationships with vendors, zero-in on best practices in working with your furry clients, and last but not least, get how to prep for a pet session in a way that allows you to increase your sales during the ordering appointment! 

If you're already with PPA, just log in to watch the video. Non-members can access the video this month at PPA.com/TryEdu. For full access to all the PPAedu courses and PhotoVision streaming videos, join PPA!

Sarah Ackerman is known around PPA as #Sarah in part because she handles all things social media and in order to differentiate herself from the other Sarahs in the office. Sarah loves improv comedy (think "Whose Line") and routinely performs around Atlanta. When she's not tweeting/facebooking/instagramming all of the action at PPA, she can be found gallivanting around the world or wandering around the woods with her pup, but more than likely she's on stage making people giggle.

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By Nicole McIntosh

The deadline to register online for a $99 Super 1 Day class is approaching fast (September 29, 2015 to be exact), and this is something you won't want to miss. Once this date has passed you must register on site and the price will increase to $120 (if space permits). All photographic classes will be held October 5-19, 2015, which gives you a two week time frame to find one that fits your schedule and educational needs!

WHY YOU SHOULD JOIN A CLASS NEAR YOU?

There are 174 classes offered for this amazing opportunity! Studios across the country will be inviting attendees to join their daily workshops where they can learn about a wide variety of topics such as portrait and wedding photography, posing and lighting, digital retouching and workflow, and sales and marketing strategies. There are so many locations and so many choices to choose from, and don't forget about the Super 1 Day Bonus Pack! All attendees will receive the Bonus Pack, featuring offers and discounts from various companies such as iSmartPhoto, Simply Color Lab, Rebooku, and many more! Super 1 Day will be an excellent learning experience and a way for you to interact with your peers during a full day of photography education by a professional photographer near you.

Remember that PPA members receive one service merit for each class they attend. PPA membership is NOT required to participate.

Register today! 


Nicole McIntosh is one of PPA's Marketing and Communications Interns, yay! Nicole is known for her vibrant smile and the one to laugh even if the sky is falling. A sophomore at Spelman College, she hopes that working with PPA will give her the tools she needs to start her own non-profit organization one day.


Each month, one PPAedu video is unlocked for everyone to enjoy (not just PPA photographers), because PPA believes in the power of education for all! This is just one of the over 300 videos in the PPAedu library on photography techniques and business best practices. These tutorials are available 24/7 for PPA photographers! Plus, as a PPA photographer you have access to the over 800 videos from PhotoVision on demand. That's over 1,100 videos available anytime, anywhere!

In this month's free video, Mary Fisk-Taylor, M.Photog.Cr., CPP, ABI, API, walks you through how to set up "Simple Posing and Lighting Family Portrait Month." These tips lend themselves to be easily incorporated into any situation where you're trying to host multiple sessions in a single day and eliminate post process time! 

What is Family Portrait Month? This annual event is put on by PPA Charities to benefit their charitable partners, as well as elevate the business images of participating studios! For more information, visit ppacharities.com.

If you're a PPA member, log in to watch the video. Non-members can access the video during June at PPA.com/TryEdu. If you want full access to all the PPAedu courses and PhotoVision streaming videos, join PPA now! 

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Sarah Ackerman is known around PPA as #Sarah in part because she handles all things social media and in order to differentiate herself from the other Sarahs in the office. Sarah loves improv comedy (think "Whose Line") and routinely performs around Atlanta. When she's not tweeting/facebooking/instagramming all of the action at PPA, she can be found gallivanting around the world or wandering around the woods with her pup, but more than likely she's on stage making people giggle.
By Chris Homer

Each month, one PPAedu video is unlocked for anyone to watch (not just PPA members!), because PPA believes in the power of education for all. This is one video from PPAedu's library of 300+ tutorials on photography techniques and business best practices available 24/7 with a PPA membership. And with the recent addition of PhotoVision videos, there are even more courses (a total of 1,100!) for PPA photographers to watch on demand at no extra cost. 

This August's unlocked video will be a great help to any photographer looking to improve their posing of high school senior boys. When it comes to a senior photo shoot, it can be a real challenge pleasing both the senior and his parents, as often what they are looking for in their portrait is quite different. This unlocked video is sure to help you figure out poses that will create awesome portraits that will be enjoyed by everyone!

In "Posing Seniors: Getting the Right Look for Boys," Bry Cox, M.Photog.Cr, CPP, shares his posing advice with you through demonstrations with live models. From what poses to use, to how to use props successfully, you'll get a great overview on posing that you can use to create better portraits.
 
If you are already with PPA, log in to watch the video. Non-members can access this video at no cost throughout August at PPA.com/TryEdu. If you want full access to all the PPAedu and PhotoVision on-demand video programming, join PPA now!


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About the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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By Chris Homer

Each month, one PPAedu video is unlocked for anyone to watch (not just PPA photographers!), because PPA believes in the power of education for all. PPAedu is a library of 300+ video tutorials on photography techniques and business best practices available for PPA members 24/7 as part of their membership. And with the recent addition of PhotoVision, there are even more courses (a total of 1,100!) for PPA photographers to watch on demand at no extra cost. 

July's unlocked video is great for photographers looking to improve their marketing. One aspect of strong marketing is having a consistent brand for your photography business. If you're not sure where to start building your brand, July's video is a perfect place to start. 

In "Bring Out Your Brand," PPA's CEO and marketing pro David Trust takes you through the intricacies of what makes a brand and how you can build yours!

If you're with PPA, log in to watch the video. Non-members can access this video throughout July at PPA.com/TryEdu. If you want full access to all the PPAedu + PhotoVision on-demand videos, join PPA now!


ch_headshot_100x100.jpg
About the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.



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