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PPA Today: PPA Member Alert Archives

Recently in PPA Member Alert Category

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If you're interested in In-Person Sales (IPS), but feel overwhelmed or confused by the process, this webinar is for you! Instructors Rachael Boer and Dorie Howell break down this topic into simple, easy-to-understand steps, and help you learn how to find success with this business model. They will cover topics like:

  • What is IPS?
  • Common fears and hesitations
  • How do I start?
  • Overcoming objections
  • The transition
  • Purchasing samples, software, and other tools
  • How to prepare your clients
  • Avoiding sticker shock
  • Setting and enforcing policies
  • Helping indecisive clients
  • Running the sale
  • and more!
This webinar is FREE and open to both PPA members and non-members alike, so register now and tune in tomorrow, June 15, 2017, at 2:00 pm ET!


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By James Yates
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PPA members are always making and saving more money with their membership. Now, you can continue taking advantage of preferred pricing on the world's most popular and advanced operating systems: Apple products and accessories. 

Discounts on business equipment are part of the list of benefits offered to the 30,000 photographers who rely on PPA for perks and savings. Apple Association Member Purchase Program perks include:

  • Preferred pricing on Apple products
  • Special promotions
  • Complimentary shipping on all orders
  • Free engraving on all new iPod and iPad models
  • Mac customization
  • Ratings and reviews on accessories and software
Members can purchase or sponsor up to three computer systems, three iPads, three iPhones, three Apple watches and ten iPod devices per calendar year, as well as software and peripherals. Members can begin using the offer by visiting the website or by calling 1-800-854-3680 and requesting the Association Member Program pricing.

The program is a benefit provided by Apple Inc. to members of PPA and other participating organizations. The program is intended for personal use. Under this program, Apple sells and ships products to end-user customers only. Apple reserves the right to refuse or cancel any order if they suspect it is being purchased for resale.

"PPA is always looking for ways to help improve our members' businesses," says Kristen Hartman, Director of Member Value & Experience. "This Apple program is a valued benefit to the photographers who rely on PPA to help run their studios. We're so pleased to announce we're renewing the program and keeping our members happy."

Head over to BeMore.PPA.com/MakeMore to learn about all the ways you can save and make more money with your PPA membership!

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James Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL.



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By James Yates
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Good news, PPA members...you can now take advantage of savings on Dell products and accessories. 

Discounts on business equipment are already part of your PPA list-of-benefits offered and now, Dell is offering year-round savings every day of 5%-10% on selected products, plus special monthly savings of 20% on select products. 

Dell discount perks include savings on:
  • PowerEdge Servers
  • Dell Precision Workstations
  • OptiPlex Desktops
  • Latitude Laptops
  • XPS and Inspirion PCs
  • Dell monitors
  • Dell Electronics and Accessories
  • ...and more!

"The Dell discount program is just one more way that PPA works to support working photographers," says Kristen Hartman, PPA's Director of Member Value and Experience. "We're always looking for ways to help improve our members' businesses. This Dell program is a valued benefit to the photographers who rely on PPA to help run their studios. We're so pleased to announce this partnership."

You can redeem the offers by logging into the Member Discounts section of PPA.com! If ordering by phone, you should mention PPA to get your association discounts.

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Be careful! It's been brought to our attention that there is a new virus scam going around in members' inboxes. Don't open any suspicious emails from UPS or FEDEX! 

Here are links where you can read about these viruses and see examples of the email content



How can I tell if it's fake?
Typically, the "From" address is not a standard UPS/FedEx format email address. Or, there will be letter substitutions such as "O" for "0" or "1" for "I" in the email address. In the message body, hover your mouse over the tracking number link and the true web address is revealed - if it's not ups.com or fedex.com, then it's fake.

What happens if I click on it? 
If you click on the message link, it could encrypt the entire contents of your hard drive and possibly spread to any shared network you're on. Encrypted files are unrecoverable. 

What if I already clicked on it?
You may or may not see anything happening right away, but if the response you get is unexpected--act quickly! Unplug the internet cable from your laptop or PC, reboot your computer, clear your cache and run a virus scan as soon as possible. Even if it is a false alarm, you've done no harm - so don't react too slowly to a perceived threat.

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Sometimes in order to get to your final destination, there are a few things that need to be done along the way. This is one of those things. PPA has been concentrating on Copyright Small Claims lately, but there's a bill in the House of Representatives that needs our attention now!

H.R 1695 allows the position of Register of Copyrights to become a presidential appointee. This ensures that someone with ample knowledge of the copyright world leads the office in an unbiased manner, as it begins to undergo the modernization process. This change will also guarantee the office is able to serve all creative artists the way it was designed to. Making sure the office takes a step in the right direction will not be possible without YOU! 

Please take 30 seconds and click here to send a letter to your representative or click here to give them a call! PPA has done the scripting and writing for you, so no worries. It's time to pass this legislation!

UPDATE: 
Since we have put out this call to action, certain districts across the country have called saying they are unable to send a letter or make a call to their representatives. This is because their district currently does not have a representative and we are waiting for the results of their special elections. The following is a list of states/districts that are going to be affected by this, and the dates of the elections:

Special Elections (House)

  • Kansas 4th District- just had elections on April 11th and will take some time to set up office and contact information. 
  • Entire State of Montana- Only has one representative and their election is on May 25th
  • California 34th District- Just had election April 4th and will take some time to set up office and contact information
  • Georgia 6th- Election is April 18th 
  • South Carolina 5th- Election is May 2nd
  • Pennsylvania 10th- Election is TBD


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by Sidra Safri


3/29/17
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12:20 p.m.

H.B 1695 has passed the House Judiciary Committee today! It pass with 27 yeas and 1 nay. Remember, this bill is proposing to make the Register of Copyrights a presidential appointee. 

PPA fully supports this since we were shocked by the abrupt termination of Maria Pallante. This is a great first step towards insuring that the Copyright Office is on the right path to modernization and continues to include small creators.

The bill will be presented to the House for a full vote soon.


11:23 a.m.

We are currently sitting in a house judiciary hearing (pictured, with portraits of Chairman Bob Goodlatte and Ranking member John Conyers) about making the Register of Copyrights a presidential appointee. This part of the process is called a markup. During this "markup" all Representatives (those who support, are against, sponsored or any other stance) can submit their input and recommend changes. This ensures that the bill is properly debated and can pass when it is presented to the full house.

Stayed tuned for more updates and a preview of Chairman Goodlatte (R-VA)'s comments about the bill!


9:45 a.m.

This is day two for PPA on Capitol Hill and things are going great! 

Yesterday evening, we met with Rep. Raul Labrador (R-ID). This was our first time meeting with him and it was important to get his office up to speed about small claims and why it's so important to photographers. Rep Labrador's office showed a lot of interest in the bill since they are strong supporters of small businesses. They have asked us to keep them updated about the bill and we hope they will sign on when time comes.

After talking about small claims, we briefly talked about the Register of Copyright position becoming a presidential appointee. We found out that Representative Labrador is a co-sponsor of that bill. Upon hearing this, we wanted to take the time to thank him and his efforts to protect the copyright office.

After meeting with Representative Labrador, we ended the day meeting with Rep. Martha Roby (R-AL)'s office. This was another first time meeting, but an important one, since she was recently asked to join the Judiciary Committee by Speaker Paul Ryan. This meeting went well, as we explained the intricacies of the small claims bill. Once again, we hope when times comes she will support small claims!

For the rest of today...we are doing things a little differently. We had a full day of meetings lined up. However, as we all know, things can change at the drop of a hat on Capitol Hill. Instead we are attending the bill markup of turning the Register of Copyrights into a presidential appointee. This will allow us to hear first-hand what changes are being made to the bill and also allows us to meet with Representatives and staffers.

Stay tuned for more updates!

And check out this morning's Facebook Live update (the screen alignment is fixed after the first 30 seconds or so!) with CEO David Trust and Government Affairs Coordinator Sidra Safri. 


3/28/17 
5:15 p.m.
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It's been another fantastic day on Capitol Hill for PPA and Small Claims!

Things started off at lunch with Representative Marsha Blackburn (R-TN). Representative Blackburn gave great insight into how important copyright and IP issues are to many members of congress and how she fully understands where PPA is coming from. Being from Nashville, she knows the importance of protecting creative artists and will certainly look into Small Claims when the time comes.

During this lunch Rep. Blackburn also shared how upset she was when Maria Pallante was dismissed from the copyright office and is interested-- like much of congress-- to see how the bill suggests to turn the position into a presidential appointment. 

After lunch with Blackburn we met with Representative Mike Bishop (R-MI). This meeting was the first time PPA has met with this office. During this meeting it was clear that Representative Bishop's office understands that copyright law currently is flawed and knows that something needs to be done. His office is interested in seeing the small claims bill and we hope that his office will support small claims and go on to become a co-sponsor.

Once we left Representative Bishop's office we went to go visit Representative Lieu (D-CA)'s office. Representative Lieu has worked closely with Representative Chu on various items through the Judiciary committee and we hope he will sign on as well. During this time we also had the opportunity to talk about modernizing the copyright office as well as the introduction of the recent bill to make the registrar a presidential appointment.

We have two more meetings today and we hope that they go as well as all of our earlier ones did. Stay tuned! 


9:00 a.m.

Good morning everyone!

PPA is off to Washington D.C. again to continue laying the groundwork for small claims. We have a jam packed day ahead.

The main purpose of this trip is to continue bringing attention to the Freedom for American Small Creators Act (the small claims bill) and highlight why this is so important to creative artists, especially photographers. Since the bill has not been reintroduced yet (but it will be soon!), PPA hopes many of the representatives we talk to will be willing to co-sponsor the bill when time comes.

Stay tuned for more updates after our meetings with your representatives.

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by James Yates
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The Business Challenge provides photography business owners with the information and tools they need to develop the foundation for a more profitable business over the course of one year. Not only do they receive the tools required to make changes to their business, but also step-by-step instruction and support from PPA mentors as they implement these changes.

The next Business Challenge starts April 1st and you don't want to miss it! Be sure to sign up for your year of fun, interactive inspiration for you to integrate as much business acumen as you can in one year's time. 

The first assignment is all about defining YOUR idea of success.  It's vital that photographers begin creating a roadmap that will take them where they want to go so they don't end up somewhere else completely. 

"Something I hear often," says Angela Kurkian, Education Director and moderator of the Business Challenge, "is this concept that helps people dismiss the idea that they should be profitable...the concept that success and money don't go hand-in-hand, as if accepting money for your craft were a bad thing. Should artists only make enough to pay the bills'? I don't think that's true."

Here's an example comment from a participant:

"I feel that many tie success with money.  There are so many other facets to success.  Don't get me wrong - I am not anti-money, I just want to make enough to pay my bills.  I want to be able to have a balanced work/personal life balance.  I shoot lots of events and sports.  One of my schools is one that has been ignored by many because it is a lower income school.  The impact that I have on these students make it all worth it.  They are so excited that someone will take the time to really care about them."

And here was Kurkian's response:

"Right on! I appreciate that sentiment completely; we can't be so focused on our wallets that we lose sight of how it feels to give of our gift.  I also appreciate that you choose to give to a lower income school. You're right; those schools don't get enough attention from local businesses because they become known as 'lower income schools'.  I have also learned that the more profitable I am, the more room I have in my schedule to give to those who would benefit from what I can offer.  It's a two sided coin.  It's that concept of putting the oxygen mask on yourself first, before attending to those you're helping.  I admire you greatly and hope we can help you to develop and sustain an even more profitable level so that you can continue to give as you do."

For some, success is having the agency to be able to give back to others. For others, success may be the ability to take that yearly vacation. And for some, it may be a more existential definition. The concept of "defining success" leads to many great discussions on the PPA Business Challenge (like this great answer we shared last week). 

YOU should sign up now for April 1st's Business Challenge group. Consider it the next, big step toward success for your business! 

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by Sidra Safri 

Drone_Alert_StateBill9.pngOn February 8th, the West Virginia Senate introduced a "Drone Bill" that effectively makes it difficult for photographers to continue to use drones for aerial photography. 

Senate Bill 9 contains two harmful provisions. As it currently stands, the legislation states:

  1. If you are operating a drone within 100 feet of a structure, you must have prior consent of all owners or occupants of any pictured structures. 
  2. In order to intentionally take a photograph of another person, you must have prior permission. This also applies to large group photographs taken at weddings, fairs, etc. 

Both provisions make it extremely difficult for commercial/real estate, wedding and event photographers, making it not only impossible, but impractical, to get consent from all owners or people pictured. 

Further, these provisions are so overreaching and do not consider the actual unintended effects on consumers. Photographers will not be able to fulfill consumer expectations due to the limitations placed on them from this arbitrary law.

This bill has already passed the Senate and is currently be reviewed by the House Judiciary Committee, with it possibly going to a vote in the next few days.

West Virginia PPA members and those who care about visual artists and small business rights need to take action now! 

Reach out to your representative here and tell them that Senate Bill 9 is unfair to Drone Photographers! We've already done all the work for you. Reach out to your representative here and tell them Senate Bill 9 is unfair to photographers!*** West Virginia ONLY, please!

Everyone else, take note: This could be the first step in several states attempting to adopt similar legislation. PPA and your Grassroots Action Team will keep you informed so we can all stand together and fight this impediment to your small business. 

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by Sidra Safri 
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Do you ever wonder if your client fully understands their contract--especially the portions dealing with copyright or the usage rights? Some clients are so focused on the end product they completely forget that they may have to ask permission to use their new images for something other than personal use.
 
PPA has a small fix for that. Included in your membership kit (and renewal kit) is a stack of copyright inserts. These inserts can be stapled to your contract or be included in all the materials you provide to your client. The copyright inserts explain copyright law in a nutshell, and urge the clients to ask you, the photographer, for any additional information. Sometimes a gentle reminder or simple education can go a long way. 

These copyright inserts can be downloaded and printed anytime you need them here. 

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by Sidra Safri
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For a long time, wanting to take photos on train tracks has been extremely popular. What better way to celebrate a milestone and show that you are "heading somewhere in life" while getting some phenomenal shots? As great as this sounds, PPA has news for you: TAKING IMAGES ON TRAIN TRACKS IS TRESPASSING, THEREFORE IT'S ILLEGAL! 

Recently, this has become such a big deal that Union Pacific (second largest railroad company in the U.S) will seek removal of any photos that violate this policy

This may sound unnecessary, but safety is a huge concern around train tracks. While taking pictures on tracks, it is extremely easy to get stuck, not see or hear the train coming, or simply step in the wrong place at the wrong time. 

Many people have heard about the recent story out of Navasota, Texas about a young athlete, mother-to-be, and aspiring model. Her death could have been easily prevented. And recently, the TODAY show demonstrated how these massive machines are able to "sneak up" on people before they can get away to safety.

As photographers, it is our duty to inform our clients about what can or cannot be done. If a client is adamant about taking photos on train tracks, many states have train museums or "false" tracks that allow you to do so. 

Keep in mind: SAFETY should always be the number one priority!

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This page is a archive of recent entries in the PPA Member Alert category.

PPA Council is the previous category.

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