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Educate Your Local Photo Retailer! - PPA Today

Educate Your Local Photo Retailer!

April is Copyright Awareness Month

Have you ever had your rights infringed upon by a photo retailer? Hint: You most likely have and the worst part is both you and the retailer probably didn't even know it! Often retailers commit or allow copyright infringements simply because they do not fully grasp that they actually have some responsibilities.

But you can help make sure it doesn't happen again! (OK, maybe not completely, but you can help make it happens LESS!). April is Copyright Awareness Month. As such, you can work with PPA to better inform photo retailers across the United States. Especially those right in your neighborhood.

Your local retailers (including the big ones like Target, CVS and Walmart) might just be printing whatever comes in and not checking for copyrights. No one wants to infringe the law. You can help them know what they don't know. And most large chain stores don't offer systematic training for their in-store lab attendants or clerks. They will appreciate you helping protect their business, while you will also be protecting your own work! It's a training win-win.

 

There are two ways you can do your part and get involved:

 

1.    Inform/Train photo retailers in your area. This means those who print photos for consumers, especially those high volume/low quality retailers. Focus on larger retail chains, where your clients are most likely to have access to self-printing and scanning services.

It's easy to sign up and participate in the program. As soon as you sign up, we'll send you the "Helpful Tips For Handling Professional Photographs" brochure that you can use as an icebreaker and excuse to visit the photo retailers in your area. It's good to leave some behind for them too.  

 

NOTE: Before you embark on this Copyright Awareness mission, please educate yourself first so you can help retailers understand their responsibilities. It's important to maintain strong relationships with photo retailers, so make sure your conversations are positive and productive!


Q: What is the most important point to get across to printing retailers?

A: When in doubt, never print or reproduce a professionally-created photograph without written consent from the photographer!

This is a great way you can help protect your images, especially since such a critical part of your revenues come from printed work.  


2.    Get up to speed on World Copyright Day! It's much easier to inform and train retailers and clients when you have a firm grasp on your copyrights. Make sure you're doing everything you can to protect your images. Here's a free live webinar that will help you take these first steps!

Consider signing up for the webinar. Again, it's free and i
t will help you understand what further steps you can take to protect your business from copyright infringements AND what to do in the annoying case that infringements occur. Sign up to participate! It is a brief but educational webinar and it WILL help you determine if you are doing everything you can to protect your images. 

You might feel comfortable with what you are already doing, but the law keeps evolving and you never know what you're missing! Be more prepared, be more protected, be more aware...  all photographers need (more) copyright protection!

Copyright matters. And as always, PPA has your back. This is your chance to get involved. 

Webinar: Are Your Images Protected? 
Thursday, April 23, 2015 - 3-4 pm ET

FREE

Lindsey Forson, coordinator, PPA Copyright & Government Affairs Department



About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on March 31, 2015 9:34 PM.

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