Sometimes things are just better in layers. You want layers of security for better protection, layers of clothing for more warmth and so on. And according to Allison and Jeff Rodgers of Allison Rodgers Photography, a photography business should also have layers beyond its photography, layers in design, marketing and service."People always ask us how we 'do it,'" recalls Allison. "What we say sounds so simple, and it is...if you do it. You have to give the client something to buy."
Giving the client something to buy is more than just producing an image. There are more layers to photography than that. In fact, helping other photographers see how better service and design can help bring better sales is one reason she and Jeff created the He Said/She Said promotional package for photographers that won them a 2009 AN-NE Marketing Award.
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