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PhotoVision has everything you're looking for and more! This great resource provides an all-access, behind the scenes look at the techniques used by some of the biggest named professionals in the world of photography. These videos cover a wide range of best practices to inspire every element of your business. The best part about PhotoVision is that it's free to PPA members. 

PhotoVision's Year of Inspiration continues with the release of "You as an Artist" with Anne Geddes on Monday, February 13th. 

Anne inspires us with her take on being an artist, truly owning your work and giving it a sense of importance.  She disputes the idea that "everyone's a photographer" and encourages you to see past such a simplified concept so that you are inspired to, in her words, "rise above that vacuous imagery and create a timeless piece." 

You can look forward to her passionate conversation on PRINT. The Movement with PPA's Director of Education, Angela Kurkian. The two discuss the importance of printing in photography and the role it plays in valuing your imagery and yourself as an artist. To learn more about PRINT. The Movement, visit our website.

Anne Geddes, one of the world's most respected photographers, creates images that are iconic, multi-award winning, internationally acclaimed, and beloved. 

A global ambassador for children, Anne, as well as having her own Philanthropic Trust, is proud to be the Global Advocate for the UN Foundation's Shot@Life campaign, an Ambassador Volunteer for the March of Dimes and an Ambassador for the GSK global awareness campaign for meningococcal disease.  

Anne's imagery has been published in over 84 countries, and in 24 languages. Anne has recently released a new series of photographs based on the signs of the Western Zodiac. 2017 will see the release of a comprehensive retrospective of her work, published by Taschen. 

For more information on Anne, please visit www.annegeddes.com.  Follow Anne on Facebook to see inside the studio, and stay up to date with her latest work.

By Autumn Rice

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Have you visited theLoop lately? 

theLoop is a great way for PPA members to connect, share stories, and give advice about their experiences as professional photographers, as well as stay up-to-date on what's new at PPA. The biggest bonus to interacting on theLoop is that there are no clients! 

Have questions about photography? Post it on theLoop! It's a safe way to answer your most important photography questions from professionals just like you!

If you haven't logged on for a while, here's a recap of some of the discussion tips you've missed. Check it out!

This Looper is a wedding photographer who may have lost the files for 6 weddings, her own personal wedding, and other personal files. She wants to know what advice PPA members have to offer.  One Looper said:
 
"You say your original computer died and somewhere in the process, you backed up the data to this external drive. Perhaps it still exists on the drive in the original computer? Might depend on how it "died," but I would be pulling that drive out and looking at it.
Just a thought..."
--Tony

Here's a member who has taken on some new photography projects and needs some advice about expanding the pricing, and how to draft a contract for a vendor. This member advises:
 
"Okay - I am totally going to go out on a limb here and say you really need set some boundaries on that. I made the mistake of getting in over my head with very little Return on Investment in engaging with a boutique. I did it the wrong way of doing product shots of all their inventory consistently. It can be done well, but you need to set boundaries. I prefer to have 1 day events to do it all. For website managing that can get tricky. I usually just provide web-res ready images for them. But I would suggest maybe seeing if Sticky Apps could be an option and charging a consistent monthly fee for it all. :-) Sorry I am not much help as I am working through setting up my boundaries this year."
--Ray

The Print Movement is a great way to get involved with printed products and this Looper has some questions about motivations for clients to purchase prints.

"Touch and feel!  That's huge especially for women--which are the majority purchasers of portraits. A physical product that they can touch, feel, hold (albums, books, wall portraits) increases the perceived value of an item over a JPEG on a disc. Plus you are doing your clients a disservice by making them go out and find a lab to print and then buy a frame etc etc. If they can walk out of my studio with an archival piece of art for their walls, that has value."
--Tara

Imaging USA provided some inspiration for this photographer to venture into glamour and boudoir photography. She has questions about what questions to ask clients and how to price her products. Here's a response:

"Randall is right on track with the type of questions. Many resources for client questionnaires exist (The Boudoir Divas), Boudie Shorts, Molly Marie, Jen Rozenbaum, Christa Meola) just google and you'll find a wide variety of resources. Sue Bryce will tell you she deplores the term boudoir photography, and she isn't doing the common style boudoir most people recognize. She asks her clients a very smart question "How do you envision your photograph" - to paraphrase. What she's asking is what is their dream image - riding on a horse in the park with Victorian apparel or standing in Time Square in a red gown....
Asking the client what they envision and like combined with questions along the lines of what Randall mentioned is a winning combination."
--Mark

As a new member to PPA, this Looper has some questions about how to start a successful photography business. Here's what a Looper had to say:

"What Mark said--plus believe there may be some great videos on this in the PPAedu archives so be sure to check those out. PPA also does a Business Challenge but not sure if you have to already be in business a number of years to do that or not. Determine the type of photography you want to do--sounds like weddings and maybe portraits as well. Then you will want to get down and dirty on determining your pricing. As Mark said it's critical to understand your cost of doing business-how much do you need to make just to keep the doors open, lights on etc."
--Tara

These are just a few of the great posts made on theLoop. Hop on over to theLoop to see other posts and make some of your own! 

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Your PPA family is getting bigger: the New York Institute of Photography is now offering their students certification through PPA's CPP program! This is a big deal and serves to expand and deepen both organization's missions to elevate the craft of photography and provide support to professionals. Check out the press release, reprinted below.

NYIP Adds Certified Professional Photographer (CPP) Designation to Online Photography Course Offerings    

The New York Institute of Photography (NYIP) has partnered with the Professional Photographers of America (PPA) to offer their students and graduates a widely recognized industry certification. The CPP (Certified Professional Photographer) designation is the official credential for photographers that want to set themselves apart within the highly competitive creative industry.

NEW YORK, NY-JANUARY 17, 2017
The New York Institute of Photography (NYIP) has partnered with the Professional Photographers of America (PPA) to offer their students and graduates a widely recognized industry certification. The CPP (Certified Professional Photographer) designation is the official credential for photographers that want to set themselves apart within the highly competitive creative industry.

The Certified Professional Photographer (CPP) program from PPA assures potential clients of a photographer's knowledge, experience and continuance to develop new skills and techniques. It is a declaration of professional competence and ability. Through this exclusive partnership, photographers who study with NYIP can qualify to take the CPP exam and earn their certification.

Photographers who earn their CPP credential do so for three primary reasons. First, it gives them an edge in advertising their services, as certification promotes trust in the minds of clients and consumers. Second, it is a way to justify the price of services offered by the world's top photographers. Finally, the peer validation step that is required to earn the certification signals to the photography world that you truly care about your craft.

"PPA is excited to bring the Certified Professional Photographer (CPP) credential to NYIP students and alumni through this exclusive partnership," says Julia Boyd, CAE, Director of Certification at PPA. "As the world's largest non-profit photography association PPA's mission of creating a vibrant community of successful professional photographers by providing education, resources and industry standards of excellence is in sync with NYIP's values and goals. We are eager to spread the power of Certification as both organizations continue to raise the bar in the photographic industry."

The CPP program can be added to any of NYIP's online photography classes at the time of enrollment for $473. This cost is $50 less than the price typically offered by PPA and includes one year of PPA membership. Students and graduates already enrolled in NYIP courses may purchase CPP directly for the same price.

After purchasing, the path to certification is a simple, 3-step process. First, students will declare their candidacy to PPA. Second, they will study for and pass the CPP exam. Finally, they will submit a set of images for official review. Once said images are approved, the photographer will have earned their CPP designation.

For more information or to get started on your path to photography certification, you may visit http://www.nyip.edu/courses/cpp-photography-certification.

About the New York Institute of Photography
The New York Institute of Photography offers ten great online photography courses. Founded in 1910, NYIP is the largest and longest running photography school in the world, having successfully trained thousands of photographers for more than 100 years. Located in the heart of the art capital of the world, New York City, NYIP brings high quality photography education straight to its students' doors. NYIP currently offers ten online photography courses in areas such as portraits, weddings, travel, nature, photojournalism, video making and Photoshop. NYIP is owned and operated by Distance Education Co., LLC, which also operates the New York Institute of Art and Design, the premier home-study school for creative professionals.

About Professional Photographers of America (PPA)
Professional Photographers of America (PPA) is the world's largest non-profit photography association organized for professional photographers, by professional photographers and with more than 29,000 creative members in more than 50 countries. Our mission is to create a vibrant community of successful professional photographers by providing education, resources and industry standards of excellence.

By Autumn Rice
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Mel Robbins is one of the most sought-after motivational speakers out there and you now have a chance to see her in person. Her life experiences have helped her craft speeches that deliver business-expanding, life-changing, interactive advice to inspire change, challenge thinking and accelerate personal and professional growth. Her book, Stop Saying You're Fine, is a best seller that has been translated into four different languages, and her TEDx Talk "How to Stop Screwing Yourself Over" has over 10 million views across 37 countries. Mel Robbins is a CNN host, commentator and legal analyst, criminal defense attorney, and now she can add Imaging USA Keynote Speaker to her host of talents. 

That's right folks; Mel Robbins is coming to Imaging USA! She will give a keynote presentation on the morning of Sunday, January 8th and follow it up with a book signing directly after in the lobby of the Lira Cockrell Theatre at the Henry B. Gonzalez Convention Center. in San Antonio, Texas.

So what are you waiting for? Imaging USA is the only place to be in January 2017! Go to ImagingUSA.org/Register to take advantage of the Early Bird Rates ($50 off!) before time runs out December 8th! 

See what all the fuss is about: Mel's Ted Talk 
by Sidra Safri 
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In the past four months, all everybody seems to be talking about are Drones. Between trying to figure out the new FAA regulations, deciding what type of drone to get, studying for the FAA certification test, and making sure you are properly insured; it can make anybody's head spin. If only there was someone who has been through the process that you could talk to! Well, guess what? There is! PPA is providing its members with two great opportunities to get all your drone questions answered. 

PPA member Eddie Tapp is hosting an "Ask Me Anything" session on November 14th and 15th, exclusively on theLoop, PPA's members-only online networking platform. An "Ask Me Anything" is like an online press conference where YOU get to ask the questions. For those two days, members can log in to theLoop and post a question for Eddie to answer. Check back frequently, as Eddie will be answering your questions throughout the 48-hour period. Eddie has always been on the cutting edge of drone photography, and has become an expert in the area. Just take a look at his recent article in Professional Photographer magazine to get a feel for how knowledgeable he is on the subject of drones. During the Ask Me Anything on November 14th and 15th, Eddie will be available for you to: 

Ask away! He will answer all your questions (that he can)
get the inside scoop on what to study for the FAA test 
go over what to look for when buying a drone, and 
get some tips and tricks on how to master flying your drone to get the best shots. 

Just remember to Save the Date(s) of November 14th & 15th, log onto theLoop, and search for the AMA thread/conversation and ask away! 

Once you have all your drone-photography-related questions answered by Eddie, make sure you save time to tune in and switch over to the Drone Insurance webinar to be hosted by Lockton Affinity on November 15th at 2:00 pm. 

Lockton and PPA are long time partners, but what's new is that the team is now providing some of the most comprehensive and affordable drone photography insurance coverage out there and only available to PPA members. During the November 15th presentation, a Lockton representative will go over all the details of the policy, what it covers, and how to make sure you and your investment are always protected.
 
This upcoming information-packed live online presentation is free and open to the public, but it does require signing up. To secure your spot today, simply go to the Drone Photography Insurance Options webinar sign-up page!

If you're preparing to start adding drone photography into your business or just want more information because your interest is piqued...check out these two great opportunities next week and take "drone-ership" of your photography business! 

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by James Yates

The following is a press release PPA has sent out addressing the dismissal of Maria Pallante as Register of Copyrights and what it means for PPA's goals of a small claims copyright option.

Major Changes to the U.S. Copyright Office May Delay Updating Copyright Law

Professional Photographers of America Vows to Continue Moving Forward with Legislation Changes

Atlanta, GA (October 28, 2016)

The U.S. Copyright Office, positioned within the Library of Congress, suffered a potential setback to its goals for modernization and reform this week as its Register of Copyrights and long-time advocate, Maria Pallante, was removed from her job on October 21st, 2016. The newly appointed Librarian of Congress, Dr. Carla Hayden, has appointed Karyn Temple Claggett, currently Associate Register of Copyrights, as the acting Register while the search for a new Register of Copyrights is underway. Before her removal, Pallante had been an ally in PPA's effort to secure a small claims process for copyright infringements.
    
The news comes as a shock to content creators (photographers, authors, songwriters, graphic designers, etc.) who make up the U.S. copyright-protected community, and to members of the House and Senate Judiciary committees who are tasked with conducting the comprehensive review of current copyright law. Pallante was an advocate for the introduction of a small claims copyright option, which would allow better copyright enforcement for all content creators. She was also pushing for the modernization of the U.S. Copyright Office, moving it out from under the jurisdiction of the Library of Congress.  A stand-alone U.S. Copyright Office would closely pattern the model used for the Patent and Trademark Office. 

"We were all certainly surprised by what appeared to be a very aggressive move on the part of the Librarian of Congress," said PPA CEO David Trust. "We already have a meeting set with Dr. Hayden where we will discuss our concerns, and try to get a better understanding about how this change might affect the movement to create a small claims process. We look forward to developing a productive relationship with Dr. Hayden and the next Register of Copyrights."

For more than ten years, Professional Photographers of America (PPA) has been working on Capitol Hill, explaining the critical need for a small claims enforcement option for mom-and-pop creators. "That won't change," says Trust. "Photographers and other visual artists have always been treated inequitably under the current copyright system. Passing a small claims bill will continue to be our number one priority on The Hill. And we are going to need the help of every member - every visual artist."
 
Last summer, PPA started a Copyright Grassroots Action Team to provide a structure to mobilize its 30,000 photographer members and the creative community at large. Currently 7,500 members strong, this group of professional photographers and visual artists is growing, as all understand the need for broader copyright defense options in the U.S.

Why is a copyright small claims option so crucial for content creators such as photographers and visual artists? The cost and burden of seeking damages in the only existing venue for copyright infringement claims--federal district court--is prohibitive and leaves most artists no way to enforce their rights. A small claims process within the U.S. Copyright Office would finally provide a fair, cost-effective and streamlined venue where artists could seek remedies for unauthorized uses of their work.

The inability for photographers, and other low-value, high-volume content creators, to pursue a case against an infringer of their work is an injustice that demands to be fixed. For example, unless a case will yield a potential judgment of $100,000 or more ($30,000 at the bare minimum) it is usually a non-starter for intellectual property lawyers. Under the current framework, there is very little recourse for an artist who has their stolen work valued at a few thousand dollars or less. A small claims option within the Copyright Office would remedy that and it is a non-controversial and bi-partisan issue everyone can agree on.

For updates on the latest news as it unfolds, and to add your support to the growing number of small claims-supporters, head to PPA.com/Advocacy

About PPA:
Professional Photographers of America (PPA) is the largest international non-profit association created by professional photographers, for professional photographers. Almost as long-lived as photography itself, PPA's roots date back to 1869. It assists nearly 30,000 members through protection, education and resources for their continued and sustainable success. See how PPA helps photographers be more at PPA.com/BeMore.

By James Yates
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Do you want your voice to be heard on the current state of the photographic industry? Want new products that matter to YOU and your photographic needs? Then take the InfoTrends 2016 Professional Photography and Video Survey!

Some of you may remember participating in this survey last year. For those that didn't, InfoTrends conducts this annual industry review with imaging professionals (photographers and videographers alike) to better understand their use of technology, equipment requirements, and new business services. Manufacturers then use the results to design new or better products, and help fulfill the needs of photographers and videographers. 

This survey also provides a panoramic view of the behaviors and demographics of professional photographers! 

And did we mention you could also win up to $500 just for participating? Your time is valuable, and because the survey takes a good 15 minutes to go through, everyone will be entered to win $500. There will also be 100 randomly awarded $25 Amazon.com gift certificates to thank the participants!  

Help the industry and... maybe even get some cash in the process!

Respond quickly, as this invitation will be available only until a predetermined number of responses have been received. What are you waiting for? Take the survey now

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By Autumn Rice
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ACHOO! That's the first sneeze of cold and flu season, but you don't have time to go to the doctor. With all the traveling and waiting around for prescriptions, you'd never get anything done. But, wait!, here's some help!

Call A Doctor Plus (CADR+) is PPA's telemedicine health and wellness program, designed to save you time and money when you're not feeling well. The program is intended to provide medical assistance to you via the phone, including diagnosis, answers to questions, and prescriptions. Although Call a Doctor Plus is not a replacement for healthcare insurance plans, it can be used as a means to address basic health concerns. With zero co-pays and 24/7 service at your fingertips, this program is perfect for photographers whose business hours don't always match doctor's office hours!

PPA members get $10 OFF PER MONTH for this handy service at only $14.95/month, with the ability to add up to five dependents for no extra fee. Non-PPA members are also offered the service at $24.95. See what Call A Doctor Plus users (and PPA members) have to say about the program: 

"A doctor called within 10 minutes. After providing a brief description of my symptoms, the doctor sent a prescription to my pharmacy, and I had the medicine in less than an hour." 

"I had a crazy allergy attack at work. I broke out in hives and my hands swelled up. Call A Doctor Plus had a steroid ready for me at the CVS down the street from my office in under an hour. I can't believe how fast and easy it was!"

"Getting sick used to mean using up time from work, paying a co-pay and waiting around a doctor's office. Now, I get to bypass all of that and still get the exact same quality of care!" 

Joining this program is a great option for on-the-go photographers that need basic medical assistance and above all, want to save time and money. No more appointment scheduling hassle or never-ending wait in the waiting room! Escape the down-days of cold and flu season with CADR+! For more about the program or to sign up, visit PPA.com/CADR+.

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by James Yates

Imaging USA in San Antonio is right around the corner, January 8-10, 2017, but there are a few ways to save money if you get started NOW! Here is a list of tips to put in place and ensure that you show up in Texas with even more spending money...

1. REGISTER EARLY! Aren't registered yet? Imaging USA is the world's strongest and longest-standing professional-photography convention, with hundreds of classes, tons of networking opportunities, a huge photo exhibit, and a giant expo floor. Over 10,000 photographers attend to be taught by the industry's best. Register by December 8, 2016 to save $50 with the Early Bird Rate! 

2. BOOK YOUR HOTEL EARLY! If you're not staying at the host hotels, chances are good you'll have to spend some money on a taxi or parking to come over for some of the events. Why bother? Stay at the host hotels and be at the center of it all. They're filling up fast, though (especially for Pre-Con) so BOOK NOW at our easy, one-stop-shop booking platform.

Imaging USA Host Hotels
•  San Antonio Marriott Rivercenter (HEADQUARTERS HOTEL)
•  San Antonio Marriott Riverwalk
•  Hilton Palacio Del Rio
•  Grand Hyatt San Antonio

3. FIND A ROOMMATE! Get on theLoop, PPA's exclusive social network, to post about and find a roommate. Everything's cheaper when you split the cost. 

4. MAKE AN EXPO GAME PLAN! Create a shopping list of the things you need for your studio in 2017 and grab those items first. The trade show floor is the best place to find exclusive deals from vendors, so save your holiday cash for January 8-10. 

Get ready to enjoy an amazing trip to San Antonio and rest easy until then knowing you're saving money! 


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James Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL.



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by James Yates
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Copyright in America is on a brink of change with the introduction of a Copyright Small Claims Process on Capitol Hill. Over 7,000 people already added their name to support these legislative changes. 

This week, PPA CEO David Trust participated in two different podcasts talking about the incoming Copyright Small Claims Process that is being introduced on Capitol Hill. The podcasts explain what this is about, how simple it is and the huge difference adding your name will make.

First up, Bill Ramsey of The PhotoTellers brings his skills as an interviewer to his talk with David, taking us into a deep dive addressing the Small Claims piece of legislation that's about to hit the floor and what YOU can do to help (it's easy and takes all of four seconds). 

Next, Rob Trawick and Jim Felder of FotoFacts cracked us up with their usual madcap energy as David Trust breaks down the history of Copyright Small Claims and exactly who can and should add their name to the Grassroots Action Team (here's a hint: EVERYBODY). 

Stream or download these two podcasts. Copyright law matters, because photographers' livelihoods depend on it. Our industry has never been this close to making a big leap forward. It's so easy and fast to add your name, you won't regret it!  

Take a listen, add your name to PPA.com/Grassroots and...  SHARE, SHARE, SHARE with your friends and family, everyone you have ever met on social media, people at the grocery store, your mailman... anyone who believes in the rights of content creators. Thank you!

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James Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL.


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