PPA Today: PPA Member Alert Archives
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We are very excited to report that members of the House Judiciary Committee are currently working to create legislation which would achieve PPA's top advocacy goal: the creation of a copyright small claims process.
As a PPA member, help us to advocate for this new legislation on a grassroots level when a bill is introduced. This could take place in the next few weeks! Please join us for an introductory webinar to learn more about how YOU can be involved and help advance copyright for photographers. As PPA mobilizes its efforts on top legislative priorities, YOU CAN HELP! There are 2 sessions to choose from (same content, just different times):
In addition to the webinar, we encourage you to read more about the issue here and sign up to be a part of our Grassroots Action Team, where you'll be given instructions on what to do next (calling your representative, emailing your senator, etc.) As a professional photographer, you have copyright protection but not an effective means of enforcing your rights. This is because the current system practically excludes the vast majority of creators by not offering an adequate enforcement option for small-business copyright holders. PPA has been advocating for the creation of a copyright small claims process for the past ten years! This issue is vital to every professional photographer throughout America--do not miss out on this opportunity to be part of these positive changes!
Mark your calendar and sign up for one of these webinars: Wednesday, or Thursday. See you then!
It's time to alert your non-PPA member friends. Each month, one PPAedu video is unlocked for everyone to enjoy, because we believe in spreading the wealth of education that PPA members have at their fingertips! The PPAedu library has a lot to help you sharpen your photography techniques, marketing strategies, sales techniques and business operations. These tutorials and educational videos are available 24/7 at no cost as a benefit to PPA members. Between PPAedu and PhotoVision, you can tap into over a thousand programs to help you Be More! If you haven't checked out PhotoVision, take a look. There's a new website with a slew of new episodes!
For the month of June, the video Photoshop: Retouching for Beauty with PPA Instructor Jen Hillenga, M.Photog.Cr. has been unlocked. In this video, Jen teaches you how to enhance your subject's beauty, using some quick and easy Photoshop tricks. You'll first go through the options you have with Photoshop, like controlling exposure, color, crop and vignette. Then Jen will take you through the steps to use so that you don't go overboard or lose the integrity of your images. Drilling down into specific tools, you will explore vignette creation and blemish removal, using the history brush, adding shadows to naturally enhance, and applying selective blurring techniques for extra effects. In her easy and effective way, Jen breaks this down so that you can take your images from beautiful to breathtaking!
If you're already a member of PPA, just log in anytime to watch the video. This video is unlocked for non-members, this month only, at PPA.com/TryEdu. For full access to PPAedu and PhotoVision programs, join PPA today!
James Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL.
Hurry! There are offers from DriveSavers, Manfrotto, Profoto, H&H Color Labs and Pounds Labs that are expiring soon! Be sure to use them while you can and keep the Special Offers page bookmarked so you don't forget the deals.
Member Perks & Savings are just more of the ways PPA
helps you Be More Savvy.
The Business Challenge helps photographers improve their business by building a stronger foundation with a focus on sustainability and profitability. The April group has already experienced two weeks of business-changing assignments, Q&A webinars, inspiration, check-ins, recaps and mark-your-calendar alerts. It's a great way to confidently build your business and not go it alone!
#1 No nonsense business advice
Led by PPA Director of Education Angela Kurkian, this 12-month Business Challenge is THE place to come for small-business help specifically developed for photographers. It is a sound framework to help PPA photographers steer their studios in the right direction. Don't be afraid to take the Challenge! Kurkian explains, "A lot of the things (the participants) are nervous about are things that being a member of PPA will help with (i.e. pricing, marketing, value through certification and becoming better at the craft of photography through photographic competition)."
#2 Peer-to-peer support group & accountability
The Business Challenge was developed to help hold photographers accountable in their attempts to improve their studios. One of the most popular and rewarding components of the Business Challenge in that regard are the questions and answers in the forums, where Kurkian poses questions to the group for an honest, frank discussion among peers. The questions can be complex, or as simple as "What are you afraid of?"
Here are some examples of the candid answers pulled from the group:
Q: What are you afraid of? What stops you from taking action?
"Will people value me?"
"My biggest fear is that I'm going to fail and look like a complete fool for even trying. I worry that my work isn't worth anything, that my peers view me as just another mom with a camera, and that I won't earn their respect; and I worry that I'll never find a client that values my work."
"I worry that maybe I AM talented but I'll let my fears squander it away or that my lack of business acumen will outweigh that talent."
"People will not pay our prices and will go with cheaper alternatives. People do not value our art or our time. My phone will stop ringing. We won't be able to afford/maintain our lifestyle."
But don't get too bogged down in the muck of negativity! Sharing with your peers is a wonderful way to see how alike we all are. Once these obstacles have been identified, it's only a matter of banding together and learning how to stomp it out with knowledge, hard work, and support from
PPA and your peers. We're all in this together!
#3 Safe practice for your own business
PPA is constantly developing new curriculum, offering webinars and advice to inspire and ignite the Business Challenge participants, and pushing them to greater success as artists and business people. You'll even notice Wes Roberts, who completed the Studio Makeover Challenge last year, hanging around the forums and offering great advice as someone who's been through the program.
Check back in a couple weeks, where we see what's going on with April's class one full month in...maybe some of their fears will be alleviated? (Spoiler alert: They will be!) Sign up now for the May class! Over 50 members are already on board! It's your turn to take control over your business and Be More! Sign up for free at PPA.com/Challenge.
The FAA recently expanded its online drone registration system to include unmanned aircraft systems (UAS, or "drones") being used for commercial or public uses. Previously, online registration was only available for drones being used for hobby or recreational purposes, but no matter the purpose or activity, all drone owners are required to register every drone they have. The registration process only takes five to ten minutes. The cost is $5.00 and each drone registration is valid for three years.
Here's the official website to register your drone: FAA.gov/UAS/Registration. Remember: only hobby and recreational uses are currently permitted unless the drone operator is a licensed pilot and has a Section 333 exemption from the FAA but stay tuned for new regulations that should be made public within the next few months. PPA wants to be very clear that the registration expansion does not mean that regulations have changed (though it is a good sign that the changes are coming very soon).
Registering a drone for business-related use is very similar to the hobbyist registration and is outlined in this article PPA published previously. There is just one additional step required and that is for you to provide the manufacturer, model, and serial number of your drone. The system will also prompt you to input information about your organization (your business) into your account profile.
Once you have registered your drone, you will be assigned a registration number. Be sure to follow the FAA's instructions for labeling your drone properly once you have that unique registration number. You must have your FAA registration certificate in your possession when operating any unmanned aircraft. That proof of registration may be either on paper or electronic, but it must be available immediately upon request.
And remember: Commercial drone use is still heavily regulated, requiring an exemption from the FAA and a pilot's license to be fully legal; however, we expect those requirements to be loosened soon. The FAA making commercial registration available online bodes well for the new regulations appearing just around the corner. We'll keep you posted on any and all updates here and on PPA.com/Drones.
By now you know PPA is always fighting for your rights on Capitol Hill, lobbying and advocating for improvements to copyright registration and the modernization of the copyright office (including a small claims option).
We're pretty proud of the "big-picture" ways that we're working to improve your business's sustainability and profits, but there's a smaller, peer-to-peer way that PPA has helped, behind the scenes, for years: assessing whether or not members' works have been infringed.
In the old days (up until this month), if a PPA member felt their work may have been lifted without their permission, they would call and speak directly to our Government Affairs Coordinator. The GAC would walk each caller through the appropriate steps of determining if the use of a work was a violation of copyright law and what the next steps to take were.
Now, in honor of World Copyright Day being right around the corner (April 23rd), PPA is unveiling our newest member tool: the Copyright Infringement Assistance tool! This fast and easy tool does, online and in minutes, what the GAC used to do over the phone. Call it the "scaling up" of helping our members. With the new tool, if you think you've been infringed upon, you only have to answer 2-3 questions and the tool will generate specific help for you, including DCMA takedown notices, certified letters to the infringing parties or letting you know when it's time to contact an attorney.
If you feel your work has been infringed upon, but you don't know what to do about it, PPA can help with our Copyright Infringement Assistance tool. It's designed to point you in the right direction, with steps you can take to stop the infringement! It's quick and painless...because having your art stolen is painful enough! Come see how it all works, and also get your hands on our Copyright Kit and see Anne Geddes speak on the subject, at PPA.com/Copyright.